11 Landing Page Tricks To Get More Leads INSTANTLY

Summary

Discover 11 proven strategies to boost landing page performance and increase leads and sales. Expert insights include creating an 'eyebrow' for immediate audience connection, giving pages a distinct voice, reducing friction with clear CTAs, and leveraging social proof. Learn to design strategically to capture attention, use 'clout jacking' for authority, and present a unique 'proprietary system' to stand out. Master the art of crafting irresistible offers to compel action and watch a step-by-step guide to creating high-converting Facebook ads.

Takeaways

• 😀 The first trick for effective landing pages is to include an 'eyebrow', a line of copy that quickly communicates if the page is relevant to the visitor.
• 📢 Trick two is to give your landing page a distinct voice, making it feel like a personalized one-to-one communication.
• ✅ Trick three involves using a 'friction remover', text or elements that reduce uncertainty and encourage clicks on the call to action button.
• 🎥 Trick four is 'forced consumption' of social proof, ensuring that even if a video testimonial isn't watched, its presence and key messages are still consumed.
• 👀 Trick five, the 'patent interrupt', uses strategic design elements to draw the eye to important parts of the landing page.
• 🤝 Trick six is about using social proof intentionally to reinforce claims and establish credibility.
• 📊 Trick seven, 'clout jacking', leverages the endorsement or authority of celebrities or well-known entities to boost the landing page's credibility.
• 🆚 Trick eight introduces a 'US versus them' comparison table to clearly differentiate the offering from competitors or common alternatives.
• 🔄 Trick nine, the 'landing page full stop', ensures that there's a final call to action at the bottom of the page for those who scroll through.
• 🌟 Trick ten focuses on showcasing a proprietary system or unique selling proposition that sets the business apart from the competition.
• 🎁 The final trick, number eleven, is crafting an irresistible offer that serves as the centerpiece of the landing page, enticing visitors to take the next step.

Q & A

What is the purpose of an 'eyebrow' on a landing page?

The 'eyebrow' is the first line of copy above the headline on a landing page. It quickly makes it obvious whether the page is for the target audience, helping them to identify if they are in the right place.

Why is it important for a landing page to have a voice?

A landing page with a voice converts better because it builds a connection with the reader through personalized copy, making it feel like one-to-one communication. This helps in establishing a relationship with the reader and representing the business as a digital salesperson.

What is a 'friction remover' and how does it help on a landing page?

A 'friction remover' is text or an element placed under a call to action button to reduce uncertainty and friction for the user, encouraging them to click the button. It could be a quote, a guarantee, or any reassurance that makes the user more likely to take the desired action.

How does 'forced consumption' of social proof work on landing pages?

Forced consumption of social proof involves strategically placing the most compelling excerpts or quotes from testimonials above the video or testimonial itself, ensuring that even if a user doesn't watch the video, they still consume the powerful message it conveys.

What is a 'patent interrupt' and how is it used in landing page design?

A 'patent interrupt' is a design element that strategically uses different or striking visuals to draw attention to key parts of a landing page. It leverages the unexpected or contrasting design to make users 'stub their eyes' on important sections, ensuring they focus on the intended content.

Why should social proof be used with intent on landing pages?

Using social proof with intent involves strategically placing testimonials or endorsements to back up big claims or to emphasize key points in the copy. This targeted use of social proof can help answer potential objections or questions in the user's mind, making the overall message more persuasive.

What is 'clout jacking' and how can it be utilized on a landing page?

Clout jacking is leveraging the authority or endorsement of celebrities, influencers, or well-known entities to enhance the credibility of a product or service. On a landing page, it can be used to back up claims or to show that the product is trusted or used by influential figures.

How can a comparison table be effectively used in a landing page?

A comparison table on a landing page is used to highlight how a product or service is different and better than the competition or traditional methods. It should address the buyer's decision questions and showcase the unique differentiators of the offering.

What is the 'landing page full stop' and why is it important?

The 'landing page full stop' refers to a final call to action panel at the end of the page. It serves as a recap of the offer and a final prompt for the user to take the next step. This is particularly useful for 'scrollers' who may have missed earlier calls to action.

Why is creating a 'proprietary system' beneficial for a landing page?

A 'proprietary system' is a proven, repeatable method or process unique to a business that sets it apart from competitors. On a landing page, showcasing this system can communicate the business's unique value and approach, helping to differentiate it from the market and build trust with potential customers.

What role does an 'irresistible offer' play in landing page conversion?

An 'irresistible offer' is a compelling next step that the landing page is selling. It's crucial for conversion because it provides significant value and entices users to take action, overcoming inertia and making them more likely to engage with the business.