Como fazer criativos que vendem - TUTORIAL

Summary

This video provides essential tips for creating high-converting digital creatives that boost sales. The speaker, a digital marketing expert, emphasizes the importance of understanding the product’s offer, its emotional appeal, and its alignment with the sales page to increase conversions. She breaks down the ideal structure of a creative, including using curiosity, addressing pain points, and highlighting rewards. Key strategies such as utilizing strong emotional triggers, avoiding explicit content, and ensuring consistency across ads and landing pages are also covered. The video encourages viewers to apply these strategies practically for better ad performance.

Takeaways

• 😀 Understand the product offer before creating any ad. Know what problem the product solves and how it resolves it.
• 😀 Align your ad creative with the product's landing page to ensure consistency and improve conversion rates.
• 😀 Avoid misleading ads. Ensure your creative and product page match to prevent high click-through rates but low conversions.
• 😀 Structure your creative with three key elements: curiosity, pain point, and reward. This guides the viewer through a journey.
• 😀 Be cautious with imagery that may violate platform policies, like overly sexualized or explicit content, to avoid account bans.
• 😀 Use the right psychological triggers, like curiosity, scarcity, and authority, to make your ad more compelling and boost conversions.
• 😀 Curiosity should be the first hook in your ad, grabbing attention and encouraging people to learn more about your offer.
• 😀 Use scarcity in your ad (e.g., 'limited time offer' or 'only a few spots left') to create urgency and prompt immediate action.
• 😀 Establish authority by mentioning credible figures or experts to enhance trust and credibility in your ad.
• 😀 Make sure your landing page is optimized for conversions, with clear, persuasive content and trust signals like product reviews or secure checkout options.

Q & A

Why are creatives so important in digital marketing?

Creatives are crucial because they are the first interaction potential customers have with your business. A well-crafted creative draws people in and increases the chances of converting them into actual customers. Without effective creatives, you may attract clicks but fail to generate sales.

What should you understand about the product before creating a creative?

Before creating a creative, you need to thoroughly understand the product's offer. This includes what the product promises, what problem it solves, and how it solves that problem. This understanding ensures your creative is aligned with the product's value proposition and resonates with potential customers.

How can you ensure that your ad aligns with the product’s landing page?

To ensure alignment, your ad should have the same design elements as the landing page, such as images, fonts, colors, and overall style. This consistency helps build trust and prevents customers from leaving the page because they feel they have landed on a different or unrelated site.

What is the 'scent' of a product page and why is it important?

The 'scent' refers to the visual and messaging consistency between the ad and the product page. It’s important because if the creative doesn’t match the landing page, users might feel disoriented or tricked, leading to a higher bounce rate and fewer conversions.

What are the key steps in structuring an effective creative?

The ideal structure for a creative includes: 1) A curiosity-driven opening to grab attention, 2) A focus on addressing the pain point the product solves, and 3) Highlighting the reward or solution that the product offers. This structure helps guide the viewer’s attention through the ad and increases the likelihood of conversion.

Why should you avoid explicit images in your creatives?

Using explicit or controversial images, such as those highlighting body parts or overly suggestive themes, can violate advertising platform policies like Facebook's. This could lead to account deactivation or ad rejection. It’s important to choose images that are professional and adhere to the platform's guidelines.

What role do psychological triggers play in ad creatives?

Psychological triggers like curiosity, scarcity, and authority are powerful tools that enhance engagement with the ad. Curiosity makes people want to know more, scarcity creates urgency to act, and authority establishes trust by referencing experts or authoritative figures. These triggers can significantly boost conversions.

Can you provide examples of how scarcity can be used in an ad?

Scarcity can be applied by mentioning limited-time offers, limited stock, or exclusive availability. For example, phrases like 'Only 5 items left!' or 'Hurry, offer ends in 24 hours!' can motivate potential customers to act quickly, fearing they might miss out on the opportunity.

How does authority help in building trust in a creative?

Authority builds trust by showcasing expertise or endorsements from credible figures. For example, including statements like 'As recommended by Dr. John, a leading expert in X,' or using testimonials from well-known influencers or satisfied customers can help reinforce the reliability and quality of your product.

What are the benefits of using Canva for creating ad creatives?

Canva is a user-friendly tool that offers pre-made templates for various types of ads. It allows you to create professional-looking visuals without needing advanced design skills. Canva’s drag-and-drop interface makes it easy to customize templates and create creatives that are tailored to your brand’s style.