Copy This Perfect Landing Page To Double Your Leads Instantly

Summary

Discover the hybrid landing page, a powerful tool that can significantly boost your website's traffic and lead generation. This innovative page combines engaging content with sales pitches, creating a seamless transition from reader to customer. Learn how to craft this page, starting with a compelling title and article-style content that addresses your audience's problems. Then, transition to the sales pitch with a 'sales solution bridge,' outlining the benefits and features of your offerings. Incorporate customer testimonials and a clear call to action to convert visitors into clients. This strategy has proven successful for businesses, tripling traffic and doubling leads.

Takeaways

• 🚀 The introduction of a 'hybrid landing page' can significantly boost website traffic and lead generation.
• 🔄 This innovative page type combines engaging content with sales content, bridging the gap between attracting visitors and converting them into customers.
• 🎯 The hybrid landing page is designed to appear like a helpful article but transitions into a sales pitch, making it effective for both organic search and paid advertising.
• 📈 A successful hybrid landing page has been proven to outperform traditional landing pages, as evidenced by the case study of 'Boom Cosmetics'.
• 📝 The script emphasizes the importance of starting with a compelling title and addressing the primary problem that the business solves for its customers.
• 💡 Utilizing AI tools like Chat GPT can assist in brainstorming engaging topics and crafting titles that resonate with the target audience.
• 📊 The article portion of the page should be informative and connect with the reader by empathizing with their challenges, before transitioning into the sales pitch.
• 🔗 The transition from content to sales is crucial and should be seamless, using a 'sales solution bridge' to introduce the business's offerings.
• 🌟 Social proof in the form of testimonials and customer reviews is essential to build trust and credibility, enhancing the persuasiveness of the landing page.
• 📈 The script outlines a clear structure for the hybrid landing page, including an engaging title, content that addresses a problem, a transition to sales pitch, benefits, features, and a strong call to action.

Q & A

What is the main purpose of the hybrid landing page discussed in the script?

The main purpose of the hybrid landing page is to increase both traffic and lead generation by combining the elements of a content-rich article with a sales page, thereby creating a seamless transition from engaging content to a sales pitch.

How does the hybrid landing page help in converting visitors into customers?

The hybrid landing page helps convert visitors into customers by first providing valuable content that addresses their problems, creating a demand for the product or service, and then transitioning into a sales pitch that is more likely to be accepted by the educated and warmed-up visitor.

What is the significance of the 'sales solution bridge' in the hybrid landing page?

The 'sales solution bridge' is a transitional element in the hybrid landing page that connects the content section with the sales section. It introduces the solution offered by the business, establishing credibility and trust, and prepares the reader for the sales pitch.

Why is it important to include a photo of the business owner or team member on the hybrid landing page?

Including a photo of the business owner or team member helps build trust and familiarity with the audience. It humanizes the brand and makes the promise of the business more relatable and credible.

What is the recommended approach for writing the content section of the hybrid landing page?

The content section should start by connecting with the reader's problem, then present the problem in a larger context, and finally offer a solution that leads into the sales pitch. It should be helpful, engaging, and relevant to the target audience's needs.

How should the call to action button be worded on the hybrid landing page?

The call to action button should be specific and clear, indicating the exact action the visitor should take, such as 'Book a Tour', 'Schedule a Consultation', or 'Buy Now', rather than vague phrases like 'Contact Us' or 'Get Started'.

Why is it crucial to differentiate between features and benefits when listing them on the hybrid landing page?

Differentiating between features and benefits is crucial because features describe what a product or service is, while benefits describe what it does for the customer. Benefits connect with the customer's desires and needs, making the offer more compelling.

How can video testimonials enhance the effectiveness of the hybrid landing page?

Video testimonials can significantly enhance the hybrid landing page by providing social proof in a more engaging and authentic format. Seeing a real person discussing their positive experience can greatly influence potential customers' decisions.

What is the role of the three-step process plan in the hybrid landing page?

The three-step process plan outlines the simple steps a potential customer needs to take to get started with the service or product. It removes uncertainty and presents a clear path for the customer to follow, which can increase the likelihood of conversion.

How does the script suggest using Chat GPT to brainstorm topics for the content section?

The script suggests using Chat GPT to generate a list of 20 engaging topic ideas for a specific demographic by providing a prompt that focuses on the main challenges of the target audience, asking for diverse perspectives and solutions without pushing a specific service or product.

Outlines

00:00

🚀 Introducing the Hybrid Landing Page

This paragraph introduces a novel type of webpage called the hybrid landing page, which has the potential to significantly increase website traffic and lead generation. The speaker shares a success story of a company that experienced a substantial boost in sales after implementing this page. The hybrid landing page is described as a sales page cleverly disguised as an article, making it effective for both organic search and paid advertising. It is designed to educate and warm up potential customers before transitioning them to the sales pitch. The speaker emphasizes that this strategy is still underused, allowing businesses to gain a competitive edge.

05:01

📝 Crafting the Perfect Article for Lead Generation

The second paragraph delves into the process of creating an engaging article that serves as the content piece of the hybrid landing page. It discusses the importance of choosing a topic that resonates with the target audience, particularly those who may not be ready to buy but are aware of a problem they need to solve. The speaker suggests using AI, like Chat GPT, to brainstorm topic ideas and to generate compelling titles. The article should start by connecting with the reader over a shared problem and then expand on it to create a sense of urgency. The length of the article depends on the intended traffic source, with shorter articles suitable for paid ads and longer, more comprehensive ones for search engine optimization.

10:02

🔗 Seamlessly Transitioning to the Sales Pitch

Paragraph three focuses on the transition from the informative article to the sales pitch within the hybrid landing page. It outlines the use of a 'sales solution bridge' to connect the advice given in the article with the services offered by the business. The speaker recommends introducing the business and its offerings in a way that builds trust and credibility. This section also covers the creation of a benefits section, emphasizing the results that customers can expect rather than just listing features. The use of visuals, such as icons or photos, is encouraged to enhance the presentation of benefits. Additionally, the paragraph discusses the importance of including customer testimonials to add social proof and authenticity to the sales pitch.

15:04

🌟 Building Trust and Driving Action with a Clear Process

The final paragraph discusses the importance of outlining a clear and simple process for potential customers to follow, which helps in building trust and encouraging them to take action. It highlights the emotional aspect of buying decisions and how providing logical reasons can reinforce these emotions, leading to conversions. The speaker suggests listing features that support the emotional benefits previously mentioned, creating a logical foundation for the purchase. The paragraph concludes with a call to action, inviting viewers to join a free Master Class for further guidance on optimizing their website for client generation.

Keywords

💡Hybrid Landing Page

A hybrid landing page is a strategic web page that combines the features of a content-rich article with the persuasive elements of a sales page. It's designed to attract visitors with valuable content and then transition them into potential customers through a seamless integration of sales messaging. In the video, this concept is highlighted as a powerful tool for increasing both traffic and lead generation, exemplified by its effectiveness for 'Boom Cosmetics' where it became their highest converting landing page.

💡Lead Generation

Lead generation refers to the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's products or services. The video emphasizes the importance of lead generation in driving business growth, suggesting that the hybrid landing page is a repeatable strategy for any business to significantly boost its lead generation efforts.

💡SEO (Search Engine Optimization)

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. The video touches on the importance of SEO in the context of creating content that is not only engaging but also optimized for search engines, ensuring that the hybrid landing page ranks high in search results, thus driving more traffic.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The video script discusses the role of content marketing in drawing people to a website, where the 'helpful engaging content' serves as a magnet for visitors, setting the stage for potential conversion.

💡Sales Solution Bridge

The sales solution bridge is a transition technique used in the hybrid landing page to move from informative content to the sales pitch. It's a strategic sentence or paragraph that connects the problem discussed in the content piece with the solution offered by the business. The video script illustrates how this bridge is used to introduce the sales content naturally, maintaining the reader's interest and setting them up for the sales pitch.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to inspire and persuade an audience to perform a specific action, such as making a purchase or signing up for a newsletter. The video script mentions the importance of a clear and compelling CTA in guiding visitors through the hybrid landing page, emphasizing that the text on the CTA button should be specific and directly related to the action desired.

💡Benefit vs. Feature

The video script distinguishes between 'features' and 'benefits', where features are the attributes or characteristics of a product or service, while benefits are the advantages or positive outcomes that a customer receives from those features. The speaker stresses the importance of focusing on benefits over features when crafting the hybrid landing page to resonate more effectively with the audience's desires and needs.

💡Testimonial

A testimonial is a recommendation or endorsement from a customer about a product or service. In the video, the power of testimonials is discussed as a means to build trust and social proof, with the suggestion to use video testimonials if available, or to format text testimonials in a way that they are compelling and easily scannable, using bold text and highlighting key phrases.

💡Process Plan

A process plan outlines the steps a customer needs to take to engage with a product or service. The video script suggests using a simple three-step process plan on the hybrid landing page to clarify what working with the business entails, which can alleviate customer uncertainty and guide them towards making a decision.

💡Emotional vs. Logical Decision-Making

The video script discusses the role of emotions in driving buying decisions, noting that most decisions are emotionally driven but need logical support to be finalized. This concept is used to explain why the hybrid landing page should appeal to both the emotional desires of the audience and provide logical reasons (features) to back up the decision to purchase.

Highlights

A new type of website page can triple traffic and double leads.

This page is repeatable for any business and has been proven successful.

Most websites have a problem limiting their lead generation ability.

Mixing helpful content with sales content can create a powerful reaction for sales.

Introducing the hybrid landing page, a sales page disguised as an article.

Hybrid landing pages are perfect for Google searches and paid ads.

The content piece of the hybrid landing page creates demand for the paid offer.

Smart marketers have been using hybrid landing pages for years with great results.

Boom Cosmetics uses a hybrid landing page as their highest converting page.

A marketing agency owner claims hybrid landing pages outperform other landing pages.

A sales copywriter has generated over $20 million using this format.

The hybrid landing page layout starts with an article-like content piece.

Use Chat GPT to brainstorm engaging topic ideas for the article.

The article should connect with the reader by addressing their problems.

The article should transition into a sales solution bridge.

Introduce yourself and what you offer as a solution to their problem.

Use a clear call to action button with specific action text.

List the three big reasons someone would want to take you up on your offer.

Differentiate between features and benefits, focusing on the latter.

Use customer testimonials to build trust and说服力.

Create a three-step process plan to guide potential customers.

Appeal to emotions with benefits and logical reasons with features.

End with a simple call to action block encouraging the reader to get started.

Ensure the rest of the website is set up to consistently bring in and convert visitors.

Transcripts

what if I told you there was a type of

website page that you've never heard of

before that could triple your traffic

and double your leads it's exactly what

happened when this company tried it and

it wasn't just luck this page is 100%

repeatable for any business so in this

video I'm going to show you what this

brand new page is how it works to

increase both traffic and lead

generation and how you can use it on

your website to get this to work for you

we need to talk about the big problem

that most websites have that really

limit their lead getting ability and I'm

betting you have this issue right now

too imagine this glass contains your

helpful engaging content articles blog

posts this is what draws people to your

site and this one this is your sales

content your homepage and service pages

that turn visitors into customers now on

most websites these two are kept

separate your visitors might appreciate

your helpful content but they never make

it out of this glass and into this one

where they can become a customer but

when you mix them together you create a

powerful reaction in your customer's

brain exploding your sales as a result

so if you want to sell way more let me

introduce you to the hybrid landing page

think of it like a sales page cleverly

disguised as an article it's perfect for

showing up in Google searches or for

targeting with paid ads and the best

part they read the content piece which

when done right creates a real demand

for your paid offer educating them and

warming them up the whole way before

seamlessly transitioning to the sales

content and by the time they reach that

part they're ready to go now this

strategy is still underused enough to be

novel but smart marketers have been

experimenting with this type of page for

years and have gotten some incredible

results from it for boom Cosmetics this

hybrid landing page is their number one

highest converting landing page ever so

much so that they pretty much only send

their Facebook ads to this page nowhere

else this marketing agency owner says

it's outperforming every other landing

page they're using and this top sales

copywriter has used this exact format to

generate more than $20 million for his

clients so now let's look at the simple

page layout that did all of that so that

you can easily copy it for your own

business so starting right here at the

top you'll notice this pretty much looks

like an article right that's because

we're starting with the content piece

and every article needs a great title so

this is going to be your first step

deciding on the right topic and title

for your article that's going to be

really intriguing to readers who may not

be ready to buy yet but they do know

that they have a problem they need to

solve so your first step is to decide

what's the biggest problem that your

business solves for your customers is it

an ugly yard high taxes or a place for

their dog to stay while they go on

vacation you know once you have that

problem in mind you can use chat GPT to

help you brainstorm a list of topics

that you can actually use as the basis

for your article so just head on over to

chat GPT and you're going to paste in

this prompt list 20 engaging topic ideas

for specific demographic I'll put in

here 20-some entrepreneurs that address

their main challenges with staying

motivated working from home focus on

unique scenarios relevant to this group

offering diverse perspectives and

solutions without pushing a specific

service or product keep these as broad

topics not specific titles and then we

would just see what it comes up with and

from there you would just pick the topic

that you think would work best then

create the perfect title for it so you

can either do that yourself you know

modeling it on other titles you've seen

that really stood out to you or you can

just ask Chad gbt to write you you know

20 or so titles for that topic But be

sure to ask it for intriguing titles

only and to not use colons for some

reason Chad gbt loves putting in uh

colons right in the middle of a title

which is just a dead giveaway that was

written with AI so once you've got the

title it's time to write the actual

article and it's important that you

start it by really connecting with your

reader so how do you do that well you

know the problem they have so it's all

about bonding with them over that

problem so for this example we're

talking about a um a shared office space

let's say you own one of those I don't

know um but anyway so you know the

problem that your your audience is

dealing with is working from home can

just feel very limiting distracting

nonproductive right so you'd bring that

up as a huge problem that exists but you

wouldn't want to stop there You' want to

make the problem even bigger by bringing

up specific examples or scenarios of how

this affects their life right you we're

bringing up the fact that like housework

uh May distract you or a quick TV break

that turns into a binge watching session

so what we have here is

negative negative until you quickly flip

it into a positive you basically just

say you know I see your problems but it

doesn't have to be that way now from

there you're just going to write the

article so listicles can work really

well here like you know five tips points

or steps

but really the format here is up to you

as long as it's helpful for your ideal

future client and delivers on the

promise of the title now I'm sure you're

wondering okay Wes but how long should

this article be before we get to the the

good stuff the sales stuff so that is

going to depend on how you plan on

getting people to this page in the first

place if you're planning on running paid

ads to it like from Facebook or

Instagram it can be fairly short and to

the point like remember the one from

boom Cosmetics that I touched on earlier

that's really short I would probably go

a bit longer than that just so that

people feel like you know they're

actually getting what they came for but

honestly the way that one's written it

offers five definitive tips that they

may not have thought of before so it

works however if you're planning on

going for search traffic you'd want to

make it you know I don't want to say

longer for the sake of longer but you

want to make it much more thorough

because Google does not really want to

rank Pages at the top of search results

that deliver thin content and I really

do hate assigning a word count to Pages

because it really isn't about the word

count but I will say that you should be

aiming for at least a thousand words of

good quality stuff that uses your

keyword phrase a few times in a few key

places like up in your title in a

subheadline or two and a few times in

your body copy as well and I'm not going

to get too far in the weeds here on SEO

but I do have a video that you can watch

next that's going to help you get all

that dialed in perfectly and I will be

leaving a link to that in the

description below so let's get to the

end of the article here at the end

rather than wrapping it up with uh a

conclusion paragraph like you learned

back in school this is actually where we

want to seamlessly transition it into

your sales page and we do that with what

I call the sales solution bridge and

here's how that works so you're just

going to use a transitional sentence

along the lines of okay so you know

knowing all this is one thing but

actually doing it is another but don't

worry we're here to help or I'm here to

help whichever the case is you then use

just a paragraph or two to introduce

yourself why you're so passionate about

what you do and what you offer that'll

help them so this works as the perfect

transition between the advice you gave

why you're qualified to give it and

finally how you can help them even more

if they pay you and I do highly

recommend including a photo right here

of either you your team or the person

that your clients would most likely be

working with directly it just helps to

put a friendly face to the promise and

that really helps in building trust

especially with someone who's never

heard of you or your business before and

this is also where you would put your

first call to action button you know

just encouraging people to click here if

they're ready to get started but the

text that you put here on this call to

action button really matters don't say

something vague like contact us or get

started because they won't know what

that means exactly so whatever it is you

want people to do whether it's to book a

tour schedule a consultation book an

appointment directly or even buy

something make that action your called

action text now with the bridge built

everything that comes after this point

is designed to sell and we're going to

start with laying out the three big

reasons that someone would want to take

you up on your offer

this is your benefit section and I do

have to really stress here these are

benefits not features and most people

confuse the hell out of the two so let's

clear up the difference a feature is a

thing and a benefit is a result so take

a look at this example from Ali just

notice how each of these items talks

about a result you know they could have

easily just talked about specific

nutrients and ingredients but instead

they talk about what those nutrients

will do for your dog and ending it with

the ultimate result that your dog will

live a longer life how much more

powerful is that than if they just said

something like developed by vets and if

you have trouble here don't worry most

people do luckily this is another great

use case for chat GPT just tell it all

the things you offer you know your

features things like emergency service

experienced technicians or you know a

60-day guarantee then ask it to make a

table with the feature in column A and

then to brainstorm corresponding

benefits to each in column B then just

pick the three most compelling benefits

and list those as the headlines here and

then in one short sentence underneath it

bring up the feature that makes that

benefit possible and because visuals

help us get our ideas across about six

times better than just text alone you're

definitely going to want to use some

kind of an icon or a photo or some kind

of an image for each benefit then just

add a super clear headline here that

emphasizes that this is what people can

expect from you but nothing speaks

louder than the words of a satisfied

customer so let's break down how to

craft a testimonial section that's not

just impressive but also authentic and

convincing so first off if you've got

video testimonials use them they're like

gold a real person speaking about their

experience is incredibly persuasive but

if you're working with text testimonials

making them stand out is going to be key

here so when choosing your testimonials

it's important to choose the best ones I

like to use three on a page like this so

what you want to be looking for are

statements that talk about Real Results

or address common objections that people

might have about hiring you and the way

that you format these testimonials can

make all the difference between people

actually reading them or not and this is

what's always worked great for me so you

want to start with a powerful headline

from the testimonial that goes beyond

saying something generic like you know

great service or highly recommended what

you want to do is highlight a specific

result or overcome a doubt then you just

want to follow it up with a short and

sweet little version of the testimonial

itself nobody wants to read a novel here

so just cut it down to the very best

parts and after you've cut it down it

still might be too long for people to

read it word for word which is why you

want to use Bolding on key phrases that

really don't want them to miss also I do

recommend adding a five-star graphic

here to visual ually show that this is a

positive testimonial and if possible

include the name in a photo of the

person as well with their permission of

course you want to make sure you get

that but having the name and the photo

makes the testimonial feel much more

real and relatable as if someone

believes in you enough to publicly stand

behind their words really makes a big

difference next we have to overcome a

common sticking point with your prospect

so when people are at all unsure about

what's coming they tend to just back off

and say no so that's why we use a simple

transparent three-step process plan so

this is where we're going to spell out

exactly what your potential customers

need to do to get started and give them

a clear picture of what working with you

looks like by removing all of the

guesswork and the wh ifs we're Paving a

really smooth path for them to follow

this is all about just creating a sense

of familiarity and Trust right from the

start because when customers know what

each step involves they're much more

likely to take that leap with you and

the cool part is you don't have to

figure out what these three steps are

they're already prefigured out for you

so step one is always just going to be

whatever your call to action is you know

for example schedule a consultation or

book an appointment in this scenario

here it's scheduling a visit for a

walkth through now step two admittedly

is a bit of a cheap because it's where

all the work you do happen so the whole

point here is that you're making all

that work sound super simple on your

client's end so if you were to list out

all the steps that you take in your

business it's going to look overwhelming

to them but this way it's almost like

you're saying don't worry we've got this

for you and step three is always the

happily ever after where they get to

reap the rewards of the work that you

did okay so for our next section it's

really important to understand how

buying decisions typically work you know

95% of that decision is based on

emotions and that goes for just about

any

yes even including B2B purchases too

which is why so much of what we've laid

out on this page so far is there to

appeal to their desires their dreams all

that good stuff but emotion alone won't

always get people past the finish line

so a lot of people need to feel like

they've backed up that emotional

decision with logical reasons why that

they should buy what you're selling and

that is where the features section picks

up the slack so remember all those

features that I had you list out when

you were brainstorming your big three

benefits well now is the time to include

as many of them as you can think of so

just list them all out by name and maybe

a you know short one sentence

description of each and then we have a

really simple call to action block that

just asks if they're ready to go and if

they are to click this button to get

started and as well as this landing page

works on its own you do want the rest of

your website to be set up just as well

to bring in new visitors consistently

and turn them into paying clients

automatically so I've got a seat for you

in my free Master Class where I'm going

to break it down really simply what you

need on your site to get clients and

what you'd better remove right now

before you scare them off so click here

to get your spot and I'm going to send

you your access right when you do so

click here and let's make your website

the client generating machine that your

business needs