Google Ads No Conversions (2023) - 7 Proven Ways To Fix No Conversions In Google Ads [Step-By-Step]

Summary

This video offers a detailed guide to boosting Google Ads conversions. It identifies seven key areas for improvement: ensuring correct budget and bidding settings, selecting the right keywords with high buying intent, utilizing all available ad extensions, maintaining message match between ads, keywords, and landing pages, checking for ad and landing page eligibility, optimizing landing page design for simplicity and relevance, and setting up accurate conversion tracking. Each step is crucial for turning clicks into tangible actions like sales, phone calls, or email leads.

Takeaways

• 💹 Ensure your Google Ads budget is set correctly to avoid missing out on conversions.
• 🔍 Check your maximum bid limit, target CPA, and target ROIs to ensure they're optimized for conversions.
• 📈 Follow tutorials to determine an appropriate budget using Google's Keyword Planner for better ad performance.
• 🔑 Choose the right keywords to target high buying intent and avoid wasting money on irrelevant clicks.
• 🔗 Use a variety of ad extensions to increase your ad's visibility and click-through rate.
• 🎯 Make sure your ad message matches the keywords and the landing page to improve quality score and ad performance.
• 🚫 Avoid status warnings in your ads, keywords, landing pages, and extensions as they can halt your campaign.
• ✅ Design landing pages that are simple, easy to use, and have a clear call to action to increase conversions.
• 📊 Properly set up conversion tracking to accurately measure the success of your ads and avoid false impressions.
• 📝 Use the Google Ads optimization checklist for regular account maintenance to ensure ongoing success.

Q & A

What is considered a conversion in the context of Google Ads?

A conversion in the context of Google Ads is an action taken by the end user, such as an online sale, a phone call, or an email lead, which is the desired outcome after they interact with your ad.

Why is setting the correct budget crucial for getting conversions?

Setting the correct budget is crucial because if it's set too low, Google Ads may not run ads effectively, leading to few or no conversions. It's important to ensure that the budget allows Google's AI to optimize and show results.

What are the different bidding strategies mentioned in the script and how do they impact conversions?

The script mentions maximum bid limit, target CPA, and target ROIs as bidding strategies. These impact conversions by determining how much you're willing to pay for an ad click or acquisition, which can significantly affect the number of conversions you get.

How does picking the right keywords affect the performance of a Google Ads campaign?

Picking the right keywords ensures that your ads are shown to the most relevant audience, increasing the likelihood of conversions. Using the wrong match types or targeting keywords with low buying intent can lead to wasted budget and poor performance.

Why is it important to use multiple extensions in Google Ads?

Using multiple extensions can improve ad visibility, click-through rates, and overall account performance. Google tends to favor ads with extensions, as they offer more data for A/B testing and can lead to better user experience.

What is message match and why is it important for Google Ads?

Message match refers to the alignment between the ad copy, the keywords used, and the landing page content. A high message match can improve quality score, reduce cost per click, and increase the likelihood of conversions.

What common issues can cause ads or campaigns to be 'not eligible' in Google Ads?

Issues such as capitalized words, non-functioning landing pages, or status warnings can cause ads or campaigns to be 'not eligible'. These issues prevent the ads from running properly, leading to fewer impressions, clicks, and conversions.

How does the setup of a landing page affect conversions?

A well-set up landing page should be simple, easy to use, and have a clear call to action. A bad landing page can cause visitors to leave without converting, wasting ad spend.

Why is conversion tracking important and what are the common issues with it?

Conversion tracking is important for measuring the success of ad campaigns. Common issues include improper setup, which may lead to inaccurate tracking, or counting conversions multiple times, which can give a false impression of campaign performance.

What are the recommended actions for setting up conversion tracking for service-based businesses?

For service-based businesses, it is recommended to set up conversion tracking for email collection and phone call tracking, as these are the most relevant actions for such businesses.

How can using the Google Ads optimization checklist help improve account performance?

The Google Ads optimization checklist provides a structured approach to reviewing and updating account settings on a regular basis, ensuring that all aspects of the account are optimized for the best possible performance.

Outlines

00:00

💡 Optimizing Google Ads for Conversions

The paragraph discusses the importance of conversions in Google Ads campaigns and provides seven strategies to improve them. It defines a conversion as an action taken by the user, such as an online sale, phone call, or email lead. The first strategy is to ensure that the budget and bidding settings are correct, as improper settings can prevent conversions. The speaker suggests checking the budget and bids against the Keyword Planner for accuracy and adjusting the target CPA to give Google's AI room to optimize.

05:02

🔍 Selecting the Right Keywords for Your Campaign

This section emphasizes the critical role of choosing the correct keywords in Google Ads. It advises against using broad match types that can lead to wasted budget and suggests using exact match types to target specific search queries effectively. The paragraph also stresses the importance of targeting keywords with high buying intent to increase the likelihood of conversion, recommending the use of Google's Keyword Planner to find such keywords.

10:03

📞 The Impact of Extensions on Ad Performance

The paragraph highlights the significance of using various ad extensions to improve the visibility and performance of ads. It mentions that ads with more extensions are more likely to be favored by Google, leading to higher click-through rates and potentially more conversions. The speaker advises including site links, call extensions, structured snippets, and location extensions to enhance ad relevance and appeal to users.

🔗 Ensuring Message Match for Better Relevance

This section discusses the concept of message match, which refers to the alignment between the ad copy, keywords, and the landing page. A close message match can lead to a higher quality score, lower cost per click, and improved ad visibility. The paragraph advises creating ads that are closely related to the keywords and landing pages to ensure relevance and increase the chances of user engagement and conversion.

🚫 Addressing Issues with Ads, Landing Pages, and Keywords

The paragraph points out common issues that can hinder conversions, such as ads or landing pages with status warnings or errors. It stresses the importance of checking the eligibility and status of ads, keywords, and landing pages to ensure they are running correctly. The speaker warns that overlooked status warnings can lead to paused campaigns and a lack of conversions.

📈 Creating Effective Landing Pages

This section focuses on the importance of having well-designed landing pages that are simple, easy to use, and have clear calls to action. It advises against overly complex or visually confusing landing pages that can lead to high bounce rates. The paragraph also suggests including social proof and ensuring the landing page is relevant to the user's query to improve conversion rates.

📊 Setting Up Proper Conversion Tracking

The final paragraph addresses the importance of accurate conversion tracking to measure the success of Google Ads campaigns. It outlines three common issues with conversion tracking: improper setup, multiple counts for the same conversion, and no tracking at all. The speaker recommends using basic conversion tracking actions, such as email collection and phone call tracking, and suggests referring to specific videos for detailed instructions on setting up conversion tracking.

Keywords

💡Conversion

A conversion in the context of the video refers to the desired action taken by a user after interacting with an advertisement. This could be an online sale, a phone call, or an email lead. The video's theme revolves around optimizing Google Ads to increase conversions, which are the tangible results of an ad campaign. For instance, the script mentions setting up conversion actions to track these actions effectively.

💡Google Ads

Google Ads is an online advertising platform operated by Google, where advertisers pay to display brief advertisements within the Google ad network to web users. The video discusses various strategies to enhance the performance of Google Ads campaigns, emphasizing the importance of conversions and how to achieve them.

💡Budget

In the script, 'budget' refers to the total amount an advertiser is willing to spend on their Google Ads campaign. It is a crucial factor in determining the visibility and reach of the ads. The video highlights the importance of setting the correct budget to ensure that the ads have the potential to generate conversions.

💡Bid

Bidding in the context of Google Ads refers to the maximum amount an advertiser is willing to pay each time someone clicks on their ad. The video emphasizes the need to set the correct maximum bid limit or target CPA to ensure that the ads are competitive enough to generate clicks and conversions.

💡Keywords

Keywords are the terms or phrases that users type into search engines, which advertisers target in their Google Ads campaigns. The video stresses the importance of selecting the right keywords to attract users with high buying intent and to avoid wasting budget on irrelevant clicks.

💡Match Types

Match types in Google Ads determine how closely a user's search query must be to the keyword that triggered the ad. The video explains the importance of using the correct match type, such as exact match, to ensure that ads are shown for relevant searches and to improve conversion rates.

💡Extensions

Extensions in Google Ads are additional information or links added to the ads to provide more context and encourage user interaction. The video suggests that using various extensions can improve ad visibility and click-through rates, which in turn can lead to more conversions.

💡Message Match

Message match refers to the alignment between the ad's content, the keywords used, and the landing page's content. The video emphasizes that a close message match can improve the ad's quality score and increase the likelihood of user engagement and conversion.

💡Quality Score

Quality Score in Google Ads is a metric that measures the relevance and quality of an ad, keyword, and landing page combination. The video suggests that improving message match can increase the quality score, which can lead to lower cost per click and better ad performance.

💡Landing Page

A landing page is the web page that users land on after clicking an advertisement. The video discusses the importance of having well-designed landing pages that are simple, relevant, and have clear calls to action to encourage users to take the desired action, such as making a purchase or filling out a form.

💡Conversion Tracking

Conversion tracking in Google Ads involves setting up goals to measure the actions users take after clicking on ads. The video points out that proper conversion tracking is essential to understand the success of ad campaigns and to optimize them for better performance and conversion rates.

Highlights

Understanding what a conversion is and its importance in Google Ads.

The significance of setting the correct budget and bid limits for conversions.

How to determine an appropriate budget using Google's Keyword Planner.

The impact of bidding strategies on conversion rates.

The importance of selecting the right keywords for your campaigns.

Why using the correct match types can save money and improve conversions.

The necessity of having multiple ad extensions to increase visibility and conversions.

How message match between ad, keyword, and landing page can affect quality score and conversions.

The importance of checking ad, keyword, and landing page statuses for potential issues.

Why a well-designed landing page is crucial for converting visitors into customers.

The common mistake of poor conversion tracking and how to fix it.

Using Google Ads optimization checklist for maintaining a healthy account.

The importance of targeting keywords with high buying intent for better conversion rates.

How to avoid overcomplicating Google Ads by focusing on the basics.

The benefits of having a clear and concise call to action on your landing page.

Why it's essential to ensure your landing page is relevant to the customer's search query.

The potential issue of conversion tracking counting multiple times and how to address it.

Transcripts

is your Google ads account running and

maybe it's getting a few clicks a few

Impressions but no conversions well if

that's you you've come to the right

place in today's video I'm going to show

you step by step seven proven weights to

start getting conversions inside your

Google ads account now just so we're on

the same page what is a conversion and

for us a conversion is a action taken by

the end user so when someone interacts

with your ad you want them to do

something so it's either call you email

you buy from you something to actually

get them from the ad to whatever you

want them to do that's a conversion and

a conversion action is set up to create

and track whatever you want that

individual to do so for this video I'm

just going to simplify it by saying a

conversion is an online sale a phone

call or an email lead now here are the

seven solutions to help start getting

conversions inside your account and

really transferring those clicks and

Impressions into something tangible so

you can actually have account success

for a first solution this is something

really overlooked by a lot of people

brand new to Google ads and it's simply

do you have the budget set correctly and

two do you have either the maximum bid

limit set correctly the target CPA set

correctly Target rois set correctly one

of these things can really impact how

many conversions you're actually getting

so if you don't set this high enough

chances are you're not going to see any

conversions whatsoever there's a lot of

accounts I look at where the target CPA

is one-fifth or one-tenth of where it

should be and you're just not going to

see any conversions whatsoever Google

ads may get a couple clicks here and

there are a few Impressions but you're

just not going to see conversions

because Google has been told that hey we

want these leads for let's say five

dollars and Google understands that we

can only get leads for fifty dollars and

you've told Google hey do not run ads

unless we can get it for five dollars

Google's gonna try and nitpick and try

and find some Impressions and some

clicks however if it's not going to

viably produce leads it's not going to

really run so make sure your budget is

set properly I'm going to come into our

account here I'm going to go over here

to the actual let's do pool installation

campaign here let's see what it's set as

okay our budget is 75 a day this could

be good what I would recommend doing is

following one of our tutorials at least

a little bit in the first half of it

where it shows you actually how to

determine a budget uh this is really

important you go inside your Keyword

Planner you look at the actual high

range and low range of the actual bids

of the keywords you actually want to go

after so this will allow you to

determine what a good budget is if you

don't have a high enough budget you may

want to consider it only running a few

days a week so even if you're only

running you know Tuesday to Friday

instead of running the entire week as

long as you can concentrate that budget

and really get Google's AI the ability

to run and see results your chances are

you'll be in a really good spot the next

thing here is the actual bidding so as

we can see maximized conversions is set

to 50 this could be good for some

campaigns this could be bad for some

campaigns and again this goes for

maximized clicks as well if you set your

maximum cost per click bid limit too low

you're going to have a lot of issues and

your account is not going to run

properly so please make sure you

understand your conversion rate you

understand that hey if I have have five

clicks and out of five clicks I'm gonna

get one conversion and that's going to

cost me x amount of dollars this is what

my target CPA should be that's a very

good way of going about setting your

target CPA for good results again even

if your target CPA is let's say 50 and

Google is even recommending 50 I would

put it above probably fifty five dollars

sixty dollars just so it gives Google's

AI a little room to run and allowed to

optimize you're going to see much better

results that way all right the next

solution we have for getting more

conversions into our account is picking

the right keywords and if you don't have

the right keywords in your account your

life is going to be miserable because if

you have broad match where you should

have exact match or you have exact match

where you should have broad match there

is going to be so many things wrong in

your side your account that you're just

going to be trying to fiddle with

everything else and realistically you

only have to touch those two things a

lot of times people over complicate

Google ads and they think like hey well

like there's all these other options

there's so many things to do inside this

account and really a lot of Google ads

comes down just to getting the basics

correct uh yeah there are a lot of other

things you can do inside Google ads but

if you have improper keywords and let's

go over here to keywords just to show

you here as you can see all these are

set into the exact match type this is

the most stringent type you can get it's

going to be very concentrated on these

exact keywords are you still going to

get keywords you don't want absolutely

however this is going to be this is

going to cut down a lot of the bad

keywords where I see a lot of people

using broad match and it just targets

literally everything and you're going to

waste a whole bunch of money and you're

going to be going after keywords like

HVAC DIY or HVAC companies hiring near

me or fencing companies hiring near me

and a lot of people like think I'm

joking when I say that that is a keyword

we see regularly just because one it

hasn't been added to the negatives and

two they're using broad match so please

make sure your match type is set up

correctly this can save you a ton of

money and allow you to start getting a

lot more conversions inside your account

and the second thing too with the actual

match types is if you're targeting

keywords that don't have high buying

intent so you're just targeting HVAC

instead of HVAC company or HVAC company

services near me or HVAC installation

stuff that actually shows your custom

customer wants to buy from you this is

really going to be detrimental to your

account especially for a service based

business because you're just not going

to be targeting people who are actually

interested in purchasing your services

you're just going to be going after a

vague term like HVAC which can imply a

million different things and you're just

going to have a much lower conversion

rate and more than likely lower quality

leads and a higher cost per conversion

so please take this into consideration

when actually going through and creating

these keywords go after high buying

intent keywords our Keyword Planner

video is awesome for this and I'll walk

you through how to actually find high

converting high buying intent keywords

so watch that video if you're curious on

how to actually find good keywords

inside your account the next thing is

not having any extensions and I go into

so many accounts and they'll have like

one extension they'll have a call

extension and maybe they'll have maybe a

call out extension something like that

or maybe a structured snippet extension

it's usually like one to three

extensions and you have the ability to

have so many different extensions inside

your account you can have site links

calls structured snippet extensions call

extension location extensions and people

will use one or two and then their ads

aren't really shown they have a low

click-through rate and they're like why

is my account not doing well why am I

not getting any conversions and it's

like well your ad isn't big enough to be

seen for starters Google doesn't

normally favor ads that don't have

extensions that will normally favor an

ad that has a whole bunch of stuff

behind it because then they can a B test

it and chances are if they have a whole

bunch of stuff to a b tests with they'll

be much more likely to actually show

your ad because they're like hey we can

play with all this stuff as opposed to

just one ad and if that ad doesn't work

uh we're just not going to show it so

make sure to have all your extensions in

place and make sure that they're

actually relevant to the actual end user

so very very important have all your

extensions make sure you have your site

links call out structured snippet

extensions call extensions location

extensions this will impact your account

dramatically and will allow you to get a

lot more conversions and normally a

lower cost per click as well all right

the next thing is the actual message

match and I'm gonna come over here to

ads and let's scroll down here and we'll

go into fiberglass pool installation

let's see if we have any so as you can

can see here message match I'm going to

just kind of easily I'm just going to

sum this up is the actual match between

your ad keyword and landing page you

want this match to be as closely related

as possible because if it's more closely

related Google's going to look at that

and go okay this ad is relevant to this

customer after they typed in this

specific keyword so say they type in

fiberglass pools our ad pops up and it

says fiberglass pool installation we

send them to a landing page that says

fiberglass pool installation get a quote

now all of this has a very close message

match and the closer we can make this

message match the higher our quality

score is going to be more than likely

not always but the vast majority of the

time our quality score is going to be

much higher allow us to get much lower

cost per click allow our ads to be shown

more more Impressions more clicks more

account success this is very important

what a lot of companies do is they just

Target a whole bunch of keywords to put

it in Broad match they'll have one ad

that just says you know HVAC or pools or

something very vague and they'll just

send them to a website that says

something very vague like pools or you

know Pool Services it doesn't really go

into detail about the custom problem and

really Google looks for relevancy the

more relevant you can make your ad

keyword and landing page the more likely

your customer is going to click on it

the more likely Google is to show your

ad and the more likely you are to get

much better results and many more

conversions so please make sure your ads

are relevant your keywords are relevant

and your landing pages are all relevant

to each other before launching a

campaign all right the fifth reason you

may not be getting conversions is

there's something wrong with your ads or

landing pages or keywords and I see this

very often if you look at my screen here

it says not eligible because our

campaign is paused what I see a lot of

people actually doing is they'll contact

us we'll do an audit and they'll have

one issue it'll be like oh yeah your

status is limited because of X Y and Z

you have a word in there that's you know

completely capitalized or maybe the

landing page isn't working or something

like that people Overlook these statuses

and they're super important this will

completely kill your campaign if you

have a status warning especially if it

impacts multiple ads or the landing page

you're running traffic to 2 or the

extension or the keywords like there's a

lot of things that will be paused and

just not eligible to run which would

cause you to get either very few

Impressions and clicks or absolutely

none and the same goes with conversions

you're just not going to see any

conversions because your ads aren't

running because there's a status warning

so please go and make sure there's no

status here it says eligible your ads

are good to run same with the keyword

same with your landing pages make sure

there are no status warnings inside your

account this will absolutely affect your

campaign if there are status warnings so

that's a big one for why you're not

seeing any conversions inside your

account next reason number six for why

you may not be seeing any conversions is

your landing page is just set up

incorrectly or it's just bad and people

when they go to it they just don't want

to actually submit their information or

call you or whatever it is landing pages

need to be very simple they need to be

easy to use they need to get to the

point very quickly if you go on a long

tangent and don't give any calls to

action whatsoever people are going to

leave and they're going to find a new ad

and you've just wasted a whole bunch of

money putting someone to a landing page

or a website that they just don't care

about and you're now out of money so

please make sure to actually create a

landing page that is simplified it's

easy to use there's a distinct call to

action there's either one or two calls

to action so either uh lead collection

so email form or an action to actually

call your business so a phone number or

an email lead that's really all you want

for service based businesses if you're

running e-commerce again that's a little

outside of our realm but it would be a

buy now button or you know collecting an

email form something like that very

similar so please make sure when you

design a landing page it is simple to

the point easy to read don't use a whole

bunch of crazy colors that hurts the

eyes it's going to cause cognitive

overload people are going to get

stressed out they're going to leave your

website easy simplified and just gets to

the point that's what you want in a

landing page also add in Social proof

that helps a lot of the time and again

making sure that the landing page is

relevant to the customer's problem don't

send them to a basic HVAC page when they

ask specifically about AC repair or

something like that make sure it is very

relevant to their problem if it is not

relevant at all today a problem they're

going to leave you're not going to see

any conversions so that could be another

big reason why you're not seeing any

conversions inside your account all

right and the last reason you could

potentially not be seeing any

conversions inside your account

whatsoever and I see this very commonly

and it's probably I would say the most

common reason why we don't see any

conversions in the account which is bad

conversion tracking and conversion

tracking can go one of three ways one

it's set up correctly which is not

normally the case two it's counting

things uh multiple times so someone

could have a conversion three times or

four times if just one person called

which is not good because it gives a

false impression of actually what's

going on in the account and the third

thing that can happen is it's set up so

improperly it's not counting anything so

what you need to do is figure out how to

actually set up your conversion tracking

properly we have a couple videos on our

Channel about conversion tracking but

the conversion tracking is just so

there's so much stuff about conversion

tracking if I made a video about all the

different conversion tracking stuff it

would be like 40 hours long so if you

have a specific conversion tracking

issue you like email leads or phone

calls definitely just type it that into

YouTube I guarantee there will be a

conversion tracking video come up and

we'll show you actually how to implement

your conversion tracking for most

accounts I would just recommend using

two basic conversion tracking actions

one is the actual collection of emails

so if you want to collect emails for a

service based business that's great and

the second one is phone call tracking so

I would use those two types of tracking

and that should be enough for most

service-based businesses you don't want

to really step outside that realm

because you're going to over complicate

things and it's just going to make your

life a real pain so those are seven ways

to actually solve no conversions inside

your account if you're looking to

actually optimize your account and maybe

your account is running well check out

our Google ads optimization checklist

I'll leave it down below and it's really

awesome it runs you through every single

thing you need to do inside your account

every week month and three months and

then you can actually put your results

down here as well and it just walks you

through everything you should be doing

inside your Google ads account for best

results so if you have any comments

questions or concerns leave a comment it

down below I'd love to hear from you on

that you guys have a wonderful day and

take care