O PROBLEMA #1 DA GERAÇÃO Z

NÔMADE DIGITAL

11 Sept 202418:54

Summary

TLDRIn this video, Raian Santos discusses the challenges of managing Generation Z, particularly in the context of Brazilian football. He argues that the Brazilian national team's failures are symptomatic of a broader issue with integrating Generation Z into the workforce. Raian suggests that to effectively lead this generation, one must either possess significant wealth or have a status earned through past achievements or relationships, as this generation is driven by money and social status. He uses examples from football and business to illustrate his points, emphasizing the importance of authority and respect in leadership.

Takeaways

😀 Raian Santos discusses the parallels between the world of football, business, and sociology, focusing on leadership and management within these contexts.
🏆 The success of Cristiano Ronaldo and Jude Bellingham on YouTube highlights the importance of personal branding and digital presence for athletes and businesses.
📈 Raian emphasizes the need for companies to act as media companies, leveraging platforms like YouTube to build customer databases and engage audiences.
⚽ The Brazilian football team's consistent underperformance is attributed to a lack of integration and leadership within the team, mirroring issues in business and society.
💼 The script suggests that Generation Z values authority and respect, often derived from financial success or social status, which is crucial for effective leadership in today's world.
🌐 Raian shares a personal anecdote about a friend who successfully leveraged social media to build authority and sell courses by showcasing wealth and lifestyle.
🚀 The video argues that to lead effectively, one must either possess significant wealth or have a status that commands respect, especially among the younger generation.
🤝 The script points out that coaches in football, like leaders in business, must have a level of authority that comes from past achievements or a reputation that players respect.
🏆 Raian suggests that Renato Gaúcho could be an ideal coach for the Brazilian national team due to his past achievements and the respect he commands from players.
🌟 The video concludes by emphasizing the importance of understanding and adapting to the values and motivations of Generation Z, whether in sports or business.

Q & A

What is the main topic of Raian Santos' video?
-The main topic of Raian Santos' video is the analysis of why the Brazilian national football team's selection process never works and the issues faced by the team, drawing parallels between the world of football, business, and sociology.
What does Raian Santos suggest is the key to successful business in the digital age?
-Raian Santos suggests that the key to successful business in the digital age is to be a media company and to have a strong online presence, as exemplified by Cristiano Ronaldo and Jude Bellingham's YouTube channels.
What is the role of social media in influencing the Brazilian generation Z according to Raian Santos?
-Raian Santos believes that social media plays a significant role in influencing the Brazilian generation Z, as they are primarily motivated by two things: money and sex, which are heavily promoted on social platforms like YouTube.
Why does Raian Santos mention the importance of the 'treinamento milionário com YouTube' in the video?
-Raian Santos mentions the 'treinamento milionário com YouTube' because he emphasizes the importance of online presence and digital marketing for businesses, especially for those with a CNPJ, to capture leads and convert clients.
What is the connection between the Brazilian football team's performance and the generation Z's characteristics, according to Raian Santos?
-Raian Santos connects the Brazilian football team's performance issues to the characteristics of generation Z, such as a lack of discipline and a focus on instant gratification, which he believes are reflected in the team's poor performance.
What are the two specific characteristics of the Brazilian generation Z that Raian Santos discusses?
-The two specific characteristics of the Brazilian generation Z that Raian Santos discusses are a tendency towards 'frouxidão' (laxity) and a lack of 'atitude' (attitude), which he suggests are detrimental to the success of the national football team.
How does Raian Santos describe the strategy his friend used to sell courses to the Brazilian generation Z?
-Raian Santos describes his friend's strategy as initially focusing on displaying wealth and success, such as traveling and buying luxury cars, to gain respect and sell courses. Later, the friend shifted to gaining fame as a 'comedor' (eater), which was more cost-effective and impactful for the target audience.
What is the 'técnico comedor' concept mentioned by Raian Santos in relation to managing the Brazilian football team?
-The 'técnico comedor' concept refers to a coach who has earned respect and authority through past achievements or conquests, which Raian Santos suggests is necessary to manage and lead the current generation of Brazilian football players effectively.
Why does Raian Santos believe that Renato Gaúcho would be a good fit as the coach for the Brazilian national team?
-Raian Santos believes Renato Gaúcho would be a good fit as the coach for the Brazilian national team because of his status and past achievements, which would give him the necessary authority and respect from the players to effectively lead the team.
What does Raian Santos suggest as a solution for managing generation Z in both football and business contexts?
-Raian Santos suggests that to manage generation Z effectively, one must either have significant wealth or a high status, achieved through past victories or conquests, as these are the factors that generation Z respects and responds to.

Outlines

00:00

😎 Analysis of Brazil's National Football Team

Raian Santos, speaking from a hotel room in Germany, introduces a video analyzing the perpetual underperformance of Brazil's national football team. He draws parallels between the football world, business, and sociology, aiming to explain why the team's selection process is flawed. Raian criticizes the team's management, suggesting that the problem extends beyond football to societal issues, particularly the integration of Generation Z into the workforce. He points out the lack of discipline and attitude among Brazilian players, contrasting them with successful teams from other countries.

05:04

🚀 The Influence of Social Media on Generation Z

Raian discusses the impact of social media on Generation Z in Brazil, focusing on two key motivators: money and sex. He shares a story about a friend who sold courses to young Brazilians and how he used wealth displays to gain authority and respect. However, as wealth displays became commonplace, the friend pivoted to gaining fame as a 'big eater,' which was more cost-effective and impactful. Raian relates this back to football, noting that players often earn more than their coaches, leading to a loss of authority and discipline within the team.

10:05

🏆 The Importance of Status and Idolatry in Leadership

Raian argues that for a coach to be successful with Brazil's current football generation, they must either have significant wealth or a high status, often derived from past achievements or conquests. He uses Zidane's time at Real Madrid as an example of a coach with less wealth than players but who commanded respect due to his status. Raian suggests that the Brazilian team needs a coach with a strong status, like Renato Gaúcho, who has a reputation for his past achievements and lifestyle, to maintain authority over the players.

15:07

🌎 Comparing Leadership Strategies Across Cultures

Raian concludes by discussing the importance of a coach's ability to impose respect, using the example of Steve Kerr and the US 'Dream Team' in basketball. He notes that despite Kerr's successes, he lacked authority with the players due to not having the same level of individual achievements. Raian emphasizes that to lead Generation Z, whether in football or business, one must have financial success or a reputation for success with women, as these are the two things that Generation Z respects. He ends with a call for the Brazilian Football Confederation to consider these factors when selecting a coach.

Mindmap

Keywords

💡Seleção Brasileira

The Brazilian national football team, commonly referred to as 'Seleção Brasileira,' is a central theme in the video. The speaker discusses the team's performance and management issues, suggesting that the team's struggles are emblematic of broader societal and leadership challenges. The term is used to critique the team's consistent underperformance despite changes in coaching staff.

💡Geração Z

Generation Z, or 'Geração Z' in Portuguese, is a demographic cohort discussed in the context of their characteristics and impact on various sectors, including sports and business. The speaker attributes certain traits to this generation, such as a lack of discipline and a focus on money and social media, which he suggests are contributing factors to the Brazilian football team's issues.

💡Autoridade

Authority, or 'Autoridade' in Portuguese, is a concept that the speaker argues is crucial for leading Generation Z effectively. He suggests that traditional forms of authority, such as educational qualifications or professional experience, may not be as influential as wealth or social status when it comes to commanding respect from younger generations.

💡Mídia Empresarial

Business media is discussed as a key component of modern entrepreneurship. The speaker emphasizes the importance of having a strong media presence, like a YouTube channel, to engage with audiences and build a brand, citing examples like Cristiano Ronaldo's successful YouTube channel.

💡CNPJ

CNPJ, which stands for 'Cadastro Nacional da Pessoa Jurídica' in Portuguese, is the Brazilian equivalent of a corporate tax identification number. The speaker mentions CNPJ in the context of business ownership and the need for businesses to adopt media strategies to succeed in the digital age.

💡Renato Gaúcho

Renato Gaúcho is a former Brazilian footballer and coach mentioned as an example of a figure who could potentially command respect from the current generation of football players due to his past achievements and status. The speaker suggests that a leader with a strong reputation and past successes might be better suited to manage the Brazilian national team.

💡Dorival Júnior

Dorival Júnior is a Brazilian football manager who is discussed in the video as an example of a coach who may struggle to maintain authority over players due to a perceived lack of status or past achievements that would impress the current generation of players.

💡Steve Kerr

Steve Kerr is mentioned as a contrast to the Brazilian coaching situation. He is a successful basketball coach who has won championships with the Golden State Warriors. The speaker uses Kerr's experience with the 'Dream Team' to illustrate the challenges of coaching a team where players may not respect the coach's authority, drawing parallels to the Brazilian football team's situation.

💡Status

Status is discussed in the context of leadership and its importance in commanding respect, particularly among Generation Z. The speaker argues that a leader's status, derived from past achievements or social standing, is more influential than their technical expertise or qualifications in gaining the respect of younger individuals.

💡Vestiário

The term 'vestiário' refers to the locker room, a metaphor for the internal dynamics and authority within a team. The speaker suggests that losing control of the 'vestiário' is a significant issue for the Brazilian national team, indicating a breakdown in leadership and authority among the players.

Highlights

Raian Santos discusses the parallels between the world of football, business, and social dynamics.

He emphasizes the importance of understanding generational characteristics, particularly Generation Z, in leadership and management.

Santos highlights the need for a leader with authority and respect, especially in the context of managing Generation Z.

He critiques the Brazilian national football team's management, suggesting a lack of effective leadership as a key issue.

Santos points out the contrast between the success of foreign teams and the Brazilian team, attributing it to generational management differences.

He argues that the Brazilian football team's failure is not just about football but reflects broader societal and leadership issues.

Santos discusses the importance of social media and online presence for modern athletes, using Cristiano Ronaldo as an example.

He mentions the 'Milionário no YouTube' training as essential for business owners to capture leads and convert clients.

Santos suggests that the Brazilian football team's players often earn more than their coaches, which can undermine authority.

He proposes that a coach with a high status, like Renato Gaúcho, could effectively manage the Brazilian team due to his past achievements and reputation.

Santos explains how his friend, a course seller, leveraged social media to gain authority and sell courses by showing wealth and lifestyle.

He contrasts the Brazilian Generation Z's values with those of other countries, noting a stronger focus on money and social status.

Santos shares a story of his friend who became known as a 'big eater' in Eastern Europe to gain social media fame and profit.

He concludes that to lead Generation Z, one must either have significant wealth or a strong social status, as seen in the case of the US basketball 'Dream Team'.

Santos calls for the Brazilian Football Confederation to appoint a coach with the necessary authority to manage the national team effectively.