What is a Monopsony?

Marketing Business Network
26 Feb 201902:36

Summary

TLDRA monopsony is a market dominated by a single buyer, creating a buyer's monopoly. Historically, European lords of manors exemplified this by controlling wages and purchases. Today, industries like defense, with the US government as the primary buyer, exhibit monopsonistic traits. Suppliers in such markets often engage in price wars, leading to a 'race to the bottom' where they lose control over pricing, leaving them at the mercy of the monopsonist.

Takeaways

  • 🏛️ A monopsony is a market dominated by a single buyer, creating a buyer's monopoly.
  • 🏘️ Historically, European villages exemplified monopsonies with lords of the manor as the primary buyer and employer.
  • 💼 The lord of the manor had complete control, including setting wages and prices for goods and services.
  • ✈️ The defense industry is a modern example of a monopsony, with governments being the main buyers of military equipment.
  • 🌐 US government contracts account for the majority of sales for defense companies like Lockheed Martin.
  • 🛒 Suppliers in a monopsony may engage in price wars to secure business from the dominant buyer.
  • 📉 Price wars can lead to a 'race to the bottom,' where suppliers lose power over supply and demand dynamics.
  • 🌍 Monopsonistic behaviors are observed globally, affecting various industries such as electrical power and supermarket chains.
  • 💸 Large supermarket chains can act as monopsonists, leveraging their purchasing power to negotiate lower prices with suppliers.
  • 📊 Monopsonies can significantly impact market dynamics, affecting supplier pricing and competition.

Q & A

  • What is a monopsony?

    -A monopsony is a market characterized by a single buyer or a dominant buyer that significantly influences the market, often referred to as a buyer's monopoly.

  • How does a monopsony differ from a monopoly?

    -A monopsony refers to a market with a single or dominant buyer, whereas a monopoly refers to a market with a single seller. The term 'monopsony' specifically addresses the number of buyers, not suppliers.

  • Can you provide an example of a historical monopsony?

    -In medieval Europe, each village was often a monopsony, with the lord of the manor being the main employer and purchaser of goods and services, wielding significant power over the local economy.

  • What is the role of the government in a monopsony?

    -In the context of the defense industry, the government acts as a monopsony, doing nearly all the buying of military equipment such as fighter planes, tanks, and weapons.

  • How does Lockheed Martin exemplify a monopsony?

    -Lockheed Martin, a major aerospace and defense company, is an example of a company operating in a monopsony market, with the majority of its sales coming from government contracts.

  • What percentage of Lockheed Martin's yearly sales are from US government contracts?

    -US government contracts represent 85% of Lockheed Martin's yearly sales.

  • What challenges do suppliers face in a monopsony?

    -Suppliers in a monopsony may engage in price wars to gain business from the single buyer, which can drive down prices and reduce their power over supply and demand.

  • What is the 'race to the bottom' in a monopsony?

    -The 'race to the bottom' refers to a situation where companies competing in a monopsony market lower their prices to attract the single buyer, potentially leading to reduced quality and profitability.

  • Are there any other modern examples of monopsonistic behavior?

    -Yes, electrical power companies negotiating with coal or gas suppliers and large supermarket chains purchasing from farmers and producers are examples of monopsonistic behavior.

  • How can monopsonistic behavior affect the overall market?

    -Monopsonistic behavior can lead to reduced competition, lower prices for goods and services, and potentially stifle innovation as suppliers are at the mercy of the monopsonist's purchasing decisions.

Outlines

plate

This section is available to paid users only. Please upgrade to access this part.

Upgrade Now

Mindmap

plate

This section is available to paid users only. Please upgrade to access this part.

Upgrade Now

Keywords

plate

This section is available to paid users only. Please upgrade to access this part.

Upgrade Now

Highlights

plate

This section is available to paid users only. Please upgrade to access this part.

Upgrade Now

Transcripts

plate

This section is available to paid users only. Please upgrade to access this part.

Upgrade Now
Rate This

5.0 / 5 (0 votes)

Related Tags
Monopsony MarketBuyer's MonopolyMarket DynamicsEconomic PowerSuppliers' StrugglePrice WarsDefense IndustryLockheed MartinSupermarket ChainsEnergy Negotiation