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Summary

The speaker shares his personal journey from working at a state-owned enterprise (BUMN) to becoming an entrepreneur in the food industry. He discusses the emotional impact of leaving a stable job, the challenges of starting a business with minimal capital, and the importance of faith and perseverance. The speaker's business focuses on producing potato chips, a unique choice inspired by his mother's recipe. He emphasizes the significance of continuous learning, consistency, and spiritual practices in achieving success and fulfilling his dreams.

Takeaways

• 😊 The speaker's family, especially his father, was proud when he joined a BUMN (state-owned enterprise) because he wasn't very accomplished in school or university.
• 😔 His father was disappointed when the speaker decided to resign from the BUMN, as it was a source of pride for the family.
• 🍴 The speaker, Raka, decided to start a business in the food industry, specifically selling potato chips, inspired by his mother’s recipe.
• 💡 He chose potatoes as the main ingredient for his snack because, unlike other snacks like cassava or basreng, there are few small businesses using potatoes.
• 📉 Raka started his business with a small capital of 300,000 IDR, reusing what he already had to minimize costs.
• 🙏 The speaker’s strong motivation to pursue business comes from his Islamic faith, which teaches him to trust in God's plan (tawakal) and to seek blessings through good deeds like charity.
• 🕊️ Running his own business gives him the freedom to practice his religion more openly, such as praying or reading the Quran whenever he wants.
• 🚀 The business has grown from selling 10 kg of potatoes per week to about 1.2 tons per month.
• 🎯 His goal is to expand his snack business, Kentung, into a strong local brand in Indonesia, similar to large companies.
• 🎓 He advises others starting a business to be consistent, continue learning, start with what they have, and always remember to give back (e.g., through charity).

Q & A

Why was the speaker's father sad when they resigned from their job?

The speaker's father was sad because the speaker resigned from a state-owned company (BUMN), a job that made the father proud, especially since the speaker didn’t have significant achievements during school or university.

What made the speaker’s parents proud of them?

The speaker's parents were proud when the speaker got a job at a BUMN, as this was seen as a significant achievement after their poor academic performance in school and university.

What type of business does the speaker run?

The speaker runs a snack business focusing on potato chips, using their mother's recipe as inspiration.

Why did the speaker choose to sell potato chips?

The speaker noticed that small and medium enterprises (UMKM) in Indonesia rarely processed potatoes, despite them being a common ingredient for larger companies. This gap in the market inspired them to focus on potato chips.

What was the initial capital the speaker used to start their business?

The speaker started their business with a capital of 300,000 IDR, which was used to buy packaging, potatoes, spices, and a sealer.

How does the speaker view risk in their business?

The speaker believes that running a business involves significant risk and uncertainty, and they rely heavily on their faith, trusting that God will guide consumers to buy their products.

How has the speaker's family’s attitude toward their business changed over time?

Initially, the speaker’s family didn’t fully support the business, but as the business started to show results, their family began to offer more support.

What motivates the speaker to continue their business despite challenges?

The speaker is motivated by their faith and the desire to have flexibility in practicing their religion, such as being able to pray or read the Quran during work hours.

What production level has the speaker’s business achieved?

The speaker’s business has grown to produce about 1.2 tons of potato chips per month, a significant increase from the initial production of 10 kilograms per week.

What future aspirations does the speaker have for their business?

The speaker aims for their brand 'Kentung' to become a strong local Indonesian snack company, with the potential to grow as large as other major food brands.

Outlines

00:00

😢 A Son’s Decision and Family Reactions

The speaker reflects on how his family, especially his father, was deeply saddened by his decision to resign from his job at a BUMN (State-Owned Enterprise). His father had been proud when he joined the BUMN despite his previous lackluster academic performance. However, after working his way up to supervisor, the speaker made the tough choice to leave, disappointing his father. He introduces himself as Raka, the owner of a snack business, and explains his desire to start a food business that could be distributed across Indonesia and even globally. He shares the origin of his choice to use potatoes as the main ingredient, inspired by his mother’s potato chip recipe, which he later modified to add flavors. Raka describes the humble beginnings of his business, starting with a small capital of 300,000 IDR, relying on what he had at hand. His journey into entrepreneurship was a leap of faith, motivated by his Islamic beliefs, particularly the concept of ‘tawakkal’ (trusting in God's plan). Over time, his family, though initially unsupportive, came to recognize the success of his venture.

05:01

🙏 Faith and Business: Finding Balance

The speaker discusses how his faith played a significant role in motivating him to pursue business, taking inspiration from the Prophet Muhammad, who was also a trader. He emphasizes the belief that while not everyone has a fixed salary, everyone has access to sustenance (rezeki). He recounts the financial struggles he faced early on, surviving on savings and dealing with uncertainty. Despite tough times, he chose not to return to a regular job, placing full trust in the process and believing that Allah rewards hard work. As his business gradually grew, from selling 10 kilos of potatoes per week to reaching a production of 1.2 tons per month, he reflects on how resilience, faith, and hard work have brought him to this point. He also touches on the practical aspects of running his business, such as creating different flavored snacks and aiming to establish Kentung as a leading local snack brand in Indonesia.

Keywords

💡Resignation

The act of leaving a job voluntarily. In the script, the speaker discusses how their decision to resign from a prestigious BUMN (state-owned enterprise) was met with disappointment by their parents, particularly their father. This represents a pivotal moment in their career and personal life, reflecting the emotional and cultural significance tied to employment stability.

💡BUMN (State-Owned Enterprise)

BUMN refers to a government-owned corporation in Indonesia, considered prestigious employment. The speaker’s family, especially the father, takes pride in the speaker securing a job at a BUMN, given their previous academic struggles. The decision to leave this job is a key emotional moment in the narrative, illustrating the cultural weight of working for such institutions.

💡Entrepreneurship

Entrepreneurship is the process of starting and running a business. In the video, the speaker transitions from working at a BUMN to starting a food business focused on potato chips. The entrepreneurial journey highlights challenges, risks, and the drive to create something independently. This change represents a personal and professional shift, rooted in passion for food and a desire for flexibility.

💡Potato Chips Business

The business venture the speaker embarks on, inspired by their mother's homemade potato chips. This symbolizes innovation within a traditional family recipe. The choice to focus on potato chips, as opposed to more common snacks, reflects the speaker's strategic decision to differentiate their product in a crowded market of similar offerings.

💡Family Pride

The emotional and cultural pride that family members feel in response to significant achievements. In the video, the speaker's parents, especially their father, were proud when they secured a job at BUMN. This sense of pride was challenged when the speaker decided to resign and pursue entrepreneurship, illustrating family dynamics and expectations in career choices.

💡Faith and Business

The speaker's strong connection between their faith (Islam) and their business practices. They mention concepts like ‘tawakal’ (trusting in God) and cite religious motivations for pursuing entrepreneurship, such as following in the footsteps of the Prophet Muhammad. This faith-driven approach gives a deeper meaning to the speaker's decisions, beyond mere profit.

💡Starting Capital

The initial financial resources used to start a business. In the video, the speaker mentions beginning their potato chip business with just 300,000 IDR, using what they already had at hand. This demonstrates the concept of bootstrapping and starting a venture with minimal resources, a common reality for many small business owners.

💡Market Differentiation

The strategy of distinguishing a product from competitors to capture a unique segment of the market. The speaker chooses to focus on potatoes, a less common base for small businesses compared to other snacks like cassava or ‘basreng’. This differentiation aims to tap into a niche market, helping the business stand out.

💡Consistency

The importance of remaining dedicated and focused over time in business. The speaker advises aspiring entrepreneurs to stay consistent and avoid switching ventures frequently, as consistency is key to success. This advice underscores the speaker's experience and learning from their entrepreneurial journey.

💡Scaling a Business

The process of growing a business by increasing output or operations. Initially, the speaker sold 10 kilograms of potatoes per week, but now processes 1.2 tons per month. This growth illustrates successful business scaling, where an entrepreneur increases production and market reach while maintaining the quality and demand for their product.

Highlights

The speaker’s family was disappointed when they resigned from a prestigious job at a state-owned company (BUMN), especially the speaker’s father.

The speaker’s parents were proud when they got accepted into BUMN despite having poor academic performance in school and college.

The speaker quickly advanced to a supervisor role at BUMN before deciding to resign, a decision that their father regretted.

The speaker decided to start a food business because of their love for food and a desire to ship products nationwide and globally.

The speaker noticed that few small and medium-sized enterprises (UMKM) in Indonesia process potatoes as a main product, which inspired them to focus on potato chips.

The speaker’s mother used to make plain potato chips, and they adapted her recipe by adding various flavors.

The initial capital for the speaker's business was IDR 300,000 (approx. $20), and they relied on tools they already owned.

The speaker feels that running their own business strengthens their faith, emphasizing reliance on God for success.

Initially, the speaker’s business only sold 10 kilograms of potatoes per week, which was insufficient to cover household expenses.

Despite early challenges, the speaker remained committed to their business, relying on savings to survive.

Currently, the speaker’s business processes 1.2 tons of potatoes per month, a significant improvement from their humble beginnings.

The speaker’s goal is to grow their business into a well-known local snack brand in Indonesia with a strong consumer presence.

The speaker hopes to one day afford to take their parents on a pilgrimage (Hajj), as well as perform Hajj with their own family.

The speaker advises new entrepreneurs to be consistent and avoid frequently switching businesses after a short time.

The speaker emphasizes the importance of continuous learning and adapting to changes in marketing and business dynamics.

The speaker believes in the power of ‘heavenly marketing,’ such as charity and religious practices, to bring blessings to their business.

Transcripts

sebenarnya dari keluarga itu yang paling

sedih waktu saya resign apalagi waktu

dari BUMN itu orang tua saya itu bapak

saya tuh yang sedih hal yang bikin orang

tua Saya bangga sama saya itu waktu saya

masuk BUMN karena saya Waktu Sekolah

nggak pernah punya prestasi terus kuliah

juga IPK jelek tahu-tahu keterima BUMN

itu orang tua saya lumayan bangga

bangganya sama temen-temennya sama eee

saudara lainnya dan saya di BUMN udah

lumayan lumayan oke lah naik jadi

supervisor Terus setelah itu memutuskan

buat resign Nah itu bapak saya itu agak

sayang gitu loh kayak menyayangkan saya

keluar dari ee BUMN gitu Oke Oke

Assalamualaikum warahmatullahi

wabarakatuh perkenalkan nama saya Raka

saya adalah owner dari usaha cemilan

Kentung eh Saya tuh mau bisnis makanan

Saya suka makan terus mau bisnis kuliner

tapi gimana caranya kuliner itu yang

bisa dikirim ke seluruh Indonesia bahkan

bisa dikirim ke dunia nah cemilan lah

pilihannya nah kalau mau keripik

singkong udah banyak mau basreng udah

banyak mau apapun udah banyak yang aku

lihat yang UMKM UMKM di Indonesia ini

itu jarang ada yang mengolah kentang

Adapun kentang mungkin

perusahaan-perusahaan besar kalau UMKM

jarang bukan nggak ada tapi jarang Nah

makanya saya pilih kentang untuk bahan

baku nah Selain itu dulu Ibu saya itu

suka bikin keripik kentang Terus

akhirnya aku minta ajarin resep dari

ibuku Terus akhirnya aku modif kalau

Ibuku bikinnya tawar plain Kalau aku

pakai rasa-rasa gitu itu ceritanya

awalnya

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tentang Dieng

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kalau pakai kentang kecil itu habis di

kulit

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direndam air

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Semuanya serba manual

dulu sebetulnya modalnya itu kalau nggak

salah 300.000 yang Rp50.000 buat kemasan

Rp100.000 buat kentang terus Rp50.000

lagi buat bumbu yang Rp100.000 buat alat

sealer Kenapa cuman segitu karena saya

menggunakan apa yang saya punya dulu

jadi 300.000 inget banget jadi pengusaha

itu unik sebetulnya jadi ibaratnya itu

kita menantang sesuatu yang tidak pasti

gitu loh kalau di agama saya di Islam

itu tawakalnya itu jadi lebih kuat Gitu

loh jadi kita 100% berserah diri Siapa

sih yang menggerakkan konsumen untuk

membeli produk kita kalau nggak Allah

gitu padahal sebenarnya usaha itu udah

pasti rugi resikonya Sugih kaya

resikonya

Nah sekarang mendukung karena mungkin

udah kelihatan hasilnya awal-awalnya

enggak lah Terus akhirnya ya kita kan

sebagai anak kan kewajibannya cuma

membuktikan ke orang tua Nah kalau

anaknya senang sih Harusnya orang tuanya

juga ikut seneng ya tapi alhamdulillah

sih sekarang orang tua udah mulai

support

kalau untuk 10 kilo kentang biasanya

pakai 2 sendok garam

sama satu sendok

soda kue

ya Harapan itu pasti ada ya Mas tapi

kadang tuh Aku tuh takut gitu loh sama

harapan karena kadang tuh kita udah

berharap ternyata nggak kejadian

akhirnya kan mengecewakan mendingan

nggak usah berharap daripada kecewa aku

juga nggak nyangka bisa sejauh ini untuk

apa ya menjalankan usaha gitu loh dulu

Awalnya aku benar-benar usaha itu

mengandalkan keberuntungan Mas kayak

kata-kata status itu sedekah sedekah

nanti keberuntungan keberuntungan gitu

kan tapi ternyata enggak juga gitu loh

enggak melulu soal itu kita juga harus

tetap belajar pokoknya Enggak nyangka

sampai sejauh itu gitu loh tadinya

awalnya cuman Ya udahlah biar dapur

ngebul kita eee jualan cemilan ternyata

sampai sejauh itu enggak nyangka

setengah jam

kalau usaha itu nggak ada yang bisa

mengusik aku dalam beribadah gitu

nantinya gitulah Saya mau fokus ke

ibadah Karena kalau saya usaha Saya mau

izin kapanpun untuk ke masjid suka-suka

saya Saya mau baca Quran di

tengah-tengah pekerjaan suka-suka saya

enggak mungkin kita di kantor kerja

tahu-tahu baca Quran di tengah

orang-orang kebanyakan enggak mungkin

sebenarnya yang menguatkan banget buat

usaha itu karena Urusan Agama sebetulnya

nggak ada urusan lain karena Nabi saya

Rasulullah Shallallahu Alaihi Wasallam

juga berdagang makanya saya ikuti jalur

beliau gitu

semua orang nggak mesti punya gaji tapi

Semua orang punya rezeki

sampai gelembungnya

hilang itu tandanya udah kering kalau

udah nggak ada gelembungnya

cuman pakai tabungan saya hidup itu saya

cuman hidup pakai tabungan jadi nggak

ada penghasilan saya pakai tabungan

bayangin seminggu cuman 10 kilo Ya nggak

bisa lah nutup kebutuhan rumah tangga

udah punya anak udah punya istri

pedagang itu kayak gitu pebisnis itu

harus gitu jadi

Kalau hari ini kita harus pakai tabungan

gitu loh jangan yang apa kayak Aduh

nggak ada penghasilan Enakan kerja Ki

aku tak balik kerja wae lah jangan gitu

Hari ini sepi bisa jadi bulan depan

ramai gitu kan bisa 100% percaya proses

karena menurut saya itu Allah tidak akan

menyia-nyiakan usaha hambanya yang

penting mau berusaha

kalau sekarang Alhamdulillah udah

mungkin di angka 1,2 ton lah sebulan

kalau dulu seminggu 10 kilo

[Musik]

[Musik]

ini mau nyampur

dengan bumbu ini bumbu spicy

tanpa bumbu sekali campur Berapa banyak

coba satu toples ini jadi 20 PCS

bumbunya 100 gram

ada spicy terus ada travel itu jamur

ada salted egg sama original

[Tepuk tangan]

ini udah selesai nyamperin ya

beratnya jadinya 65 gram

ke depannya Kentung ini pengennya

menjadi perusahaan snack lokal Indonesia

yang memiliki brand kuat di benak

konsumen jadi kita pengennya yang terus

tumbuh dan berkembang kayak gitu jadi ya

kalau bisa kayak perusahaan-perusahaan

besar gitu lah gitu kan

setelah itu Dilap pakai tisu ya

biar nggak ada yang nempel bumbunya

ini sampai merah-merahnya mati

iya

[Musik]

ada banyak

yang pertama saya mau

menghajikan orang tua saya itu terus

Haji saya sendiri sama istri sekeluarga

kalau bisa dengan usaha ini saya

wujudkan semuanya Nah kalau sarannya

Buat teman-teman yang mau usaha atau

yang usahanya masih sepi itu yang

pertama tetap konsisten jangan

ganti-ganti baru usaha ini sebulan ganti

usaha itu sebulan ganti nah terus yang

kedua investasi leher ke atas kita harus

punya ilmu Kalau mau usaha ya harus

belajar harus terus belajar karena

Seiring berjalannya waktu pemasaran itu

mulai dinamis mulai berubah-rubah kayak

gitu terus yang ketiga mulai aja dari

apa yang kalian punya misal kalian punya

skill fotografi ya udah mulai usaha

fotografi punya skill masak Ya udah coba

jualan makanan yang terakhir jangan lupa

marketing langit misalnya sedekah atau

amalan-amalan yang teman-teman mau

amalkan misal kayak di agama saya istigh

sama sholawatan kayak gitu bisa sedekah

Kalau yang di

agama lain yang mungkin bisa

mirip-mirip sedekah juga kayak gitu

maksudnya

dan

sama-sama

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