28 YouTube Shorts Hacks That Feel Illegal To Know (How to Optimise YT Shorts To Get Views)

Marcus Jones
14 Jan 202315:49

Summary

TLDRThis video script offers 28 YouTube Shorts hacks to boost views and engagement. It covers techniques like seamless looping, adding captions, repurposing successful formats, leveraging trending music, and responding to comments. The script also advises on optimizing video elements like titles, intros, and thumbnails, and suggests analyzing viewer data for strategic content creation. It emphasizes the importance of unique content and stimulating visuals to retain viewers and increase watch time, ultimately aiming to convert short viewers into long-form content consumers.

Takeaways

  • πŸ” Loop your YouTube Shorts to increase watch time by making the end and beginning transition seamlessly, potentially leading to over 100% audience retention.
  • πŸ’¬ Add captions or subtitles to your shorts to boost watch time, utilizing apps that can automatically generate them for convenience.
  • πŸ—‘ If a short isn't performing well, consider deleting and reposting it later to give it a 'second chance' at going viral.
  • πŸ“ˆ Leverage successful formats by mimicking the titles and styles of popular shorts to capitalize on what's already working.
  • 🎡 Use trending music in your shorts to tap into the popularity of certain tracks and potentially gain more views.
  • πŸ”„ Reuse successful titles for new shorts that fit the title but offer fresh content, as long as it's not overdone to avoid spamming.
  • 😠 Create content that evokes strong emotions, like anger, as it tends to perform better, but ensure it's done authentically and not just for shock value.
  • πŸ’¬ Engage with your audience by responding to comments to increase engagement and potentially draw viewers back to the video.
  • πŸ“ˆ Ensure your short's topic is trending by using tools like Google Trends to identify popular subjects within your niche.
  • 🚫 Avoid spoiling your short's content in the title to maintain viewer curiosity and encourage them to watch the full short.

Q & A

  • What is the first hack suggested to increase views on YouTube Shorts?

    -The first hack is to increase watch time by looping your shorts so that the end and beginning transition seamlessly, potentially leading to viewers accidentally watching more.

  • Why are captions or subtitles recommended for YouTube Shorts?

    -Captions or subtitles are recommended because they tend to increase watch time, which is beneficial for the video's performance on the platform.

  • What is a 're-kick starter' strategy for YouTube Shorts?

    -The 're-kick starter' strategy involves deleting a short that hasn't performed well and reposting it after a few weeks or months to give it a fresh chance at going viral.

  • How can leveraging successful formats help in creating YouTube Shorts?

    -Leveraging successful formats means identifying and replicating the patterns of popular shorts, such as using a similar title structure, to increase the likelihood of success.

  • What role does trending music play in boosting views on YouTube Shorts?

    -Trending music can help boost views because it attracts viewers to the shorts, and using such music might also lead to shorts being featured in the description of the official music video, leading to more views.

  • What is the SQL strategy mentioned for YouTube Shorts?

    -The SQL strategy refers to reusing the exact same title for a new short that is different from the original but still accurately represented by that title, to capitalize on its previous success.

  • How can evoking emotions like anger impact the performance of YouTube Shorts?

    -Evoking emotions, particularly strong ones like anger, can lead to better performance as it increases viewer engagement and the likelihood of the video being shared or commented on.

  • Why is it important to respond to comments on YouTube Shorts?

    -Responding to comments increases engagement by adding more comments to the short and can encourage further interaction, potentially leading to higher visibility and watch time.

  • What is the significance of choosing a trending topic for a YouTube Short?

    -Choosing a trending topic increases the chances of the short being discovered, as it aligns with current viewer interests and can benefit from the increased search and watch activity around that topic.

  • How can the YouTube audio library help in creating Shorts?

    -The YouTube audio library provides a vast collection of copyright-free music that can be used in shorts, offering creators a legal and diverse range of options for their video soundtracks.

  • What is the advantage of scheduling YouTube Shorts instead of posting them immediately?

    -Scheduling shorts allows creators to plan their content release to coincide with peak viewer activity times, potentially increasing views and engagement.

  • How can analyzing viewer drop-off points in a short help improve future content?

    -By identifying where viewers tend to stop watching, creators can adjust their content to retain viewer interest longer, improving watch time and overall performance.

Outlines

00:00

πŸ”₯ YouTube Shorts Hacks for Maximum Views

The paragraph introduces 28 hacks to boost YouTube Shorts' performance, focusing on increasing watch time by looping shorts' endings and beginnings seamlessly. It suggests using apps for automatic captioning to enhance watch time, and advises reposting underperforming shorts to trigger YouTube's reevaluation. The paragraph also recommends leveraging successful video formats, using trending music to increase views, and strategically placing shorts in music video descriptions for potential virality. Additionally, it covers the SQL strategy for reusing successful titles and the importance of evoking emotions, especially anger, to boost performance. Lastly, it emphasizes the value of responding to comments to increase engagement.

05:00

πŸ“ˆ Strategies for Compelling YouTube Shorts

This paragraph delves into strategies to make YouTube Shorts more engaging, such as avoiding spoilers in titles to maintain viewer interest, using bright intros to capture attention, and utilizing the YouTube audio library for copyright-free music. It explains how to optimize shorts on desktop by editing descriptions, adding tags and categories, and using hashtags strategically. The paragraph also discusses the importance of scheduling uploads during peak viewer activity times, as identified through YouTube Studio analytics, and the potential benefits of custom thumbnails to increase click-through rates.

10:03

πŸ“Š Analyzing and Enhancing Short Performance

The focus of this paragraph is on analyzing short performance through YouTube analytics, understanding where views are coming from, and identifying search terms that lead viewers to shorts. It suggests creating content around these search terms and using analytics to pinpoint viewer drop-off points to improve future content. The paragraph also highlights the ability to edit and optimize shorts on mobile, emphasizing the importance of uniqueness and stimulation to stand out among the vast amount of short-form content.

15:03

πŸŽ₯ Converting Shorts Views to Long-Form Engagement

The final paragraph addresses the challenge of converting short views into long-form content viewership. It suggests creating mini versions or highlights reels of long-form content for YouTube Shorts and ending with a call to action directing viewers to the full video. The paragraph also mentions a video with further strategies for effectively promoting long-form content through shorts, hinting at the potential for significant viewer conversion with the right approach.

Mindmap

Keywords

πŸ’‘YouTube Shorts

YouTube Shorts is a feature of YouTube that allows users to create and share short videos. In the context of the video, it's the central theme around which various strategies for increasing views and engagement are discussed. The script mentions several hacks to enhance the performance of Shorts, such as looping content for increased watch time and using trending music to boost visibility.

πŸ’‘Watch Time

Watch Time refers to the total amount of time viewers spend watching a video. The video emphasizes that increasing watch time is crucial for Shorts' success on YouTube, as it's a key metric that the platform uses to recommend content. Looping Shorts is suggested as a strategy to keep viewers engaged longer, potentially leading to over 100% audience retention.

πŸ’‘Captions/Subtitles

Captions or subtitles are text versions of the audio content in videos, which can make content accessible to a wider audience, including those who are hard of hearing or prefer to watch without sound. The script highlights that including captions can increase watch time, and it introduces an app feature that automates the addition of subtitles to Shorts.

πŸ’‘Re-kicking Starter

Re-kicking Starter is a strategy mentioned in the script where a creator deletes and reposts a short that they believe did not perform as well as it should have. The idea is that YouTube might reevaluate the content, and the second time around, it could go viral due to changes in the algorithm or increased viewer interest.

πŸ’‘Trending Music

Trending music refers to songs or tunes that are currently popular or gaining significant attention. The video suggests using trending music in Shorts as a way to attract more views, as it can make the content more appealing and increase the chances of being featured in the description of the official music video, leading to additional exposure.

πŸ’‘SQL Strategy

The SQL Strategy, as mentioned in the script, stands for 'Same Content, Different Length'. It involves reusing a successful title for a new short that is different from the original but still accurately represented by the title. This strategy can help retain the interest of viewers who are drawn to the title and increase the chances of the short being discovered.

πŸ’‘Emotion

Emotion plays a significant role in video engagement, as discussed in the script. Shorts that evoke strong emotions, particularly anger, tend to perform better as they create a reaction that keeps viewers engaged. The video suggests that sharing unpopular opinions can stir emotions and lead to higher engagement, provided the creator genuinely holds those views.

πŸ’‘Engagement

Engagement in the context of YouTube Shorts refers to the interactions viewers have with the content, such as liking, commenting, and sharing. The script advises responding to comments to increase engagement, as it can lead to more comments and keep the conversation going, which YouTube's algorithm may favor.

πŸ’‘Google Trends

Google Trends is a tool that shows the popularity of search terms over time. The video suggests using Google Trends to identify trending topics within a niche to create Shorts that are more likely to attract viewers. By aligning content with trending topics, creators can capitalize on current interests and potentially increase their Shorts' visibility.

πŸ’‘Custom Thumbnail

A custom thumbnail is a unique, eye-catching image that serves as the visual preview for a video. The script highlights the importance of custom thumbnails for Shorts, especially when the majority of views come from places like the YouTube browse feature, where viewers have to actively choose to watch the video. An effective thumbnail can significantly increase the click-through rate.

πŸ’‘Pattern Interrupt

Pattern Interrupt is a concept used in the video to describe the practice of frequently changing scenes or introducing new elements in a short to maintain viewer interest. By interrupting the pattern every few seconds, creators can keep the content stimulating and prevent viewer fatigue, which is crucial for short-form content where attention spans are typically shorter.

Highlights

Increase watch time by looping your shorts to create seamless transitions.

Add captions or subtitles to shorts to boost watch time.

Use an app to automatically add subtitles to your shorts.

Delete and repost underperforming shorts to potentially increase views.

Leverage successful video formats by mimicking popular titles.

Use trending music in your shorts to attract more views.

Remix trending music videos to appear in their descriptions and gain exposure.

Reuse successful titles for new shorts to capitalize on previous success.

Create shorts that evoke strong emotions, like anger, to increase engagement.

Respond to comments to increase engagement and viewer retention.

Choose trending topics for shorts to capitalize on current interests.

Avoid spoiling your shorts in the title to maintain viewer curiosity.

Use bright intros in your shorts to capture attention quickly.

Utilize YouTube's audio library for copyright-free music.

Edit shorts on desktop for more optimization options.

Add hashtags strategically to increase shorts visibility.

Schedule shorts for upload during peak viewer activity times.

Analyze where your shorts are getting views from to optimize promotion.

Create custom thumbnails to increase click-through rates.

Identify points in your shorts where viewers drop off and improve them.

Maintain uniqueness and an 'X Factor' to stand out among numerous shorts creators.

Research other short-form content platforms for inspiration and ideas.

Add frequent visual interrupts to your shorts to maintain viewer attention.

Repurpose long-form content into shorts with a strong hook to engage viewers.

Promote long-form content through shorts by creating a condensed highlights reel.

Transcripts

play00:00

there are 28 YouTube shorts hacks that

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feel illegal to know hack number one one

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of the best ways to get more views on

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your shorts is to increase the amount of

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watch time each of your shorts gets and

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a sneaky way to do that is to try and

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loop your shorts in other words try to

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record the end of your short and the

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beginning of your short in a way that

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they transition seamlessly so instead of

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swiping down after watching your short

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your viewer might accidentally watch

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another half of your short which can

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result in audience retention graphs that

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are actually over 100 and that's really

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really good for example do not touch

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want to lose all of your fingers

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possible thumbs and keep your thumb on

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the Suva it'd be smart to tell your

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friends do not touch a katana until you

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watch this video hack number three you

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might notice a lot of the big shorts out

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there all have captions or subtitles

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baked in and the reason they do this is

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it tends to increase watch time which as

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we talked about is a very very good

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thing promise adding captions takes time

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and that's where this legendary little

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app comes into play Not only is this a

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super powerful editor that will actually

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let you edit your shorts on your phone

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but it's got a super neat and very

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accurate feature that'll allow you to

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add these subtitles automatically the

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next tip if you have a short that you're

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sure is extremely good quality and that

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you think should be getting a lot more

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views than it is something you can do to

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re-kick starter is actually delete it

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and then repost it a few weeks or months

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later often YouTube will then retest the

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video and assuming you were just unlucky

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the first time around on the second

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upload you might go viral next tip try

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and leverage successful formats for

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example check out this channel look at

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the titles of all these different shorts

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three useful torbjorn techs three useful

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Cassidy texts three useful reinhardts

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three useful Soldier attacks see the

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pattern and when you've found something

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that works this is so much easier than

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trying to brainstorm and come up with

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new fresh shots every single time you

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create one this next one is super ninja

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so we all know that on platforms like

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Tick Tock having trending music in your

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video can actually help you get more

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views but did you know the same can

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apply on YouTube and let me show you how

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basically on your YouTube homepage you

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can just click on the little Compass

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icon and go to trending in trending you

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want to then click on music and you'll

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see all the latest trending music and

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music videos tend to get more views than

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any other type of video on the platform

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now why should you as a short Square to

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care about this well if you click into a

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music video say this one and you click

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on more to the description if you scroll

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down you can actually see that in the

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descriptions of music videos you can

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often see shorts that are remixing that

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video in other words if you use this

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music as background music in your short

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there's a chance you'll shop in the

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description of that official music video

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and that can lead to a crap ton of views

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especially if you're early all you have

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to do is navigate to the music video on

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your phone then click on this remix

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button and then you want to click on use

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sound here follow the prompts that music

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will be in your background and again if

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you're early enough you'll shop in the

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description of the official music video

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and get a crap ton of views the next tip

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if you have a highly successful short

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use the SQL strategy you can literally

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reuse the exact same title and create a

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new short that is different from the

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original one but that would be

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accurately represented by that title now

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you've got to be careful repeating this

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too frequently because your audience

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might get bored or YouTube might see you

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as spamming but as you can see with this

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channel for example it can work really

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well this next one's really interesting

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so when me and my students did a bunch

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of testing across a bunch of different

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shots we found that shorts that make

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people angry actually perform better

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than those that don't which makes sense

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because as we know I'm evoking emotion

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from your viewers generally helps your

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video to perform and anger is a pretty

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strong form of emotion however going out

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there and just blatantly doing things

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that make people hate you might get you

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a bunch of views at least based on our

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testing but it's probably not a good

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thing to do however what you can do is

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if you have unpopular opinions that you

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think a lot of people might disagree

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with but that you truly believe in and

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the other people if you share your

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perspective might genuinely respect

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those types of videos for some reason

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and our testing do really well next tip

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respond to every single comment you get

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there are two reasons for this one when

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you add a response that actually adds an

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additional comment to that short AKA if

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you get 10 comments and you respond to

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all 10 of them all of a sudden you're

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short now has 20 comments which is more

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engagement which is a good thing and

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secondly if you respond to a comment

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sometimes that commenter will come back

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to that video and respond to your

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response which is even more commenting

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engagement next tip for a short to do

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really well we've found that the topic

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that short is going to be created around

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needs to be trending an easy way to get

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a rough idea of what's trending is to

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type in Google Trends and go to this

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website then enter a search term broadly

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related to your Niche let's say gaming

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change this drop down from your country

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to worldwide change from the past 12

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months to the past seven days and then

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change web search to YouTube search and

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then if you scroll down here in related

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queries and related topics you'll see

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different breakout topics that are

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currently trending within this

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particular sphere now if you find

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something related to your Niche that you

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think you could create a short about go

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for it next tip don't spoil your shorts

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in your title unless you're short is

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about something so outrageous that even

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if people knew what it was they would

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have to kind of see it to believe it try

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not to spoil your short in your title

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because then there's no reason for your

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viewers to actually watch your shot

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instead you could change this tile to

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something more like this that is highly

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related promise or value proposition of

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why they should watch this short but

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doesn't fully give away exactly what it

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is and still requires them to actually

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watch the short next tip a bunch of

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YouTubers including Mr Beast did a huge

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amount of experimenting something they

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found is having a bright video intro

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performs better than and having a dark

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one and this is especially important in

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shorts where someone can move on to a

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new video with a simple flick of a

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finger so if the footage you're using at

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the beginning of your shorts is very

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dark and there's really no way around

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that very least to try and make it

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brighter or add brighter elements to it

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maybe like text or if you do have full

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control over this just make sure your

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scene is realistic yet still light and

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bright next tip if you don't like the

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idea of using trending music in your

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videos from earlier you can find a ton

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of copyright free music to use in your

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videos using the YouTube audio library

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so in YouTube Studio go to YouTube audio

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library you'll find a crap ton of songs

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in here you can play them by clicking on

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this little icon to find out which ones

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you like when you find one you like you

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can hover over it click on this download

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button that will give you the track

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which you can then use an editing

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program on your desktop and add that

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music to your short or you can send it

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to your mobile device and use an editing

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app like cap cut to add it to your short

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there next hack so you can actually

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optimize your shorts far more than you

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might expect based on the short upload

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process on mobile so once you create a

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short you can actually see go to your

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YouTube channel on desktop find your

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short in the list of videos then if you

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hover over and click on this pencil icon

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it'll take you to the short and you can

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actually edit a bunch of things here

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firstly you can add a description and

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this is important because the algorithm

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actually looks at your description to

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help get an idea of what your shop might

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be about if you scroll down here to more

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advanced settings and for some of you

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there might be a button here that you

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have to click to access the advanced

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settings but if you scroll down here

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there are a bunch of other things you

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can do as well for example you can add

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your short to a playlist you can add

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tags to your short for your long form

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videos adding tags doesn't really do

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much but I don't think there's been much

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testing on shorts as to whether or not

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it does much so I I mean given it's here

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I'd recommend you add your tags in

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there's no harm that could come of it if

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you scroll down here further to category

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you can actually click on this drop down

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here and select what category your short

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fits into which again is going to give

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YouTube more information about your

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short so hopefully it can push it to the

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right people another thing is you can

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also add hashtags to shorts which means

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if someone goes to that hashtag and

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clicks on it that I'll actually see a

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list of all the shorts that have been

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tagged with that so if someone has that

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hashtag in their short and one of their

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viewers clicks on it and you also have

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that same hashtag in the description of

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your short your short might show up here

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and have the chance to get more views

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it's a bit of a double-edged sword

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though and that leads to our next tip

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which is you want the benefit of being

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seen in the hashtag shelf so when

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viewers from other shorts or videos

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click on that hashtag your content shows

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up but you don't want your viewers

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clicking away from your videos and going

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to that shelf because then they might go

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and find other people's videos and you

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don't want that you want them on your

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videos so when you're adding hashtags

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add them to the very bottom of your

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description so it's as unlikely as

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possible that your viewers will actually

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click on those hashtags speaking of

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adding hashtags I've seen a lot of

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people throw out these random numbers

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like oh you can only add three hashtags

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to your shots oh you can only add 15

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hashtags if we actually look at what

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YouTube have to say about this they say

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if a video or playlist has more than 60

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hashtags they'll ignore each hashtag on

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that content and over tagging may result

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in the removal of the video or from

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uploads or search now I've been testing

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adding 59 hashtags to a bunch of shorts

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and videos and as long as those hashtags

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are very related to the video topic it

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doesn't seem to be classified as

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overtagging because I haven't had any

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issues with content being removed or not

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showing up in search so at least at this

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stage in my mind there's no reason why

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not to do that next you can actually

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schedule your shorts instead of posting

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them right away so when you're creating

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a short on your phone instead of

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uploading it as public upload it as

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unlisted then you can come to YouTube

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Studio go to the content tab again and

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in this little drop down you can change

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it from unlisted to scheduled and then

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you can pick the time and date that you

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want your short to actually go live what

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time and date should you be uploading

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your shorts well that's the next hack in

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YouTube Studio come down to this tab go

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to analytics then go to audience then

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scroll down until you see this little

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bar here and basically the lighter

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purple these bars are the more of your

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viewers are online so for me for example

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in this case I can to the Wednesday

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Thursday Friday Saturday and Sunday are

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quite good times for me because at all

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these times I have one two three four

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five bars at the lightest color purple

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and I can also see the times my viewers

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are most active are usually between 2 am

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and 6 a.m my time and so if I'm

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uploading shorts I'm probably going to

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want to schedule them to go live at

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about 1am so by the time the majority of

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my viewers come online my shirt is up

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there and there's there's a chance it'll

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be served to them next tip another

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really useful thing you can do here in

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YouTube studio is again if you go to

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your short and then hover over it and

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click on this analytics icon and then

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come across to reach and scroll down

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you'll see this little graph here and

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this will actually show you where it is

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your shorts are getting their views from

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so ironically this short is actually not

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getting the majority of its views from

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the YouTube shorts feed it's getting the

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majority of its views from browse

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features you can see here 45 and

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something you might find is your shorts

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might not be getting views from the

play10:25

shorts feed either they might be getting

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views from Channel Pages browse or even

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search and if you see a lot of your

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shorts getting views from a search

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another interesting thing you can do is

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come down even further on the right hand

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side here you can actually see what

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Search terms your viewers are entering

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into YouTube before they click on your

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short so for example in this case I

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might want to create a drinking the m m

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potion at 3am short because 2.2 percent

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of my viewers search that in before

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clicking on my short

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but if you are getting the majority of

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your views from your shorts from YouTube

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search and you find any interesting

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Search terms in here you might want to

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create individual shorts for those

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Search terms now in the case of this

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particular shot I'm viewing you can see

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that it got 45 percent of its views from

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browse meaning that people actually had

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to click on this shot before they viewed

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it unlike it on your YouTube short

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showing up in the short shelf where they

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just scroll straight directly to it and

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so it can be beneficial to add a custom

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thumbnail to your short to maximize your

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click-through rate as much as possible

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and the way you can do that is Again by

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going to your studio clicking on the

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pencil icon and scroll down here and

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normally in this section here you'll see

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a little option that'll allow you to

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click on and upload a thumbnail to your

play11:35

short unfortunately I can't do this for

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this particular shot because I've

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already uploaded a thumbnail apparently

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but you guys probably won't have that

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issue the next shorts hack requires us

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to go back to the analytics of an

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individual short you're going to stay on

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overview scroll all the way down to the

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bottom and here you'll see a graph that

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represents how long your viewers are

play11:52

watching for and when they click off

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come in here figure out what points in

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the video your viewers are clicking off

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the short try to work out why it is that

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point triggering them to click off the

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short and then just don't do that thing

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for future shorts the way you see where

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viewers are cleaning off your short by

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using this graph is to look for dips and

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declines in the graph for example if I

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had a graph that looked like this I'd

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probably want to figure out what

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happened at this point and not do that

play12:14

again because as you can see it caused

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me to lose a bunch of viewers next tip

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though is you might not want to do all

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of this stuff we just talked about from

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your desktop maybe you create edit and

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upload everything directly on your phone

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and the cool thing is now you can

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actually access a lot of these more

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advanced features I just talked about on

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your phone all you have to do is Click

play12:32

over here and go to your library

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assuming you're signed in then click on

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your videos that'll take you to your

play12:38

videos and then to get a lot of the

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options we've just been over you can

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click on these three dots and you can

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click on edit you can see that let's

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just open up our description add things

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to playlists add tags and a bunch of

play12:47

that good stuff the next tip because

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shots are so easy to upload there are a

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crap ton of people creating them and

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because they're a crap ton of people

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creating them stay standing out and

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being unique is an even bigger Factor if

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you want your shorts to go viral and so

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having some sort of X Factor something

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specific that people can recognize and

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remember you by can be of great

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importance next tip you should research

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other short form content platforms to

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get ideas for what styles and formats

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are working scroll through Tick Tock

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scroll through Instagram reels figure

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out what kinds of videos what styles of

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titles what types of intros are working

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for those guys and then you can often

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take those principles apply them to your

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own shorts with your own kind of Spin

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and that often does way better than

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trying to guess at what your audience

play13:33

might want next next hack earlier we

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talked about how important retaining

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your viewers and maximizing your watch

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time is if you want your short to be

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promoted by YouTube and one of the most

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simple things you can do to improve your

play13:44

attention is to make your short more

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stimulating by adding more patent

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interrupts in other words changing up

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the scene or introducing new elements or

play13:52

cutting to a new piece of footage

play13:54

frequently now many of the best shorts

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on the platforms introduce some sort of

play13:58

pattern interrupt every two to three

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seconds assuming of course you haven't

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just got one piece of footage that is

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incredibly engaging on its own but as a

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rough rule of thumb if nothing new has

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kind of happened visually in your shot

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for at least seven seconds that's a

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problem next hack so a lot of you guys

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want to repurpose your existing videos

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into YouTube shorts the problem with

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this is that having an engaging intro

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and hook is incredibly important for a

play14:21

short and if you're just taking a

play14:22

segment out of the middle of your video

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and repurposing it as a short chances

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are the intro to that segment doesn't

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really grab people like a hook shirt so

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a sneaky way to get around that is to

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just record a very short hook kind of

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summarizing your short and kind of

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grabbing viewers and then just add it on

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to the beginning of your repurposed clip

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if you're really lazy I've even seen

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creators use an AI voice to intro the

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beginning of their repurpose clip for

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example my first wall bang lineup on the

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new valorant map lastly some of you guys

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are creating YouTube shorts content not

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because you want to become shorts

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creators but because you want to promote

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your long-form content so if we don't

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take into account the amount of time it

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would take to create this content and we

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just look objectively at what is the

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best type of content to create to

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promote your long form content and how

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do you do it basically what you want to

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do is whatever your long form content is

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condense it down into a video that is

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less than 60 seconds and that might

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sound hard but basically you're just

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creating a mini version or a highlights

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reel of your video and posting it as a

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short and then at the end of that short

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you can have a little call to action

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telling people to check out the link in

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the comments if they want to see the

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full video then you want to add a

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comment with a link to the full video to

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your short and pin it so it's the first

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thing people see when they click on the

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comments section but if you want to

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learn more ways to convert shorts

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viewers into long form viewers check out

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the video on screen in I talked to a guy

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who's done a ton of experimenting with

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this and has a shorts promotion method

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that has allowed him to turn long form

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pieces of content that were 10 out of

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10s into one out of tens in just a few

play15:48

days check it out

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