One Week Marketing Plan: How To Stay In Touch With Clients And Prospects | How To Grow Your Business

Summary

In this informative session, Mark Saterfield discusses strategies for optimal client engagement, addressing the balance between staying in touch and avoiding annoyance. He introduces two articles: one on the ideal frequency of communication with prospects and clients, and another on leveraging direct mail for building relationships with affluent investors. Mark also promotes his book, 'The One Thing Marketing Plan,' as a comprehensive guide to marketing systems and offers personal consultation services for strategic business growth.

Takeaways

• 📅 Stay in Touch: The script discusses the importance of maintaining contact with prospects and clients but emphasizes finding the right frequency to avoid being intrusive.
• 📝 Article 1: The first article provides guidelines on how often to stay in touch with business contacts, which is crucial for relationship building without being overbearing.
• 💌 Direct Mail: The second article explores the effectiveness of direct mail as a marketing tool, specifically for building relationships with accredited investors and high net worth individuals.
• 📚 Book Recommendation: Mark Saterfield recommends his book as a step-by-step marketing system guide, suggesting it as a valuable resource for those seeking to improve their marketing strategies.
• 🎨 Paint by Numbers: The book is described as a 'paint by numbers' process, indicating that it offers a clear, easy-to-follow approach to marketing.
• 🤝 Personal Assistance: Mark offers personal assistance for those who wish to work with him directly, providing a more tailored approach to strategizing and material review.
• 🔍 Material Review: The script mentions that Mark is open to reviewing materials, which implies a service where he can help refine and improve business presentations or proposals.
• 🔑 Strategic Planning: Assistance in strategizing for new or existing clients is offered, indicating a focus on growth and development in business relationships.
• 👥 Community Involvement: Mark thanks the audience for being part of his community, highlighting the importance of a supportive network in business growth.
• 📆 Weekly Engagement: The script ends with a sign-off that suggests a weekly engagement, indicating a regular schedule for sharing insights and updates.
• 👋 Sign-off: Mark Saterfield concludes with a friendly sign-off, showing a personal touch and appreciation for the audience's time and attention.

Q & A

What is the main topic of the first article mentioned by Mark Saterfield?

The first article discusses the optimal frequency of staying in touch with prospects and clients to avoid being unknown or becoming a nuisance.

What is the second article about?

The second article focuses on the effectiveness of using direct mail to build relationships with accredited investors and high net worth individuals.

What does Mark Saterfield recommend for those seeking a marketing system?

Mark Saterfield recommends buying his book, 'The One-Page Marketing Plan,' which outlines a step-by-step marketing system in detail.

How does Mark describe the marketing system in his book?

Mark describes the marketing system in his book as a 'paint by numbers' process, implying that it is easy to follow and implement.

What service does Mark offer for those who want to work with him personally?

Mark offers personal consultation services where he reviews materials and helps strategize on engaging with new or existing clients.

What is the potential risk of not staying in touch with clients according to the script?

The potential risk is that if there is no contact at all, no one will get to know the business or the individual, which could hinder business growth.

What is the potential downside of staying in touch too frequently as mentioned by Mark?

Staying in touch too frequently could result in becoming a pest, which might annoy clients and harm business relationships.

What type of individuals is the direct mail strategy in the second article aimed at?

The direct mail strategy is aimed at accredited investors and affluent high net worth individuals.

How does Mark describe the experience of video recording as mentioned in the script?

Mark humorously describes video recording as being 'always like backwards' when you are filming, a common experience for those who create videos.

What does Mark say about the information for those interested in working with him personally?

Mark indicates that the information for those interested in personal consultation is available near where he is pointing in the video.

How does Mark express gratitude to his audience at the end of the script?

Mark thanks his audience for being a part of his community and looks forward to their next interaction the following week.