Relationship Building and its Importance for Sales and Business with Ashley Ann

Summary

In this Expert Inside interview, John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM discusses the importance of relationship building in sales with Ashleyanne, a professional speaker and social media strategist. They explore how the pandemic has heightened the need for human connection and the role of automation in enhancing, rather than replacing, personal interactions. Ashleyanne emphasizes the value of genuine engagement and consistent positive experiences in building customer loyalty and advocates for using social media strategically to deepen relationships and foster growth.

Takeaways

• 🤝 **Importance of Human Connection**: The script emphasizes the significance of building human relationships in both personal and business contexts, especially during challenging times like the pandemic.
• 📈 **Automation for Enhanced Relationships**: Automation should be used to free up time for relationship building rather than to eliminate human interaction, which is vital for business success.
• 🛠️ **Service-Oriented Sales**: Sales are driven by service, and how customers feel about their interactions with a company is more important than the product itself.
• 💡 **Customer Experience Consistency**: A consistent positive experience throughout all customer interactions is crucial, as a single negative experience can undo a series of positive ones.
• 📱 **Utilizing Social Media**: Social media is a powerful tool for meeting potential customers and building a community around a brand or business.
• 🚀 **Value-Based Content**: Creating and sharing valuable content that educates, informs, or entertains is key to attracting and retaining an audience.
• 🎯 **Targeted Social Media Presence**: It's not necessary to be active on every platform; businesses should choose platforms that align with their brand and where their target audience is most active.
• 📈 **Market Research for Platform Selection**: Understanding where the target audience spends time on social media is essential for choosing the right platforms to focus on.
• 📊 **Intentional Marketing Strategy**: Having a clear marketing plan with defined content buckets and strategic collaborations can help businesses grow their social media presence effectively.
• 📉 **Avoiding Premature Advertising**: Businesses should focus on building organic traffic and sales before investing in ads to ensure a strong foundation for marketing success.
• 🧩 **Being Authentic**: Authenticity in social media presence is crucial; businesses and individuals should represent themselves genuinely to attract the right audience and build lasting relationships.

Q & A

Who is the host of the 'Expert Inside Interview'?

The host of the 'Expert Inside Interview' is John Golden from Sales Pop Online Sales Magazine and Pipeliner CRM.

What is Ashleyanne's profession and where is she based?

Ashleyanne is a professional speaker, social media strategy expert, business builder, award-winning event designer, and educational technologist. She is normally based in Little Rock, Arkansas, but was in Miami during the interview.

What is the main topic of the interview?

The main topic of the interview is relationship building in sales and business, and its importance in differentiating success from failure.

How has the pandemic affected people's desire for human relationships according to the discussion?

The pandemic has accelerated people's craving for human relationships, both personal and business, as they have been forced to disconnect from one another even with close family and friends.

What is the common mistake made by companies regarding technology and customer service?

A common mistake made by companies is using technology to remove the human element from customer service, leading to frustrating experiences where customers cannot speak to a human being.

What is the role of automation in business according to Ashleyanne?

Ashleyanne believes that automation should not replace human interaction but should be used to enhance it by freeing up time for relationship building and focusing on tasks that add value to the customer experience.

Why do customers leave businesses according to the transcript?

Customers often leave businesses not because of the product or service itself, but because of how the interaction with the company made them feel.

What is the importance of the entire customer experience from pre-sales to post-sales?

The entire customer experience is crucial as it contributes to building a consistent and positive brand image. A single negative interaction can undo all the positive experiences.

How does Ashleyanne suggest using social media for business growth?

Ashleyanne suggests using social media as a gateway to meet many people, providing valuable content, and inviting them to connect further through clubs, memberships, or apps to build a strong customer base.

What is the key to creating valuable content according to the interview?

The key to creating valuable content is to focus on providing information that educates, informs, or offers a different perspective, rather than just selling a product or service.

What advice does Ashleyanne give for selecting social media platforms for business?

Ashleyanne advises to first choose a platform that the business owner enjoys and then base the second platform on market research to find where the target audience spends most of their time.

What should be the focus after establishing a presence on social media platforms?

After establishing a presence, the focus should be on creating a marketing plan, being intentional with content, and considering collaboration with others in the field to grow the business.

Outlines

00:00

🤝 The Importance of Human Connection in Business

The video script begins with an introduction by John Golden, who interviews Ashleyanne, a multifaceted professional based in Miami. They discuss the significance of relationship building in sales and business, especially during the pandemic when human interaction became scarce. Ashleyanne emphasizes the value of human relationships, both personal and business-related, and how technology has sometimes been misused to dehumanize customer interactions. The conversation highlights the shift back towards valuing human engagement and the importance of not taking human connections for granted.

05:01

🔧 Balancing Automation and Human Interaction

Ashleyanne and John delve into the topic of automation in business, agreeing that while automation is beneficial for efficiency, it should not replace human interaction entirely. They discuss the pitfalls of over-automation and the importance of maintaining a personal touch in customer service. Ashleyanne points out that many customers leave businesses due to negative experiences rather than issues with the product or service itself. The conversation underscores the need for businesses to focus on the relationship aspect of sales and to use automation as a tool to enhance, rather than diminish, personal connections.

10:02

📈 Leveraging Social Media for Relationship Building

The discussion shifts to the role of social media in building customer relationships. Ashleyanne outlines the creative ways businesses can use social media platforms to meet potential customers and invite them to engage further through memberships or community involvement. She stresses the importance of valuable content in attracting and retaining an audience, and how automation can be used to send reminders, offers, and lead magnets to nurture relationships and facilitate conversions.

15:04

💡 Creating and Sharing Valuable Content

Ashleyanne and John explore the concept of valuable content, emphasizing its role in establishing a brand as a resource rather than just a sales entity. They discuss various forms of content that can provide value, such as answering questions, explaining concepts, or offering insights. The conversation highlights the importance of authenticity and relevance in content creation, and how providing value can attract clients and convert audiences into buyers.

20:05

🚀 Navigating Social Media for Business Growth

The script addresses concerns about social media overwhelm and offers strategies for effective engagement. Ashleyanne suggests focusing on one platform that the business owner enjoys, then using market research to identify a second platform where the target audience is active. She advises creating a marketing plan, collaborating with others, and considering advertising once a consistent sales stream is established. The conversation also touches on the importance of being genuine and authentic on social media to attract a loyal customer base.

25:05

🌟 Embracing Authenticity in Social Media Presence

Ashleyanne shares her personal experience of building a social media presence by being true to herself and her brand. She encourages others to do the same, as authenticity attracts a dedicated audience. The conversation wraps up with a reminder that being oneself is a unique selling proposition and that hard work and creativity can turn challenges into opportunities. Ashleyanne invites viewers to connect with her for resources and support in monetizing their social media presence.

📘 Conclusion and Call to Action

In the final paragraph, the host thanks Ashleyanne for her insights and encourages viewers to follow her for valuable resources on social media monetization. The video concludes with a reminder of the importance of relationship building and the value of Ashleyanne's expertise in helping businesses grow through effective social media strategies.

Keywords

💡Relationship Building

Relationship building is the process of establishing, developing, and maintaining positive connections with others. In the context of the video, it is a crucial aspect of sales and business, where forming human connections can differentiate success from failure. The script emphasizes the importance of human relationships, especially during the pandemic, where people craved more personal and business connections.

💡Automation

Automation refers to the use of technology to create or operate processes with minimal human intervention. The video discusses the role of automation in business, suggesting that while it can streamline tasks and improve efficiency, it should not replace the human element in customer service. The script mentions that automation should enhance the relationship-building aspect by freeing up time for more personal interactions.

💡Human Connection

Human connection is the emotional or social bond between people. The script discusses how technology has sometimes been used to remove the human element from business interactions, which is a mistake because people inherently crave human connection. The video advocates for maintaining this connection, even in a digital age.

💡Customer Experience

Customer experience encompasses all interactions a customer has with a company, from pre-sales to post-purchase support. The script highlights the importance of a positive and consistent customer experience, noting that a single negative interaction can undo a series of positive ones. It is tied to the overall success of sales and business.

💡Social Media Strategy

A social media strategy involves planning and executing actions to engage with a target audience on social platforms. The video mentions the use of social media as a gateway to meet and connect with potential customers, emphasizing the importance of valuable content and genuine engagement to build relationships.

💡Valuable Content

Valuable content is any material that provides useful information, insights, or entertainment to the audience. The script stresses the importance of creating content that is relevant and beneficial to the audience, rather than simply creating content for the sake of it. Examples from the script include answering questions, explaining concepts, and offering different perspectives.

💡Monetization

Monetization is the process of generating revenue from a business asset, in this case, social media accounts. The video discusses monetization in the context of social media, where the speaker offers advice on how to make money through social media presence, including providing free marketing classes and resources.

💡Customer-Centric

Customer-centric refers to a business approach that prioritizes the needs and experiences of customers. The script mentions that while many companies claim to be customer-centric, the actual customer experience may not reflect this, highlighting the gap between company claims and real-world interactions.

💡Personal Branding

Personal branding is the process of creating and managing the public image and impression of an individual. The video touches on the idea of being authentic and true to oneself in social media, suggesting that personal branding should align with one's true personality and values to attract the right audience.

💡Engagement

Engagement refers to the interaction and involvement between a business and its customers, often measured by responses, likes, shares, and comments on social media. The script discusses the importance of engagement in deepening relationships with customers, suggesting that consistent and positive engagement can lead to repeat business and referrals.

💡Market Research

Market research is the process of gathering, analyzing, and interpreting information about a market, including customers' needs and preferences. The video mentions the importance of market research in understanding where the target audience spends their time on social media, which informs the choice of platforms for business engagement.

Highlights

Ashleyanne emphasizes the importance of human relationships in sales and business, especially during the pandemic when people craved more human connection.

The need for businesses to balance automation with human interaction to avoid frustrating customers and to align with customer-centric values.

Ashleyanne's perspective on automation as a tool to enhance relationships by freeing up time for more personal connection, rather than removing it.

The idea that sales are driven by service and how customers feel about their interactions with a company, which is often overlooked.

The common mistake of businesses focusing too much on sales and forgetting the importance of customer service and experience.

Ashleyanne's advice on using automation for reminders, lead magnets, and nurturing emails to build customer relationships.

The significance of maintaining a positive and consistent customer experience throughout all stages of interaction with a business.

The tendency of humans to focus more on negative experiences and the importance of addressing this in customer service strategies.

The role of social media as a gateway to meet and connect with potential customers through valuable content.

Ashleyanne's strategy for using social media to build a list of potential customers and then nurturing those relationships.

The importance of valuable content in social media strategy and how it can attract and convert customers.

Examples of valuable content include answering questions, explaining concepts, and offering different perspectives or insights.

Ashleyanne's approach to social media that focuses on helping others and providing educational content to attract a loyal customer base.

The advice for businesses to choose social media platforms they enjoy and are effective for reaching their target audience.

Tips on how to avoid feeling overwhelmed by social media, including focusing on one platform and using market research for a second platform.

Ashleyanne's recommendation to be authentic on social media and to not imitate others, as it can lead to a disconnect with the brand's experience.

The final advice on building a team once a business has mastered a couple of social media platforms to handle content creation and engagement.

Transcripts

[Music]

all right hello and welcome to another

expert inside interview my name is John

golden from sales pop online sales

magazine and pipeliner CRM joining you

from San Diego and today I am delighted

to be joined by ashleyanne who is in

Miami normally in Little Rock Arkansas

but is in Miami today how you doing

ashleyanne I'm doing fantastic how are

you I'm doing great great and Ashley an

is a professional speaker social media

strategy business Builder award-winning

event designer educational technologist

wow I'm I'm I'm tired just reading that

out that's a lot of different

things what's that I said an a atic

speaker now I'm really excited about

that oh congratulations congratulations

absolutely and and uh and we're going to

we're going to talk about uh what we're

going to talk really about is Rel

relationship building today and and how

important that is to sales and business

and how that can differentiate in in in

success the difference between success

uh and not success uh and I think one of

the things that we have seen Ashan over

the last while especially the pandemic

you know pre-pandemic it was starting to

happen but certainly during the pandemic

it definitely accelerated and that's

that people I think are really craving

Human Relationships you know regardless

of whether it's personal relationships

or business relationships they want to

connect on some kind of human level

because I think we're all kind of uh

while technolog is a great enabler of

that here we are on Zoom um but some of

the technology has been used to kind of

almost remove the human element and and

that's been a

mistake absolutely um and I I honestly

think a lot of us took human connection

and interaction for granted honestly um

I can personally speak I believe that I

did I never really thought that I would

see a time where we would be forced to

disconnect from one another even like

close family and friends and so you

really realize um how communal we are as

a

people yeah and and absolutely and I

think that the the efforts uh that were

made as I said to kind of take the human

out of it I mean we've all had the

experiences of of trying to trying to

communicate with the company that send

you all over the place and you never get

to to talk to a human being um and how

frustrating that is and how at odds that

is often with the if you go on to that

company's website they probably have

customer Centric you know somewhere on

their mission or vision statement but

your but your experience is so different

absolutely um especially and this is my

thing I'm a big proponent of automation

but I I don't think everything should be

100% automated it right and I think

there's a line that maybe people are

missing um and I get that as

entrepreneurs and business owners that

we're all really busy but there's a

certain um there's a certain spark and

there's a certain connection that comes

with human interaction and I think for a

very long time it was undervalued and

people became so focused on sales that

they forgot that sales are really driven

by service right and how someone feels

about your company and the experience

like 80% of customers that leave

businesses is not because they weren't

the newest or the most inventive it's

not because they didn't have the best

product it's not even because they made

a mistake it's because they don't like

how that interaction with that company

made them feel and so I think you know

somewhere in the sauce a lot of people

have forgotten we're dealing with people

and we need to make sure people feel

good whenever they have an experience

with our with our company whether it's

through social media or retail you know

direct to direct direct sales you know

at a checkout

counter yeah and and actually great

Point uh I just wanted to come back on

on the automation because yeah we're big

Believers in Automation in our CRM we

have a workflow automation engine uh but

to your point we're we're all about

automating things to number one take

away routine and Road tasks or whatever

things that distract uh that don't need

to be done by a person and and also

things that make it more efficient for

the customers but to my mind the beauty

of automation is that it frees up time

for the relationship piece so it

shouldn't actually take away it

shouldn't take away from the

relationship it actually should enhance

it because you have more time to

concentrate on the on the relationship

element absolutely and I I feel like

somewhere in there people started to

think well if I use this automation I

don't have to deal with people so at

this point um I speak to thousands of

small business owners a week and we do

like small group coaching and things

like that and I cannot explain to you

the amount of people that have come to

me over I'll say the past 18 months and

they're like well yeah I want a coaching

program or yeah um I want to launch a

successful digital product or yeah I

want a membership but I don't want to

deal with the people and I'm like what

well well how can I make all this money

doing this and not deal with the people

and I'm like well you should probably

find something else to sell right maybe

just sell a physical product maybe do

something that's retail based because at

the end of the day if you're going to

build out you know that type of product

or that type of successful business is

successful because of the

people yeah and and that's that's

fascinating you know that uh it's a

fascinating uh approach you know to to

want to do that but not want to deal

with any people yeah you can find you

can find ways of doing that for sure

there's probably businesses that have

lend themselves to that but overall I

mean the vast majority as I said the

pendulum is swinging way back towards

more engagement and more human

engagement uh and so to your point I

don't think you're going you're in the

right business if you're looking to sell

but not really engage with anyone yeah

and I I love your point when you said

that the automation is supposed to be an

enhancement and that's true the

automation to open up the doorway maybe

just segmenting your client so you can

send them really valuable information or

find out what they need so whenever you

actually reach out to them through a

discovery call or just a nurturing email

or something like that you're giving

them highly valuable information which

is in turn right going to help with your

ultimate conversion and so you know

automation is used is great for

reminders it's great to send out

products um lead magnet offers right let

people know about sales um like you said

all those mundane tasks right maybe Mass

DMS things like that but you know once

you get that it's like okay now I've

opened up the door to be able to

communicate and build a relationship

with someone so now let's cultivate this

so that I have the new customer the

return and the repeat customer and then

the customer that gives me the increase

transactions right because those are the

three ways that your businesses

grow and one of the other things that

you mentioned earlier that I wanted to

come back to as well is the idea that it

is a it's an it's the customer

experience is the whole experience of

dealing with you know regardless of

whether it's a small solopreneur small

business large business it doesn't

matter uh when you interact with them

pre-sales or you interact with them on

social media or you interact with them

during the sales process or later on

when you're a customer maybe your

customer support if you're if that

experience isn't consistent and you know

uniformly a positive experience uh then

it only takes one part of that chain one

weak Link in that chain to undo

everything else absolutely and it this

is the thing that's interesting about

people right as far human behavior um

and I do a lot of reading about like

when it comes to like how our brains

work and um psychology and sociological

stuff and all of that I'm like

fascinated by it um but you know humans

have the propensity to actually focus on

the negative more so than the positive

so you know you a customer could have a

great experience with your company they

may tell a handful of people maybe they

may not even tell anybody they may just

walk away satisfied right but if you

make someone angry if you get them

ticked off if they've had some type of

negative interaction if they feel

disappointed oh they're telling

everybody right they're going on

Facebook they're getting on Instagram

they're getting on Tik Tok they're

calling the BB they're doing everything

that they can to let people know that

they're dissatisfied with your company

in some way and so literally you know I

think people have lost sight of that and

then even using your automated systems

to follow up right and create that

better experience for the customers

after right A lot of people they just

kind of think it's done once the sale is

over and no there's still an opportunity

for you to work with that customer

through referrals through refill and UPS

sales for you to work with them through

continued right education correlating

products um even you know grabbing

testimonials from them that you can

circulate out to other people in your

community um so it's it's really

important to make sure you know we're

looking at like the entire interaction

with a

customer yeah no absolutely

absolutely because at the end of the day

as you said you want them to be repeat

customers you want them to be

evangelists for you if they have a good

experience they continue to have a good

experience then the chance of them doing

that obviously obviously go up over time

but as you said it only takes one little

snafu for them to go on the negative so

it's just a fact of life it's a fact of

human nature you can either you know

deal with it as we're talking about or

you can ignore it at your peril yeah

hopefully everyone that's listen is

choosing to deal with

it I that they would make the wise

decision to deal with it so what have

you seen uh over the over the last while

um what have you have you seen some

creative ways of deepening and building

relationships with with customers um so

I know that this may sound a little

cliche but it's really true y'all social

media is a gateway um the beautiful

thing about social media is one it

allows you to meet many um I think a lot

of small business owners and

entrepreneurs sometimes you get tied up

and you get exhausted because you're on

a onetoone Model right the beautiful

thing about social media you literally

can meet a thousand to 10,000 people a

day through your content through your

hashtags through micro influencer

campaigns through sharing the content on

other pages and then once you have their

attention you give them an invitation

right to come and connect to you so to

start the process of building that

relationship so now we're going to build

the list so you can send them you know

their initial lead magnets you can send

them awesome um valuable content inside

of the emails you can answer their

questions invite them to Discovery calls

so I think one of the most creative

things that I'm seeing is people

actually meeting people on social media

with value based content um even if it's

coming through live streams or reals and

saying hey if you want to stay connected

to me come and join my club come and

join my free membership come into my app

and get this you know course or be a

part of our community um I think that's

probably like the most creative and the

most effective way that I've seen to

build up a company and build up a huge

buying base of people and convert them

really

quickly yeah no absolutely and I think

there's a couple of things there that

you mentioned that I also just wanted to

underline the first thing you said about

the content and about valuable content

and I and I think this is a critical

critical critically important piece

because there's a lot of content out

there there's a lot of noise out there

there's a lot of garbage content

sometimes people think oh if I just

fling this link or this piece of content

over there I'm adding value well if if

it's not a it's not a good piece of

content if it's not relevant then you're

not you're just you're just like you

know painting by numbers at that stage

um and I and I think that that's the key

point is if you're going to do it do it

well because the world doesn't need more

crappy content right and I wanted to

give a few examples of value based

content if that was okay because I know

people are always talking about valuable

content but they don't ever really share

like what that means and so um at this

point you know I'm one of the top social

media strategist in the country and I

have learned over the past decade that

your audience tells you what's valuable

not what we think is valuable sometimes

we we we are really excited about

something and that's what we want to

promote or focus on as the business

owner but your audience is like no

that's not what I want from you so

frequently ask questions anytime you can

answer those is valuable content any

type of definition or term or explaining

a concept is valuable content um anytime

you can get someone to think about

something or put a smile on their face

or give them like a warm and fuzzy um or

offer them a different perspective or

even the space to be able to communicate

about something that's valuable content

um anytime that that you can actually

show someone how to like use a product

or an offer valuable content if you can

show them how to maintain it care for it

I'm explaining to them about the

supplies or the ingredients or the

process that you're using that makes the

company special um time lapse videos

where people can see how much work is

going into it behind the scenes right

these things create proceed value

anything that falls into the category

one of those types of content buckets is

going to be valuable content because

it's going to establish you as a

resource and people like to be educated

they like to be informed but they don't

like to be sold to and if see people see

you as a resource well now you're going

to be able to attract lots of clients to

you right and then maybe you can tap

into the automation where okay they

followed so you s an automated DM you

know that invites them to join your text

message Community or your app right and

then from there start to cultivate the

relationship but that I I think a lot of

people you know kind of get stressed out

or give themselves anxiety about about

what they need to post that valuable

that's going to attract a customer

convert someone and literally just think

wake up every day and say how can I help

someone right how can I help someone in

my area that's really what you're

looking to do to put out there for

Content that's going to cultivate a huge

buying base and you know convert you

know convert your audience into

buyers yeah no I love what you just said

there and and I think especially is a

fantastic takeaway for people is that

what you said is that the the content

doesn't have to be you don't have to be

writing white papers you don't even have

to be writing Long blog posts

particularly or making long videos you

don't even have to be doing even what

we're doing to your point is even if

it's something small that's helpful you

know a tip or or or whatever that's

helpful as you said that you can share

or a as answering a question or offering

an Insight those are those are things

that pretty much anybody can do and it's

not that timec

consuming yeah absolutely um and so I

think once people really get that in

their heads um and they start right to

activate or to execute on that on that

perspective and on that thought of this

is what I want to put out here right and

this is this is how I want people to

have interactions with me they will find

that you know there's going to be quite

a significant turnaround when it comes

to the relations with their customers um

the way that the brand is viewed and

ultimately how many people want to

purchase from them

yeah no ABS absolutely and and what do

you say to those people maybe who are

still a little you know reluctant um to

get deeply involved in social media or

maybe feel overwhelmed because they

think well there's so many different

platforms and I don't know where I

should be and you know should I be

should I be should I be leading my sort

of segment by going to Tik Tok because

nobody's on Tik Tok out of my segment or

is there nobody on Tik Tok out of my

segment because there's none of our

customers are there so what I what I

normally tell people and I will say this

your customers on every social media

platform you know there are hundreds of

millions of active users on the big five

right now which would be YouTube

Facebook Instagram uh Tik Tok and then

Snapchat and Pinterest go back and forth

with one another um and so if you have

hundreds of millions PE of people that

are active on there even if if only if

there was like 0 Z1 five% of those

people were your where your customer

right you still have hundreds of

thousands of people in any business

right can sustain from that um so that

that's number one the second thing I

would tell people is you pick a platform

that you like that you actually

genuinely enjoy you don't have to be

active on all the platforms I do

recommend going and grabbing your name

on all of the platforms so that way you

have them and if you want to move into

it you know you don't have to purchase

your name from anyone or anything like

that but you find one that you really

enjoy that you genuinely like to be on

because it's going to be so so easy for

you to create content it's going to be

so easy for you to connect right it's

not going to make you feel overwhelmed

because you actually like that platform

and then when it comes into a second

platform that's where I would say let's

actually Bear down and look at some

market research and figure out where our

audience hangs out at right because if

you're looking for people um let's say

you're doing like businesses to business

you know kind of all commercial

interactions well you're probably going

to want to spend more time on LinkedIn

right um if you're you're a really

visual person and you know maybe you're

looking for people that are in between

the ages of 28 and 45 and they make at

least $100,000 a year well a lot of them

are hanging out on Instagram right and

so that's where you're going to go um if

you're looking to you know be able to

reach multiple Generations you may

decide I need to be on YouTube right

because everyone's there so the first

platform should be the platform that you

actually enjoy on social the second one

let's base it off of research and say

where our idea audience or our Target

consumer where do they spend the

majority of their time that's going to

be your second platform I think once you

build in um your third thing is like

being intentional and putting together a

marketing plan or a system so you know

maybe saying I'm gonna have five content

buckets and all the content is going to

fall into one of these five categories

right um I'm going to make sure that I

have a tree so when they click the link

in the bio they can easily find out how

to connect with me outside of social

media they can easily see what my you

know deal of the day is or what my you

know um most valuable product is they

can easily see the lead magnet and get

to where they want to go right I'm going

to make sure that I'm very intentional

you know about collaborating with

someone at least once a week or once a

month through maybe like we're gonna

take over each other's Instagram stories

or we're going to do a live stream

together or maybe invite people into a

webinar right and being very strategic

collaborating with people that have

compliment M products and services to

yours right so that way you guys can

grow um with one another so number three

basically get a plan and be intentional

and stick to your plan um and then the

fourth thing that I would say is once

we've put out an offer right and we know

that it's being received and it it

doesn't have to be a big audience maybe

we're just getting consistent sales

every week we get to the point you can

get 10 sales a week then saying okay

well now let me think about putting some

money into ads I think a lot of people

start putting money into ads ads um too

soon instead of focusing on building up

organic traffic and organic sales and

this is why when they run ads their ads

don't work well you know if you couldn't

do it before you ran a ad to your

smaller audience of people You're darn

sure aren going to be able to be

successful right getting in front of

thousands of people now you're just

gonna have thousands of people telling

you no um so that that's what I would

that's what I would suggest to people so

that way they're not overwhelmed you do

not have to be on all of these social

media platforms every day and one time

right and then at that point once you

have your two mastered let's consider

building a team right which would be

number five so now you can bring in

someone that can manage Pinterest for

you or LinkedIn or where whatever it is

that you feel like you're weak right

bring in a Content team that can produce

the content and post into do the

engagement for you so you don't have to

do it yeah no no those are fantastic

fantastic points and and I just um our

last one I just wanted to ask you about

is

also uh sometimes you see people jump

onto social media and then they try to

maybe imitate other people or they try

to be something that they're not right I

mean maybe they tried to well we're

going to be you know a little bit more

upbeat and wacky and zany but that's not

your company and that's not the

experience people have with your company

so now you've kind of got a

clash absolutely my I'm I'm a huge

proponent of being yourself you know

even me as an example I have like over a

million followers at this point and I'm

a regular girl from the country okay

traditional Southern Bale I grew up

literally on a farm no street lights no

sidewalks um and I have excelled because

I spoke to a specific Niche that people

were ignoring and I'm able to take you

know high level Concepts when it comes

to marketing and business and put it in

terminology that my community can

understand and interpret right and so I

you know I know I'm not everyone's cup

of te but the people that rock with me

they rock with me right my vibe has

attracted My Tribe and so I would say be

yourself so that way it's not exhaustive

to you and you really can create a

customer that's going to become a

lifelong customer right someone that you

really can be in relationship with it

gets exhausting trying to be someone

that you're not yeah no absolutely um

what was it was it Oscar wild who was it

who said that you know be yourself

because everyone else is taken that's

right one of the best

yeah big big F I actually have a book

somewhere of Oscar wild quotes because I

used to love throwing them out but

anyway just entertaining myself with

them but I I think if people looked at

themselves as like them like you us as

individuals we're the unique selling

proposition right it's us so there

nobody can do you the way you can do you

and there could be like let's say you

bake cakes where there are 50 million

cake bakers out there but none of them

can bake a cake like you none of them

can tell the story like you know none of

them pull the pans and the cakes out of

the ovens the way you do so really just

saying you know what I got is enough and

somebody somewhere is g to be into this

yeah no that's fantastic Fant and by the

way um you know given the experience of

the last few years uh growing up on a

farm in the country with no street

lights and all of that sounds like a

pretty good place to be to be

honest and it gave me a lot of

advantages because um all the people I

know from the country we're we're hard

workers you know

and you don't have a lot and so you get

really creative and you figure out how

to make something out of nothing real

quick and so um I can you know run

circles around people because when they

are missing a little component or they

get a road bump or a challenge they just

kind of shut down and I'm like oh

whatever I'm like all right I'm do this

over here you know let's

go I I know

yeah no I I love it I love it and um

yeah done when it shows and it's and

it's great because uh here I think you

can teach teach people most things one

thing you can teach people is hard work

unfortunately that's something that's

either in in innate or inherit them or

not um listen Ashan this has been

fantastic all of ashan's uh information

is going to be below this video but

before we go please do tell people a

little bit more about yourself and what

you do yeah um so I help people make

money with their social media accounts

um on my page I focus tremendously on

monetization mindset and marketing um

you can find me at King Ashley an I hang

out primarily on Instagram and not Tik

Tok I I love Tik Tok I just started Tik

tocking a couple weeks ago and I love it

can't get enough of it um but I'm at

King ashleyanne everywhere Facebook

Twitter Instagram YouTube all that good

stuff um and right now what I'm doing um

we're really trying to make sure we're

helping people be equipped right for

whatever it is that they want to

accomplish from a monetization

standpoint with social media so I have

all kinds of free marketing classes I

have an in stagram and Facebook ads

cheat sheet all this really dope stuff

for those of you that want to get

involved with it so if you're in the

states or Canada you can text me at 501

28558558805

can join that way and I'll just email

you all the cool stuff that's fantastic

listen thanks very much and as you as

all of you will have seen and and heard

over the last while you know ashleyanne

really knows what she's talking about so

I would highly encourage you to go check

out uh King Ashley an and and go find go

get those goodies and and use them to

your benefit and look at all the other

services that that she provides as well

so listen thanks again ashleyanne for

joining us today thank you all for

watching in listening and I'll see you

all again really soon bye everybody

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