ステップメールの基礎は信頼関係だよ

わっきーチャンネル

8 Aug 201508:12

Summary

TLDRThis video script discusses the concept of 'Step Mail' as a fundamental tool for building trust in sales. Trust is emphasized as a key factor in sales success, with the speaker suggesting that nurturing a relationship can significantly increase sales potential. The script highlights the importance of consistent communication, comparing daily emails to occasional newsletters to illustrate the benefits of frequent, engaging content. The speaker also touches on the use of various media platforms like Twitter and blogs to further establish trust and credibility. The video concludes by encouraging viewers to use 'Step Mail' as an effective tool for trust-building in their sales strategies.

Takeaways

📧 The script discusses the concept of 'Step Mail' as a tool for building trust relationships in sales.
🔗 It suggests that if a trust relationship is established, sales are much more likely to be successful, although it's not an absolute guarantee.
💌 The speaker emphasizes the importance of trust in sales, stating that customers are more likely to buy from someone they trust.
🚀 'Step Mail' is presented as a strong tool for smoothly constructing trust relationships through regular communication.
📅 The script mentions that 'Step Mail' can be sent daily, allowing for a continuous and consistent interaction with the customer.
🤔 It points out that building trust is not an easy task and requires a thoughtful and strategic approach.
📈 The concept of 'Zepp Mail' is introduced as a superior method compared to traditional sales pitches or one-time email campaigns.
📝 The speaker talks about the effectiveness of daily engagement through 'Step Mail' compared to less frequent communication methods.
💡 The idea of providing value and interesting content in 'Step Mail' is highlighted to capture the recipient's interest and build trust.
📊 The script touches on the use of other media like Twitter and blogs alongside 'Step Mail' to further establish trust and credibility.
🎓 It suggests that being seen as knowledgeable and educational can increase trust, hinting at the value of sharing expertise and insights.

Q & A

What is the main concept discussed in the video script?
-The main concept discussed in the video script is the foundation of 'Step Mail' as a tool for building trust relationships in sales.
What is the significance of building trust relationships in sales?
-Building trust relationships is significant in sales because it can greatly increase the chances of making a sale. When customers trust you, they are more likely to purchase from you.
How does 'Step Mail' help in the sales process?
-'Step Mail' is a tool designed to smoothly establish trust relationships by sending daily emails, which can help in nurturing potential customers over time.
What is the difference between selling based on actual results and selling based on trust?
-Selling based on actual results focuses on the product's performance and achievements, while selling based on trust relies on the customer's belief in the seller's words and promises.
Why is it important to send daily emails with 'Step Mail'?
-Sending daily emails with 'Step Mail' is important because it keeps the seller in touch with the customer daily, which can help in building and maintaining trust over time.
What is the 'Zepp Mail' mentioned in the script, and what is its purpose?
-'Zepp Mail' seems to be a term used in the script to refer to 'Step Mail'. Its purpose is to be a powerful tool for establishing trust relationships through consistent communication.
What is the 'Daihatsu Poker' effect mentioned in the script?
-The 'Daihatsu Poker' effect is a term used to illustrate the concept of the 'Zaion Effect', which suggests that by consistently interacting with someone (even if it's just a small interaction), it becomes easier to establish a connection and trust.
How can the content of the emails sent through 'Step Mail' contribute to building trust?
-The content of the emails should be interesting and valuable to the recipient. By providing useful information or insights, the sender can demonstrate their expertise and build trust with the recipient.
What are some other tools mentioned in the script that can be used to build trust besides 'Step Mail'?
-Other tools mentioned in the script include Twitter, blogs, and various media platforms. These can be used to share content and interact with potential customers to build trust.
What is the importance of being consistent and interesting in the content shared through 'Step Mail'?
-Consistency and interesting content are important because they keep the recipient engaged and looking forward to the next communication. This anticipation and engagement can strengthen the trust relationship.
How does the script suggest using 'Step Mail' in conjunction with other media tools?
-The script suggests using 'Step Mail' along with other media tools like Twitter and blogs to create a multi-channel approach to building trust. This can help reach a wider audience and reinforce the trust-building messages.

Outlines

00:00

📧 Introduction to Step-by-Step Email Marketing

The speaker introduces the concept of step-by-step email marketing, emphasizing its importance in building trust with customers. They explain that while sales can be made on reputation alone, establishing a trust relationship significantly increases the chances of making a sale. The speaker refers to step-by-step emails as a tool for smoothly constructing this trust, highlighting that they can be sent daily to maintain engagement. They also discuss the importance of not just selling based on past achievements but building a strong relationship where customers believe in what the seller says.

05:03

📚 Utilizing Step-by-Step Emails and Other Marketing Tools

In the second paragraph, the speaker delves into the practical application of step-by-step emails and other marketing tools. They suggest using step-by-step emails to keep the audience engaged and informed daily, which is more effective than sending a newsletter once a year. The speaker also touches on the idea of providing value to the audience, such as sharing interesting content or insights that can change their perspective or actions. They mention the use of social media platforms like Twitter and blogs as additional tools to build trust and credibility. The speaker concludes by encouraging the use of step-by-step emails as an excellent tool for relationship building and sales.

Mindmap

Keywords

💡Step Mail

Step Mail, also known as automated email sequences, refers to a series of pre-written emails sent automatically over a set period. The purpose is to build trust and relationships with recipients by providing valuable content consistently. In the video, it is highlighted as a tool to establish trust, making sales more likely as trust increases.

💡Trust Building

Trust Building is the process of creating a relationship of reliability and confidence between the sender and recipient. In the context of Step Mail, it involves consistently providing valuable and interesting content to the recipient, thereby increasing the likelihood of successful sales. The video emphasizes that sales are easier when trust is established.

💡Product Launch

Product Launch refers to the introduction of a new product to the market. In the video, it contrasts traditional product launches, which rely on showcasing achievements, with Step Mail that builds trust gradually. The video suggests that while traditional methods might achieve quick results, they lack the sustained trust-building that Step Mail offers.

💡After-sales Support

After-sales Support is the service provided to customers after they have purchased a product. The video points out that traditional product launches often lack robust after-sales support, whereas Step Mail can continue to engage and support the customer, enhancing long-term trust and satisfaction.

💡Zajonc Effect

The Zajonc Effect, also known as the mere exposure effect, suggests that people tend to develop a preference for things they are exposed to repeatedly. In the video, this concept is used to explain how regular Step Mail can build familiarity and trust with recipients, making them more likely to engage and buy.

💡Content Engagement

Content Engagement refers to the interaction between the audience and the provided content. In Step Mail, it's important that the emails are not just frequent but also engaging and valuable. The video discusses how interesting content in Step Mail can help maintain the recipient's interest and build a stronger relationship.

💡Automated Emails

Automated Emails are pre-scheduled emails sent automatically based on a set sequence. The video describes Step Mail as a form of automated emails, which helps in maintaining consistent communication with the audience, building trust over time without requiring continuous manual effort.

💡Sales Tool

A Sales Tool is any tool or strategy used to facilitate or enhance sales. The video frames Step Mail as an effective sales tool because it builds trust and relationships through regular, valuable communication, thereby increasing the likelihood of successful sales.

💡Customer Relationship Management

Customer Relationship Management (CRM) involves strategies and technologies used to manage and analyze customer interactions and data throughout the customer lifecycle. The video implies that Step Mail can be part of a CRM strategy, helping to nurture leads and maintain customer relationships through consistent communication.

💡Frequency

Frequency refers to how often the Step Mail is sent. The video highlights the importance of sending emails regularly (daily, weekly) to maintain engagement and build trust. It suggests that frequent, interesting emails are more effective in building a relationship than infrequent communications.

Highlights

Introduction to the basic concept of step mail and its importance.

Step mail is a tool for building trust relationships in sales.

Trust relationships are crucial for successful sales.

Step mail helps in maintaining consistent communication with potential customers.

Sending step mails daily increases the chances of building trust.

Contrasting step mail with product launch methods that rely on showcasing achievements.

Emphasizing the importance of after-sales support in building trust.

Step mail's goal is to build trust relationships that facilitate sales.

The Zeigarnik effect: repeated exposure to messages builds familiarity and trust.

Daily step mails are more effective than infrequent newsletters.

Step mails should offer value, insights, and actionable advice to the recipients.

Step mails as a tool for demonstrating expertise and building credibility.

Trust built through step mails leads to higher conversion rates in sales.

Utilizing various platforms like Twitter and blogs alongside step mail for maximum impact.

Step mail is particularly effective for continuous engagement and trust-building.

Practical tips for creating engaging and effective step mails.