The Best Viral LinkedIn Post ( +step by step walkthrough & template)

Summary

In this video, Natasha dives into crafting viral LinkedIn posts designed for lead generation and social selling. She outlines a two-step post strategy to engage audiences and convert interest into solid leads. The video covers the importance of call-to-action content, distinguishing between consideration and conversion in the marketing funnel. Natasha also shares a practical guide on creating a lead generation magnet, leveraging audience engagement through polls, and offers a real-world example of a successful post that garnered significant interest and enrollments.

Takeaways

• 📈 The video focuses on creating viral LinkedIn posts designed to elicit a call to action and generate leads.
• 🎯 The content is structured to drive top-of-funnel engagement, aiming to make the audience consider the presenter as a provider for their needs.
• 🔑 The concept of 'call to action' is explained, emphasizing its importance in converting viewers into solid leads.
• 🤔 The video differentiates between 'consideration' and 'conversion', highlighting the importance of building interest before attempting to close a sale.
• 🛠️ Natasha outlines a two-step post strategy for list building, which includes identifying common problems and creating content that addresses the most voted issue.
• 📊 The video provides a detailed process for executing a two-step campaign, from identifying problems to creating a lead generation magnet.
• 📝 Examples of poll templates are given to help viewers gather audience input on the problems they face.
• 📈 The video emphasizes the importance of offering high-value content for free to build trust and showcase expertise.
• 📑 Natasha shares a personal example of a successful LinkedIn post that generated significant engagement and leads.
• 🔗 The video concludes with advice on managing responses to a viral post, especially when the number of comments exceeds LinkedIn's connection limits.

Q & A

What is the main focus of Natasha's video?

The video focuses on building a viral LinkedIn post designed to generate a call to action, aimed at engaging the audience and driving responses, rather than simply getting likes and views.

What is the difference between consideration and conversion in LinkedIn content strategy?

Consideration is when the audience is aware of your product or service and evaluates it against competitors, while conversion refers to the final stage when a prospect decides to make a purchase.

What is a two-step post, and how is it used?

A two-step post is a top-of-funnel strategy that identifies people who are problem-aware and offers personalized value, often leading to list-building. It's used to generate engagement and build trust, especially useful when launching a new product or service.

What are some common objections that potential clients might have, and how can you address them?

Common objections include concerns that a product is too expensive, it won't work for them, or they don't trust the provider. These can be addressed by providing personalized content, creating case studies, and overcoming objections through targeted content.

Why should you limit the use of call-to-action posts on LinkedIn?

Overusing call-to-action posts can make you appear too salesy. Natasha recommends using them sparingly, such as 10% of your total content, to maintain trust and engagement with your audience.

What are the steps for executing a two-step post?

The steps include identifying three common problems your target audience faces, posting a poll on LinkedIn to gather insights, creating a lead generation magnet to solve the most common problem, and writing a post outlining the problem and the solution.

How can humor be incorporated into LinkedIn polls?

Humor can be used to engage your audience, but it depends on your LinkedIn voice. If your tone is usually quirky or funny, you can use humor to make the poll more engaging while still addressing serious problems.

What should you include in a lead generation magnet?

A lead generation magnet should solve a specific problem your audience faces and provide real value. You should give away some of your best content to establish trust and show that your product or service is worth considering.

What is the recommended response method if you get fewer than 100 comments on your post?

If you have fewer than 100 comments, Natasha suggests sending connection requests to the people who commented and providing them with the link to the resource via a private message. This allows you to capture their email addresses for future marketing.

What should you do if your post generates more than 100 comments?

If your post generates more than 100 comments, Natasha recommends editing the post to include a direct link to the resource, allowing people to access it without having to respond to each comment individually.