Bisnis Kentang Tapi Cuannya Gak Kentang | CUAN BOS (27/11/21)

Summary

The video script highlights a successful small business centered around selling a variety of potato-based snacks, including fried potatoes, long potatoes, and pom-poms, all with unique flavors and toppings. The business owner shares how they identified the potential for this business while observing local farmers in Dieng, and explains how the business grew rapidly to 20 outlets across Jakarta and Bandung, generating impressive daily revenue. The key to success includes offering premium-quality products, innovative variations, and leveraging online platforms like social media for marketing, especially during the pandemic when digital sales soared.

Takeaways

• 😀 The business revolves around potato-based snacks, particularly a product called 'mastato,' which has become very popular.
• 😀 The company has expanded rapidly, with nearly 20 outlets across Jabodetabek and Bandung.
• 😀 They differentiate themselves through a variety of potato products, including long potato and pom-pom, each with unique sauces and seasonings.
• 😀 Product quality is a major focus, with premium ingredients and careful handling to ensure freshness, such as freezing raw potatoes.
• 😀 The online sales strategy is crucial, with more than 90% of their sales driven by digital platforms like Instagram and TikTok.
• 😀 Social media marketing, particularly through viral content, has played a significant role in driving customer engagement and brand awareness.
• 😀 Pricing is set at an affordable IDR 22,000 per serving, making it accessible for a wide customer base.
• 😀 The business has seen significant revenue, with each outlet generating up to IDR 150 million per month.
• 😀 Success is attributed to both the variety of product offerings and the focus on consistency in quality and customer service.
• 😀 Managing the business requires discipline, consistency, and regular staff training to maintain high standards of service and product quality.

Q & A

What inspired the business idea mentioned in the transcript?

The business idea was inspired during a trip to Dieng, where the speaker observed local farmers and recognized the potential for a business centered around potato-based products.

What makes the 'Mastato' product unique compared to other potato-based products?

'Mastato' stands out because it is a potato dish that is coated with five different sauces and secret seasonings, which gives it a distinct taste and texture compared to regular fried potatoes.

How successful has the business been in terms of daily revenue?

The business generates around IDR 5 million in daily revenue per outlet, which translates to a monthly revenue of approximately IDR 150 million per outlet.

How many outlets does the business currently have?

The business currently operates nearly 20 outlets across different regions, including Jabodetabek and Bandung.

What is the business's strategy for maintaining product quality?

The business ensures quality by briefing employees regularly, maintaining high-quality raw materials, and storing products in a way that preserves freshness, such as freezing potatoes immediately after delivery.

Why is online sales important for this business?

Online sales have become crucial as many customers prefer to enjoy snacks at home rather than dine out. The business leverages online platforms to reach a wider audience and meet customer demand conveniently.

What role does digital marketing play in the business's success?

Digital marketing, particularly through social media platforms like TikTok and Instagram, plays a vital role by attracting customers with visually appealing product photos and promotions, boosting both awareness and sales.

How does the business differentiate itself from competitors in the potato snack industry?

The business differentiates itself by offering premium quality products, a variety of potato-based items (like long potatoes, pom-poms, and Mastato), and innovative flavors and presentations, creating a unique experience for customers.

What is the significance of the 'long potato' product mentioned in the transcript?

The 'long potato' is another unique product that became popular due to its distinct shape and appealing taste, helping the brand stand out in the competitive snack market.

How does the business manage to meet the high demand for its products?

The business manages high demand by ensuring consistent supply and quality, especially by storing large quantities of potatoes in freezers to maintain freshness and regularly briefing staff to meet operational standards.