Day 7: Creating Your Daily Checklist For Brand Awareness

Summary

In this motivational video, the speaker encourages viewers to recognize their accomplishments in building brand awareness through activities that outpace the competition. They share a personal daily checklist for enhancing social media presence, emphasizing the importance of engaging with ideal clients in targeted Facebook groups and adding value through comments. The speaker also outlines a strategy for planning Facebook Live videos, including creating a compelling headline and value proposition to attract and retain viewers, and suggests a pre-live engagement tactic to boost visibility. The video concludes with an assignment to complete a content exercise, promising to expand on it in upcoming videos.

Takeaways

• 🎯 Pat yourself on the back for taking action and doing activities that your competition isn't even considering.
• 📝 The speaker emphasizes the importance of creating a daily checklist to build brand awareness and prevent wasting time on social media.
• 🤝 Engage with potential clients in Facebook groups where they are likely to be active and have already invested in similar services or products.
• 🔎 Identify and join high-quality groups that align with your target audience's interests and spending habits.
• 📞 The value of getting to know your ideal client through direct engagement, such as phone calls, to understand their needs and preferences.
• 👥 Add value by actively participating in discussions within these groups and connecting with those who engage with your content.
• 📈 Plan your Facebook Live videos one day in advance to ensure clarity and consistency in your messaging.
• 📑 Use post-it notes to outline your video content, including the headline, promise of value, and key points, to keep your focus during the live session.
• 🔄 Learn how to repurpose 15 pieces of content into over 70 pieces to maximize your content's reach and impact.
• 👀 Spend time engaging with potential clients in your newsfeed before going live to activate the algorithm and increase the visibility of your live video.
• 🚀 Commit to following the 90-day plan and daily checklist to build a strong brand presence and attract the right audience.

Q & A

What is the main purpose of the speaker's daily checklist?

The speaker's daily checklist is designed to build brand awareness and manage time effectively on social media, preventing wasted time and ensuring consistent engagement with the ideal audience.

Why is engaging in Facebook groups important according to the speaker?

Engaging in Facebook groups is important because it allows the speaker to connect with their ideal clients where they are already spending time and possibly money, which helps in building relationships and brand visibility.

What type of Facebook groups should one avoid according to the speaker?

One should avoid low-quality groups filled with people looking for handouts or groups related to online marketing schemes, focusing instead on groups where people have already invested in relevant tools or services.

How does the speaker suggest getting to know the ideal client?

The speaker suggests getting to know the ideal client by engaging in phone calls or 'jam sessions' to ask questions about their preferences, spending habits, and reasons for engaging with certain content.

What is the significance of adding value in social media engagement as mentioned in the script?

Adding value in social media engagement is significant because it helps to create a positive impression, attracting potential clients who appreciate the free, valuable content and are more likely to follow or engage with the speaker's posts.

Why is planning Facebook Live videos one day in advance recommended by the speaker?

Planning Facebook Live videos one day in advance is recommended to ensure clarity and focus for the content, reducing the chance of forgetting key points and allowing for a more organized and impactful presentation.

What is the purpose of the 'value proposition' in the speaker's content strategy?

The value proposition serves to clarify what the audience can expect from the speaker's content, creating a sense of FOMO (Fear Of Missing Out) and encouraging consistent viewership to avoid missing out on valuable strategies or insights.

How does the speaker use post-it notes to organize their Facebook Live content?

The speaker writes down the headline, promise of value, and three bullet points for each Facebook Live session on post-it notes, sticking them on the wall to review and prepare for the next day's live video.

What is the suggested tactic to activate the Facebook algorithm before going live?

The suggested tactic is to spend ten minutes in the newsfeed commenting on posts from potential clients within the niche, which increases the visibility of the live video to those engaged users.

Why is it important for the speaker to emphasize the completion of the 15 pieces of content exercise?

Emphasizing the completion of the 15 pieces of content exercise is important because it lays the foundation for expanding that content into over 70 pieces, demonstrating the speaker's method for maximizing content creation efficiency.

What does the speaker offer as a resource to help stay on track with the daily tasks?

The speaker offers a daily checklist as a resource, which is meant to be a guide for consistent action and will be expanded upon throughout the program to include additional tasks and strategies.