How to Use the Google Business Profile Appeal Tool

Summary

In this informative video, Google Business Profile Product Expert Ben Fisher outlines the suspension appeal process for business profiles. He guides viewers through receiving suspension emails, understanding policy violations, and navigating the appeals tool. Fisher emphasizes the importance of submitting evidence within a 60-minute window, offering tips on presenting a logical case and addressing the violation. The video concludes with instructions on checking appeal status and awaiting Google's decision, wishing viewers success in their appeals.

Takeaways

• 📧 If your business has been suspended by Google, you will receive an email with details about the violation and a link to the suspension policy.
• 🔍 Clicking the link in the email will guide you to the prohibited and restricted types of content, as well as the type of proof required for an appeal.
• 🔄 To appeal, you need to click on the 'appeal' link which will take you to the appeals tool where you will conduct your appeal process.
• ✅ Ensure the email address in the appeals tool is the correct one associated with the suspended business profile; switch accounts if necessary.
• 🔍 Search for your business name in the appeals tool to find the specific profile that has been suspended.
• 📝 After selecting the business, you will see details about the suspension, including the policy violation and eligibility to appeal.
• ⏳ You are required to add evidence to your appeal within 60 minutes of submitting it to Google; this timer starts once you click 'submit'.
• 📑 The appeals form will autofill with your account and business details, but you need to provide a logical and unemotional explanation of the situation and any corrective actions taken.
• 📎 You can submit evidence in the form of zip files up to 20 MB, detailing the events before, during, and after the suspension, and any steps taken to resolve the issue.
• 🔄 If your business has 10 or more locations, make sure to indicate this in your appeal form.
• 📥 After submitting your appeal, you can check the status in the appeals tool or wait for an email notification regarding the outcome.
• 🍀 The speaker wishes you good luck with the appeal process and hopes the information provided is helpful.

Q & A

Who is the speaker in the provided transcript?

The speaker is Ben Fisher, a Google Business Profile product expert.

What is the purpose of the video script?

The purpose of the video script is to guide users through the suspension appeal process for Google Business Profiles.

What should a user expect to receive after their business profile is suspended?

A user should expect to receive an email with information about the suspension, including the business name, address, violation type, and a link to the suspension policy.

What is the first step in the appeal process after clicking the link in the suspension email?

The first step is to click 'appeal' in the email, which leads to the appeals tool where the user will do all the work for their appeal.

Is it necessary to verify the email address associated with the business profile during the appeal process?

Yes, it is necessary to verify that the correct email address is associated with the business profile, and if not, the user can switch accounts.

How does a user select the specific business profile they want to appeal for?

The user types the exact business name in the search field, and then clicks on the search result to select the specific business profile.

What is the significance of the 60-minute timer mentioned in the script?

The 60-minute timer starts when the user clicks to submit their appeal, and within this time, they must add evidence to be included in the appeal.

What types of evidence can be submitted as part of the appeal process?

Evidence can be submitted as individual files or zip files, with a maximum size of 20 MB, and should include logical and factual information about the suspension and corrective actions taken.

How can a user check the status of their appeal after submission?

A user can check the status of their appeal by returning to the appeal tool, where they will see options like 'approved', 'in process', or 'not approved'.

What will happen if a user does not add evidence within the 60-minute window?

If a user does not add evidence within the 60-minute window, their appeal may not be considered complete, and they may need to start the process over.

Will the user receive any communication from Google regarding the outcome of their appeal?

Yes, the user will receive an email from Google informing them whether their appeal has been approved or not.

Outlines

00:00

📩 Google Business Profile Suspension Appeal Process

Ben Fisher, a Google Business Profile product expert, introduces the video script by explaining the suspension appeal process. He mentions receiving an email about suspension, which includes business details and violation type, and directs viewers to the policy link for more information. Ben then guides the viewer through the appeals tool, explaining how to verify email addresses, switch accounts if necessary, and search for the correct business profile. He emphasizes the importance of submitting evidence within a 60-minute window and provides a brief overview of the types of evidence that can be submitted, as well as the process of adding evidence to the appeal.

Keywords

💡Suspensions Appeal Process

The 'Suspensions Appeal Process' refers to the steps a business must follow to contest a suspension on Google's platform. In the video, this process is the central theme, guiding businesses through the necessary actions after receiving a suspension notice. The script outlines the initial steps, including accessing the suspension policy and submitting an appeal within the given time frame.

💡Google Business Profile

A 'Google Business Profile' is a free and easy-to-create listing that helps businesses manage their online presence across Google, including Search and Maps. In the context of the video, the profile is significant as it is the entity that has been suspended, and the focus of the appeal process described.

💡Violation Type

The 'Violation Type' is the specific rule or policy that a business has allegedly broken, leading to the suspension. The script mentions that the violation type is communicated in the suspension email and is linked to the policy for further clarification, such as 'deceptive content' in the provided example.

💡Appeals Tool

The 'Appeals Tool' is the platform within Google where businesses can formally submit their appeal against a suspension. The script details how to navigate this tool, verify email addresses, and select the correct business profile for which the appeal is being made.

💡Eligibility to Appeal

Eligibility to appeal refers to the business's qualification to contest the suspension. The script indicates that this information is provided alongside the suspension details, informing the business whether they have the right to appeal the decision.

💡Evidence

In the context of the video, 'Evidence' is the supporting material that a business must provide to strengthen their appeal. The script emphasizes the importance of submitting evidence within a 60-minute window and provides guidelines on the types of proof that can be included.

💡60-Minute Timer

The '60-Minute Timer' is a time constraint mentioned in the script, indicating the time limit within which evidence must be added to the appeal. This urgency underscores the importance of prompt action in the appeal process.

💡Profile ID

A 'Profile ID' is a unique identifier for a Google Business Profile. The script mentions that this ID, along with the business name and address, is displayed during the appeal process and is crucial for accurately identifying the profile in question.

💡Appeal Status

The 'Appeal Status' refers to the current state of the appeal, whether it is approved, in process, or not approved. The script explains that businesses can check the status via the appeals tool and will also receive an email notification of the outcome.

💡Deceptive Content

'Deceptive Content' is an example of a violation type mentioned in the script. It represents a category of policy violations that could lead to a business's suspension, and it is used to illustrate the type of policy the business might have violated.

💡Service Area Business

A 'Service Area Business' is a type of business profile that specifies the areas where the business operates its services. The script mentions this term in relation to filling out the appeals form, indicating that it's a relevant detail for businesses with a defined service area.

Highlights

Introduction to the speaker, Ben Fisher, a Google Business Profile Product Expert.

Explanation of the suspension appeal process for Google Business Profiles.

Receiving an email notification about business suspension with details of the violation.

Link provided in the email to understand the suspension policy and required proof.

Accessing the appeals tool to begin the process of appealing a suspension.

Verification of the email address associated with the suspended business profile.

Selection of the correct business profile from a list within the account.

Instructions on how to proceed with the appeal after identifying the suspended business.

Information on the rejection or suspension date and policy link provided.

Eligibility to appeal and the importance of submitting evidence within a 60-minute window.

How to add evidence to the appeal form and the types of acceptable proof.

Guidance on presenting the case logically and unemotionally in the appeal.

Details on how to submit the appeal with the evidence to Google.

Automatic filling of business information on the appeal form for convenience.

Process of checking the status of the appeal through the appeals tool.

Communication of appeal results via email and the appeals tool interface.

Final words of encouragement and guidance for a successful appeal.

Transcripts

hi my name is Ben fiser I'm a Google

business profile product expert today

I'm going to walk you through the

suspensions appeal process so you have

gotten an email by this time that tells

you you've been suspended along with

your business name and address also it's

telling you a little bit about the

violation type with a link that gets you

to the suspension policy once this is

clicked you can go through the

prohibited and restricted types of

things and also learn about the type of

proof that you are going to need need as

you continue when you are ready go ahead

and click appeal and this will bring you

to the actual appeals tool itself this

is where you're going to be doing all of

your work you'll verify that the email

address is the proper email address that

has the profile if it is not you can go

ahead and click switch account if it is

Click confirm once you click confirm

you're going to get a list of all the

business profiles that are inside of

that account click on the down arrow and

go ahead and type in the business name

at this time you do have to type in the

exact business name for it to bring it

up click on search and there you go

it'll have it now it's going to have the

business name the address along with the

profile ID then you will go ahead click

continue and that this screen right now

it's going to tell you when you were

actually rejected or suspended it'll be

again a link to the policy in this case

it's deceptive content and also the

details of whether it is eligible to

appeal or not later on you will get

statuses here and I'll show you that

later so next after you're ready there

what you want to do is you want to go

ahead and click this and it's going to

tell you that evidence needs to be added

within 60 Minutes for be included in

your appeal you can also click on the

link here at this point to go ahead and

learn more about evidence types at this

point when you are ready to go go ahead

and click submit and it is your profile

has now been submitted to Google for

appeal the important thing here is this

is where the 60-minute timer starts so

go ahead and now you want to click on

this link here to add add evidence so

this form gives you the ability to add

your evidence to the appeal which you

have just submitted you're still in the

60 Minutes window 60-minute window the

nice thing about this form is is that

it's automatically going to fill in the

account name the business name the

business address in this case the

service area business and also the

profile ID so you don't have to go look

looking around for any of this

information the other thing that is

that's on here is the acceptable proof

basically that you can submit along with

your appeal you have two ways or two

yeah ways to add proof and you can

choose zip files up to 20 Megs so

individual files or zip or zip files

will do here you want to plead your case

try to be as unemotional as possible be

very logical just State what happened

before the suspension during the susp

supension and what you've done to cure

your violation along with any other

facts you also just notice if it's 10 or

more locations and then if not you just

click submit and you're good to go now

what happens next is is you can always

come back to the appeal tool to see what

the status of your appeal is approved in

process not

approved then what it looks like when

you're not approved or I'm sorry you'll

also get an email that can basically

will tell you have you been approved or

have you not been approved anyway hope

this helps good luck have a great

day