$1,300,000 Revenue Increase from SEO 🤯
Summary
TLDR视频脚本讲述了如何在线增加收入,强调了流量和转化率的重要性。提出了通过网站结构优化、内容修订和创建新内容来提高网站在谷歌搜索中的排名。介绍了“耕作土壤”和“覆盖作物”的概念,即通过优化现有内容和创建新的长尾关键词内容来吸引流量,为最终实现销售转化做准备。同时,分析了大型网站如何通过专注于特定关键词和创建大量相关内容来获得高流量和收入。
Takeaways
- 💰 在线赚钱变得容易:视频强调了现在在线赚钱比以往任何时候都容易。
- 📈 提升客户收入:通过策略性地提高网站流量和转化率,一年内帮助客户收入增加了超过130万美元。
- 🔍 流量与转化率:虽然流量对网站成功很重要,但转化率才是赚钱的关键。
- 🌱 土壤耕作(SEO优化):通过优化网站结构和内容,让Google更好地索引网站,这是提高网站排名的第一步。
- 🌾 覆盖作物(内容策略):通过创建新的博客帖子或页面来吸引Google的注意,这些内容有助于提高网站的权威性。
- 📊 数据分析:通过分析流量和潜在客户的数据,了解哪些内容有效,哪些需要改进。
- 📝 内容修订与删除:对于没有价值的内容进行删除或修订,以提高网站的整体质量和SEO表现。
- 🏆 建立权威:通过专注于特定主题和长尾关键词,建立网站在特定领域的权威性。
- 🔑 关键词研究:使用长尾关键词和相关短语来优化内容,以提高在搜索引擎中的排名。
- 🚀 转化率优化:最终目标是通过优化网站来提高转化率,从而增加实际的收入。
- 🕵️♂️ 竞争对手分析:研究大型网站如何排名,了解它们的内容策略,并从中学习。
Q & A
视频中提到的在线赚钱方式有哪些?
-视频中提到了三种在线赚钱的方式:1. 通过网站展示广告赚钱;2. 通过联盟链接,如链接到亚马逊等赚取佣金;3. 拥有自己的产品或服务,通过网站销售。
视频中提到的'翻土'是什么意思?
-'翻土'在视频中指的是对网站内容的审查和优化,包括删除无价值的页面和修订未被索引的内容,以提高网站的质量和搜索引擎的友好度。
什么是'覆盖作物'在网站优化中的作用?
-'覆盖作物'是指新的博客文章或页面,它们有助于提高网站的搜索引擎排名,同时可能带来一些收入,但主要是为网站的长期发展和权威性打基础。
视频中提到的网站索引是什么意思?
-网站索引是指网站页面被搜索引擎如谷歌收录到其数据库中,这意味着当用户搜索相关内容时,这些页面有机会出现在搜索结果中。
如何理解视频中提到的'钱页面'和'覆盖作物页面'的区别?
-视频中的'钱页面'是指那些直接产生销售和收入的页面,通常具有较高的商业意图。而'覆盖作物页面'则更多是为了建立网站的权威性和吸引流量,可能不直接产生收入。
视频中提到的'长尾关键词'是什么?
-长尾关键词是指那些比较具体、搜索量较小但更有针对性的关键词,它们通常用于吸引特定的用户群体,提高转化率。
为什么视频中强调了网站页面被搜索引擎索引的重要性?
-网站页面被搜索引擎索引意味着这些页面有机会在搜索结果中出现,从而吸引更多的访问者。如果大量页面未被索引,将严重影响网站的流量和潜在的商业机会。
视频中提到的'购买意图'是指什么?
-购买意图是指用户在搜索时表现出的想要购买某种产品或服务的意向。例如,搜索'全包度假套餐'的用户可能比搜索'度假目的地'的用户具有更强的购买意图。
视频中提到的'HRS'是什么?
-HRS可能是指一个分析网站流量和关键词排名的工具,帮助网站所有者了解他们的网站在搜索引擎中的表现。
为什么视频中建议对网站内容进行'翻土'和'种植覆盖作物'?
-这是为了优化网站结构和内容,提高搜索引擎的收录率和排名,从而吸引更多的流量和潜在客户,为未来的商业成功打下基础。
视频中提到的'权威性'在网站优化中扮演什么角色?
-网站的权威性是指网站在特定主题或领域内的专业度和信誉度。具有高权威性的网站更容易在搜索引擎中获得好的排名,吸引更多的访问者和潜在客户。
视频中提到的'语义关系'和'枢纽'在网站结构中有什么作用?
-语义关系和枢纽是网站内部链接结构的一部分,它们帮助搜索引擎理解网站内容之间的关系,从而提高网站的整体SEO表现和用户体验。
为什么视频中强调了耐心在网站优化过程中的重要性?
-网站优化是一个长期的过程,需要时间来建立权威性、提高排名和吸引流量。耐心意味着持续优化和调整策略,直到达到预期的商业效果。
Outlines
💰 网络赚钱与网站流量增长
视频介绍了如何通过网络赚钱,强调了流量和收入增长的重要性。提到了通过网站展示广告、联盟链接或提供产品/服务来实现盈利。重点讨论了如何通过优化网站结构和内容来吸引流量,以及如何通过谷歌索引提高网站的可见度。介绍了“耕地”和“覆盖作物”的概念,即通过删除、修订内容和创建新内容来改善网站SEO,从而吸引更多流量和潜在客户。
🌐 网站SEO策略与案例分析
本段深入探讨了SEO策略,特别是如何通过创建与特定主题相关的大量页面来增加网站的权威性。以“加勒比海度假”网站为例,分析了如何通过专注于特定关键词和长尾关键词来提高排名和流量。同时,通过对比大型旅游网站和个人博客,展示了即使在竞争激烈的市场中,通过精准的关键词策略和内容优化也能实现高排名。
📈 SEO优化的长期效益与关键词集群
最后一段强调了SEO优化的长期效益,说明了通过持续的内容优化和关键词集群策略,可以逐步建立网站的权威性,并最终实现高转化率的流量。讨论了如何通过分析现有内容和关键词,识别并创建能够吸引目标流量的新内容。同时,指出了在建立足够权威性后,可以转向更具商业意图的关键词,以实现销售目标。
Mindmap
Keywords
💡在线赚钱
💡流量
💡转化率
💡索引
💡内容修订
💡覆盖作物
💡长尾关键词
💡域名权威性
💡购买意图
💡SEO
💡HRS
Highlights
在线赚钱变得前所未有的容易,视频将展示如何增加客户收入。
一年内为客户增加了超过130万美元的收入。
流量是成功的一部分,但更重要的是如何将流量转化为收入。
通过展示广告、联盟链接或提供产品/服务来在线赚钱。
通过分析网站结构和页面排名来优化网站。
Google索引是网站成功的关键因素。
通过“耕地”策略来改善网站内容和结构。
“覆盖作物”是指新的博客文章或页面,用来吸引Google的注意。
即使流量下降,通过策略调整也能实现潜在客户的指数级增长。
通过具体案例分析如何通过SEO策略提高网站排名和收入。
大型网站如何通过创建大量相关内容页面来增强其权威性。
即使是小网站,也能通过专注于特定长尾关键词来在搜索结果中排名。
如何通过分析和优化现有内容来提高网站的Google排名。
创建与Google已认可的主题相关的新内容来增强网站权威。
通过关键词集群和父主题来构建网站内容策略。
耐心等待SEO策略生效,并持续优化以获得稳定的潜在客户流。
了解如何通过购买意图来优化网站页面以实现销售。
通过实际案例展示了如何通过SEO策略实现显著的业务增长。
Transcripts
you can make a lot of money online right
now it's easier this is the cool part
right it's easier than ever before to
make money online I know there's a lot
of people out there saying oh it's it's
hard now this happened that happened but
I'm going to show you in this video how
we increase the client's Revenue right
traffic is one thing but let's talk
about money we increase their revenue
over $1.3 million in one year's time now
look here this is important these are
three or four graphs let's just start
here here is the accumulative blog
conversions over time so let's talk
about how to make money you can drive
people to your website and make money
off of display ads you can drive people
to your website and make money off of
affiliate links right you link out to
Amazon or the highest way the best way
in my opinion to make money is you are a
real business and you supply a product
or you have a service now jumping back
to this graph this is a good graph but
it's not as useful as these three so I
want to share with you this one right
here traffic you need traffic to your
website I get it we need traffic and
that has to do with a lot of success but
it's only part of the picture which is
why we come over here do you see this
this is every week how many leads did we
get in this week and this is the traffic
graph overlaid on top of that do you see
the gray here the kind of squiggly line
can you see that this portion over here
to the right was a dip in traffic yet
the leads are going exponential why is
that and this is where the video starts
to get good right it has to do with our
first step which is to till the soil so
if you were a business owner and you
came to me you're like hey Jess I need
help getting more traffic making more
money on the website what we would do
initially is to look at everything you
have what is the website structure what
are the website pages and what is
ranking and more importantly what is
indexed now this is a visual
representation of what is indexed Right
82 pages on this website are index 25 or
not who cares what does it even mean so
this is why we care this is what it
means Google right is a big robot more
or less that serves 90 some per of all
people on the world with their
information when they type it in the
computer right what we need to know on
your website is how many of your pages
does Google even include in their big
directory that is known as the internet
because if you have a big portion of
your website that is not included in the
index that's a huge issue not only for
now but more importantly for the future
so now we come to the next portion of
the strategy which is the cover crop
what is a cover crop good for it
replenishes soil and sometimes you can
make a little bit of money off of it too
but it has a very specific relationship
to till in the soil
because we need to get Google to
absolutely love your website and how to
get Google to absolutely love your
website has to do with this first
portion here you can see traffic like
doubled during this time because we
started to till the soil down here and
plant cover crops almost immediately
what does that mean in practice tilling
the soil coming back to that has to do
with looking at what is on the website
and do we need to do one of two things
we're either going to delete the content
if the page has no Worth to the goals of
the website and if you screw that up if
you delete pages that you shouldn't have
deleted you can really mess this whole
thing up you can get in a bad State
nonetheless the other thing we can do
and most likely will do is revise
content if you revise content that is
not index that's a really good thing to
do if it deserves to be on the website
now when we plant the cover crop right
the cover crop are new blog posts most
often or pages so we till down here
delete and revise and we create more
cont content but check this out that's a
cool graph right a lot of traffic woohoo
but do you see something interesting
during this time the green right the
blue denotes leads like actual making
money did we make much more money during
this time no we didn't that's a very
important part because tilling the soil
and cover crops are just preparation for
when leads really come in we do it to
get to this point in time so what we
should be asking is what are actual
cover crop posts right these are new
pages on the website what do they
actually look like well they obviously
don't lead to this type of growth right
here these are money pages and we'll get
into those those are harder to rank for
which is why we only focus on them
around here the midpoint but cover crop
type of stuff is to get Google to love
your website and those are often tofu
type of posts top of funnel type of
posts where we can easily rank the
website we know that our domain rating
our website Authority and how we build
it out with semantic relationships
different types of hubs right having to
do a structure interlinking we can
dominate we know we will rank our pages
and as a benefit we'll get backlinks
naturally doing that but you know leads
did double during this time they were
very low when we started they did double
but it's always in preparation for this
parabolic growth over here now put into
practice I will show you exactly how
other huge websites are doing this right
now so I type into Google the best
vacation deals all inclusive let's go on
a vacation all inclusive right big money
there right thousands and thousands of
dollars you're going to pay to do this
so there's big money it's very
transactional who's going to rank and my
eyes ke on here cheap caribbean.com now
when I click on this page we are
automatically served with things that
will make this website money this is
definitely a money page this is
definitely where they make tons of cash
right so this is not what we're talking
about with cover crops so what I want to
do is come over to HRS right cheap
caribbean.com I want to scroll down and
what I've done I've sorted do you see
over here I I'll come down a bit
contains the phrase Bahamas right so
something in their page is ranked for
the Bahamas Now this one right here
we're going to get more specific this
one gets about 13,000 visitors called
10,000 visitors per month looking for
Bahamas all-inclusive vacations this is
the top dog page this is what they want
to rank this is the one that makes all
the money but something caught my eye do
you see it right here
341 Pages why do they have these are all
Bahamas pages right every single page
here 341 has something to do with the
bah Hamas why would they do this right
why would you build that many pages and
it has to do with our first two steps we
were discussing in this video so if I
come down here and I click on say this
one right here Grand Bahamas this still
has commercial intent let's not you know
Mi mix that up here this one can still
make money for this website but let's
look they're talking about things like
mapping out the Bahamas horseback riding
this is a different type of thing than
that first page we were seeing this
right here potentially is just to lend
authority to build out Authority around
that top level moneymaking page now
we're going to shift gears a little bit
to a new website that I found one girl
whole world a very nice website I really
like what she's done here and more
importantly it looks nice but this is
what I care about look at her graph so
people saying that it's hard to rank on
Google this that and another this person
is absolutely crushing it so let's see
what she is doing she is coming up
against huge websites right this website
we just talked about is humongous and
what usually happens in this specific
space is their conglom Ates there's
Expedia that will buy up these websites
and they just rank everything they own
I'm not saying they own this one but the
idea is they own like 10 of these type
of websites nonetheless this person has
found a way to rank in the midst of
these Goliath type of websites and going
through her H reps right a beautiful
graph by the way amazing look at that
great job here this is how she's done it
Florence guide what to do in Florence on
your first visit so this the slug up
here if we look Italy Florence guide
this has traffic $4,000 and I think
about people per month can you make
money off this page absolutely is this a
money page is this a money page we need
to answer that so there's cover crop
pages right till in the soil and then
there's money pages I would propose this
is not necessarily a money page this is
more cover crop and the reason this is
important because if you don't have the
domain Authority like your website is
super strong you can't go head-to-head
with this website here because they'll
Crush you so you have to sidestep them
and go after specific things what to do
in Florence right if you just went after
this what to do in Florence you're not
going to rank sorry you're not going to
do it but what about on your first visit
so we get very specific right we get
down to the specifics and that's where
you can rank now one more thing on this
website then we'll jump off of it this
here this is their second best blog post
an epic solo road trip exploring this
island in Greece check it out by the way
I'd love to go there I mean have you
gone to Greece I wish I went to Greece
I've never been there but what's
important here this is not a money page
per se but for them it may be an epic
solo road trip that's the modifier so
you could explore the island of nexos
Greece you're probably not going to rank
this website for that right there but
when we talk about the modifier road
trip or epic solo road trip then we're
cooking with fire now let's have a
little bit of fun let's pretend this
website right this website we've been
talking about is a client and if they
were what I would do I would extract
every single blog post into a sheet like
this and what we need to answer
immediately and this by the way is till
in the soil this is the first step we
have 400 some block blogs here Pages
whatever 400 pieces of content on the
website that are indexed according to
HRS I need to answer for each of these
Pages because when you have a website
and you're presenting it to Google
there's a budget that Google has they
don't have unlimited funds right we need
to only present our best to Google then
they'll begin to favor us so we would
say something like okay this page right
here things to do in Cancun long long
weekend has zero traffic I'm talking
zero right according to this right here
so we say does does this page need to
get deleted or does this page need to be
revised now moving on to the next step
and we can assume that we did that work
everything has been revised everything
has been deleted that should be deleted
then we come in and we say what does
Google already love what does Google
love they love that we're talking about
Italy we're talking about Florence right
is there anything we can build up around
Italy and Florence because Google
already sees us as an authority so we
may as well press into it now the next
step is fairly easy Florence we type it
in a and we include travel we include
visit or trip so those keywords have to
be in here and all of a sudden we have
1400 keywords we could say cluster them
by parent topics and we come down here
day trips from Florence boom do we have
that represented on the website yet if
not we need to consider it best times to
visit Florence we build around Florence
because eventually we have enough
Authority on Florence maybe we get to
the point where we can have a website
where we're talking about these are the
best inclusive resorts in Florence and
we can actually rank for that that's
what an appropriate cover crop looks
like and the reality is most bloggers
back in the day with longtail keyword
research they just did that over and
over and over again because they were
monetizing via display ads they don't
care but this graph is going to show us
right if we were to continue to just
zoom traffic that would be great for
most bloggers but the difference is with
a business you need to sell something
and that has to do with purchase intent
and just like those all-inclusive
resorts those pages that's purchase
intent very hard to rank for if you
first you have to till the soil plant
your cover crops and eventually
eventually this way you will get the
line share of leads this is how you do
it so you have to be patient you have to
see what's going on in your website you
have to revise delete create things you
know you can rank for and eventually you
can get this sort of lead flow to your
business it just takes time and knowing
what to do
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