How to grow your business on LinkedIn: A step by step guide

Summary

This LinkedIn strategy guide reveals a unique approach to leveraging the platform for business growth. The speaker shares personal success stories and emphasizes treating LinkedIn as a business community rather than a social media platform. They break down the strategy into four key areas: creating engaging content, participating in public conversations through comments, building connections and personal messaging, and crafting a compelling profile. The guide also offers practical tips on content creation, the importance of social proof, and the necessity of a clear conversion path, encouraging viewers to observe the speaker's LinkedIn activity for practical examples.

Takeaways

• 🚀 LinkedIn should be treated as the largest business community rather than just a social media platform.
• 🎤 Posting content on LinkedIn is akin to delivering a keynote speech at a conference, aiming to share valuable insights with the audience.
• 📹 Vertical video content is recommended for LinkedIn, and the same content can be adapted for other platforms like TikTok, YouTube Shorts, and Instagram Reels.
• 📝 Copy accompanying video content is crucial on LinkedIn, as text is seen first before the video, requiring a compelling hook and well-written copy.
• 🖼 Picture posts with a compelling story that ties into the business can perform exceptionally well in terms of engagement and views.
• 🗨 Engaging in the comments section is vital for encouraging further interaction and for gathering insights for future content creation.
• 🔄 Actively engaging with potential customers' content on LinkedIn is essential for increasing visibility and fostering relationships.
• 💬 The difference between a connection and a follower on LinkedIn is that connections are two-way relationships, while following can be one-sided.
• 📩 Personalized and substantial messages rather than generic sales pitches are more effective when connecting with potential clients on LinkedIn.
• 🏷️ A compelling LinkedIn profile acts as a modern business card, requiring clarity, social proof, and a clear path to conversion.
• 🔄 Following the 'core 4 strategy' for connecting with potential clients involves searching, engaging, referencing, and messaging in a personalized manner.

Q & A

What is the main strategy discussed in the video for success on LinkedIn?

The main strategy discussed is to stop treating LinkedIn like a regular social media platform and start treating it as the largest business community, leveraging it like a continuous business conference where one can engage through content, comments, connections, and messaging.

How has the speaker's LinkedIn strategy helped them and their clients?

The speaker's LinkedIn strategy has helped them generate millions of views, gain over 30,000 followers, win over a hundred clients, build a well-known brand, and has also helped clients secure six and seven-figure deals, raise millions for startups, and even get companies acquired.

What is the speaker's advice before following a LinkedIn strategy from someone else?

The speaker advises to check the person's LinkedIn profile to see if their content is performing well, if they have client success stories and recommendations, and if their profile is well-built out, as a way to verify the credibility of the strategy they're sharing.

What are the four categories the speaker breaks down their LinkedIn strategy into?

The four categories are: 1) Content, which is like being on stage and delivering a keynote; 2) Comments, which are like public conversations at an event; 3) Connecting and Messaging, which are like intimate conversations; and 4) A compelling profile, which is like a modern-day business card.

What type of content does the speaker recommend for LinkedIn?

The speaker recommends vertical video content, picture posts with compelling stories, text posts, polls, and carousels. They also suggest using the same video content across multiple platforms for efficiency.

How can one make writing copy for LinkedIn videos easier?

The speaker suggests transcribing the video using a tool like Descript and then using that transcription as the copy for the video post, with some minor tweaks.

What is the significance of the comment section on LinkedIn according to the speaker?

The comment section is significant as it serves as a platform for public conversations, allowing for engagement with the audience, gathering insights, answering questions, and developing future content based on the interaction.

How often should one post on LinkedIn according to the speaker's recommendation?

The speaker recommends posting once to twice per day, ensuring that there is enough content to engage the audience while also managing the time to follow up on comments and engagement.

What is the difference between a connection and a follower on LinkedIn, as explained by the speaker?

A connection on LinkedIn is a two-way relationship where both parties are linked and automatically following each other. A follower can be one-sided, where one party follows the other without necessarily being connected.

What are the three key components to creating a compelling LinkedIn profile according to the speaker?

The three key components are: 1) Clarifying everything on the page to be clear and intriguing; 2) Adding social proof in the form of recommendations and video testimonials; and 3) Providing a path to conversion with links to direct people to where you want them to go.