How To Grow from 0 to 100,000 LinkedIn Followers, FAST

Morgan J Ingram
15 Aug 202419:50

Summary

TLDRThe video script offers a comprehensive guide to leveraging LinkedIn for professional growth. It emphasizes the platform's potential beyond a resume, highlighting personal branding, networking, and content creation. The speaker, a recognized LinkedIn influencer, shares personal experiences and strategies for profile optimization, content creation, and networking. The script also introduces a free LinkedIn Creator posting strategy course to help viewers enhance their online presence and measure success through meaningful engagement.

Takeaways

  • πŸ˜€ Transform your LinkedIn profile into a powerful tool for attracting connections and opportunities.
  • πŸ† Recognize LinkedIn as a pivotal platform for career growth and personal branding, not just a resume site.
  • 🌟 Aim to stand out by showcasing unique skills and a clear value proposition in your profile headline.
  • πŸ“Έ Pay attention to your profile picture and background cover, ensuring they are professional and align with your brand.
  • πŸ“ Craft a compelling summary that highlights your daily role, core values, and contact information.
  • πŸ“ˆ Focus on creating engaging content by identifying your areas of expertise and personal interests.
  • πŸ—“ Establish a consistent posting schedule to grow your presence and following on LinkedIn.
  • πŸ” Measure your success by tracking meaningful metrics such as engagement rate, quality connections, and direct messages.
  • 🀝 Develop a strategic networking approach by engaging thoughtfully with a targeted list of connections.
  • πŸ“š Utilize resources like the 'LinkedIn Creator Posting Strategy Course' to enhance your content creation and networking skills.

Q & A

  • What is the main benefit the speaker has gained from using LinkedIn?

    -The main benefit the speaker has gained from using LinkedIn is the ability to start their own business due to the network they built on the platform, which has also allowed them access to opportunities that others wouldn't have.

  • How has LinkedIn transformed the speaker's career growth and personal brand?

    -LinkedIn has transformed the speaker's career growth by providing opportunities to travel the world, work as a sales trainer, conduct keynotes and sales kickoffs, and meet friends across the globe. It has also helped in building their personal brand by being recognized as a top voice on LinkedIn with over 150,000 followers.

  • What is the speaker's advice on choosing a profile picture for LinkedIn?

    -The speaker advises choosing a professional-looking profile picture that matches the demographic of who you're selling to or represents the field you're in. It should not be a casual selfie and should reflect your professional image.

  • What should be included in the background cover of a LinkedIn profile according to the speaker?

    -The speaker suggests using the background cover to include a call to action, such as directing viewers to a website, showcasing logos of companies you've worked for, or even a background of your city if you sell in a certain region.

  • Why is the headline on LinkedIn so important according to the speaker?

    -The headline is important because it's one of the first things people see when you send a connection request. It should be compelling and reflect something unique that you do, a proof point of credibility, or include a call to action.

  • What is the recommended approach for writing the summary section of a LinkedIn profile?

    -The recommended approach is to list what you do on a daily basis and your core values. It should be straightforward, outlining your role and responsibilities, and should not be overly elaborate like a 'hero's journey'.

  • How does the speaker suggest using the experience section of a LinkedIn profile?

    -The speaker suggests including case studies and use cases in the experience section to showcase the work you've done with other companies, which can help establish credibility and attract potential clients or employers.

  • What are the three ways to deliver content on LinkedIn according to the speaker?

    -The three ways to deliver content on LinkedIn mentioned by the speaker are through video, written posts, and audio.

  • What is the significance of 'theme your post' strategy as discussed by the speaker?

    -The 'theme your post' strategy is significant because it helps in standing out and creating a recognizable pattern in the content you post. It can be a theme like 'Tactical Tuesday' where you consistently post related content, making your posts more anticipated and engaging.

  • How does the speaker recommend engaging with the audience on LinkedIn?

    -The speaker recommends engaging with the audience by liking and commenting on their posts thoughtfully, and then following up with direct messages to show appreciation and build a stronger connection.

Outlines

00:00

🌟 Leveraging LinkedIn for Personal Brand Growth

The speaker emphasizes the transformative power of LinkedIn for personal branding and career growth. They share their journey from a recognized top voice on LinkedIn with over 150,000 followers to a successful entrepreneur, attributing much of their success to the platform. The speaker dispels common misconceptions about LinkedIn being boring or just a resume site, highlighting its importance for networking, personal branding, and content creation. They also touch on the platform's global reach, with over a billion users across 200 regions, urging engagement for those not yet active.

05:01

πŸ” Crafting a Compelling LinkedIn Profile

The speaker provides a detailed guide on optimizing a LinkedIn profile for maximum impact. They stress the importance of a professional profile picture that aligns with one's industry and demographic, and a cover photo that serves a purpose, such as featuring logos of companies worked with or a call to action. The headline is highlighted as a key element, suggesting strategies like showcasing unique skills, highlighting achievements, or including a call to action. The summary section is advised to be straightforward, outlining daily roles and core values, and the experience section should include case studies and use cases to demonstrate expertise and credibility.

10:02

πŸ“ˆ Strategies for Creating Engaging Content on LinkedIn

The speaker discusses strategies for creating engaging content on LinkedIn, starting with self-reflection on what one wants to be known for. They suggest identifying five content pillars: three that align with one's area of expertise and revenue generation, and two that are unique and personally engaging. The speaker then covers the different content delivery methodsβ€”video, written, and audioβ€”and advises choosing the format one excels in to create a content mix. They also introduce the concept of theming posts to establish a recognizable brand and the importance of engaging with the audience through thoughtful comments and direct messages.

15:03

🀝 Building a Powerful LinkedIn Network and Measuring Success

The speaker shares their networking strategy on LinkedIn, which involves a focused approach rather than aimless scrolling. They recommend creating a spreadsheet of 20 key people to engage with regularly and making thoughtful comments on their posts. The speaker also stresses the importance of collaboration with others who share similar ethics and morals. Consistency in posting is highlighted as crucial, with the speaker sharing their personal experience of initial struggles followed by significant growth. They conclude with advice on measuring success through meaningful metrics such as engagement rate, quality connections, and direct messages, advocating for a focus on impact over income.

Mindmap

Keywords

πŸ’‘LinkedIn

LinkedIn is a professional networking platform that allows users to connect with others in their industry, search for jobs, and share industry-related content. In the video, the speaker emphasizes the transformative power of LinkedIn for career growth and personal branding, highlighting how it's more than just a resume and can be leveraged for networking, connections, and content sharing.

πŸ’‘Profile Optimization

Profile optimization refers to the process of enhancing one's LinkedIn profile to make it more attractive and effective in achieving professional goals. The video script discusses the importance of having a strong profile picture, a compelling headline, and a detailed summary to stand out and attract opportunities, which are all crucial elements of profile optimization.

πŸ’‘Engagement

Engagement on LinkedIn refers to the interactions users have with content, such as likes, comments, shares, and clicks. The speaker in the video underscores the significance of creating engaging content to foster interaction and build a strong network, which is key to growing one's presence on the platform and achieving professional objectives.

πŸ’‘Content Creation

Content creation involves producing and sharing valuable material on platforms like LinkedIn to attract and engage an audience. The video script provides insights on crafting content that resonates with one's target demographic, with the speaker sharing personal strategies for generating content that has propelled their LinkedIn growth.

πŸ’‘Personal Branding

Personal branding is the process of creating and maintaining a personal image or identity in professional settings. In the video, the speaker shares their journey of using LinkedIn to build a personal brand that has led to global recognition and opportunities, illustrating how personal branding on LinkedIn can significantly impact one's career.

πŸ’‘Networking Strategy

A networking strategy on LinkedIn involves a systematic approach to connecting with others, engaging with their content, and building relationships that can lead to professional opportunities. The video script mentions the speaker's use of a spreadsheet to manage and track engagement with a select group of influencers, demonstrating a strategic approach to networking.

πŸ’‘Consistency

Consistency in the context of the video refers to the regular and persistent posting of content on LinkedIn to maintain visibility and engagement. The speaker shares their experience of posting daily for several months, which eventually led to significant growth and recognition, highlighting the importance of consistency in achieving success on the platform.

πŸ’‘Digital Resume

A digital resume is an online representation of one's professional credentials and experience, often in the form of a LinkedIn profile. The video emphasizes treating one's LinkedIn profile as a digital resume, which is a comprehensive and up-to-date reflection of one's professional journey and capabilities.

πŸ’‘Top Voice on LinkedIn

Being recognized as a 'Top Voice on LinkedIn' is an accolade given to users who have significantly contributed to the platform with insightful and engaging content. The speaker mentions being recognized in this way, which underscores their expertise and the effectiveness of their strategies in leveraging LinkedIn for professional growth.

πŸ’‘Collaboration

Collaboration in the video refers to partnering with others on the platform for mutual benefit, such as co-hosting events or creating content together. The speaker advises ensuring that collaborators share similar ethics and values to foster successful and harmonious partnerships, which can enhance one's professional network and opportunities.

πŸ’‘Metrics

Metrics in the context of the video are the quantitative measures used to evaluate the success and impact of one's LinkedIn activities. The speaker discusses focusing on meaningful metrics such as engagement rate and direct messages (DMs), rather than just follower count, to truly gauge the effectiveness of one's strategy and the value of the connections made.

Highlights

Transforming a LinkedIn profile into a magnet for connections and opportunities.

Being recognized as a top voice on LinkedIn with over 150,000 followers.

LinkedIn as a pivotal platform for career growth and personal branding.

LinkedIn surpassing one billion users, emphasizing its global reach.

The transformative power of LinkedIn for personal and professional life.

Importance of a professional profile picture on LinkedIn.

Utilizing the background cover photo as a call to action.

Crafting a compelling headline that showcases unique value and credibility.

Writing a bio that succinctly describes daily roles and core values.

Incorporating media and case studies in the experience section.

Creating engaging content by knowing what you want to be known for.

Defining content pillars that generate revenue and those that are unique to you.

Choosing the most effective content delivery method that aligns with your strengths.

Theming your posts to stand out and create a recognizable brand.

Engaging with your audience by responding to likes and comments thoughtfully.

Building a networking strategy with a focus on quality over quantity.

The importance of collaboration with others who share your ethics and morals.

Consistency in posting as a key to growing your LinkedIn presence.

Measuring success on LinkedIn through meaningful metrics like engagement rate and quality connections.

Prioritizing impact over income for long-term success on the platform.

Transcripts

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imagine turning your LinkedIn profile

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into a magnet attracting connections

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opportunities and a mass of following

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I've turned this dream into a reality

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and today I'm going to show you exactly

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how you can do it too I've been

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recognized as a top voice on LinkedIn

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and a mass over 150,000 followers for me

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LinkedIn is more than a routine it's a

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pivotal platform that's transformed my

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career growth and personal brand I'll

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reveal the secrets that Propel my

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LinkedIn growth and share insights on

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how you can apply these strategies to

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your profile plus I'll be sharing a free

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bonus as well meanwhile let me know are

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you on LinkedIn and what are your

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platform goals in the comments now let

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me talk about why LinkedIn because when

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most people think about LinkedIn they're

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like yo this is boring I don't have time

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for this it's more than just a resume

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LinkedIn is a Powerhouse when it comes

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to networking connections personal brand

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and content as I'm making this video

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right now just a couple days ago

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LinkedIn has past a billion users on the

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platform you just tell me a billion

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users on the platform and it's been seen

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over you know multiple regions over 200

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so if you're not on the platform you

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need to get active and that's going to

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dive into what is LinkedIn done for me

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and this is what I've been able to

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achieve because of the platform number

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one is I've been able to see and travel

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the world uh I had an opportunity to be

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a sales trainer for three a half years

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where I was going all over the globe and

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training teams on how to go and Prospect

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and get meetings cold call cold emailing

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the whole entire thing and that wouldn't

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happen without LinkedIn I also have

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gotten the opportunity to do Keynotes

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sko sales kickoffs essentially and dive

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into that with teams and and show them

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how to sell and show them how to get

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better at presenting and public speaking

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never would have happened with without

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LinkedIn I've met tons of friends across

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the world uh there's countries I can go

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to and I can hit people up and they're

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like yo you got a place to stay you got

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a place to immerse into the culture as

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well and the biggest benefit is that

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it's allowed me to start my own business

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because of the network that built on

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LinkedIn and it's allowed me to get

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opportunities and access to things that

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other people wouldn't so most people

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might see this as a snooze platform but

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it is one of the best platforms that you

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can start taking advantage of to start

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seeing success not only in your career

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but in your personal life just like I

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mentioned now with all those things said

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and all the things that I that I've seen

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across the board and the LinkedIn top

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sales voices that I've won and and the

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sales awards that I've gotten you

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probably want to know how can you get

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these same results how can you travel

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how can you do these things with

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LinkedIn Morgan what are you talking

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about I thought that was just for

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Instagram so what we're going to do is

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dive into the next part of this is

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setting up your profile so in order for

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you to do well on the platform your

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profile needs to be on point and it

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needs to be seen as your landing page no

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longer are people really looking at your

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resume LinkedIn is your digital resume

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so that's really important LinkedIn is

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your digital resume and that's where we

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want to dive into here so the very first

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thing you need to look at is your

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profile picture this is where most

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people go out absolutely wrong yo this

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this is where people go wrong because

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what ends up happening is that they end

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up taking a selfie like I don't know

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like they're fishing or they're like in

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a cave it's super dark like that's not

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what people want to see I'm not saying

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you need to go and put your wedding

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photo on there or whatever it is but

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make sure that you put a photo where you

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look professional if it's something that

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has to actually do with the field that

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makes sense you know I do have people

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who will take certain pictures if for

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example maybe they're golfers so they

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take one golfing okay that makes sense

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you're selling to Golfers but make sure

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that your picture matches the

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demographic of who you're selling to and

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it's appropriate right obviously you're

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in the financial Space versus being like

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in the tech space those are two

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different type of demographics and also

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what you're wearing make sure you look

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professional now the next stage on that

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is your background cover this is a lot

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of real estate don't waste it here you

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can have a call to action to something

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so hey check out our website you could

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have all the logos that you work for on

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this one you you could have your company

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statement here you could even have a

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background of your

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city because you sell on a certain

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region I don't know but make sure that

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your background cover is calling action

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to something right don't just let it

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just don't let it be be there let it

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actually do something saying you can see

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a couple of examples as well here but

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that's the key you want to make sure

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that you're showing and doing something

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value prop call to action show them

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something Etc next thing you want to do

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is your headline so that is right below

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the profile picture this is actually the

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one of the most important ones besides

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the profile picture because this is what

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people see when you send a connection

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request if you have a terrible headline

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nobody's going to care so when you think

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about your headline there's three

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different Frameworks here number one

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show them something unique that you do

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that helps them solve the problem so for

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example let's say that you're doing

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sales training to keep it super simple

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you don't want to just put sales trainer

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there's a lot of sales trainers so you

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might want to put like hey Unique

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strategies to help you convert top of

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the fotel or coal proven cold calling

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Frameworks or helping business owners

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with their sales follows I'm giving you

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different examples but that gets you

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thinking about how are you uniquely

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position the market to go help somebody

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right what are you doing what what's

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going on it also could be a mission as

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well so if you look at my LinkedIn

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profile it says building the number one

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GTM Media company right it shows people

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I'm building a company this is my focus

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so if you want to hop on board great and

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so that's another way you can do that

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number two is you want some type of

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proof point or credibility so this could

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be like hey you're a Founder right CU

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you want to elevate the brand more you

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could absolutely do that maybe that you

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you wanton an award an accolate that's

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always good right you can do something

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there showing something of credibility

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is going to be helpful I mentioned top

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sales voice I can put that in the

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profile right that's a good piece you

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can do there number three is in a call

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to action again so you might say sign up

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for the newsletter check out the website

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whatever you want to do have some type

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of call to action there I've seen that

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to be very successful on the headline

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line but try out a couple and see what

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works and what doesn't the next thing

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that you want to do is look at your your

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bio your summary now this doesn't need

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to be a hero's journey and basically

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hero's journey is basically saying

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here's where you came from here's where

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you're going here's what you're about

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you don't need to do all that at the end

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of the day all I ask for you to do is

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just put what do you do on a daily basis

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in your core values that's all you have

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to put in this section what do you do 1

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2 3 4 5 right what is your role what are

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you doing what what are you about and

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then your values and then and then the

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last piece is where someone can contact

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you super simple framework don't get it

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too crazy the last thing that I'm going

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to say is actually inside of your

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experience make sure you put media there

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so if you're selling if you're a

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business owner especially even if you're

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looking for another job too but you want

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to put your case studies and and use

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cases inside of your experience so when

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people come to your profile they're like

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oh cool you've done stuff with other

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companies don't leave this section be

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all right this is where most people go

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completely arise so you want to make

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sure that there's something there so

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they can go in there check it out and

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take action right so that's the profile

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that's how you set that up now that we

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have a good credible profile the next

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thing that we're going to do is create

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engaging content now when we think about

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engaging

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content you know the real thing here

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that we want to do is make sure that we

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are someone

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that that people want to engage with so

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here's something pause and write this

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question down what do you want to be

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known

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for we let that sit real quick what do

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you want to be known

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for and the thing is is that like if you

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don't know the an to that question it's

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going to be a lot harder for you to

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create content period it just is it's

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going to be it's going it's just going

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to be a lot more difficult because now

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you're going up against everyone who is

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creating content so if someone's like I

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want to be known for sales it's like

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okay well get more defined what does

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that mean how do you go about it so the

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best way to actually answer that

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question is ask people around you what

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do they know you for best what are your

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strongest skills what are your strengths

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and you can narrow down maybe it's sales

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but then it's like maybe it's like cold

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calling or maybe someone's in marketing

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maybe it's digital marketing maybe

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you're in engineering but maybe it's

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more like Computer Engineering then like

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another engineering so you see them

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going with this ask yourself what do you

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want to be known for and then that can

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start distilling down to figure out what

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you need to do now the next layer of

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that when you start creating engaging

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content is fig out what are your P

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pillars five pillars that you want to

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create three pillars that generate

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Revenue cuz you're creating content

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typically to generate Revenue you're

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creating a brand so you can give

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yourself more opportunities so those are

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three that you want to look at then two

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that are like uniquely to you right so

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what do you want to be known for right

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we we're going to answer that question

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and let's say you want to be known for

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computer engineering right let's just

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say that's what You' be known for great

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now how are you going to stand out

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uniquely with computer engineering so

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you're going to pick three topics within

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Computer Engineering that you can speak

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to pretty well or you're learning and

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you can speak to it as you document it

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so those are the only two options right

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if you don't know anything about it

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don't talk about it right that's pretty

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straightforward so pick those three now

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let's just say two are fun topics this

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makes it unique to you right so for

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example you might pick you know what

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video games and Anime are my two things

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I'm going to talk about on top of my

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three things that generate the revenue

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or what I want to be known for on my

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subject matter expertise

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essentially that's how you need to do it

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three subject matter expertise Revenue

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helpful two are pay like these are

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things that I I'm I like I'm passionate

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about that's going to help you stand out

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for everybody else because if you don't

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do that it's it's just not going to be

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helpful at the end of the day for anyone

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consuming your content because you're

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just going to be another person creating

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content you got to be unique right with

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this standout so that's something that's

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going to be incredibly important for

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everyone that's paying attention now

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once you've done this right you've got

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what you been known for you got your

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pillars the next step is how you're

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going to deliver the

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content so there's three ways to deliver

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content one we're doing this right now

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video right you hear me you hear me you

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see me two is written so you're a writer

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right you're doing your thing and then

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audio which is like look you're just

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talking in a microphone right not a

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rapper but you're just talking in the

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microphone okay now you have to decide

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which of those three are you the best at

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everyone has a skill within those

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content deliveries is that they're

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really good at doesn't matter who you

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are you already know what it is you

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probably have a hunch lean into it for

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me it's video for others that I know

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writing some people they love just

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talking but they don't like getting on

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video they don't like writing now the

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benefit of this once you find your lane

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you want to double down on that lane use

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that content delivery to then do your

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other content so for example I make a

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video this now can be a long form

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post this could be a tweet this could be

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a Blog if I really wanted it to but I

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can deliver this faster and better than

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the other ones so for some of you you

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might be a writer cuz you watch this

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great so write out what you want to do

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then now that you're script to make a

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video audio take the audio make it

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written post it get feedback if it's

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good make it a

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video so you can layer this over and

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over again but start with your strength

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first don't start with a weakness start

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with what you're good at then once you

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start doing that then I want you to pick

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a day to then get to to do something and

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what I mean by that is theme your post

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this is where you really stand out you

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have to treat yourself as a production

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you got to treat yourself as a show so

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for example really clear this is one

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I've done before tactical Tuesday so

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let's say computer engineering you're

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back cool I want to talk about how do I

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build a computer right computer Optics I

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have no idea how to do that by the way

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but like tactical Tuesday I'm going to

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show you how to build a computer right

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and so then once you do that right now

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what are we doing every person that

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likes comments your post you're going to

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go back out to them and say hey thanks

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so much for liking this post thanks so

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much for engaging me dming people as you

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go along is key this is where most

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people mess up they get 10 likes and

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they get upset these are 10 people that

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took the time to like your content so as

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long as it's not like your mom your dad

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or your sister right reach out and say

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hey thanks for liking the content what

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else would you like to see guess what

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that now feeds into more content we can

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create and now we can create a

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repeatable cycle right and that's the

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key now creating content and engaging

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with your audience is is a skill right

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it's a skill you have to have and I've

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got the thing to help you master this

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it's my course that is that's free right

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here's the bonus for you it's the

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LinkedIn Creator posting strategy course

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and basically what I'm doing here is

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cour is packed with insights in all

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strategies and tactics that I've used to

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continuously grow my audience and if

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you're just starting out or you're just

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looking to elevate your game this course

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is a goal of mine and did I mention to

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you it's free so link is in the

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description LinkedIn Creator posting

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strategy

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and check it out it help you Advent your

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LinkedIn Journey now let's get back into

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it so you got your profile set you you

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now how to know how to create engaging

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content the next thing that we want to

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talk about is your networking strategy

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so this is super simple I have a

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spreadsheet and it has 20 people that I

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like to engage with do not get caught up

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scrolling in the feed this is where

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people go wrong so I'm going to look at

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my spreadsheet and I and I just click

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the post there's a post feed that isn't

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LinkedIn and I just go look at the

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recent post and I engage now this is not

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saying great post Sally or like this was

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a great Insight that's not going to be

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helpful make it thoughtful I say two

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sentences minimum right two sentences

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minimum to engage with people as part of

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this strategy right and this is going to

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allow you to get in front of these

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people and show them show you show them

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that you know what you're talking about

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and you can build that credibility there

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this is what I do across all platforms

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right I did this at the beginning of

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LinkedIn that's how I grew I'm now

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starting to integrate this into Twitter

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right I do this sometimes on Instagram

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more on Twitter than anything but like

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this is where I'm really diving in and

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getting the most right out of my

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engagement is networking with these

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people and and now commenting and guess

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what now that when you show up in the

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comments it's easy to DM so in these

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people are people that you want to get

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on your radar right you want to

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collaborate with them right which is

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another piece of this you want to

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collaborate you want them to show up for

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you that's not going to happen if you

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don't show up for them so leave

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thoughtful comments make a spreadsheet

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dive in and dig in my last thing is when

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you're networking buy people to collab

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with whether it's a podcast live show

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Etc I always say make sure that the

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person you're collaborating with you

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follow the same ethics and morals cuz if

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you don't that's going to be miserable

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for you so make sure that you're aligned

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make sure that you're on point so that

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you can Network appropriately and get

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the things done that you need to get

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done that's my networking piece make

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sure you're being proactive make sure

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they're in your same field and go about

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it that way so the next thing y'all

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probably hear this all the time when

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people talk about content is consistency

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you probably Morgan like okay I know I

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got to be consistent but let me tell you

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a story so when I first started creating

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on LinkedIn the first four months I felt

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like I was yelling in the void like 10

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likes 10 likes 8 likes five likes couple

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comments couple messages one or two but

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it was but it

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wasn't inspiring right it wasn't like oh

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man I've hit I've hit it let's let's go

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it took some time and I was posting

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every single day right for like four or

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five months and here's the thing about

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this is that not only was I posting

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consistently I was consistently behind

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the scenes getting made fun of like oh

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why is Moran post on LinkedIn that's a

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resume platform that's boring he's never

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going to make it so so I'm hearing this

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from like acquaintance his friends right

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they're long my friends but I was just

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like what is going on right like I'm

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just trying to make this happen and I

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was really getting down and I just

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realized at the day though is that I

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know at one point this is going to land

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because I believed in it and that's what

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I tell you like consistency comes down

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to just believing it like if you keep

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going something will pop at some point

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it has to as long as you're continuously

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getting better which was the key so I

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remember one day I posted something and

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it just took off it had like 150 likes

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40 comments and it was getting shared

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like all across Linked In And I was like

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this was the moment and I remember that

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moment being like this is the feeling

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this is what I've this is what I've been

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waiting for and ever since then it just

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took things to new heights I started

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doubling down on my content making more

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content and the rest was history which

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led to the fall I have today so be

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consistent and the best way to be

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consistent is start off once a week this

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is like working out all right when you

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start working out for most people you're

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not going to gym five times a week I

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know I'm not right I'm not trying to go

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to gym five times a week at the

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beginning are you kidding me but once a

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week that's fine I'll start there then

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start uping it up twice a week three

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times a week every now it becomes every

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day right where I I post on link pretty

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much almost every single day at this

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point so treat your posting like that

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like working out building the muscle

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getting in the gym putting in the Reps

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to the point where it becomes what you

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do but that takes time if you want to go

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all way in the beginning fine but know

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that you're going to have to keep that

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pace up so that's why I recommend people

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to ease into it now the last piece of

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this is how do you measure right and so

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at the end of the day yes follower count

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can be a vanity metric it is a good

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thing to have and look at for sure but

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it can be vanity and most people would

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probably agree with that so what we want

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to look at is Meaningful metrics and so

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one meaningful metric is your engagement

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rate look if you post something and get

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1,000 likes with two comments that's

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sus I don't want to tell you that's

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that's 100% sus you don't want to do

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that right you want to make sure that's

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it's

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meaningful right engagement cuz that

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means people are vibing with you right

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so I'm always looking at my engager rate

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is it going up is it good right is it

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above 1.5 I'm set right and that means

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every time I do a post that goes above

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the twos or threes I don't want to do

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something like that again right it's an

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indicator to double down the second

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thing that I look at is what are my

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Quality Connections and what I mean by

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that is are these are people that are

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potential buyers of my service of my

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whatever it is maybe you're dropping a

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course right maybe you're getting uh

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sales opportunities maybe you're getting

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opportunities to go do Keynotes talks

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these things of that nature like how

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quality are these opportunities across

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the board that are coming into your

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network I always look at that cuz if

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you're getting bad connections that

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means you're putting out bad output

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you're attracting the wrong people and

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the number one meaningful metric is your

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DMs if your DMs ain't popping your

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content ain't really popping right so

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people are coming you saying look Morgan

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that was a great post right Morgan well

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that really hit home with me that's what

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you want in your DMs right and yeah

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you're going to get some haters for sure

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and that's just a part of the game but

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you're going to find people who actually

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find what you do meaningful and that's

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the most important piece at the end of

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the day and that's why you want to look

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at those meaningful metrics as success

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and the impact you're having I'd write

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this one down this is my quote impact

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over income that's what we're looking at

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here impact over income if you focus on

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that you'll get the income as a buy

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right so now you have the

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blueprint look

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it's your turn to take these LinkedIn

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strategies and go be

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successful but LinkedIn is not a Sprint

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it's a marathon and look at the end of

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the day you might take these strategies

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and become a LinkedIn

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extraordinaire you never know so please

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like share and subscribe to the channel

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I appreciate y'all keep it easy

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