How To Start A Business With No Money (Step By Step)
Summary
TLDRDieses Video gibt Einblicke in die Herausforderungen des Aufbaus einer Marke und des Gewinnens von Leads für ein neues Geschäftskonzept. Der Sprecher betont die Schwierigkeiten des Anfangs und teilt ehrliche Erkenntnisse über den Aufbau von Impuls. Er empfiehlt, bezahlte Werbung und Sponsoring zu Beginn zu meiden, stattdessen sollte man sich auf kostenlose Methoden konzentrieren: eine klare Call-to-Action, einzigartigen Inhalt, der die Kernbotschaft präsentiert, und eine zielgerichtete Kalte-Ausstrahlung. Der Prozess ist mühselig, aber effektiv, um die ersten Kunden zu gewinnen und das Geschäft in Schwung zu bringen.
Takeaways
- 🚀 Starten Sie mit einer klaren Idee und einer Wertversprechung, bevor Sie bezahlte Werbung oder Sponsoring in Betracht ziehen.
- 💡 Eine klare Botschaft ist entscheidend, bevor Sie Geld in Anzeigen investieren, um sicherzustellen, dass Ihre Kommunikation effektiv ist.
- 🛑 Bezahlte Anzeigen können schnell zu einem Verlust führen, wenn Ihre Geschäftsstrategie noch nicht präzise ist.
- 📢 Ein sogenannter 'Call to Action' ist entscheidend, um die Interaktion mit Ihrer Zielgruppe zu fördern.
- 📝 Erstellen Sie ein 'Signature Content', das die Kernbotschaft Ihres Geschäfts klar und präzise darstellt.
- 🔍 Führen Sie 'Cold Outreach' durch, indem Sie direkt mit potenziellen Kunden kommunizieren, auch wenn es ausserhalb Ihrer Komfortzone liegt.
- 📧 Verfassen Sie eine Direktnachricht, die auf Ihre Erfolge in der Vergangenheit verweist und potenziellen Kunden Informationen über Ihr Angebot gibt.
- 🎯 Richten Sie Ihre 'Cold Outreach' auf Personen, die in Ihre Zielgruppe passen, indem Sie Hashtags, Follower von Accounts oder bestimmte Berufsbezeichnungen auswählen.
- 📈 Verfolgen Sie die Ergebnisse Ihrer Bemühungen, um zu verstehen, welche Botschaften funktionieren und wer am Ende kauft.
- 🔢 Senden Sie eine große Anzahl von Direktnachrichten (z.B. 3.000), um eine solide Basis für Ihre Geschäftsstart zu schaffen.
- 💼 Verzichten Sie auf das Ausschöpfen dieser Aufgaben, um ein tiefes Verständnis für Ihr Marktsegment und die Reaktionen Ihrer Kunden zu entwickeln.
Q & A
Wie kann man als Startup-Unternehmen potenzielle Kunden gewinnen, wenn man noch keine Marke oder finanzielle Mittel hat?
-Man sollte zuerst kostenpflichtige Werbung und Sponsoring ausschließen und stattdessen einen Aufruf zur Aktion, einzigartigen Inhalt und eine zielgerichtete Direktkommunikation (Cold Outreach) einsetzen, um die ersten Kunden zu gewinnen.
Was bedeutet es, 'einen Aufruf zur Aktion' zu haben?
-Ein Aufruf zur Aktion ist eine Handlung, die man den Menschen anbietet, zum Beispiel eine Warteliste, ein Interessenformular oder eine Veranstaltung, zu der sie sich anmelden können.
Was ist 'einzigartiger Inhalt' im Kontext des Skripts?
-Einzigartiger Inhalt ist eine prägnante Darstellung des Geschäftsthemas, die das Problem, die Lösung, den Hintergrund und Beweise für die Effektivität des Angebots präsentiert.
Was ist Cold Outreach und warum ist es wichtig für Startups?
-Cold Outreach ist die Praxis, Menschen, die man nicht kennt, zu kontaktieren und sie über das Angebot des Unternehmens zu informieren. Es ist wichtig, um ohne finanzielle Mittel eine Kundenbasis aufzubauen.
Wie viele Direktnachrichten (DMs) sollte man im Rahmen von Cold Outreach versenden, um eine solide Basis zu schaffen?
-Im Beispiel des Skripts wurde empfohlen, etwa 3.000 Direktnachrichten zu versenden, um eine solide Basis von Interessenten zu erstellen.
Warum sollte man Cold Outreach nicht auslagern?
-Man sollte Cold Outreach nicht auslagern, weil es ein wichtiger Teil des Lernprozesses ist, um die Marktreaktionen und die Kundenpräferenzen direkt zu erkunden und zu verstehen.
Was ist der Hauptunterschied zwischen kostenpflichtiger Werbung und Cold Outreach?
-Kostenpflichtige Werbung ist ein Beschleuniger des Erfolgs, wenn die Botschaft und das Angebot bereits klar definiert sind, während Cold Outreach ein Initiator ist, der hilft, ohne finanzielle Mittel einen Start zu machen.
Was sind die Risiken, wenn man mit unklaren Geschäftszielen oder untesteter Botschaft kostenpflichtige Werbung bucht?
-Das Buchen von kostenpflichtigen Anzeigen ohne klare Geschäftsziele oder getestete Botschaften kann zu einem schnellen und teuren Scheitern führen, da man möglicherweise die falschen Kunden anspricht oder die Botschaft nicht effektiv vermittelt.
Wie kann man die Effektivität von Cold Outreach messen?
-Man kann die Effektivität von Cold Outreach messen, indem man die Anzahl der geöffneten Nachrichten, die Interaktionen und die Anzahl der Personen, die auf den Aufruf zur Aktion reagieren, verfolgt.
Welche Rolle spielt die persönliche Geschichte in der Direktnachricht während des Cold Outreach?
-Die persönliche Geschichte ist entscheidend, da sie die Empfänger interessiert und eine Verbindung herstellt. Sie sollte ein Beispiel für erfolgreiche Erfahrungen im Zusammenhang mit dem angebotenen Produkt oder Dienst sein.
Was passiert nach dem Senden von 3.000 Direktnachrichten im Beispiel des Skripts?
-Nach dem Senden von 3.000 Direktnachrichten führte dies zu 15 Personen, die sich für ein Einführungsevent angemeldet haben, von denen etwa 75% tatsächlich erschienen und es zu 15 bis 20 Verkäufen führte, was einen anfänglichen Umsatz von etwa 15.000 Pfund erzielte.
Outlines
🚀 Start-up ohne Budget: Wie man Leads generiert
Dieses Absatz beschäftigt sich mit der Herausforderung, wie man ohne bestehende Marke oder finanzielle Mittel Leads für ein neues Geschäftskonzept generieren kann. Der Sprecher betont die Schwierigkeit, die viele dabei haben, besonders zu Beginn, und vergleicht es mit dem Antrieb eines großen Steinrades. Er erklärt, dass bezahlte Werbung oder Sponsoring für Anfänger nicht geeignet sind, da diese nur den Erfolg beschleunigen, wenn bereits ein klar definiertes Angebot und eine zielgerichtete Kommunikation vorliegen. Stattdessen schlägt er vor, sich auf kostenlose Methoden zu konzentrieren, wie den Aufbau eines Call-to-Action, die Erstellung von Markeninhalten und die Durchführung von Cold Outreach, um die gewünschte Zielgruppe zu erreichen.
📈 Von der Idee zum Erfolg: Die Bedeutung von Signature Content und Cold Outreach
In diesem Absatz erläutert der Sprecher die Bedeutung von Signature Content, das die Kernbotschaft des Unternehmens klar darstellt, und Cold Outreach, bei dem man aktiv Menschen kontaktiert, die man nicht kennt. Er teilt seine persönliche Erfahrung mit dem Senden von 3.000 Direktnachrichten (DMS) bei der Einführung seiner App, die zu einer Einführungsveranstaltung führte und schließlich zu Verkäufen führte. Der Sprecher betont die Notwendigkeit, diese Arbeit selbst zu erledigen, um ein tiefes Verständnis für das Marktpotenzial und die Reaktion der Kunden zu erhalten. Er empfiehlt, diese Methode auch ohne Budget zu verwenden, um das Geschäft in Schwung zu bringen und die richtigen Kunden zu identifizieren, bevor man in bezahlte Werbung investiert.
Mindmap
Keywords
💡Leads
💡Brand
💡Call to Action (CTA)
💡Signature Content
💡Cold Outreach
💡Paid Advertising
💡Momentum
💡Value Proposition
💡Engagement
💡One-to-One Sales Meetings
Highlights
Starting a business from scratch requires building an audience and getting leads, which is often challenging.
Paid advertising and sponsorships should be avoided initially as they are accelerants, not initiators.
A clear value proposition, audience understanding, and pricing strategy are prerequisites for effective paid promotions.
Investing in paid promotions without clarity can accelerate business decline.
The importance of refining business aspects without spending money first.
The necessity of a call to action as the first step in audience engagement.
Examples of call to action include waiting lists, scorecards, events, and pre-registration forms.
Signature content is essential for clearly communicating the business thesis.
Signature content should include problem, solution, background, proof, and supporting research or case studies.
Cold outreach is a critical but often disliked method for business growth.
Cultural norms often discourage cold outreach, but it's essential for startups.
The process of cold outreach involves manually messaging potential audience members.
The formula for cold outreach includes past achievements, signature content, and a call to action.
The importance of sending a large number of direct messages (3,000) for effective outreach.
The strategy of using cold DMs to drive traffic to signature content and calls to action.
The success story of using cold DMs to generate initial revenue and refine marketing strategies.
The methodical process of testing messaging and identifying potential buyers through cold outreach.
The advice against outsourcing the initial outreach process to maintain a personal touch with customers.
The value of hands-on experience in understanding the marketplace and customer reactions.
The encouragement for entrepreneurs to get hands-on experience, even at a high level of success.
Transcripts
a lot of people have been asking me the
question how would I get started if I
had no brand no money and I had to build
an audience and get leads for a new
business idea and I'm really just
starting from scratch and that's what
I'm going to cover in this video so
getting leads is one of the hardest
things that people struggle with
especially at the beginning because it's
like a big Stone wheel and you're trying
to get that to move and you put a lot of
energy and effort in and it only moves a
little inch and you look at someone like
myself who's a little bit further along
the entrepreneurial journey and it's
just spinning and it seems like it goes
on autopilot and it's like how do you
start when you don't have that momentum
so let's talk it through and I got to
share with you some brutal honest truth
about what it takes to get that momentum
some of what I'm going to share with you
you're going to love some of it you're
not going to love so much because it's
actually quite difficult it's hard but
I'm going to give you the honest answers
here the first thing is if you're
starting from scratch you've got to
discount paid advertising and paid
sponsorships anything paid is an
accelerant but it's not an initiator so
what do I mean by that if you've already
got a great value proposition you know
your audience you know what they
comfortable spend
you've got a packaged offer you've got a
great pricing strategy the way you
communicate is super on point then
running ads to any of that is probably
going to be a great thing it's going to
work you're going to accelerate the
success if you are really refined with
your messaging you can get up on a stage
or get on a podcast you can drop some
really high quality content and people
are going to respond to that so you know
paying for sponsorship or paying for ads
is going to accelerate your success but
here's the thing if you're slightly off
point if if you're not clear about what
it is that you do or the package or the
pricing then paying for something is
going to accelerate your decline you're
actually going to learn in a very fast
and expensive way that you're off point
it's a little bit like having an
airplane where something's not quite
right there are a few rivets out of
place and if you speed that up and throw
a lot of fuel in the tank it's going to
rip apart that's a bad look it's going
to accelerate the damage to the plane so
we have to get refined without spending
any money and there's three things that
we need to do the thing number one is we
have to have something called a call to
action we have to have a thing for
people to do it's kind of like if you
wanted to get people to uh turn up to a
party you've got to set a date and
you've got to have a a place for them to
RSVP and you got to tell them who's
going to be at the party and what the
part is all about and is there a theme
to the party you got to kind of like
have something for people to engage with
so in business we typically have things
like a waiting list a score card an
event people can attend we might have a
discussion group people can join uh we
might have a pre-registration of
interest uh form that people can click
on so there's all of these things that
show people exactly this is what we're
doing and here's what I want you to do I
want you to click this button to
register your interest so that's part
number one that's a a call to action
something for people to do part number
two is signature content now signature
content takes the thesis of what your
business is all about and it lays it out
in a really clear way so it's going to
say this is the problem this is the
solution this is our background this is
some of the proof that we've got this is
some of the traction that we've seen so
far here's some academic research that
backs up what we're saying or here's
some real world case studies that backs
up what we're noticing so you're putting
that all into a piece of signature
content and that signature content
outlines the thesis of what your
business is about and then the final
part is once you've got a call to action
and a piece of signature content you
want to do something horrible called
cold Outreach cold Outreach is where you
manually message people who you don't
know and you let them know about the
signature content and the call to action
and the reason most people don't like
this is cuz we're taught not to do this
taught as children don't talk to
strangers don't bother people if you're
in a country like Britain or Switzerland
or Germany right it's culturally kind of
like abnormal to reach out to someone
that you don't know and let them know
about something but in business if we're
getting a business off the ground and we
don't have a budget we've got to do some
of the things that take us out of our
comfort zone and this is one of them
this is called cold Outreach so let's
talk about cold Outreach into signature
content into a call to action so cold
Outreach so you're going to send a an
email or a direct message and it's going
to be Loosely targeted to people who fit
within your audience so it could be
someone who follows a particular
Instagram account maybe they use certain
hashtags on their LinkedIn posts maybe
they've got a certain job title maybe
they've got a certain demographic about
them in some way you do some loose
targeting for the people you're going to
reach out to and you're going to send
them a message on social media or if
you've got their email address you might
reach out and send them an email and
here's how you're going to do it the
opening of your message is going to talk
about something you've done in your past
that fits this description you're going
to tell them a story about I did
something special with a certain type of
person and I got a remarkable result so
you might say over the last 5 years we
ran a marketing campaign using a quiz it
got 9,000 leads and we generated 20
million of sales and we're now going to
be sharing with people how that campaign
unfolded and how that campaign worked um
if you're interested in that I've put it
into a signature piece of content that
you can read about and if you'd like to
you can attend an introduction Workshop
that we're going to run about how that
campaign unfolded so that would be a
cold direct message dear so and so I
noticed that you're at on entrepreneur
we recently ran a campaign for
entrepreneurs that worked really really
well I wrote about it on my LinkedIn and
I'm going to be running an introduction
Workshop something like that so you're
just letting people know there's nothing
to buy you don't have to spend any money
but there's a signature piece of content
that you can look at and there's a call
to action you can engage with if you're
interested so the cold message is not
what you're doing in the future the cold
message is about what you did in the
past and if someone wants to know more
about that go to the signature piece of
content respond to the call to action
that is available that the formula so
how many DMS are we going to send we're
probably going to send something like
hold up drum roll it's horrible 3,000
you're going to have to send thousands
of DMS even when I was launching score
app and I had a budget sitting in the
wings I had raised money we had plenty
of money we could throw at it I had some
money to throw at it I've got 20 years
experience running ads I still wasn't
going to run ads unless I'd proven that
the messaging word so what did I do I
sent out 3,000 DMs I actually sent 3,000
DMS to people on Instagram I looked at
hashtags and I looked at certain
accounts that if people are using those
hashtags or following those accounts
they're probably going to be interested
in my piece of content and and my
introduction event and what I did is I
sent out 3,000 DMS people went and
checked out the piece of content and 15
people booked into my introduction event
out of the 150 who booked about 75
people showed up and we made about 15 to
20 sales and it worked out at about
£15,000 worth of initial revenue and
then I was able to track those numbers
and then I said okay okay we're now
ready to run some ads we're now ready to
sponsor some events because we've tested
our messaging and I could see the right
types of people responding I could see
who was Finding their way across I could
see who ultimately bought so out of the
3,000 people I messaged I could figure
out exactly who are the ones who are
likely to buy and that's the people that
we went and then ran more ads to so it
was a really methodical process 3,000
cold DMS into a signature piece of
content into a call to action and that's
how I got that business off the ground
now I've seen plenty of other businesses
do this as well it's a bit gritty it's a
bit messy it's a bit roll up your
sleeves and get your hands dirty but it
works so if you're starting with no
budget or even if you are starting with
a budget but you're not quite sure if
you should deploy that just yet this is
the strategy for getting the wheels in
motion I hope that helps here's a few
questions that you're going to have can
I Outsource this no I don't want you to
Outsource this maybe you could Outsource
this I don't want you to Outsource this
there's something that happens when you
do this tough work where suddenly it
gets ingrained in you what messages are
working what are people responding to
who's buying this is about getting up
close and personal with your customers
as much as you possibly can look I know
a billionaire who sold his company
literally and became a billionaire super
super successful entrepreneur he's done
it multiple times and recently I watched
him starting a new business and what did
he do he did dozens and dozens of
onetoone sales meetings he doesn't need
to be doing one toone sales meetings but
he wanted to be up close and personal
with the customers he got himself out
there hands on with customers seeing how
they work with those products he worked
with customers putting marketing
materials in front of them seeing how
they'd react to it I watched him get
super Hands-On most people didn't
realize they're having a one to one with
a billionaire but this guy he knows what
works and he knows that you get Hands-On
so here's the thing don't Outsource this
this is an important part of the process
this is you learning about your
Marketplace in a very very real way I
know it feels gritty I know it feels
tough that's entrepreneurship get your
hands dir okay if you found this video
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