Master Commercial Filmmaking: Writing A $375,000 Pitch Winning Treatment

Summary

Dieses Drehbuch skizziert die Herausforderungen und Erfahrungen beim Erstellen einer Mini-Dokumentation über die Zukunft der Gesundheitsversorgung. Der Regisseur teilt Einblicke in die Pitch-Phase, die Entwicklung des Behandlungsplans und die visuellen Ansätze, um die Aufmerksamkeit einer globalen Zielgruppe zu erregen. Er diskutiert die Bedeutung von kreativer Geschichtenerzählung, um die Themen aufgreifbar zu machen und zeigt, wie man ein Pitch gewinnt, mit einer detaillierten Budget-Planung und der Beweisführung, dass sein Team der perfekte Partner für dieses Projekt ist.

Takeaways

• 🎬 Das Skript beschreibt die Erstellung einer Mini-Dokumentarserie über die Zukunft der Gesundheitsversorgung, die mit Detail Films und einem Budget von etwa 370.000 US-Dollar produziert wurde.
• 📽 Die Serie ist in drei Teilen gegliedert und basiert auf einer umfangreichen Idee, die durch ein Pitch-Gespräch und eine ausführliche Vorbereitung entstand.
• 📝 Der Prozess begann mit einer WhatsApp-Nachricht von Will, dem Gründer von Detail Films, und beinhaltete die Zusammenarbeit mit langjährigen Kollaborateuren.
• 🤝 Die Beteiligung als Regisseur war aufgrund der Vertrautheit und des Vertrauens in die kreative Leitung des Projekts gewählt worden.
• 📈 Die Klienten waren zu Beginn nicht sicher, was sie wollten, außer dass es eine dreiteilige Serie sein sollte, die visuell ansprechender sein sollte als das Vorgängerprojekt.
• 📑 Der erste Entwurf der Vorstellungsunterlage wurde mit Apple Keynote erstellt und umfasste eine Einführung, die die Ziele und die Bedeutung der Serie hervorhob.
• 🌟 Die Idee war, eine Reihe visueller Elemente zu verwenden, um die Geschichten zu erzählen und das Interesse des Publikums zu wecken, einschließlich der Verwendung von Animationen und speziellen Kameratechniken.
• 🔍 Der Prozess beinhaltete eine Recherche und das Schreiben von Ideen, die auf einer begrenzten Zeit und einem begrenzten Budget umsetzbar waren.
• 🌐 Die Serie sollte nicht nur visuell ansprechend sein, sondern auch global anspruchsvoll sein, mit dem Ziel, eine breite Zuschauerschaft zu erreichen.
• 🎭 Ein zentraler Punkt war die Verwendung von Storytelling und Emotions, um die Zuschauer zu binden und mehr über die Zukunft der Gesundheitsversorgung zu erfahren.
• 🏆 Das Pitch war erfolgreich, und die detaillierte Vorstellung und Begeisterung für das Projekt haben dazu beigetragen, die Auftraggeber zu überzeugen.

Q & A

Was war das Hauptziel des Drehbuchs für die Mini-Dokumentationen?

Das Hauptziel war, die Zukunft der Gesundheitsversorgung in einer dreiteiligen Serie zu erkunden und zu visualisieren.

Wie lange dauerte die Arbeit an diesem Projekt insgesamt?

Die Arbeit an diesem Projekt dauerte insgesamt etwa 6 Monate von Anfang bis Ende.

Wie hoch war das Budget für dieses Projekt?

Das Budget für dieses Projekt lag in der Region von etwa 370.000 Dollar.

Welche Rolle spielte Will, der Gründer von Detail Films, in diesem Projekt?

Will, der Gründer und Inhaber von Detail Films, war derjenige, der den Pitch initiierte und suchte nach einem Regisseur, der das Projekt mit Leidenschaft anführen würde.

Was war das Hauptproblem bei der Erstellung des Vorschlags?

Das Hauptproblem war, dass der Kunde zu Beginn nicht genau wusste, was er wollte, abgesehen von einer dreiteiligen Serie mit ansprechenderen Visuals als zuvor.

Wie wurde die Idee für die Serie mit dem Titel 'Mission sustainable health' entwickelt?

Die Idee entstand aus einem der Briefing-Dokumente und wurde dann in einem Vorschlagsentwurf weiter ausgearbeitet.

Welche Bedeutung hatte die Visualität in der Erstellung des Vorschlags?

Die Visualität war entscheidend, um die Geschichten zu erzählen und die Aufmerksamkeit des Publikums zu fesseln, da der Kunde mehr interessante Visuals wünschte.

Was war das Konzept hinter der Verwendung von Animationen im Projekt?

Die Animationen dienten als eine schnelle und einfache Methode, um komplexe Konzepte auf visuell ansprechende Weise zu vermitteln.

Welche Rolle spielte die Wahl des Präsentators für die Serie?

Der Präsentator sollte eine junge, vielfältige, weibliche Person sein, die nicht britisch oder amerikanisch ist, um einen globalen Zuschauerkreis anzusprechen.

Wie wurde die Zusammenarbeit mit Tom Brown, einem Mentor, in den Vorschlag integriert?

Tom Brown gab wertvolle Feedback zu dem Vorschlag, das in die endgültige Fassung einfließen sollte, um die Qualität und den Eindruck zu verbessern.

Was war das Feedback des Kunden nach der Vorstellung des Vorschlags?

Das Feedback war überwiegend positiv, aber der Kunde wünschte sich eine stärkere Zukunftsorientierung und eine klarere Vorstellung davon, wie die Serie visuell aussehen könnte.

Wie wurde die Zukunftsorientierung im Vorschlag verbessert?

Durch die Hinzunahme von futuristischen Referenzen und die Verwendung von GIFs und Bildern, die eine plausible und ansprechende Zukunft zeigen.

Was war die endgültige Reaktion des Kunden auf den überarbeiteten Vorschlag?

Der Kunde war zufrieden und bestätigte das Team als Lieferanten, was darauf hindeutet, dass der Vorschlag angenommen wurde.

Outlines

00:00

🎬 Projektvorstellung und Pitch-Prozess

Der erste Absatz beschreibt das Ende einer langwierigen Produktion, einer Mini-Dokumentation über die Zukunft der Gesundheitsversorgung, die über sechsmonatige Arbeit mit Detail Films und einer Budgetumrahmung von etwa 370.000 Dollar. Der Sprecher möchte die Erfahrungen von der Vorstellung bis zur Fertigstellung in vier Teilen teilen. Der Schwerpunkt liegt auf der Entwicklung des Gewinnenden Konzepts, der Zusammenarbeit mit dem Gründer von Detail Films und der Erstellung eines Präsentations-Decks mit Apple Keynote, das die visuellen Aspekte des Projekts hervorhebt.

05:00

🔍 Analyse und Gestaltung der visuellen Storytelling-Strategie

Der zweite Absatz konzentriert sich auf die Analyse der vorherigen Arbeiten und die Entwicklung einer neuen visuellen Storytelling-Strategie, um die Aufmerksamkeit des Publikums zu erringen. Es werden verschiedene Techniken wie offene Fragen am Anfang jeder Episode, Klammern, die den Betrachter anlocken, und die Verwendung von Filmkunst zur Erzählung emotionierter Geschichten diskutiert. Der Sprecher plädiert für eine Abkehr von traditionellen, korporaten Formaten hin zu einer ansprechenderen, künstlerischen Herangehensweise an die Dokumentarfilme.

10:02

🌐 Suche nach einer diversen Präsentatorin für globale Reichweite

In diesem Absatz wird die Suche nach einer jungen, diversen weiblichen Präsentatorin beschrieben, die nicht aus Großbritannien oder Amerika stammt und so eine breitere, globale Reichweite erzielen soll. Die Diskussion umfasst auch die Bedeutung der Vielfalt und des Einbeziehens verschiedener Hintergründe in der medizinischen Branche, um eine breitere Ansprache zu ermöglichen.

15:04

🎞️ Feedback und Verbesserung der Pitch-Präsentation

Der vierte Absatz beschreibt die Überarbeitung der Präsentation nach dem Feedback von Tom Brown, einem talentierten Regisseur und Mentor. Der Fokus liegt auf der Anpassung des Designs, der Einbeziehung von futuristischen Elementen und der Verwendung von GIFs, um die Präsentation zu verbessern. Es wird auch erwähnt, wie die Pitch-Sitzung remote durchgeführt wurde und die positive Reaktion der Kunden auf die Präsentationsweise des Sprechers.

20:05

🚀 Zukunftsorientierte Referenzen und kreative Umsetzungsstrategien

Der fünfte Absatz diskutiert die Anforderungen der Kunden für eine zukunftsorientiertere Darstellung und die Reaktion auf die Feedback-Rückmeldungen. Der Sprecher beschreibt die Suche nach futuristischen Referenzen und die Entwicklung von Ideen für die visuelle Umsetzung, einschließlich der Verwendung von Hologramm-Technologie und Animationen, um die Zukunft der Gesundheitsversorgung zu veranschaulichen. Es wird auch auf die Herausforderungen eingegangen, die mit der Realisierung solcher Konzepte verbunden sind, insbesondere im Hinblick auf Budgetbeschränkungen.

Keywords

💡Mini-Dokumentarfilm

Ein Mini-Dokumentarfilm ist eine kurze, aber ausführliche und informative Darstellung über ein Thema. Im Video bezieht sich dieser Begriff auf die Art des Projekts, an dem der Sprecher arbeitet, und umfasst eine Serie von Dokumentarfilmen über die Zukunft der Gesundheitsversorgung.

💡Pitch

Ein Pitch ist eine Vorstellung oder ein Vorschlag, der in der Regel für ein Projekt oder eine Idee gemacht wird, um Interesse und finanzielle Unterstützung zu gewinnen. Im Kontext des Skripts ist der Pitch entscheidend für den Erfolg des Projekts und beinhaltet die Idee und die Vision für die zukünftige Dokumentarreihe.

💡Budget

Das Budget ist der finanzielle Rahmen, der für die Durchführung eines Projekts zur Verfügung steht. Im Video erwähnt der Sprecher, dass es sich um den größten budgetierten Job handelt, den er inszeniert hat, mit einem Budget von etwa 370.000 Dollar.

💡Pre-Produktion

Pre-Produktion bezieht sich auf die Phase vor der eigentlichen Aufnahme eines Films, in der die Planung und Vorbereitung stattfinden. Im Skript wird die ausgiebige Entwicklung und Vorbereitung des Projekts hervorgehoben, einschließlich der Erstellung des Pitch-Decks und der Recherche.

💡Aufnahme

Die Aufnahme ist der Prozess des Filmens oder Aufzeichnens von Material für einen Film. Im Video werden die Herausforderen der Aufnahmephase angesprochen, die während der sechsmonatigen Projektdauer auftraten.

💡Post-Produktion

Post-Produktion umfasst alle Aktivitäten nach der Aufnahme, wie die Bearbeitung, das Schnittmuster und die Soundgestaltung. Im Skript teilt der Sprecher an, dass auch die Post-Produktion mit ihren eigenen Hindernissen konfrontiert wurde.

💡Storyboard

Ein Storyboard ist eine visuelle Darstellung der Szenen eines Films, die oft verwendet wird, um die Aufnahme zu planen. Im Video wird erwähnt, dass der Sprecher ein Storyboard erstellt hat, um seine Vision für die Dokumentarserie zu kommunizieren.

💡Kreativität

Kreativität bezieht sich auf die Fähigkeit, neue und originelle Ideen zu entwickeln. Im Kontext des Skripts ist Kreativität entscheidend für die Entwicklung eines ansprechenden und visuellen Konzepts für die Zukunft der Gesundheitsversorgung.

💡Visualisierung

Visualisierung ist die Technik, Informationen oder Konzepte in eine visuelle Form zu bringen, um sie besser verständlich zu machen. Der Sprecher diskutiert im Video verschiedene Techniken der Visualisierung, um die Inhalte der Dokumentarserie ansprechender zu gestalten.

💡Engagement

Engagement bezieht sich auf die Fähigkeit, die Aufmerksamkeit und das Interesse der Zielgruppe für ein Thema zu wecken und aufrechtzuerhalten. Im Video wird besprochen, wie wichtig es ist, die Inhalte so zu gestalten, dass sie die Zuschauer ansprechen und in den Inhalt einbeziehen.

💡Kollaboration

Kollaboration bedeutet die Zusammenarbeit zwischen verschiedenen Personen oder Gruppen, um ein gemeinsames Ziel zu erreichen. Im Skript erwähnt der Sprecher seine Zusammenarbeit mit Detail Films und anderen Kollaborateuren, um das Projekt erfolgreich umzusetzen.

💡Futuristisches Design

Futuristisches Design bezieht sich auf die Erstellung von visuellen Elementen, die die Vorstellung vom Leben in einer zukünftigen Welt widerspiegeln. Im Video wird diskutiert, wie futuristisches Design verwendet werden kann, um die Zukunft der Gesundheitsversorgung zu visualisieren und um die Zuschauer zu fesseln.

Highlights

完成了长达5年的工作中最长的项目，一个三部分的由品牌资助的关于未来医疗保健的微型纪录片系列。

与长期合作伙伴Detail Films合作，经历了6个月极具挑战性的项目周期。

项目预算约为370,000美元，是迄今为止导演执导的最大预算工作。

分享从初步推介到开发、前制、拍摄挑战和后期制作障碍的全过程。

通过WhatsApp信息开始与Detail Films创始人Will的合作。

Will选择导演基于对其全面投入和不仅仅满足最低要求的信心。

客户对三部分系列的确切内容没有明确想法，除了希望视觉上更具吸引力。

使用Apple的Keynote软件和自定义模板创建推介文稿。

推介文稿强调了如何通过视觉叙事吸引观众，而不仅仅是呈现事实。

提出了使用动画和其他视觉技术来增强故事讲述的想法。

讨论了寻找一位年轻、多元化的女主持人，以吸引全球观众。

强调了编辑在整合信息、使之易于理解和连接方面的重要性。

提到了音乐和声音设计在创造情感和建立氛围方面的作用。

通过朋友和导师Tom Brown的反馈改进了推介文稿。

最终推介包括了更多关于未来焦点的参考资料和视觉风格。

成功赢得了这个项目，证明了热情和创新方法是有效的。

详细介绍了如何使用Frameset等工具来寻找和组织视觉参考资料。

强调了色彩在营造未来感和提升场景情感方面的作用。

Transcripts

I've recently come to the end of the

longest job that I've worked on in

nearly 5 years a three-part brand funded

mini documentary series about the future

of healthcare working with increasingly

longtime collaborators detail films over

an epically exhausting and arguably

rewarding 6-month period from start to

finish on this challenging project it

was the biggest overall budgeted job

that I've directed in a while with a

budget that ended up being in the region

of the

$370,000 Mark I wanted to share

everything that feasibly can with you

from the initial pitching of the job to

the extensive development pre-production

shoot challenges and post-production

hurdles getting into the real

nitty-gritty there is so much to share

so I'm going to split this breakdown

into a four- parter as it's going to

take a while to piece together this

first part is a look at the initial

pitching process and developing the

pitch winning

treatment my involvement with this job

began with a WhatsApp message from will

the founder owner and resident

cinematographer for when he's not off

shooting other things at detail

[Music]

films Scotty are you around next

Thursday there's a well it's a a pitch

in person we have to go and present our

ideas I'm off Wednesday Thursday Friday

to top draw but I'm around Monday

Tuesday next week they want to have a

cool just who eye contact work with him

before so he very kindly thought of us

for this one he wants to have a little

cool on like Tuesday afternoon just to

run through our pitch as it is so that

he can feedback before we then do it

with like the social media and the

marketing director you know obv yeah

it's an unpaid treatment but the the

reward could be pretty

legitimate I caught up with Will to ask

why as a production company that works

with a bunch of different freelan

directors why did you think of me

specifically to pitch on this job I

wanted to partner with the director that

I was fully confident would be

interested in fully owning it and not be

someone that just does the bare minimum

because we are a very small team in

house we needed someone that we could

really like rely on to not just build

the creative but be part of the Journey

of doing this whole project so you know

as we'd work together Scott we know how

each other works and enjoy working

together and as this could have been

something that was going to run for like

6 to n months to find someone and that

you trust and you have worked with those

before um was was pretty pretty key

going into this it was a bit of a weird

one because in all honesty the client

didn't really know what they wanted at

this point other than a three-part

series they'd done something the year

before that they were super happy with

in terms of its content but they didn't

think it was particularly engaging

visually so the brief is quite open

which was both a blessing and a curse

I'd found a title from one of the

briefing docs had been sent that said

Mission sustainable health I also had

Benji another detail films collaborator

that was going to be available over the

weekend to lend me a hand ahead of this

first soft pitch before the real deal to

the whole team on Thursday I set about

writing looking at some references and

trying to keep things vague whilst

talking about the different sorts of

things we could do in the world of

visuals to keep this interesting I began

by building the deck in Apple's free

keynote using one of my own treatment

templates as a starting point and

adapting it with branding and using the

Brand's colors and fonts let's look at

the first iteration of the deck I

created so after a few days of reading

up on some of the briefing documents

that they'd sent over as well as doing a

loot of my own research this is the

first kind of iteration of the deck

before anyone else had seen it there was

lots of gaps but I kind of started to

build something but it was mostly based

around visuals because they didn't

really know what exactly it was they

wanted so I've started with a brief

introduction this Series has the

opportunity to grab and Captivate a

global audience informing and educating

people on the amazing work going on

behind the scenes to create a more

sustainable future a more connective

future but Above All Else a healthier

future for both our civilization and our

planet the proposed subject matter here

is already fascinating but in a time of

copious Choice social media lives and

short attention spans it's more

important than ever how we package this

series to really capture and engage with

our audience how we going to do it a

kind of vague introduction here leading

to there some ideas about how I'm going

to make it look normally I'd have my

name on these decks as well as the

Director but the way that we were

approaching this was trying to feel like

a big organization like there's more of

a brand deck than a mi deck even though

it was a mi deck striking the correct

tone here is fundamental we want to tell

emotive stories that inform and specific

subject matter aside the most important

tool we have to do that is with the

visuals remember they've said that they

wanted more interesting visuals there

are four specific elements that we feel

will really Elevate these stories it's

good job this wasn't one that I sent

over because I can see that I've still

got my template text in there how have I

arrived at these points I looked at what

they made before assessed what I didn't

like about it previously they had a

presenter who was an unknown presenter

and they were kind of giving like a

daytime TV vibe that I just don't dig

and I don't think it's very good for

engaging content particularly online

where the audience aren't committed to

watching it even though we are making

like short form documentaries these

were're going to be between 5 7 8 minute

long runtime episodes how can we hook

people how can we keep them engaged the

structure of our narratives will play an

important role in retaining audiences

and leave them wanting to learn more

we'll do away with slow daytime TV

introductions that only prolong getting

to the meat of the subject and open each

episode with one scroll stopping

question I.E in the year 2053 how will

people give birth what hospitals look

like in the year 2073 obviously we'll be

hypothesizing but giving actual dates

rather than just referring to the Future

allow people to connect with a moment

they can visualize in their own timeline

and then I've just put in a note more

cuz I want to expand on this each

episode will end with a cliffhanger

leaving our viewers who is eager to

learn more language of cinemar way of

saying we're going to make it look nice

cuz quite honestly look quite corporate

what they made before to stri the

correct time visually we will do away

with traditional corporate feeling

Talking Heads and approach this with an

eye more akin to that of the dramatic

Art of Storytelling found in cinema I'll

let you pause and read cuz if I go

through all of this we're going to be

here for like an hour basically we're

talking about how we're going to make it

look nice but I'm not just saying we're

going to make it look beautiful I'm

saying that there'll be a purpose for

the way something looks like we're going

to frame it in a certain way to convey

sense of emotion because as we all know

and here time and time again

storytelling is the best way to engage

people rather than just hitting people

with interviews and hard cold facts

Healthcare can feel a bit scary if we're

just shooting in hospitals and clinical

maybe not scary is not right word but

it's not particularly sexy and it feels

clinical and cold I've taken some grabs

from a few things that I've watched in a

lot of more corporate videos of which

their previous series felt quite

corporate and maybe this isn't how

what's happened but it looks like they

were like okay we're going to do these

interviews let's rock up we'll find

somewhere to film do the interview I'll

see if there's something to film there

not planning like that is going to lead

to not the best outcome particular when

you're kind of tied for time and time is

money and you've got local crew that

you're hiring or whatever you not be

able to afford the time to just work it

out on the day so I was adamant that we

need to be conducting pre interviews

with everyone we're going to be

interviewing and just do our research

make sure we had beautiful locations

that we're going to be able to shoot in

and plenty of options for being roll not

to sound like a broken record but I

don't know what these docks are actually

going to be about yet I think animation

is a quick and easy get out of jail free

card so I suggested powerful resource we

have our disposal is animation oh look I

got a little gift in there talked about

gifts before some people love it some

people don't I think it's good then I

went uh I did a a cheat they want this

to be visually exciting this is a chance

to have some fun so I literally went to

I candy.com if you don't know about I

candy.com you should check it out cuz

it's awesome and it's just a website

full of gifts with all different types

of visual techniques and I've even named

this I candy here's another GIF so I

kind of pulled a few things I thought

okay well we can do this on minimal

budget these are simple techniques we

can do I just need to give a bit of

thought when honing in on a point which

any perspectives on a subject we can

visually demonstrate this by Shifting

the viewing aspect ratio it was an idea

it didn't make it to my later pitch as

you'll see collages could be used to

piece together a hypothesis I was

picturing item in a science lab or

doctor's surgery like a test tube and

then we capture that in lots of

different locations and build something

like the collage below transition wipes

could be used to piece together a

hypothesis rather than just cutting from

A to B we're doing

something cool I love a crash Zoom could

be used to introduce a person or to

emphasize a point I thought this is

probably going to be a bit fun but I'm

testing the water see what they're like

duplication if someone spoke about

multiplying of cells or literally

something focused around cloning for

example we could illustrate it this way

again I don't know I have no idea and I

need to stop saying again because we've

got the point I don't know what this is

going to be about but I was like yeah

split screen multiple people it's quite

easy thing to do and it can be quite fun

so maybe that's something we can do

match Cuts everyone loves a match cut an

alternate idea to the wipe there portals

we can use objects to create portals

from one scene into the next it's classy

it's cool when done well and I wanted to

get some portals in my real scream wipes

nothing revolutionary but anything like

this I think when you're talking to a

corporation that's not creative is going

to impress them they said that they want

something more visually interesting so

that's what I'm trying to give them

presenter we're on the lookout for a

young diverse female presenter ID

someone who's not British or American

that can appeal to a global audience

they wanted these videos that was

something that was in The Briefing deck

to appeal to the world and someone had

mentioned that they were less keen on

British and American

because we apparently are polarizing to

the rest of the world and I was

suggesting using young diverse female

presenter because our large number of

academic Professionals in the medical

field are white men so I felt like it

was important to try and bring in a

range of backgrounds of people to not

alienate others where we can and this

was an obvious easy win for doing that

more imagery trying to paint a picture

in people's heads cuz people have very

little imagination the edit is fund

mental and bringing all of our topic

learnings and illustrations together in

a cohesive structure that makes the

information easy to understand and

connect with blah blah blah blah blah

blah I just one example that I linked to

which I might actually I don't even know

if this is my example I think early on

talking with Benji he might have sent me

this and be like you should watch this

so I pulled that and there's an image

that I haven't replaced yet from my

working template talked about music and

sound design always talk about music and

sound design particularly sound design

to you and I film making type people

it goes without saying sound design

music um to create emotion to build

things but to the corporate types I

think it's worth saying cuz cuz they'll

be like oh yeah I didn't I didn't even

think about that thank you summary to

excited so this is where I got to and I

sent this to my friend and default

Mentor Tom Brown who is a super talented

director himself whenever you're sending

any treatment to anyone if you can get

eyes on it that are not the client you

good because feedback is invaluable I'll

always be running my treatments past

someone more often not the production

company themselves that I'm working with

ask them their feedback but I'll try

people whose thoughts and opinions I

value to let me know what they think and

Tom I really respect and like his work

and think he has a good brain so when

he's not busy he's often very kind with

giving me thoughts and feedback that is

not an invitation for you to go and

hassim on the tinet because he's a busy

man himself get your own mentor and yeah

those are some awesome very helpful

notes from Tom to me and now I'm going

to show you what we actually presented

to the client at this point I've also

had a call and some comments with Benji

getting his input mostly what we ended

up doing is delegating so I was like can

you get me some more examples of

story-driven documentaries so Benji went

off doing that and this is what I

presented to the client and for context

I did this remotely cuz I was already

booked in Switzerland but Helen the

producer will the owner and Benji were

all there in person for this initial

pitch and I was on a big screen in the

room zoomed in and trying to deliver the

best way that I know how to deliver

which is trying to be myself which is

always a bit of a risk cuz some people

like it and some people hate it um and I

probably deliver with a lot more

enthusiasm than I'm about to deliver to

you but here we are taking on you can

see Tom's feedback I found something

that's a bit more futuristic it's a bit

light it's got some green in there

talked about the client as a healthcare

company and how forward thinking they

are in a time of rapid changes in our

climate and health of new AI advances

announced seemingly daily and the ever

pending threat of global warming we find

ourselves feeling unsettled and

overwhelmed because we do and this is

this was me taking what Tom has said to

me about putting myself in into this um

and I was like well how do I feel about

this

about advances this series is the

opportunity to settle some of the

concerns that lie ahead to grab and

Captivate a global audience informing

and educating people on the amazing work

going on behind the scenes to create a

more sustainable future a more connected

future but Above All Else a healthier

future for both our civilization and our

planet and yeah you've heard this before

look and feel ah it's so nice and green

and striking the correct tone here I'm

pretty sure that this is exactly what I

put in my initial one but I might have

changed out the imagery I've talked more

about structure language of Cinema

here's our first gift I'm just going to

let you pause and read a lot of these

rather than me going through the whole

thing so this isn't become a 3-hour long

YouTube video but I talked about the

language of Cinema put in a nice GIF and

I've got some images from the movie Her

by looks of it as well as I think it's

French dispatch this is basically

exactly as you saw before animation bit

more context here we're very fortunate

on this job that details in to the

company wanted us to have a good shot at

winning it and he'd seen on LinkedIn the

week before someone moaning basically

about how like we put so much time and

effort into pitching and then we just

get told no and like that's it and you

never really get any chance for feedback

or like sort of constructive criticism

so he said that a few days before the

pitch he could give us some time on a

zoom call to look at where the deck was

currently at and give us some feedback

um so I kind of did like a soft pitch to

him it was overwhelmingly positive his

feedback but one thing that he said was

was they see so much Netflix explained

references all the time so maybe remove

that I think I actually kept a gift from

Netflix explained but I did get rid of

mentioning it in the text there eye

candy I've trimmed it right down faffed

with the layout a little bit love this

one of the ball on the right as I'm

presenting these I'm talking them

through and I'm saying how this is

really going to draw people in and I'm

probably swearing and making myself look

like a knob cuz that's how I talk so

I've spoken about presenter I've said if

a presenter is used but then on the next

page and this was actually written by

Benji cuz we'd spoken about how we both

thought a presenter was a terrible idea

so he wrote up why we shouldn't have a

presenter and I might have tweaked a

little bit but I'm pretty sure from

memory that this is just his words just

old school TV style like not necessary

for what we were trying to do not unless

they were going to be like the face of

the company or if they were a well-known

person that was going to bring in people

to watch it but they weren't going to be

story L these are some of the examples

that Benji pulled together some great

documentaries basically my images again

just trying to make it look all pretty

the edit got some more references by

this point I can't remember because it

did take a long time to go through this

deck and I think we only had it was

either 45 minutes or an hour for the

pitch if we watched through these I

might have asked people to watch them in

their own time afterwards more examples

of strong performing documentaries music

and Sounders I hadn't changed why us

this is something that either Helen or

will put together together with just

like some examples of cost- effective

but nice looking documentary work and

some of the big client names that

they've worked with and that's where it

ended we were out of time the picture

was done and actually at the end of it I

left it feeling really good because the

main boss lady on the board of whatever

this sort of Department was within this

organization content department or I

don't know marketing who really knows

she said that she loved my presenting

Style she said it was so

refreshing

and Will from detail in particular is uh

often

critiques me being me not because he

doesn't love me right will not because

you don't love me but because I

sometimes am a little bit inappropriate

and outspoken in a world

of not saying the wrong thing I just say

what I think but I think it showed my

enthusiasm for it so a couple days later

they came back saying that that they

loved it um however it was a little off

the mark because they wanted it to be

more future Focus they held up their

hands like we weren't very clear with

what we wanted um and you know you got

an old briefing document so could you

just pull together some more references

that are kind of more future focused so

we get an idea of how you might make it

look visually so with not much time I

immediately headed to my favorite image

referencing websites and the one that I

use the most is conveniently the sponsor

of this video Fram set I've spoken about

Fram set on the channel before I've been

using their database since I discovered

them a little over a year ago now one of

the things that makes them stand out

from other image referencing sites is

their large database of commercial work

to be honest it's a commercial

director's dream and two sick features

they've added in the past year that I

would have loved when creating the deck

for this job last summer is firstly the

addition of gifts in the database or

motions as they've named them and

they've also added similar search so

when I found this image of an operating

room for example that wasn't quite right

I can now just click similar search and

I get all of these awesome frames to

choose from I can't rate frame set

enough as a resource so thank you so

much to the team for sponsoring this

video and supporting what I'm trying to

share here on the channel if you want

help creating your own pitch winning

treatments then sign up to Fram set via

the link in the description below and

use the code Scott Pizza to check out

for 10% off your subscription here we

are future refs I didn't have to present

this I just sent this over as is crazy

scary looking images of babies in bags

and some of it's cold which is against

some of the notes that my friend Tom was

saying but it felt like it felt quite

futuristic and I like the contrast some

of the same imagery as before and some

new stuff that I found future-based

reality I wanted to write a little bit

about what this might actually look like

and how I wanted to approach it I didn't

really like the idea of doing something

skyfi in the Star Wars realm for example

I wanted it to feel more based in a

world that we know which I think is what

black Mar does so well it's always kind

of this could be in a few years time so

what I wrote was the best depictions of

the future are grounded in our present

day reality because it makes it

plausible it's relatable to objects and

processes we use and know today less

floating chairs and bubble Jetson flying

cars and more taking environments and

everyday objects we know and relate to

using creative art Department lighting

and well integrated V effects to create

a believable future firstly I love the

idea of illustrating Concepts that we

discuss with acting talent to in scenes

in a conceptual World secondly by

capturing any persons of authority of

the matter I'm talking about the people

we're actually going to be interviewing

there important to add that we shouldn't

always see any interviewees narration in

a in a powerful tool oh no I sent that

over with bad

English either in a striking setting

that screams progress or futuristic or

displays them in a futuristic feeling

medium there was going to be some

challenges here one getting our

interviewees into a space they're

working professionals getting their

availability and then getting them to a

space being able to afford to film in

that space even if we can find a

location near where they're based that

works then also the budget was more than

the 200 we've been told at the beginning

by this point they had said that it was

slightly larger than what we thought we

were going to have money but it was

going to be still limited when we were

talking about you know doing

dramatizations of things so it wasn't

really going to be on the cards to

travel to Australia for example to

interview people because that would have

just eaten into way too much of the

budget I was trying to come up with

creative ways that we could include

people that were in a non-cost effective

part of the world to film in so I

suggested doing Holograms which is maybe

against what I said about not using Star

Wars style imagery but I'm a massive

walking contradiction so there you go

then I start to talk about animation and

how the style of these animations might

look to feel a bit more futuristic

someone had actually mentioned on the

call that they love the series

extrapolations so I actually went and

watched this whole series as I guess

research but I just binged watched over

the weekend cuz it was quite

entertaining as well but the only thing

I really saw that I thought would work

from it was the way that they did their

opening title sequence because there was

likely going to be some statistics and

numbers and not very visually exciting

things that we going to have to present

here so I was looking for ideas of how

we might present them we got some more

gifts we love a gift more imagery some

images you've seen before coupled with a

lot more gifts one more thing on the use

of color this is a subtle but powerful

tool we can use to bring a future feel

into the work as well as to Aid in

creating moods for a scene to elevate

emotion where appropriate we're not

suggesting that we tur it into a

fully-fledged skyf fight epic but as we

craft our narratives it will become

clear where we can use what approaches

and techniques to tell these stories in

the most engaging and compelling ways

possible and here's my thank you that

you missed before Healthcare is a vital

part of Modern Life major concerns of

the future and direction in which our

Healthcare is heading that we would like

set aside and tying it back to me but we

but how it makes me feel the opportunity

to learn ourselves as as well as educate

on the journey to creating this series

for you makes us extremely excited about

the idea of working with in crafting

compelling emotion Le and beautiful

content to raise awareness for and

depict the future of

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healthcare a couple weeks later and

we've not heard anything and we're

thinking well at least we tried and I'm

thinking well at least I spent like four

or five days of my life working on this

and not going to get paid

awesome but then Helen got an email

saying can we please get details company

information to set you up on the system

as a

supplier we're like What are we is this

a is this a confirmation turns out it

was a confirmation and that's it that's

the treatment that one us this pitch

coupled with a very detailed breakdown

from Helen on how we would spend the

budget and a bit of a song and dance by

all selling how detail films was the

perfect partner to make this series and

our enthusiasm was real cuz we thought

it was going to be something super

special there is so much more to share

on this Mammoth job so make sure to

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