Starting from 0 on Instagram in 2024? I do this as a DJ / Music Producer!

Summary

This video script offers five actionable steps for DJs, music producers, and artists to grow their Instagram audience and enhance their content strategy in 2024. It emphasizes understanding the target audience, defining personal goals, leveraging reference tracks for content inspiration, planning content in advance, and optimizing the Instagram page for viewer engagement. The script also warns against common pitfalls like buying fake followers and provides a bonus tip for a pre-posting checklist to maximize content effectiveness.

Takeaways

• 🎯 Know Your Audience: Understand who will watch your content and tailor it to attract your ideal followers.
• 🚫 Avoid Fake Followers: Purchasing fake followers can damage your account's reach and engagement with Instagram's algorithm.
• 📢 Define Your Purpose: Be clear about your goals on Instagram, whether it's to get DJ gigs, promote music, or establish expertise.
• 🎶 Showcase Your Talent: Use content to highlight your skills as a DJ or producer, ensuring it aligns with your objectives and resonates with your target audience.
• 🔍 Reference Successful Content: Study popular artists and DJs to understand successful content strategies and adapt them to your own.
• 📅 Plan Your Content: Create a content calendar to organize and schedule your posts for maximum impact and engagement.
• 🎨 Design for Desired Outcomes: Tailor each piece of content to achieve specific goals, such as shares, comments, views, or follower growth.
• 📹 Batch Create Content: Save time and maintain consistency by creating content in batches and scheduling it for release.
• 🌐 Optimize Your Profile: Ensure your Instagram page is attractive and informative, guiding visitors on what to do next and encouraging them to follow.
• 🤝 Engage on the Platform: Actively participate in the Instagram community by interacting with others to boost your visibility and algorithmic preference.
• 📝 Follow a Checklist: Implement a pre-posting checklist to ensure each post is optimized with elements like location tags, captions, and calls to action.

Q & A

What are the common mistakes made by DJs, music producers, artists, rappers, singers, and musicians on Instagram?

The common mistakes include tripping over the same problems that prevent them from growing and building an audience, which can also hinder them from getting music signed and securing DJ gigs.

What are the five simple steps mentioned in the video to understand the Instagram platform and work out a content strategy?

The steps are: 1) Know your audience, 2) Understand your purpose for using Instagram, 3) Reference successful content in your space, 4) Plan your content, and 5) Consider what users land on when they visit your page.

Why is it important to know your audience on Instagram?

Knowing your audience is crucial because it helps Instagram's algorithm to show your content to the right people, increasing the chances of getting views and interactions.

What is the impact of buying fake followers on an Instagram account?

Buying fake followers can severely damage an account and its reach, as Instagram's algorithm will try to show the content to those fake followers who are not genuinely interested, leading to less engagement and a drop in content performance.

What should be the focus of an Instagram content strategy for a DJ or music producer?

The focus should be on showcasing their work, such as behind-the-scenes studio sessions, live performances, or music releases, to attract and engage their target audience.

Why is it essential to understand the 'why' behind using Instagram for building a following?

Understanding the 'why' helps in setting clear goals and objectives, which in turn guides the content creation process to effectively communicate the desired message and attract the right audience.

How can referencing successful content in your niche help with your own content creation?

Referencing successful content provides a blueprint for what works well in your niche, allowing you to adapt and create your own content that is likely to resonate with your audience.

What is the importance of planning content ahead of time on Instagram?

Planning content ahead helps in creating a cohesive content strategy, ensuring that each post serves a purpose and contributes to the overall goal of growing the audience and engagement.

What should be considered when users land on an Instagram page?

The page should be optimized with a clear bio, highlight sections, and content that encourages users to follow or engage further, such as calls to action in captions or posts.

What is the significance of being active and social on Instagram to grow a following?

Being active and social on Instagram helps in driving engagement, as the platform's algorithm favors interactive content. It also leverages human curiosity, encouraging users to explore profiles and potentially follow.

What bonus tip does the speaker provide for maximizing the chances of success with each Instagram post?

The bonus tip includes a mental checklist of tasks to perform before posting, such as saving the post to the camera roll, duplicating the video for future use, adding locations, topics, captions, tagging collaborators, renaming audio for a name drop, and including calls to action.