How to Get MORE DJ Gigs with Mollie Collins

Summary

This video script offers a detailed guide on leveraging Instagram for DJs and producers to promote their gigs and grow their audience. It emphasizes the importance of using pinned posts for showcasing upcoming events, capturing engaging content during gigs, and utilizing Instagram's features like reels and stories. Tips include creating compelling press shots, recycling content, and telling the story of a show through before, during, and after content. The script also highlights the significance of having an active social media presence to attract promoters and record labels.

Takeaways

• 📌 Molly Collins uses Instagram effectively to promote her DJ gigs and increase her chances of getting more gigs.
• 📍 Pinned posts are crucial for showcasing upcoming shows and tour dates in an eye-catching manner, which helps in attracting promoters and record labels.
• 🎧 Capturing high-quality content from DJ gigs is essential for showcasing talent and engaging the audience, which can lead to more gigs.
• 🤳 Molly is adept at creating engaging content by filming herself with the crowd, showing her involvement and excitement during performances.
• 🎶 Variety in DJ content is important to give followers a sense of what kind of music is played and to attract a wider audience.
• 📸 High-quality press shots and personal photos of the artist are vital for Instagram posts, as they help with algorithm engagement and personal branding.
• 📑 Posting a photo of the artist before the event flyer in Instagram posts is recommended to increase engagement and reach.
• 🔄 Recycling old content in new ways, such as reusing festival footage to promote upcoming events, is a smart strategy to maintain an active online presence.
• 📝 Utilizing captions effectively to add depth and context to posts can help in telling a story and engaging the audience.
• 📈 Instagram's algorithm favors posts with human faces, so including the artist's face in content can boost visibility.
• 📹 Creating micro-content at home or in a studio setting can be a good workaround for DJs who are not currently getting gigs, to build an online presence.

Q & A

What is the main focus of the video script about Molly Collins?

The main focus of the video script is to analyze how DJ and producer Molly Collins uses Instagram to promote her DJ gigs and to get more gigs.

What is the significance of pinned posts on an Instagram profile according to the script?

Pinned posts are significant as they serve as the first impression for visitors, acting as a landing page where promoters and record labels can gauge the artist's activity and audience engagement.

Why are salesy and repetitive posts not effective on Instagram?

Salesy and repetitive posts are not effective because they can be boring and have a limited reach, failing to engage new audiences or showcase the artist's personality and activities.

What is the recommended approach for using Instagram Stories to promote gigs?

The recommended approach is to create engaging and varied content, such as behind-the-scenes footage, crowd reactions, and personal interactions, to maximize the opportunities of each gig.

How can a DJ maximize their social media content from a gig?

A DJ can maximize their social media content by having phones and cameras on them at all times, capturing various moments from the gig, and involving friends to help create diverse content.

What is the importance of having a good press shot or personal photo when promoting a gig?

A good press shot or personal photo is important because it helps the Instagram algorithm favor the post, as people are more likely to engage with content that features faces.

Why should a DJ not post the flyer first when promoting a gig on Instagram?

Posting the flyer first is not recommended because it lacks the personal connection that a photo of the DJ can provide, which is more likely to engage the audience and boost the post's reach.

What is the role of Instagram Reels in promoting a DJ's gigs?

Instagram Reels can be used to create engaging, short-form content that showcases the DJ's performance, the crowd's reaction, and the overall vibe of the gig, which can attract new fans and promoters.

How can recycling content from previous gigs help a DJ's social media strategy?

Recycling content from previous gigs can help by keeping the DJ's profile active and providing a continuous stream of content that can be repurposed to promote upcoming events or reflect on past successes.

What is the suggested approach for telling the story of a gig on social media?

The suggested approach is to share content before, during, and after the gig to give followers a comprehensive view of the experience, which can re-engage the audience and attract new followers.

What additional resource is mentioned in the script for DJs looking to improve their Instagram presence?

An additional resource mentioned is a course called 'Instagram Domination for DJs and Producers,' which focuses on Instagram growth strategies tailored for DJs and music producers.