Bisnis Semanis Es Teh Manis! 600an Cabang? | Helmy Yahya Bicara

Summary

The video features an insightful interview with Haidar Murjanto, the CEO of Es Teh Indonesia, discussing the challenges and successes of his entrepreneurial journey. Haidar shares his experiences, from starting his business to scaling it to over 500 outlets. He emphasizes the importance of simplicity, effective management, and learning from failures. The conversation also highlights the role of young entrepreneurs in driving the Indonesian economy and the significance of creating a brand that resonates with consumers. The video aims to inspire and provide practical advice for aspiring business owners.

Takeaways

• 🔄 Speed and efficiency are crucial in business, with a focus on rapid growth and meeting market demands.
• 🔑 Success in business involves creating opportunities for young entrepreneurs and providing inspiration for others.
• 🥤 Haidar Murjanto's success in the beverage industry is highlighted by his simple yet effective product, iced tea.
• 📈 Haidar's brand has grown to over 500 outlets in three years, emphasizing the importance of scalability and franchise partnerships.
• 💡 Haidar attributes his success to focusing on happiness and simplicity, aiming to create a brand that is both accessible and enjoyable.
• 🔄 The importance of adapting to market needs and continuously innovating products is emphasized, with examples of new flavors and collaborations.
• 🏆 Haidar's goal is to make his brand a global success, inspired by other international brands and aiming to represent Indonesian pride.
• 🔧 Basic management skills, focus, and adaptability are highlighted as essential for sustaining and growing a business.
• 🌐 The vision for the future includes expanding the brand internationally and creating more entrepreneurial opportunities through franchising.
• 🎯 Haidar stresses the importance of protecting intellectual property and maintaining strong brand identity to avoid confusion and legal issues.

Q & A

What is the main topic discussed in the video script?

The main topic discussed is the journey and success of Haidar Murjanto, the CEO and founder of Es Teh Indonesia, in the culinary industry.

How many outlets does Es Teh Indonesia have as of the discussion in the script?

Es Teh Indonesia has more than 500 outlets.

What are some of the key flavors mentioned that Es Teh Indonesia offers?

Some key flavors mentioned are Red Velvet Chizu, Blackberry Exo, and Teh Susu Nusantara.

What is Haidar Murjanto's definition of success?

Haidar Murjanto defines success as achieving happiness.

What was Haidar's educational background before starting his business?

Haidar studied at an international school in Bogor, SMP Madania, and later attended SMA 1 Bogor. He initially aimed to study management at ITB.

How did the COVID-19 pandemic affect Es Teh Indonesia?

Despite the pandemic, Es Teh Indonesia managed to scale from 20 to 120 outlets during 2020.

What does Haidar emphasize as crucial for managing a successful business?

Haidar emphasizes the importance of basic management skills, maintaining product quality, and having a strong marketing strategy.

What challenges did Haidar face in his previous business ventures?

Haidar faced challenges such as poor management systems, high operational costs, and the need for constant adaptation in his previous ventures.

What future plans does Haidar have for Es Teh Indonesia?

Haidar plans to expand Es Teh Indonesia internationally and aims to establish it as a proud Indonesian brand.

What advice does Haidar give to young entrepreneurs?

Haidar advises young entrepreneurs to focus on strong management fundamentals, continuous learning, and being open to constructive feedback.

How does Es Teh Indonesia support new entrepreneurs?

Es Teh Indonesia offers a partnership program aimed at creating new entrepreneurs through a well-structured franchise system.

What differentiates Es Teh Indonesia from its competitors?

Es Teh Indonesia differentiates itself through its strong branding, diverse flavor offerings, and focus on delivering a simple yet high-quality product.