The Best Performing Ads of January 2025 (Steal These Ideas!)

Summary

In this video, Patrick Risco from TVG breaks down the top brands and ad strategies that are working in January 2025. He highlights five brands, including True Classic, Jolie, Dr. Squatch, Vori, and Nads, focusing on their unique approaches to advertising, from humor-driven content to influencer partnerships and clear value propositions. The video emphasizes the importance of using relatable storytelling, humor, and effective calls to action, as well as the need for clear brand messaging. Patrick also offers insights on how marketers can implement these successful strategies to scale their own brands.

Takeaways

• 😀 True Classic excels at creating relatable, humorous ads using high-production skit videos that emphasize the benefits of form-fitting shirts.
• 😀 Jolie uses humor and entertainment in its ads by showing people dancing in the shower to promote their showerhead filters, making a premium product feel fun and engaging.
• 😀 Dr. Squatch focuses on emotional appeal, targeting men's scent preferences with humor and clear messaging on the benefits of natural deodorants over toxic alternatives.
• 😀 Wari is building its brand as a lifestyle, painting the picture of wearing high-quality athleisure not just for the gym but for everyday activities, with a focus on Gen Z and Millennials.
• 😀 Nads effectively uses bold messaging and influencer partnerships to promote organic underwear, positioning traditional brands like Calvin Klein as the enemy to drive consumer action.
• 😀 Humor is a powerful tool for stopping the scroll and engaging potential customers, as demonstrated by brands like True Classic and Jolie.
• 😀 Creating a strong emotional connection in ads, especially through humor and relatable scenarios, can significantly enhance brand appeal and customer attention.
• 😀 Leveraging user-generated content (UGC) and creator partnerships can make a brand feel more authentic and relatable, as seen with Wari’s use of try-on hauls and lifestyle videos.
• 😀 Clearly defining the 'us vs. them' dynamic in ads helps brands differentiate themselves and communicate their unique selling points more effectively.
• 😀 Upselling and smart site experience design (like Nads’ checkout process) can increase average order value and improve overall customer experience.

Q & A

What is the main focus of Patrick Risco's marketing analysis in this video?

Patrick Risco analyzes the strategies of top brands in January 2025, discussing the types of ads they use, why they are effective, and how marketers can implement similar strategies to enhance their own advertising campaigns.

Why does True Classic's ad strategy stand out?

True Classic’s ad strategy stands out because of their high-production skit videos that use humor to show the difference between ill-fitting and well-fitting shirts, which effectively grabs the audience's attention and stops the scroll.

How does Jolie's marketing strategy use humor to connect with customers?

Jolie's marketing strategy captures attention by showing people dancing in the shower, which is entertaining and unusual. They then transition to discussing the benefits of their showerhead filters, using humor and entertainment to educate viewers about the product.

What is the core appeal of Dr. Squatch’s advertising campaigns?

Dr. Squatch appeals to emotions by highlighting the importance of a good scent for men, often using humorous scenarios with girlfriends or wives pointing out the need for a better product. They emphasize the difference between their natural products and traditional, chemical-laden deodorants.

How does the brand Wari differentiate itself from competitors like Lululemon?

Wari differentiates itself by focusing on lifestyle marketing, appealing to Gen Z and Millennials with high-quality, aspirational imagery and content that portrays a specific lifestyle. Their ads showcase not just athletic wear, but versatile apparel suited for various everyday activities.

What marketing tactic is Nads using to promote their organic underwear?

Nads uses bold, clear messaging to create an 'enemy' out of traditional underwear brands like Calvin Klein, claiming that polyester leads to health issues like infertility. They also leverage health influencers and authority figures to boost credibility.

What is the lesson that marketers can learn from True Classic's approach?

Marketers can learn to use humor and relatable storytelling in their ads to capture attention quickly, especially through skits that feature everyday situations, thus making the product feel more relatable to the target audience.

What role does high-quality content play in Jolie’s success?

High-quality content plays a significant role in Jolie’s success by presenting a premium, visually appealing product that justifies a higher price point. The brand's polished and entertaining videos help elevate its perceived value.

How does Dr. Squatch use celebrity influence in its marketing strategy?

Dr. Squatch partners with celebrities, such as Sydney Sweeney, to add credibility and attract attention. The use of a well-known figure helps elevate the brand’s image and appeals to a wider audience.

What kind of impact does the use of influencers have on Nads' marketing?

The use of influencers, particularly health-focused ones, helps Nads gain credibility and trustworthiness. Their partnerships with thought leaders in the health and wellness space ensure that their product’s health claims are taken seriously.