10 Meta Ads Creative Formats That Convert Like Crazy in 2025

Summary

In this video, the speaker shares top-performing ad formats for 2025, providing insights on how to create high-converting Meta ads. Key formats include grid-style ads, employee-generated content (EGC), founder ads with TikTok responses, and creator-driven content. The speaker emphasizes the importance of effective messaging, showcasing how to tackle common objections and incorporate authenticity. Additionally, AI-driven ads and classic ad styles like testimonials and before-and-afters are discussed. The video offers actionable advice on testing and scaling ads, using a mix of new trends and proven strategies for brands of all sizes.

Takeaways

• 😀 Messaging is crucial: The right messaging can make or break an ad, even if the design is not perfect. Experiment with different messaging styles to find what resonates best with your audience.
• 😀 Grid-style ads are still powerful: This format works well for brands with multiple products or variations, as it provides a visually pleasing experience for the audience.
• 😀 Employee-generated content (EGC) is on the rise: This new trend involves using content from employees rather than founders, offering a more authentic and relatable approach to ads.
• 😀 Founders' ads work best with objection handling: A response bubble addressing common objections, like price, is an effective way to engage potential customers and ease their concerns.
• 😀 Creator content is more impactful than UGC: Authentic creator content, particularly from those who connect well with the audience, continues to drive high conversion rates.
• 😀 AI in ad creation is becoming essential: From using AI features in existing platforms to deepfake-style ads, leveraging AI is key to accelerating creative processes and improving results.
• 😀 Text-based ads are gaining traction: Simple text-heavy ads, especially on video platforms like TikTok and Reels, have been performing exceptionally well, particularly during sales periods.
• 😀 Dynamic Product Ads (DPA) are often top performers: Although catalog ads may not seem exciting, they are often highly effective, especially for brands with multiple SKUs and products.
• 😀 Negative marketing ads can be effective: Using negative messaging, like negative reviews or regret-based language, can help draw attention and address customer pain points.
• 😀 'Ugly' ads are actually quite successful: Ads that feel raw, spontaneous, or imperfect (e.g., one-shot videos or POV shots) resonate with audiences and perform well in 2025.

Q & A

What are the key trends in ad formats for 2025?

For 2025, new ad formats are outperforming older ones. Some key trends include Employee Generated Content (EGC), AI-generated ads, text-based ads, dynamic product ads, and negative marketing strategies. These formats, along with authentic creator content, are expected to drive high-conversion results.

How does the grid-style ad format work, and why is it effective?

The grid-style ad format is visually appealing because it completes a subconscious loop, causing the eyes to move from left to right and top to bottom. It works particularly well for brands with multiple products or bundles, and it helps showcase variations, such as different colors or sizes, effectively. Messaging plays a key role in its success, with value-based messaging and scalable content like '10-minute exercise routines' showing strong performance.

What is Employee Generated Content (EGC), and how is it different from Founders ads?

Employee Generated Content (EGC) involves content created by employees, rather than the company's founders. It's a new approach for 2025, with brands like Warehouse Content, Hollow Socks, and Happy Mammoth leveraging this format. It can be used in both image and video formats and often pairs well with user-generated content (UGC). It's more about authentic, relatable content created by employees instead of just the founder's perspective.

Why are AI-generated ads gaining popularity in 2025?

AI-generated ads are gaining popularity due to their ability to quickly create and test a wide variety of content. AI tools allow marketers to produce ads with minimal manual effort, whether through AI features on platforms like Canva or Adobe Premiere, or using deepfake technology. This approach enables brands to experiment with different formats and messaging at scale, which is particularly beneficial for time-sensitive or budget-conscious campaigns.

What is the role of text-based ads in 2025, and how do they perform?

Text-based ads, including text-heavy ads in images or videos, continue to perform well in 2025. They can resonate with users who are accustomed to content on platforms like TikTok or Reels. This format has been particularly effective during sale periods, such as Black Friday and Cyber Monday, and is proven to drive strong engagement when the messaging is clear and concise.

Why are dynamic product ads (DPA) still effective in 2025?

Dynamic Product Ads (DPA) are still effective because they show highly relevant products to the audience based on their browsing behavior. Despite being less flashy in design, catalog ads using DPA have proven to outperform other ad formats, especially for brands with multiple products. The success of DPA is partly due to the unique algorithm they run on, which optimizes ad delivery based on user interest and behavior.

How does negative marketing, including negative reviews, work in ad campaigns?

Negative marketing, such as showcasing negative reviews or highlighting common objections, can be surprisingly effective in 2025. Ads featuring one-star reviews or leveraging negative emotions like regret or embarrassment can resonate with users by acknowledging concerns upfront. This approach humanizes the brand and builds trust by addressing potential buyer hesitations directly.

What are 'ugly ads,' and how can they be effective in 2025?

'Ugly ads' refer to ads that prioritize authenticity and rawness over polished, high-production content. These ads can include quick, low-effort videos, one-shot takes, or unedited shots that feel more real and personal. Such ads often perform well because they connect with viewers on a genuine level, making them appear more relatable than overly produced content.

How can brands effectively use AI-generated voiceovers in ads?

AI-generated voiceovers are becoming a powerful tool for brands to create compelling scripts and storylines without the need for manual recording. Brands can use AI to produce voiceovers quickly, allowing them to repurpose existing content into new formats. This is particularly useful for crafting multiple ad variations in a short time, enhancing personalization and scalability.

What is the importance of 'brandformance' in 2025 ad strategies?

Brandformance is the concept of aligning brand-building efforts with performance-driven advertising. It involves investing ad spend in creatives that are already performing well organically, especially on platforms like Instagram and TikTok. By boosting high-performing organic content with paid ads, brands can enhance both their brand presence and conversion rates. This approach blends authentic content with strategic ad spend, capitalizing on both organic success and targeted promotion.