Facebook Ads Creative That Converts: 10 Strategies ALL Brands Should Test
Summary
TLDRIn this video, the presenter outlines 10 effective Facebook ad creatives that consistently convert for clients at Thesis. These include press screenshot ads that leverage trust in known brands, user-generated content focusing on problem-solution narratives, feature-highlighting ads, founder story ads that build brand authenticity, compilation testimonial reels, unboxing videos, and creative strategies like the post-it note approach. Additionally, they cover TikTok response-style ads, before-and-after transformations, and stepwise ads that break down a product's benefits into easy-to-digest steps. The video is a valuable resource for marketers seeking to enhance their ad strategies.
Takeaways
- ๐ The video discusses 10 effective Facebook ad creatives that consistently convert for clients.
- ๐ธ The first creative is a press screenshot, which works well because it resembles a 'present' and can be trusted when paired with known brands.
- ๐ญ User-generated content (UGC) testimonial ads, focusing on problem-solution, are effective as they show real users and their positive experiences with the product.
- ๐ท 'Features point out' ads highlight the product's features in a close-up shot, which is a simple yet effective strategy.
- ๐คต Founder story ads are successful because they provide a personal connection and backstory to the brand, often benefiting from high-end production values.
- ๐ 'UGC compilation testimonial' ads compile the best parts of single testimonials to create a 'hook reel' that captures attention.
- ๐ฆ 'Unboxing or product focus' ads can be either lifestyle-focused or product-focused, depending on what resonates more with the target audience.
- ๐ The 'post-it note strategy' ad uses natural handwriting on a post-it or similar medium, which stands out and works well as a hook.
- ๐ฑ 'Tick tock response' ads mimic the casual tone and style of responses on TikTok, using emojis and informal language to engage viewers.
- ๐ 'Before and after' ads are effective for showing transformation but must be carefully crafted to avoid Facebook's content restrictions.
- ๐ The 'stepwise' or 'three reasons why' ad breaks down the product or service into clear steps, which can improve viewer retention and conversion rates.
Q & A
What are the 10 Facebook ad creatives mentioned in the video?
-The video discusses 10 effective Facebook ad creatives: press screenshot, user-generated content testimonial (problem-solution focus), features point-out ad, founder story ad, user-generated compilation testimonial (hook reel), unboxing or product focus ad, post-it note strategy ad, tick-tock response ad, before and after ad, and stepwise or three reasons why ad.
Why do press screenshots work well as Facebook ads?
-Press screenshots work well because they resemble presents and people tend to click on them. They also gain trust when paired with recognizable brands, and can be enhanced with stickers or GIFs for more engagement.
How can brands fake press mentions in their ads ethically?
-Brands can ethically fake press mentions by creating content that directs to their own blog or website, ensuring that the statements made are truthful and not misleading.
What is the structure of a problem-solution focus ad?
-The structure includes: describing the problem in the hook, elaborating on the problem, presenting the product as a solution, explaining the how-to or process, and ending with benefits or more testimonials and a catchy CTA.
Why are founder story ads effective?
-Founder story ads are effective because founders can communicate the brand's benefits and history personally, and people are interested in the backstory of why the brand was created.
What is the difference between a user-generated compilation testimonial and a reaction reel?
-A user-generated compilation testimonial, or hook reel, compiles the best parts from single testimonials to hook the viewer, while a reaction reel focuses on reactions to the product or service.
How does the post-it note strategy ad work?
-The post-it note strategy ad uses natural handwriting on a post-it or paper to create a hook, making it stand out and appear more personal and relatable.
What is the tick-tock response ad and how does it perform?
-The tick-tock response ad overlays a response bubble on top of TikTok-style user-generated content. It performs well when the tone is casual, using emojis, and mimicking how people respond on social media.
How should brands approach before and after ads on Facebook?
-Before and after ads should be presented in a split-screen format and avoid showing weight loss or cosmetic results that could be rejected by Facebook. They work well for beauty and health brands.
What is the stepwise ad and why is it effective?
-The stepwise ad, or three reasons why ad, breaks down the product or service into a series of steps. It's effective because it hooks viewers with a numbered list, leading to higher viewer retention and conversion rates.
What are some tips for creating successful Facebook ads based on the video?
-Tips include using recognizable brands in press screenshots, partnering with creators for user-generated content, using high-end studio production for founder stories, and testing different formats for before and after ads.
Outlines
๐ Top 10 Facebook Ads Creatives for High Conversion
The video discusses 10 highly effective Facebook ad creatives that consistently convert for clients at Thesis. The first creative suggested is a press screenshot, which mimics the appearance of a present and pairs well-known brands with strong statements to build trust. It can be a simple mobile screenshot or manipulated for emphasis. The presenter warns against faking press hits. This strategy is praised for being a dynamic static option, with potential for enhancement through stickers or GIFs. The second creative is a user-generated content (UGC) testimonial, focusing on the problem-solution approach, where the ad starts with a problem, introduces the product, and concludes with the improved life after using the product. The structure involves describing the problem, elaborating on it, presenting the product as a solution, explaining the process, and ending with benefits and testimonials. The video also touches on the importance of high-end studio production for founder story ads, which are effective because they allow founders to communicate the brand's benefits and history personally.
๐ฅ Creative Ad Strategies for Engaging Audiences
The video continues with more ad creatives, including a compilation testimonial or 'hook reel', which compiles the best parts from single testimonials to hook the viewer. An unboxing or product focus ad is also suggested, where the product is the hero of the ad, contrasting with lifestyle UGC that focuses more on people. The presenter notes that the effectiveness of these approaches varies by brand. The 'post-it note strategy' ad is highlighted as an effective hook, using natural handwriting on a post-it or similar medium. The 'tick tock response' ad involves overlaying a response bubble on top of TikTok-style content, emphasizing a casual tone, emojis, and mimicking real user responses. The 'before and after' ad is another strategy, but it must be done carefully to avoid Facebook's restrictions on certain types of before and after imagery. Lastly, the 'stepwise ad' or 'three reasons why' ad breaks down the product or service into steps, which has been found to increase viewer retention and conversion rates. The video concludes with a call to action for viewers to like and subscribe, and the presenter shares a personal note about not feeling well, hoping for viewer support.
Mindmap
Keywords
๐กFacebook Ads Creatives
๐กPress Screenshot
๐กUGC (User-Generated Content)
๐กProblem-Solution Focus
๐กFeatures Point-Out
๐กFounder Story Ad
๐กHook Reel
๐กUnboxing Ad
๐กPost-It Note Strategy
๐กTick Tock Response Ad
๐กBefore and After Ad
๐กStepwise Ad
Highlights
10 Facebook ads creatives that consistently convert for clients at Thesis.
Press screenshot ads work well because they resemble presents and can be trusted when paired with known brands.
Press hit ads can be manipulated to highlight the best parts and can include stickers or GIFs for added movement.
UGC single testimonial ads, also known as problem-solution focus ads, start with a problem, introduce the product, and show the improved life.
Features point-out ads highlight the product's features or benefits with a close-up shot.
Founder story ads are successful because founders can communicate the brand's history and benefits personally.
High-end studio production is recommended for founder story ads over lo-fi UGC.
UGC compilation testimonial ads, or hook reels, compile the best parts from single testimonials.
Unboxing or product focus UGC ads can vary in effectiveness depending on the brand's audience.
Post-it note strategy ads use natural handwriting as a hook and can be written on various surfaces.
TikTok response ads overlay response bubbles on UGC content, mimicking real user comments.
Before and after ads should avoid showing weight loss or cosmetic results but can be effective for other types of brands.
Stepwise ads, or three reasons why ads, break down the product or service into a series of steps, which can improve viewer retention.
High hook rates and hold rates in ads often correlate with higher conversion rates.
Encouragement for viewers to like and subscribe to support the creator.
Transcripts
what's up marketers in today's video i'm
going to show you the 10 facebook ads
creatives that convert again and again
for our clients at thesis seriously all
of these work so well that we almost
always try out all 10 of these ad
creatives on every single client account
that we get so if you're wondering which
ad to make next for your brand or
business you're in the right place and
let's go ahead and dive in so the first
one is actually the easiest one in my
opinion to create which is just simply a
press screenshot now the reason why i
think i see this one working again and
again and again is because people
actually really do like to click on
things that look like presents if a
really punchy statement is paired with a
brand that people already know like
forbes or people or vogue then people
inherently trust that statement a lot
more and what's pretty cool is sometimes
i see people just doing a straight
screenshot of what it looks like on a
mobile device and that can work as well
but you can also manipulate this a
little bit to extract the best parts of
the press hit to make sure that that's
also featured another thing to note is
that these can also be totally faked
this is a really good example from the
brand flow
that was actually just being directed to
a blog on their website so in theory you
could write anything on these if you
wanted to but definitely don't pair that
with a press outlet that didn't actually
say that thing about your brand that
would not be cool another reason why i
really like this strategy is because
it's a really good static option that's
not as boring as just a simple image or
an image plus headline there's also many
ways to jazz the strategy up you can put
stickers on it to add a little bit of
movement you can even add some gifs in
the portion where you're adding a image
or a video lots of ways to do this one
but i definitely think that all brands
should give this one a try especially if
you have good presents next up to no
one's surprise is the ugc single
testimonial and i like to call this the
problem solution focus dad and really
what you're doing here is you're
partnering with a creator to create user
generated content for your brand but in
the ad you're going to be starting off
with the problem introducing your
product and then showing the better life
realized from using your product the
structure that i like to use for these
type of ad goes like this number one
describe the problem in the hook so
that's the first three seconds of the ad
and i try to use i statements here and
then number two you agitate or elaborate
on the problem like why is this problem
such a big deal and then number three
you present the product or the surface
as a solution to this problem and then
four you describe the how to or process
of this product or service and then you
end with a benefits or more testimonials
and then a really catchy cta the next ad
is what i like to call a features point
out ad now this ad simply takes a
close-up shot of your product and simply
points out the features or benefits
around the product i so often see this
become a top performer for a lot of
brands and actually has been the ad that
we've scaled multiple accounts with and
this is something so simple that you
could just create it in canva it's
really as simple as it gets now number
four is something that i've seen working
a lot more recently and something that
i'm encouraging all of our clients to do
now at thesis which is the founder story
ad now the reason why founder story ads
are so successful is because i often
think that founders are the best
position to communicate the benefits and
history of their brand and oftentimes
they have the most personal story to it
and people really do like to pull behind
the curtains and see that behind the
scenes action of why someone even
created a brand in the first place
something interesting to note here is
that i've seen high-end studio
production being a really really good
strategy for these founders stories
we've also tried some more lo-fi ugc
like founder story ads but they just
haven't been nearly as successful but we
have been able to turn around several
accounts recently using these high-end
studio production values type of
founders ads which is pretty cool so if
you're looking for a new type of ad to
really invest in i would highly
recommend doing a founder style ad and
if you're interested in working with a
team who has a lot of experience in the
new york city area hit me up we're doing
a lot of these shoots recently at thesis
now number five is actually really
similar to number two which is a ugc
compilation testimonial but the way that
i like to look at this is it's more like
a hook reel so we want to take all the
best parts from all of our single
testimonials that we've already tested
on the ad account and put them into one
compilation some agencies call this a
reaction reel but i like to think of it
as a hook reel so anything that you
think would do the best job of actually
hooking that initial user i just like to
put all that content into one ad and
number six is an unboxing our product
focus type of ad so in all scenarios
where we're developing creative
strategies for our clients especially
the ones that we're sourcing user
generated content for we often like to
make sure that we're trying lifestyle
type of ugc so that's the really
traditional ugc where people are doing
selfie style and they their face and
their body and their image is really the
focal point of the ad
as opposed to making the product more of
the hero it surprises me sometimes that
there are really specific brands where
more lifestyle traditional ugc is what
tends to work whereas really product
focus ugc is what tends to do better in
some cases but it really depends on the
brand so that's something that we really
like to try out because that's a really
good finding for us if we can see oh we
actually see that your users and your
customers are a lot more attracted to
learning more about the product as
opposed to learning more about the
people interacting with the product then
that's something that we can iterate
from and really build off of in the
future of in terms of like what we're
going to be developing next for that
brand next up is actually one that i've
talked about with you guys already
before and i also think that i
personally sort of ruined it a bit which
is the post-it note strategy ad
this also works really well just as a
hook if you want to try just like
writing something out on a post-it or
even on a piece of paper or even on a
window or any like place where you can
write on i think it'd probably be really
cool to like take a sharpie and write on
a wall that could be a really
interesting hook but
yeah like people really do like seeing
natural handwriting and it's something
that is still a little unusual in our
space so this is definitely something
that i have been trying out a lot more
with brands and it just tends to work
really well and for many of our clients
it's been continuing to be top
performers so it's definitely something
that i recommend you guys try and number
eight is what i like to call the tick
tock response ad now this simply takes
the tick tock response treatment bubble
and puts it over top tic toc style
content so think something like more ugc
in nature
we've seen that this has actually been a
super scalable ad strategy for many of
our clients and something that we also
tend to do here is ruthlessly split test
what we're actually putting inside of
that bubble some things that i've
learned about what tends to work best
across the board are to really keep that
tone casual like don't make it seem like
it's from the brand make it seem like
someone is actually doing a response to
a tick tock in the comments section
also be sure to use emojis and also try
to play a little bit with the
capitalization and the punctuation
really just think about how people are
casually using that response section on
tick tock a good way to think about this
is think about how people are asking you
questions about your brand whether it's
through email whether it's through a
chat bot whether it's on social media
and just take what they're asking and
put it in these response bubbles and
number nine is the before and after ad i
actually have an entire video that's
about how to make before and after ads
that will not get disabled or rejected
by facebook or meta the key here is that
you really can't use this type of thing
to show weight loss or idealize cosmetic
results you can definitely still do this
for beauty brands
and for health and wellness brands but
you can't show like
people losing weight essentially however
this ad type especially when presented
in a split screen format is something
that i see work again and again for many
of our clients and i would try doing
this in a few different formats to see
what really works for your brand so you
could try this just as a simple single
image or you could also test this as a
video um so when you're doing your
testing of this particular strategy i
would focus on creating a few different
iterations in different formats and the
final one is another type of ad that
i've definitely discussed before on this
channel but again it's something that we
always always test at thesis which is
what we internally call the stepwise ad
another popular way to look at this ad
is called a three reasons why ad but
essentially what you're doing is you're
boiling down your product or service
into a series of steps and you are
literally using that prompt as the hook
and intuitively when people start to see
very quickly after that number one
number two number three
they tend to watch longer and i find
that this ad strategy actually tends to
have some of the highest viewer
retention rates and i know i've talked
about this a little bit on this channel
but if you have high hook rates and high
hold rates we often find that that
correlates to higher conversion rates
aka more return actually coming out of
those ad units and that's it thank you
so much for watching this video if you
learned something today or you liked
this content or you're going to be
trying one of these ads be sure to give
me a like and subscribe because those
small things really do help me out a lot
as a creator and i haven't been feeling
really well that's why i was really low
energy so it would really
brighten my day if you did one or both
of those things thanks guys see you next
week bye
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