Google Has Been Lying About Their Search Results
Summary
TLDRThe video script discusses the recent accidental leak of Google's search algorithm details on GitHub, revealing that Google has been misleading about its ranking mechanisms. It highlights that Google still uses PageRank and website authority scores, contrary to previous claims. The script also uncovers that Google categorizes websites differently, potentially demoting small personal sites. Furthermore, it confirms that Google tracks user clicks and time spent on pages to influence search rankings, contradicting earlier statements. The leak raises privacy concerns and suggests that these insights could aid in SEO strategies for online businesses.
Takeaways
- 😲 Big tech companies like Google often leak sensitive data via platforms like GitHub accidentally.
- 💸 Despite heavy investments in information security, human errors can undermine these efforts.
- 🔍 The recent Google leak revealed details about the search algorithm, contrary to Google's claims.
- 📈 Google never fully eliminated PageRank and website authority scores, despite public statements to the contrary.
- 📝 PageRank historically used backlinks as a major factor in determining the importance of a webpage.
- 📉 Google has a system of ranking categories, and small personal sites are ranked separately from mainstream sites.
- 🤔 This separate ranking suggests a potential bias against smaller, personal websites in favor of larger brands.
- 📦 New websites often face a 'sandbox' period where they are not included in the main Google index for an unspecified time.
- 📉 Google's tracking of clicks and time spent on pages directly contradicts their public statements on ranking factors.
- 🛠️ The leaked information can help individuals improve their SEO strategies by understanding Google's actual practices.
Q & A
Why do large tech companies like Google still experience data leaks despite investing heavily in information security?
-Despite significant investments in security infrastructure and employee training, human error can still lead to data leaks, such as an employee inadvertently posting sensitive information to a public platform like GitHub.
What was the nature of the recent leak involving Google's search algorithm?
-The recent leak did not involve a full source code release of Google's search algorithm, but it did reveal insights into how the algorithm works, contradicting some of Google's previous public statements.
What was the significance of Google's PageRank in the context of SEO?
-PageRank was a metric used by Google to determine the importance of a web page, influencing its likelihood to appear in search results. It was based on the quantity and quality of backlinks pointing to the page.
Did Google actually discontinue the use of PageRank and website authority scores as they claimed?
-The leak suggests that Google has not completely done away with PageRank and website authority scores, contrary to their public statements.
What is the implication of Google having specific ranking categories for different types of websites?
-The existence of specific ranking categories could imply that Google may be favoring certain types of websites, such as mainstream sites over smaller personal sites, in their search results.
What is the 'sandbox' concept mentioned in the script, and how does it affect new websites?
-The 'sandbox' refers to a period during which new websites may not appear in Google's main index, regardless of their SEO efforts. This can last for months and affects the visibility of these sites in search results.
Why did Google deny the existence of a sandbox when it is suggested by the leak that they do use one?
-Google may have denied the existence of a sandbox to avoid admitting to practices that could be seen as limiting the visibility of new websites, which contradicts their image as an open and fair search platform.
What does the leak reveal about Google's use of user engagement data, such as clicks and time spent on a page, for search rankings?
-The leak confirms that Google tracks user clicks and time spent on pages, which contradicts their previous statements that they do not use this data for search rankings.
What are the privacy implications of Google tracking user clicks and time spent on sites?
-Tracking these metrics raises privacy concerns as it indicates that Google has extensive surveillance over users' online activities, potentially infringing on user privacy.
How might the information from the leak be beneficial for those working on search engine optimization (SEO)?
-The leak provides insights into Google's actual ranking factors, which can help SEO professionals adjust their strategies to better align with Google's algorithms and improve their websites' visibility in search results.
What is the connection suggested between Google's development of the Chrome browser and their search engine optimization efforts?
-The script suggests that Google developed the Chrome browser to harvest click data, which could be used to optimize their search engine and potentially dominate the search landscape by funneling traffic to their services.
Outlines
😮 Big Tech Data Leaks via GitHub
The paragraph discusses the irony of big tech companies like Google, despite investing heavily in information security measures such as expensive firewalls and employee training, still experiencing data leaks through simple mistakes like accidental postings on GitHub. The recent leak in question revealed insights into Google's search algorithm, debunking previous claims by Google about their transparency and the non-existence of certain ranking metrics. The paragraph highlights the discovery that Google never actually abandoned Page Rank and website Authority scores, which were once publicly visible metrics determining a web page's importance and likelihood to appear in search results. The author suggests that the leak might lead to minor adjustments in SEO strategies and raises questions about Google's honesty regarding their search engine's operations.
🤔 Google's Search Algorithm Controversies
This paragraph delves into the implications of Google's search algorithm leak, which suggests that Google has been dishonest about not using certain ranking factors. It touches on the revelation that Google maintains specific ranking categories for different types of websites, such as small personal sites, and speculates on potential bias towards larger brands. The paragraph also introduces the concept of Google's 'search sandbox,' a previously denied practice that may delay the indexing of new websites, thus affecting their visibility in search results. Furthermore, it accuses Google of perjury for allegedly lying under oath about not using user engagement data, such as clicks and time spent on pages, for search ranking purposes, which contradicts earlier public statements by Google representatives.
🧐 The True Purpose of Google's Chrome Browser?
The final paragraph questions the true motive behind Google's development of the Chrome browser, suggesting that it may have been designed to harvest user click data to enhance Google's search engine capabilities. The author implies that this data collection could be a strategic move to dominate the search engine market and monetize user traffic. The paragraph also discusses the broader implications of Google's alleged dishonesty and the potential privacy concerns arising from tracking user behavior online. It concludes with a note on how the leaked information might benefit those working on search engine optimization, offering a silver lining to the controversy.
Mindmap
Keywords
💡Big Tech
💡Information Security
💡GitHub
💡Search Algorithm
💡PageRank
💡SEO (Search Engine Optimization)
💡Backlinks
💡Website Authority Score
💡Sandbox
💡Click Tracking
💡Dwell Time
💡Privacy Implications
Highlights
Big tech companies like Google sometimes leak sensitive data via platforms like GitHub despite significant investments in information security.
A recent leak revealed details about Google's search algorithm, contradicting previous claims about its operation.
Contrary to Google's statements, PageRank and website authority scores are still in use, affecting SEO strategies.
PageRank was a public metric indicating a web page's importance and its likelihood to appear in search results, based on backlinks.
Google claimed to have removed PageRank in 2016, but the leak suggests otherwise.
The leak exposed that Google has specific ranking categories for different types of websites, including small personal sites.
There is speculation that Google is demoting small personal sites in favor of larger brands based on the leak.
Google operates a 'sandbox' for new websites, potentially delaying their appearance in search results for months.
The existence of the sandbox contradicts Google's previous denials, as evidenced by a deleted tweet from a Google Trends Analyst.
Google has been accused of lying under oath about not using click data and time spent on pages for search rankings.
The leak confirms that Google tracks user clicks and time spent on sites, impacting search result rankings.
The privacy implications of tracking click data raise concerns about Google's surveillance of user behavior online.
The development of Google's Chrome browser may have been motivated by a desire to harvest click data for search engine optimization.
The leak could potentially benefit those working on search engine optimization by providing insights into Google's ranking mechanisms.
The information revealed may help online businesses improve their SEO without relying solely on Google's advertising services.
Transcripts
it always baffles me how big tech
companies like Google end up leaking so
much sensitive data just via posting it
to GitHub accidentally like these
companies literally invest millions of
dollars into their information security
they'll buy nextg firewalls that cost as
much as a decent house and they'll spend
hours of time training their employees
on how to avoid fishing scams and all
the usual attack vectors but all of that
just gets under Mind by some employee
with access to Google's GitHub account I
guess not understanding how git commit
Works they really are their own biggest
threat model uh so of course what I'm
talking about here is the recent leak
that contained a lot of information
about how Google search algorithm works
now contrary to what some headlines are
saying it's not like there was a full
source code leak of the algorithm you
know if there was then SEO Bros would be
having a field day with that um but I
think the main takeaway from this leak
here besides like maybe some small
tweaks to make to your SEO
strategy is really just the fact that
Google has been lying to our faces and
to the government for years now about
how their search engine really works one
of the big lies that was discovered is
that Google never really did away with
page Rank and website Authority scores
so for those of you who never dealt with
online marketing or SEO stuff like 10
plus years ago page rink was this metric
that Google used to publicly use like
you could actually see what your
website's pag rank score was um and this
score was used to determine how
important a web page was and thus How
likely it was for that web page to pop
up in a search result for searches that
are related to the content of that
website so under that page rank system
the rank for any particular web page
would be higher depending on the number
of quality links Elsewhere on the
internet that reference that page and
there were a couple of other metrics
that went into it as well but we're just
keeping things simple here um you know
backlinks were the main factor which is
why if you look at old school SEO guides
like backlinks are the main thing that
they're talking about oh build your
backlinks build your backlinks um so to
just kind of break this down with an
example there's probably a million web
pages out there on the internet that
have a recipe for chocolate chip cookies
But whichever one gets referenced the
most times by different blog sites and
ideally like big blog sites that a lot
of people are going to and also YouTube
videos big news sites whatever the more
links there are referencing that
particular web page the more likely it
is you'll see that web page when you
Google a chocolate chip cookie
recipe but then around
2016 Google got rid of page rank um or
at least they removed the toolbars and
the features that would let you actively
be able to track your website's page
rank so that you can make changes and
try to improve your SEO and actually see
like how changes to your website are
improving how it's ranked um by Google
and after Google made this removal they
said on multiple occasions that there
was no longer any website Authority
score that would affect search results
anymore but in general when we have
something that's kind of like a sitewide
score then the current sitewide score
applies to everything for that website
so from from my point of view we don't
have anything like a website Authority
score but if we did have something like
that or if we have like when we're
looking at for example like quality
signals that are more sitewide then
that's something that applies across the
whole website in the state that it's at
now so it's not the case that we would
say oh five years ago you had this score
for your website Therefore your content
will be rated like this forever uh but
rather we look at your website overall
now and we apply the current score to
all of your pages on on the website so
clearly that was a lie now a new
somewhat disturbing detail that has been
revealed from this leak is that Google
has specific ranking categories for
different kinds of
websites and one of these ranking
categories is the small personal site
okay so Google is ranking these
separately than how they're ranking uh
kind of the mainstream sites and some
people have been taking this um as
evidence that Google is demoting small
personal sites like smaller blog sites
in favor of bigger Brands now it's kind
of hard for me to just confirm this
based on the leak alone but if you've
been using Google you've probably
observed that most of the results you
get for anything that you
search are from major sites that don't
always have the best information on them
versus like a small personal blog about
a very specific Niche subject that
somebody probably knows a whole lot
about that you could get some you know
good information
from and another disturbing realization
for operators of smaller websites that
are just getting started
online is that Google actually does have
a search
sandbox for sites that can last for
months in some some cases after you've
started your online business so
basically to explain this when you
launch a new website there's a good
chance that you weren't going to be
included in the main Google index even
if you did everything right like you're
targeting you know a niche that's not
oversaturated um maybe you paid good
money to a developer who's also an SEO
expert or you're the good developer
who's an SEO expert yourself um and
maybe also have a large social media
following right so in theory you can
create good backlinks for your site as
well um then you know promote your site
there but still when people go to Google
they won't find your site via General
search results until your site has been
aged for some non-specific amount of
time now again this sandbox is something
that people just assumed has existed on
Google for a long time probably because
people make new sites and they can't
find it by searching unless you search
for like the exact URL of your site um
and that's why we have threads like this
from Twitter that exist well technically
it's not on Twitter anymore because uh
John moo a webm uh webmas Trends Analyst
at Google went and deleted this tweet
but this is the original thread that was
saved on the internet archive where an
Indian blogger was I guess trying to
optimize his site or he created a new
site to Target a US audience but he's in
India and so he was wondering uh when
the sandbox for this new website would
expire and John responded in bold large
font text that there is no
sandbox well yeah they're clearly is it
says right here in your API
documentation so now we know that that
was a lie
but the biggest lie and the one that
might actually get Google in trouble
because you know Google can lie to you
and me all they want but you know when
you lie to the Department of Justice
when you tell a lie under oath it can be
a problem I think they call that perjury
uh but this lie here that Google told
under oath is about how Google uses
clicks for search rankings so Google
said they don't use this data they don't
track your clicks they don't track how
long you spend on a page
to to rank uh results and I feel like
everyone knew that that was a lie right
like it's no coincidence that the most
popular browser and the most popular
search engine are under the umbrella of
the same company um but here this leak
just confirms that not only is Google
tracking your clicks but they are
tracking how much time you spend on a
page which is a direct contradiction to
what Gary one of Google's search
analysts said on Reddit that dwell time
and C have nothing to do with page
ranking so sure maybe Google doesn't
call it dwell time internally within
their documentation but they are clearly
tracking clicks and search results in
time spent on a site after you click on
it in order to determine the level of
success that a search result had because
yeah Common Sense would tell you if
somebody searched for something clicked
on a site and then spent a lot of time
on that website they probably found what
they were looking for um but of course
there's some pretty disturbing privacy
implications uh for tracking these
clicks because yeah obviously Google's
watching everything that you see on the
internet you know it really makes me
think that harvesting click data to fuel
their search engine was really the whole
reason that Google developed the Chrome
browser in the first place cuz you got
to think right they don't make money
directly off of the Chrome browser it's
free right not you know free as in Libre
software but free is in it doesn't cost
you any money um and it's supposed to be
so much better than all the other
browsers that are out there on the web
so why would a for-profit company take
the time to build something like Chrome
this makes me think that it was just to
get more search metrics to in theory
make their search engine better but
really it's about dominating the search
engine landscape so that Google can
funnel as much traffic to their services
as possible and then turn around and
sell that traffic to online business
owners more people are visiting Google
than any other website on the internet
for the most part people are using
Google to find new websites or products
to buy and if you pay Google some money
then I guess that's the best chances
you're going to have to actually get
more people to go to your website and of
course scammers abuse this as well to
get people to go to their scam sites
that serve
malware so yeah I guess it's no surprise
that Google has been lying to us all
this time anything's possible now that
being evil is no longer the company's
motto but on the bright side the
information revealed in this leak will
probably help some people with search
engine optimization so if you've got an
online business and you're trying to
improve your SEO to get more traffic to
your your site without just paying money
to the Google Mafia then this leak may
be useful to you I'll leave the uh hex
STS links that I've taken most of these
screenshots from in the description of
this video like and share this video to
hack the algorithm bu my merch off of
base. win and have a great rest of your
day
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