How To Use Pinterest Ads | Pinterest Ads Tutorial (FOR BEGINNERS)

Summary

This tutorial guides you step-by-step on how to set up your first Pinterest ads campaign. It covers the essential steps from creating a business account, choosing a manual campaign, selecting the right campaign objective, and targeting the ideal audience using Pinterest’s predefined options. You'll learn to set your budget, choose ad placements, and create an engaging ad with a destination URL. The video emphasizes the importance of testing different targeting strategies and provides tips for beginners to optimize their ad performance effectively. By the end, your Pinterest ad will be live and ready to drive traffic or conversions.

Takeaways

• 😀 Make sure to set up a Pinterest business account before running ads. If unsure, just Google 'Pinterest ads' to get started.
• 😀 It is recommended to use manual campaigns for better control over targeting and ad placement.
• 😀 Choose between campaign objectives: 'Drive consideration' or 'Get conversions' based on whether you're aiming for clicks or sales.
• 😀 For a daily budget, start with 3 to 5 times the cost of the item you're selling to optimize results.
• 😀 Set your campaign status to 'active' and choose 'continuous' for running your ads unless specific dates are necessary.
• 😀 Use the 'Find new customers' targeting option for beginners, allowing you to target audiences based on Pinterest’s predefined data.
• 😀 You can target users based on interest, keywords, demographics, and placements (Browse or Search).
• 😀 For best targeting, select both 'interest' and 'keywords' to reach a broader audience, especially when you're just starting.
• 😀 Use specific product keywords to refine targeting (e.g., 'camera accessories' for a phone tripod), but expect to get broad results at first.
• 😀 When creating your ad, you can either select an existing pin, create a new ad from scratch, or use an idea ad format for added customization.
• 😀 Always name your ad group descriptively for easy management as your campaigns scale up and grow.

Q & A

What is the first step in setting up Pinterest ads?

The first step is to make sure you have a Pinterest business account. If you don't have one, search for 'Pinterest ads' on Google and follow the 'Get Started' button to create your account.

What are the two types of campaigns you can choose when creating a Pinterest ad?

You can choose between an automated campaign and a manual campaign. The manual campaign is recommended as it gives you more control over targeting and ad placement.

Why is the manual campaign preferred over the automated one?

The manual campaign offers better control over targeting options and where your ads are shown, which often leads to better results compared to the automated campaign.

What are the three main campaign objectives in Pinterest ads?

The three campaign objectives are: Build Awareness, Drive Consideration, and Get Conversions. For most users, driving consideration or getting conversions is the preferred choice.

What is the difference between 'Drive Consideration' and 'Get Conversions'?

'Drive Consideration' aims to get people to click on your ad and visit your website, while 'Get Conversions' is optimized to get actual sales or product purchases.

What is the recommended budget for a Pinterest ad campaign?

It's recommended to spend 3 to 5 times the price of the item you're selling. For example, if your product costs $10, a budget of $30 to $50 would be ideal. However, you can start with as little as $5 to $10 a day.

What are the different budget types available on Pinterest ads?

Pinterest offers a fixed daily budget or a Performance Plus daily budget. The Performance Plus budget may fluctuate slightly day-to-day but will maintain your average daily budget.

How can you target users on Pinterest when creating an ad?

You can target users based on interests, keywords, demographics, and placements. You can also choose to target predefined Pinterest audiences or upload your own customer data for more advanced targeting.

What is the difference between the 'Browse' and 'Search' placements on Pinterest?

The 'Browse' placement appears in users' home feeds when they scroll, while the 'Search' placement appears when users actively search for specific terms or topics.

What types of ads can you create on Pinterest?

You can create three types of ads: Pin from your current profile, create an ad from scratch, or create an Idea Pin. Each has different customization options and ways to display the ad.