How To Set Up & Install The Facebook Pixel in 2024

Summary

This video tutorial offers a step-by-step guide on setting up the Facebook pixel, now known as the Meta pixel, to track user behavior on websites post-ad click. It emphasizes the pixel's importance for assessing ad campaign success and optimizing performance using granular data. The host demonstrates how to install the pixel on WordPress sites using a plugin and setting up conversion events in the Facebook Ads Manager. The tutorial also covers using the Meta pixel helper Chrome extension for verification and encourages viewers to ensure all other campaign elements are correctly set up for the best ad performance.

Takeaways

• 🔒 The Facebook pixel is essential for tracking user behavior on your website after they click on your ads, and it's crucial for assessing campaign success and ROI.
• 🛠️ Without the pixel, your ad campaigns are likely to fail, as the pixel helps in optimizing ads and understanding user actions like purchases and lead generation.
• 📈 The pixel allows for granular analysis, enabling advertisers to compare different ads and scale the ones that perform better in terms of cost per conversion.
• 🧠 Meta’s machine learning uses pixel data to optimize campaigns, understanding what actions like purchases or lead generation look like and how to get more of them.
• 💡 The importance of setting up the pixel correctly cannot be overstated, as it directly impacts the performance and effectiveness of your ad campaigns.
• 📝 The process of setting up the pixel involves creating it in your Facebook ad account, installing it on your website, and configuring it to track specific conversion events.
• 🌐 For WordPress websites, the setup can be streamlined using a plugin, which simplifies the process of installing the base pixel code and setting up conversion events.
• 🛑 It's important to verify that the pixel is working correctly by checking for the right data in the Events Manager and using tools like the Meta Pixel Helper Chrome extension.
• 🔄 The script mentions that certain steps previously required for pixel setup, such as domain verification and aggregated event measurement, are no longer necessary due to updates by Meta.
• 🔑 The pixel ID is a key piece of information needed for the setup process, whether you're using a plugin or manual code installation.
• 🔍 The Meta Pixel Helper can be used to check not only your own website but also competitors' sites to see if they are using the Facebook pixel and how they have it configured.

Q & A

What is the primary purpose of the Facebook pixel?

The Facebook pixel is a piece of code that you place on your website or landing page to track user actions after they click on your Facebook or Instagram ads. It helps you understand if they make a purchase or become a lead, which is crucial for assessing the success of your ad campaigns and making informed business decisions.

Why is it important to set up the Facebook pixel properly?

Setting up the Facebook pixel properly is essential because without it, your ad campaigns are likely to fail. It allows you to track conversions, assess the return on investment, and optimize your campaigns based on data collected from user interactions with your website after clicking on your ads.

How does the Facebook pixel help in optimizing ad campaigns on Meta's platform?

The Facebook pixel provides Meta with the necessary data to understand what actions, such as purchases or lead generation, look like. Meta's machine learning algorithms use this data to optimize ad campaigns, improving their performance by learning from various data points like ad impressions required for a purchase or the time of day when purchases are made.

What is the first step in setting up the Facebook pixel on a WordPress website?

The first step is to log into your WordPress admin dashboard, navigate to the plugins section, and search for the 'Meta Pixel for WordPress' plugin. Install and activate the plugin, then follow the setup process to connect your Facebook business and pixel ID.

What is the role of the Facebook pixel in assessing the performance of different ads?

The Facebook pixel allows you to assess the performance of different ads at a granular level. For instance, you can compare cost per conversion between Ad A and Ad B, enabling you to scale the more effective ad and turn off the less effective one.

How can you check if the Facebook pixel is installed and working correctly on your website?

You can use the Meta Pixel Helper Google Chrome extension to inspect your website's pages and see if the base pixel code and any conversion events are installed and triggering correctly, indicated by green ticks.

What are conversion events in the context of the Facebook pixel?

Conversion events are specific actions you want to track on your website, such as a purchase or a lead generation. You set these up in the Facebook pixel to let Meta know when these actions occur, allowing for better optimization of your ad campaigns.

Can you provide an example of how to set up a conversion event for lead generation?

To set up a conversion event for lead generation, you would go to the Events Manager in your Facebook ad account, click on 'Add Event', and then use the Event Setup Tool to specify the URL where you want the lead conversion to be triggered, such as a 'Thank You for Inquiring' page.

What is the difference between the base pixel code and conversion events in terms of functionality?

The base pixel code is the fundamental code that tracks general activities like page views on your website. Conversion events, on the other hand, are specific actions you define that Meta should track, such as purchases or lead generations, to optimize your ad campaigns.

How can you ensure that your Facebook pixel is providing accurate data to Meta for campaign optimization?

After setting up the Facebook pixel and conversion events, you should monitor the Events Manager in your Facebook ad account to confirm that the data being received matches what you expect based on user actions. This verification ensures that Meta has accurate information to optimize your campaigns effectively.

Outlines

00:00

📊 Importance of Setting Up Facebook Pixel for Ad Success

The video script emphasizes the necessity of properly setting up the Facebook pixel, now known as the Meta pixel, for tracking user behavior on websites post-ad click. It explains the pixel's function in assessing campaign success and ROI, optimizing ads based on machine learning, and enabling granular analysis for better ad performance. The speaker promises to demonstrate a straightforward setup process and begins with an introduction to the pixel's purpose and benefits for advertisers.

05:00

🛠️ Step-by-Step Guide to Setting Up the Meta Pixel on WordPress

This section provides a step-by-step tutorial on setting up the Meta pixel for a WordPress website. It details the process of installing the 'Meta Pixel for WordPress' plugin, connecting the business to Facebook, and granting permissions. The tutorial covers selecting the appropriate Facebook profile, business manager, ad account, and pixel ID. It also mentions the importance of setting up conversion events to track specific user actions, such as purchases or lead generation, and how to use the Event setup tool within the Facebook ad account to define these events.

10:02

🔍 Using the Meta Pixel Helper for Verification and Competitor Analysis

The script explains how to verify the proper installation and functionality of the Meta pixel using the Meta Pixel Helper, a Google Chrome extension. It suggests using this tool not only for ensuring that the pixel is correctly tracking events on one's own website but also for analyzing competitors' use of the pixel. The helper can indicate whether a base code is installed and if conversion events are being triggered, offering insights into the effectiveness of competitors' ad strategies.

15:02

🚀 Streamlining Pixel Setup with Updated Meta Processes

The final paragraph discusses the simplification of the Meta pixel setup process, noting that previous steps such as domain verification and aggregated event measurement are no longer required due to updates by Meta. It reiterates the importance of a correctly set up pixel for effective Facebook ad campaigns and encourages viewers to watch a companion video for a comprehensive walkthrough of Facebook ad campaign creation. The script concludes with a promotional note about a new mentorship program aimed at boosting business revenue through paid ads and marketing.

Keywords

💡Facebook Pixel

The Facebook Pixel is a snippet of JavaScript code that you place on your website or landing page. It allows you to track user activity, such as actions people take after viewing or clicking one of your Facebook or Instagram ads. In the video, it's emphasized that without the pixel, campaigns are likely to fail because it's essential for tracking conversions and optimizing ad performance.

💡Conversion Events

Conversion events are specific actions that you want users to take on your website, such as making a purchase or filling out a form. The script explains how to set up these events using the Facebook pixel, which is crucial for tracking and optimizing ad campaigns to drive desired user behaviors.

💡ROI (Return on Investment)

Return on Investment (ROI) is a measure of the profitability of an investment. In the context of the video, it refers to assessing whether the money spent on Facebook and Instagram ads is generating enough sales or leads to be considered a good business decision.

💡Campaign Optimization

Campaign optimization involves adjusting ad campaigns to improve their performance. The video mentions that the Facebook pixel provides data that allows advertisers to optimize their campaigns by identifying which ads are performing better and adjusting strategy accordingly.

💡Meta Pixel

The term 'Meta Pixel' is used to refer to the Facebook Pixel after Facebook's rebranding to Meta. It serves the same purpose of tracking user actions on websites and is part of the broader suite of tools offered by Meta for advertising and analytics.

💡WordPress Plugin

In the script, a WordPress plugin is mentioned as a method to easily install the Facebook Pixel on a WordPress website. The plugin simplifies the process of setting up the pixel without requiring manual coding.

💡Events Manager

Events Manager is a tool within Facebook's ad platform where advertisers can manage and set up the tracking of various events, such as purchases or lead generations, through the Facebook Pixel.

💡Data Points

Data points are individual pieces of information collected through the Facebook Pixel, such as the time of day a purchase was made or the age of the user. The video explains how these data points are used by Meta's machine learning algorithms to optimize ad campaigns.

💡Pixel ID

The Pixel ID is a unique identifier for the Facebook Pixel associated with your ad account. It's used to connect the pixel installed on your website with your Facebook ad account, enabling you to track and analyze user behavior.

💡Retargeting

Retargeting is a marketing strategy where ads are shown to people who have previously visited your website or engaged with your content. The script mentions setting up custom audiences based on website visits, allowing for more personalized and effective ad campaigns.

💡Mentorship Program

The mentorship program mentioned in the video is an offering by the speaker to help businesses grow their revenue and profits through paid ads and marketing. It suggests personalized guidance and support for optimizing ad strategies and growing business performance.

💡Meta Pixel Helper

The Meta Pixel Helper is a Google Chrome extension that helps verify if the Facebook Pixel is installed and working correctly on a website. It provides a visual confirmation of the pixel's activity, ensuring that data is being tracked as expected.

Highlights

Facebook Pixel is essential for tracking user actions after clicking on Facebook or Instagram ads.

The pixel allows advertisers to assess campaign success and ROI by tracking sales and leads generated.

Meta's machine learning optimizes campaigns based on pixel data, improving ad performance.

Setting up the Facebook Pixel involves adding a piece of code to your website or landing page.

The video provides a step-by-step guide on setting up the Facebook Pixel correctly.

For WordPress websites, a plugin can be used to easily install the Facebook Pixel.

The Facebook Pixel setup process differs based on the type of website you have.

Conversion events need to be set up so Meta knows when specific actions, like purchases or lead generation, occur.

The Event Setup Tool helps in defining what constitutes a conversion event for tracking purposes.

After setting up the pixel, it's important to verify that it's working correctly by checking for data in Events Manager.

The Meta Pixel Helper Chrome extension can be used to check if the pixel is installed and working on any website.

Domain verification is recommended but not essential for Facebook Pixel functionality.

Aggregated Event Measurement is no longer required due to Meta's updates post-iOS 14.5.

The video offers additional resources for learning how to set up and optimize Facebook ad campaigns.

A mentorship program is introduced for business owners looking to scale their revenue through paid ads and marketing.

The importance of setting up the Facebook Pixel cannot be overstated for the success of ad campaigns.

The video concludes with a reminder that while the pixel is crucial, other aspects of ad campaigns must also be optimized for best results.

Transcripts

if you're using Facebook ads and

Instagram ads to send people to your

website or landing pages you have to

have the Facebook pixel set up properly

without it your campaigns are guaranteed

to

fail and in this video I'm going to show

you the quick and easy way to get the

Facebook pixel set up the right way so

before I walk you through the

step-by-step process of setting up the

face of pixel or the metap pixel as we

should now uh call it I'm going to

quickly explain what the pixel actually

is and what it does so it's effectively

a piece of code that you put on your

website or landing page that allows you

to track what people do after they click

on your Facebook ads Instagram ads and

come through to your website do they

actually go ahead and purchase do they

actually go ahead and become a lead and

that's really really important firstly

because it allows you as an Advertiser

to assess the overall um success of your

campaigns to assess the return on

investment we've spent this much money

we've generated this much in sales or

these many leads is that good for our

business can we scale should we not

should we stop advertising all those

really important questions you can

answer with the data that you get from

the pixel you're also able ble to do

that at a granular level as well so you

could assess different ads for example

ad a might produce a better cost per

conversion than ad B therefore you want

to scale ad a you want to turn off ad B

etc etc but it also allows meta to

optimize your campaigns as well and

meta's machine learning process is very

very powerful when you set up a campaign

you select a campaign objective you

select a performance goal and you

effectively say to meta look this is

what I want this is what I want the

campaign to get me I want it to get me

purchases I want it to get me leads if

the pixel isn't installed then meta

can't uh they don't know what a purchase

or what a lead actually looks like they

need that data to be able to assess this

is what it looks like therefore we can

get more of those and they can use all

the various data points that they have

how many ad Impressions was required for

this person to go ahead and purchase

what time of day did they purchase is

this person 42 or 38 or 26 all those

little data points they can use to

improve the campaign so do not

underestimate the importance of getting

the pixel installed and set up properly

without it your campaigns are just not

going to do anywhere near as well as

they could do with it installed and it's

actually relatively quick and easy to

set up when you know how so I'm going to

show you exactly how we go ahead and do

that right now so I'm in an example

Facebook ad account I'm in ads manager

and to set up the pixel I want you to

First go ahead and click on these stud

line all tools and then we want to go to

events manager so it may well be up here

in your shortcuts like it is for me or

it could be down in this manage business

section but either way you want to click

on events manager and then um come

through to that section that's where we

can set up the pixel now as my screen

loads what you're about to see might be

bit different from what you can see on

my screen because if you don't already

have a pixel set up you're going to see

different stuff we've got a pixel setup

because this is an example ad account we

use it for demonstration purposes so

don't worry if what you see is a little

bit different as we go through this this

whole process once you get here I want

you to go ahead and click on data

sources okay now there's a good chance

that you may already have a pixel set up

if you do you'll see something that

looks a little bit similar to this

perhaps without the data if you haven't

actually got it installed on your

website and generating um information

but what I want you to do at this stage

if you have a pixel setup is find the

pixel ID so on this page we've got it

here in data set ID we've also got it

underneath the uh the name of the pixel

over here on the left so if you do have

a pixel whether or not you've got data

in this middle section or not just go

ahead and copy that ID for now if you

don't have a pixel set up in here just

go ahead and click on this green and

create button and then you'll see that

there's an option to create another

pixel I'm not going to do that now

because we don't need another pixel for

this example ad account we've already

got one but it's very straightforward to

actually get the pixel created if you

don't already have one meta will just

ask you for a bit of information about

your business simple stuff Supply that

follow through the process you'll get a

pixel and you'll get a pixel ID which is

what we need now to demonstrate this

initially I'm going to show you how to

set this up on a WordPress website I

know that lots of people watching my

content will be using Wordpress websites

a lot of people using other types of

websites and I'm going to talk about

those in a minute so we'll start with

WordPress and then we will U move on

because the setup is different depending

on the type of website that you have

okay so if you do have a WordPress

website go ahead and log into the admin

dashboard um and then go into plugins

like I'm here and then we need to add in

a new plugin I'm an example website by

the way here to demonstrate this and we

have that for demonstration purposes all

sorts of warnings don't worry about

those cuz we don't keep it super up to

date um what I want you to do is just go

go ahead and add in meta into the search

bar in add new and then what we are

after is um here we go metap pixel for

WordPress so just go ahead and click on

install

now um and that's likely take a second

and then once it's been installed we

just want to click on activate and then

once the plugin is activated I'm just

going to scroll down here metap pixel

for WordPress I'm going to go ahead and

click on settings and then we can see

here it says connect your business to

Facebook powerful tools I'm going to go

ahead and click on get started um now

what we need to do is make sure that you

select your Facebook profile um and log

in as

such then you need to Grant the

permission between the WordPress app and

Facebook as I've got here so just click

on next and then you get into this

section here you just make to make sure

that you've got all the settings correct

right so you've got the right business

manager

and you've got the right Facebook

page you can connect to the correct

Instagram account if that's applicable

or you can simply um skip connecting to

Instagram then you want to make sure

that you've got the right ad account

selected uh very important make sure you

got the right ad account selected click

next and then obviously you want to make

sure that you've got the right pixel the

ID that you literally just copied you

made a note of and we talked about in

the previous step and um as you can see

we have access to an enormous amount of

AD accounts so there are tons and tons

and tons but we want to find the right

one make sure we select that click next

and then we just have a quick check to

make sure that you got right business

manager right Facebook page right

Instagram profile right ad account right

pixel ID automatic Advanced matching I

would definitely recommend turning that

on that just basically provides more

accurate information to your um within

your ad account which is definitely

something that you want and then you

want to go ahead and click next and then

this is just confirming that WordPress

has the permission to do all the stuff

and get the data between meta and pass

them back and forth that you need okay

so that'll just take a second to link

and what this is going to do is this is

going to install effectively the base

code of the Facebook pixel on your

website we still need to set up

conversion Vents and I'll show you how

to do that in a second okay so we're all

done with that just follow through the

process click done and we've got the

base set up there which is great that's

set up on our WordPress website so you

can see that we've got connection

pending in here that'll just take a

minute to um refresh and then once it

does you just want to um confirm here

that we do trust this website we've set

up the pixel so we're going to go ahead

um tick that and click confirm there and

then we should have this connection all

set up nicely okay so as I said that's

now the base pixel installed across our

website so if people visit various pages

that can be tracked you can set up

custom audiences of people who have

visited your website and then retarget

those people that's all set up nicely

and but we need to set up specific

conversion events so we need to be able

to we need meta to not know that

someone's arrived at our website but

also have they taken the ACT we want

them to take have they gone ahead and

and made a purchase have they become a

lead have they ticked those boxes that

we want them to to tick and we need to

set this up so that meta knows aha if

they reach this thank you page that

means they've purchased if they've

reached this thanks for inquiring page

they've become a lead all that sort of

stuff and I'll show you how to do that

now so um we've got that set up in

WordPress let's go ahead and jump back

into our Facebook ad account within

events manager okay so we can see here

that in this example there's some event

activity these are just page views and

things along lines and because it's an

example website and underneath we've got

this add events section so if we go

ahead and click on this now there are a

few different options here and there's

lots of different things that you can

sort of go through and go down the

rabbit hole I want to keep this

relatively simple and and show you the

things that are going to get you 95% of

where you need to be um for 10% 5% of

the effort okay to set up that

conversion event go ahead and click on

this add event section and we're just

going to go through the integration just

to skip past some stuff go ahead and

click on um metap pixel and then click

set up we don't need to manually add the

code this is talking about the base

stuff here we've already done that with

that plug-in that's the easy way to do

it what we want is this event setup tool

so I'm going to go ahead and click on

get started uh meta find some

information around how this works so

this is what I talked about with the

conversion events this is how we let

meta know okay this is a purchase this

is a lead all that really important

stuff so what I'm going to go ahead and

do is click on open Event setup tool and

then we're going to enter in a website

URL so for example if we were to track

this on my website so our website our

agency's website is Heath media. co.uk

so we could have a page that is he media

ck/ thanks and that could be where

everyone is redirected after they go

ahead and book a free call with us for

example so go ahead and put in the

destination URL where you want a

conversion to be triggered this could be

a thank you a confirmation page of a

purchase it could be a thank you page

for becoming a lead depending on what

you want to track it might vary but just

where they're sent to after they take an

important action that you want to get as

many of as possible and that you want

your campaign to optimize for a meta

machine learning learning an AI process

to optimize score okay so I'm going to

go ahead and click on open website with

this URL okay so that should open up uh

another tab in your browser and take you

through to the page that you entered in

the specific URL for now this is just a

four or four error because it's not a

real page that I've used just using this

for for demonstration purposes you can

see we've got no events on this page but

we do have the base Faceook pixel set up

and that's why it's allowing us to do

this now what we can do here is we can

add events so for example we could track

a button so you could track um a

conversion event to a if someone clicks

on a button which may make sense

depending on your page or we could

simply track a URL which is usually the

option I go for okay so here we click on

track a URL select the event you'd like

to track so for example this could be

lead in our business you could have

different options um so for example any

time that this URL so Heath media. co.uk

thanks and this would be the place we'd

send people to after they go ahead and

become a lead we've got a different

setup um which is why there a four or

four page but it's just for

demonstration purposes it might vary

depending on how your website set up we

want a lead to be triggered we can

select not include a value this is just

how valuable are the leads and you could

change that if you wanted to I'm not

going to now but sometimes people want

to be able to do that and then I'm going

to go ahead and click confirm okay and

now that conversion event is set up so

that anyone that comes to this page is

triggered as a lead and then therefore

if we create a Facebook ad campaign that

is optimized to try and get us leads

then both we can see in our Facebook ad

campaign how many leads have been

generated what was a cost per lead and

we can do that by ad

um by different ad set if you're testing

targeting options all that sort of stuff

it also allows meta to optimize and we

talked about how important that was

right at the beginning now this is just

one um example of a conversion event you

might have more conversion events or you

might have more URLs you need to set

this up for take the time to go through

and really get all of this set up

because it is essential to getting your

Facebook ad campaigns to work properly

then once you've got that set up you can

come back here into events manager and

check that it's actually set up properly

and the data is being received so for

example this this is an example um ad

account as we've already discussed an

example pixel we can see that the page

view is nice and active um there's been

175 of those page views triggered on

this example um website which makes

sense CU we just use it for

demonstration purposes there's no active

traffic going there it's just sort of us

playing around with things so that makes

sense um there's one repurchase recorded

uh 19 days ago again that's not a real

purchase we're just testing around with

things and you'll see that it says

there's a yellow saying no recent

activity but the the conversion event

purchase is actually set up we've

literally just set up lead so nothing's

going to come through unless someone

actually triggers that and it take a

little bit of time so yeah once you've

got all this set up come back in a day

or so and just make sure that the data

that you are seeing within here within

this window matches what you can see

through perhaps other um tracking if

you've got Google analytics set up or

something it doesn't need to be exact

but it wants to be similar and that way

you'll know that you've got this all set

up correctly and you can move on now

that's how you go ahead and set it up

for WordPress and the process is

somewhat similar for um for other types

of websites as well so I'm just going to

quickly show you like how you would go

about doing that U if we go ahead and go

back into add events and then we click

on add new integration and then we can

click on metap pixel once more and set

up then if you've got another type of

website a Shopify website a woocommerce

website there are tons of different

options depending on your business what

I strongly recommend do is you go ahead

and select use partner integration if I

click get started on this then we can

see there are tons of options depending

on what website you've got where you

want to install the code if you've got

kajabi for example and want to install

it there now obviously not going to go

through every single one here it will be

a 5H hour long video but just click on

the one that applies you'll have to log

in you'll have to provide a bit of

information and then you'll be able to

set up the integration and it should be

all quite straightforward and then once

you've done that you can follow the

exact same process we just did um with

um with the WordPress example get those

conversion events set up if they aren't

automatically set up for you like for

example if you set up your Facebook

pixel on a Shopify store all the

conversion events will set up for you

automatically the ad to carts purchase

all that sort of stuff and and there are

other examples where that happens as

well but just make sure those are all

set up properly um I'm going to go

through each individual one and then you

can can go ahead and do it if your

website type isn't here you go into the

partner integration thinking well the

website I use isn't actually on here I

need to go ahead and manually add the

code I can't use like a WordPress plugin

or or the partner integration my advice

at that point is that if you're really

technical you'll probably be able to

work it out without my help if you're

not really technical just go and hire

someone on Fiverr upwork for a little

bit of money to go ahead and get that

set up for you because it's to be honest

too technical I'm I'm not a coder I

don't understand the the specific

details of these things once it goes

into the code level beyond the sort of

partner Integrations and the WordPress

plugins and things like that so just

just go ahead and do that it doesn't

cost much and you probably save yourself

a ton of headache if you're not

Technical and don't know how to set this

up um quite relatively easy yourself

okay very quickly I've got some really

exciting news I've launched a new

mentorship program to help you explode

your business's revenue and profits

through paid ads and marketing now in

this mentorship program myself and my

team will Mentor you daily literally

every single Working Day and because of

that spots of very limited so if you're

interested you can click on a link in

the video description below and book a

call with one of my team members who can

explain everything about the mentorship

program and how it works I'm really

really excited about this and I hope to

be working with you and mentoring you

very soon okay so the other thing I'd

recommend that you do to check that your

pixel is set up properly and installed

properly and you're getting the right

data and you can also use this by the

way to check if competitors doing the

same thing and if they're using the

Facebook pixel if they're advertising

meta so it's a really useful tool it's

something called um The Meta pixel

helper Google Chrome extension I've

literally just searched metap pixel

helper um in Google and if you click on

here obviously you're going need to be

using the Google Chrome browser to be

able to use this but you can just go

ahead and install um this something I'd

recommend that you do you can see I've

already got installed hence it's saying

I remove from chrome and then you can

use that to go through to URLs on your

website and see if everything's set up

properly so here's an example of an

actual thank you page on our website

when someone books in a free call and we

can see that up here we've got this um

metap pixel Helper and we can see that

we've got the base code you know the

page view has has been triggered by

coming through to here but we've also

got schedule which is the conversion

event we're using to track people whose

schedule um calls with us to find out

more about our services and and

mentorship program and things along

those lines okay so this is a good way

of testing it you want the green ticks

um obviously that means the data is

coming through um nicely but as I said

you could go on any website and the

metap pixel helper Will Show You Is

there a code is there a base code

installed on here are there any

conversion events being triggered and

that's useful information to check your

own stuff but also Pally see what um

what competitors are doing that's

another thing that I would recommend you

go ahead and do and have a look at to

make sure that everything's working

properly cuz once you've got this set up

and it's working properly you shouldn't

really have to worry about it again it's

incredibly important but you take a bit

of time to get it all right and then

from then on you should be um able to

focus on the other things like your

offer your ad creative on that sort of

stuff knowing that you've got good data

coming through into your Facebook ad

account now I should quickly mention

there were some other steps that you

used to have to do when it came to

getting uh the metap pixel set up so you

used to have to verify your domain and

then you also used to have to set up up

um your conversion events create a

priority list in a aggregated um event

measurement quite difficult to say um

you don't have to do any of that anymore

meta has that those were things that

were introduced after iOS 14.5 was

introduced um almost three years ago at

this point and um we had to do this

extra stuff but meta basically has found

a way to work around that you don't have

to do those things anymore I still

recommend you verify your domain but

it's not essential so I'm not going to

demonstrate it here I've got other

videos that that cover that um and you

don't need to worry about a aggregated

event measurement that's a tool that's

gone we don't have to do it which is

great news for us Facebook advertisers

makes things a little bit easier getting

the Facebook pixel set up is great and

an essential step but if you want great

results on Facebook ads you need to make

sure that everything else in your

Facebook ad campaigns is set up the

right way as well I show you exactly how

to do that in this video right here in

that video I provide a full walkr of a

Facebook and campaign creation from the

beginning so you can follow along and

make sure you get it right