Ex-YouTube Employee Reveals How To Grow Your YouTube Channel

Summary

In this edition of Creator Office Hours by TubeBuddy, the host shares valuable insights for aspiring YouTubers. The key takeaways include launching a channel with at least five diverse videos to boost watch time and engagement, utilizing batch production and scheduled release for consistent content creation while balancing work and family life, leveraging search traffic through Google Trends and TubeBuddy's tools, and employing a four-step storytelling process to captivate viewers. Additionally, tips for improving iPhone camera quality and enabling high-quality uploads on Instagram are provided, ensuring creators can enhance their content without needing the latest tech.

Takeaways

• 🚀 Launch a YouTube channel with an initial batch of five videos to signal to YouTube and viewers that you are committed and to increase watch time.
• 🔍 Use Google Trends to identify popular search terms related to your niche and create content around those topics to attract initial traffic.
• 🎥 Batch production and scheduled release can help manage time between a job, family, and content creation by reducing context switching.
• 📈 Experiment with different video styles and formats within your niche to discover what resonates most with your audience.
• 📹 Improve iPhone camera quality by setting the camera resolution to 4K and using the rear camera for better results.
• 📱 For Instagram, enable high-quality uploads in settings to ensure your content looks its best.
• 🗣️ Tell compelling stories by following a four-step process: intro, problem, solution, and outro, with a call to action that relates back to the viewer.
• 🔑 Search is crucial for drawing in new viewers, especially when starting with no external traffic.
• 📈 TubeBuddy offers tools to analyze search volume, competition, and overall score for search terms on YouTube, aiding in content strategy.
• 🤔 Consider how your content can be made personal and relatable to the viewer, encouraging them to apply the lessons to their own lives.
• ⏱️ Consistency in video production and release can be achieved by dedicating specific time slots for brainstorming, scripting, filming, and scheduling.

Q & A

What is the 'five video rule' for launching a YouTube channel mentioned in the script?

The 'five video rule' suggests that instead of launching a channel with nothing or just one video, you should launch it with five videos. This helps to establish significant watch time from the start, showing YouTube that the channel can retain viewers and engage them effectively.

Why is it recommended to have different styles and formats for the initial five videos on a new YouTube channel?

Having different styles and formats for the initial five videos allows creators to experiment and determine what resonates most with their audience. It helps in identifying the most engaging content for their niche, which can then be used to guide the creation of subsequent videos.

How can a creator balance making videos with a job and family commitments?

The script suggests batch production and scheduled release as a solution. Creators should dedicate a specific time, such as once a week, to brainstorming ideas, scripting, and producing multiple videos in one go. Then, they can schedule the release of these videos throughout the week without disrupting their job or family time.

What role does search play in attracting new viewers to a YouTube channel?

Search is crucial for driving initial traffic to a channel. Using tools like Google Trends to identify popular search terms related to the channel's niche can help in creating content that is more likely to be discovered through search.

How can TubeBuddy's tool assist in deciding what content to create for a YouTube channel?

TubeBuddy's tool can analyze search terms, providing information on search volume and competition for those terms. This data helps creators decide what topics to focus on to build their initial audience effectively.

What is the four-step process for telling better stories in videos as outlined in the script?

The four-step process includes: 1) Intro - a hook to grab attention, 2) Problem - presenting an issue, 3) Solution - providing a resolution to the problem, and 4) Outro - concluding with a call to action, often relating back to the viewer's personal experience or actions.

How does the script suggest improving the iPhone's camera quality for video recording?

The script recommends going to the iPhone's settings, selecting the camera, and increasing the resolution to 4K, which is usually higher than the default setting. Additionally, it suggests using the back camera for better quality and, for Instagram, enabling high-quality uploads in the app settings.

What is the significance of the outro in storytelling for video content?

The outro is important because it ties the story back to the viewer, creating a personal connection. It often includes a call to action, encouraging the viewer to reflect on the content and consider how it relates to their own life or actions.

How can creators make their content more engaging according to the script?

Creators can make their content more engaging by ensuring a significant watch time journey in the first week, experimenting with different video styles and formats, and telling stories that resonate with the audience by following a structured storytelling process.

What is the importance of showing commitment when launching a new YouTube channel?

Showing commitment by launching with multiple videos indicates to both the audience and YouTube that the creator is serious about their channel. This can help in building trust and engagement from the start.

How can creators use Google Trends to their advantage when creating content for YouTube?

Creators can use Google Trends to identify popular search terms and topics within their niche. By creating content around these trending topics, they can tap into search traffic and attract new viewers to their channel.

What is the recommended approach for managing video production alongside a full-time job and family life?

The recommended approach is to batch produce videos during dedicated time slots, such as a weekend day, and then schedule their release throughout the week. This method minimizes context switching and allows for a more efficient use of time.