7 ans d’expérience en E-commerce en 11 minutes (+20,000,000€)

Summary

In this video, the speaker shares 7 key e-commerce strategies learned over seven years of experience. Key tips include investing in proper training, learning from successful markets, and focusing on branding and customer satisfaction. The speaker emphasizes persistence as the most crucial trait for success, along with the importance of delegating tasks and optimizing abandoned cart strategies. The secret to boosting sales involves sending personalized emails after cart abandonment. By following these proven techniques, entrepreneurs can navigate the complexities of e-commerce and accelerate their path to success.

Takeaways

• 😀 Start by learning the basics of e-commerce and get trained by experts who have already made the mistakes you will likely encounter. Don't go in blindly.
• 😀 E-commerce is like a game: the more you practice and learn, the better you'll become. Start by training and avoid trying to figure everything out on your own.
• 😀 Focus on proven products that already sell well in markets like the U.S. This strategy helps avoid the trial-and-error phase and speeds up your progress.
• 😀 Branding is crucial for long-term success. Invest in a professional website, strong social media presence, and quality packaging to establish your brand identity.
• 😀 Satisfied customers are your best marketers. Good quality, fast delivery, and excellent customer service can lead to repeat business and word-of-mouth referrals.
• 😀 Don't try to do everything yourself. Delegate tasks that don't require your direct involvement, and focus on areas that will help grow your business, like marketing and product development.
• 😀 The Pareto Principle (80/20 rule) applies to e-commerce. Focus on the 20% of tasks that will drive 80% of your revenue.
• 😀 E-commerce is a marathon, not a sprint. Consistent effort over months or years is necessary to succeed. Persistence is key in overcoming challenges.
• 😀 Invest in your education and continuously learn from those more advanced than you. This investment will save you time and money by avoiding costly mistakes.
• 😀 Implement a strategic cart abandonment recovery system. Use a series of reminder emails with small incentives (like discounts) to convert hesitant visitors into buyers.

Q & A

What is the first essential step when starting an e-commerce business?

The first crucial step is to invest in training. You need to understand the complexities of e-commerce, just like learning the rules of a game. Without proper education, you risk making costly mistakes.

What are the two training options available for someone starting out in e-commerce?

The two main options are: (1) Taking a paid course from an expert who can guide you through the process, or (2) finding a mentor for one-on-one coaching.

Why is persistence so important in e-commerce?

Persistence is the key factor that separates those who succeed from those who fail in e-commerce. If you keep going despite setbacks, you will eventually see success.

What should entrepreneurs focus on instead of reinventing the wheel?

Entrepreneurs should focus on selling products that are already successful in other markets, such as the U.S., and introduce them to their own market. This strategy avoids unnecessary risks and allows you to leverage proven success.

How can branding impact the success of an e-commerce store?

Branding plays a major role in distinguishing your store from competitors. A professional, cohesive brand – from your website design to your packaging – helps build trust and customer loyalty, which can ultimately lead to higher sales.

What role does customer satisfaction play in e-commerce?

Customer satisfaction is critical for long-term success. High-quality products, fast shipping, and excellent customer service lead to repeat buyers and positive word-of-mouth marketing, which can significantly boost your business.

What is the mistake many new e-commerce entrepreneurs make regarding delegation?

Many entrepreneurs try to do everything themselves, which can limit business growth. It's important to delegate tasks to the right people and focus on high-priority activities that drive the most value, such as marketing and product development.

What is the 80/20 rule in e-commerce, and how should it be applied?

The 80/20 rule suggests focusing on the 20% of tasks that generate 80% of your results. In e-commerce, this means prioritizing activities like marketing, customer experience, and product management over less important tasks.

How can entrepreneurs improve their marketing strategies?

Entrepreneurs should continually explore new marketing channels such as Google, Pinterest, and TikTok. They should also adapt to trends and refine their strategies to maintain a competitive edge.

What is the strategy to handle abandoned carts and increase conversions?

A successful strategy involves sending a series of emails to remind potential customers about their abandoned carts. Start with a reminder email, followed by a discount offer, and then send a personal email from the brand creator with a special offer to encourage purchase completion.