Materi 1 Etika Bisnis

Summary

This insightful video lecture delves into the fundamentals of Business Ethics, exploring its origins, definitions, and classifications. It begins by tracing the etymology of 'ethics' to the Greek word 'ethos,' emphasizing its importance in evaluating moral behavior. The video outlines the purpose of studying ethics, which is to foster harmonious and mutually beneficial relationships among individuals, groups, and institutions. It categorizes ethics into five types: descriptive, normative, deontological, teleological, and relativistic, each with its philosophical underpinnings and applications. The lecture also delves into the history of business ethics, highlighting the evolution from moral value-based activities to modern considerations of risk and investment. It underscores the significance of considering social and cultural phenomena in business practices. The video concludes with a discussion on the development of business, emphasizing the importance of information gathering and strategic planning for success. It also touches on the classification of business institutions and the essential qualities of a successful businessperson, such as high competence, moral commitment, and integrity. The lecture encourages students to engage with the material, create their summaries, and continue the discussion for a deeper understanding of business ethics.

Takeaways

• 📚 The origin of the word 'ethics' comes from the Greek language, meaning 'moral' or 'morality', which is used to evaluate good or bad, right or wrong.
• 🌟 Ethics in business is important for decision-making and actions within business activities, aiming to assess whether a certain business behavior is permissible from an ethical standpoint.
• 🏛 Ethical theories include descriptive ethics, normative ethics, deontological ethics, teleological ethics, and relativism, each with different principles and applications.
• 💡 The purpose of studying ethics is to create harmonious and mutually beneficial relationships between individuals, groups, and institutions, adhering to social norms and laws.
• 👥 Business ethics involve considering social and cultural phenomena in the pursuit of business goals, taking into account the interests of stakeholders.
• ⏳ Historically, business activities in European countries were morally valued and subject to religious law, with practices like usury being morally and legally contested.
• 💼 The development of business should be fostered by gathering as much information as possible about the market, production, consumers, and competitors to formulate effective corporate strategies.
• 💰 Profit in business can be financial, such as obtaining profits, or non-financial, such as achieving employee satisfaction and social benefits like trust from the community.
• 🔑 The classification of business institutions includes individual small businesses, large corporations like factories and hotels, and economic structure businesses like export-import and banking.
• 📈 For a business to be considered significantly developed, it should see an increase in sales volume and profits, improved employee loyalty, and enhanced productivity due to higher job satisfaction.
• 🤝 High moral commitment, including honesty, cooperation, kindness, responsibility, loyalty, and personal and moral integrity, is essential for a harmonious and mutually beneficial relationship with stakeholders.

Q & A

What is the origin of the word 'ethics'?

The word 'ethics' originates from the Greek language, with the term 'ēthos', which is translated to mean character, moral, or morality.

What is the main purpose of studying business ethics?

The main purpose of studying business ethics is to create a harmonious and mutually beneficial relationship among individuals or groups and institutions, by adhering to social moral norms, rules, and laws.

How many classifications of ethics are there, and what are they?

There are five classifications of ethics: Descriptive ethics, Normative ethics, Deontological ethics, Teleological ethics, and Relativism ethics.

What is the difference between deontological ethics and teleological ethics?

Deontological ethics is driven by a duty to do good, regardless of the consequences, while teleological ethics measures actions based on the good achieved by the action, focusing on the intentions and outcomes.

What are the two main streams of teleological ethics mentioned in the script?

The two main streams of teleological ethics mentioned are egoism, which is ethics that is good according to the actor but may not be seen as good by others, and utilitarianism, which is ethics that is good for all parties, directly or indirectly affected.

What is the historical perspective on business ethics in European countries?

Historically, business activities in European countries were considered morally valuable and subject to religious law, such as the teachings of the Church, which opposed usury, or the lending of money at interest.

What are the three types of business development efforts mentioned?

The three types of business development efforts mentioned are: seeking as much information as possible about the market, production, and consumers; using the obtained results to formulate company strategies; and positioning the company in the market or strengthening its position against competitors.

According to the script, what is the definition of a business?

A business is an organized individual endeavor to produce and sell goods and services to obtain profit, fulfilling societal needs.

What are the three requirements that a business must fulfill as per the script?

The three requirements are: having expertise, competence, or skill; possessing high or specialized skills in carrying out business activities; and having a high moral commitment, including honesty, cooperation, kindness, compassion, responsibility, loyalty, discipline, personal integrity, and moral integrity.

What are the three types of business entities classified according to the script?

The three types of business entities are: a small-scale individual business, a large corporation such as a factory or hotel, and a business in the national economic structure such as export-import ventures, foreign exchange, banking, etc.

What are the four main components of marketing mentioned in the script?

The four main components of marketing mentioned are production, promotion, sales, and distribution.

What are the three indicators of significant company development according to the script?

The three indicators are: an increase in sales volume accompanied by increased profits, an increase in employee loyalty coupled with a decrease in employee turnover, and an increase in employee productivity due to higher job satisfaction.