Gak Laku Di Indonesia, Malah Diborong Luar Negeri

Summary

In this video, Luna explores the untapped potential of Indonesia's export market, sharing inspiring stories of entrepreneurs who have turned local products into successful exports. From seafood waste turned into livestock feed to eco-friendly furniture and MSG-free soy sauce, these businesses found opportunities in international markets. Despite challenges like unfamiliarity with export regulations and financing, the government-backed LPEI offers vital support, providing training, funding, and insurance. Luna encourages viewers to research high-demand products, create a strong online presence, and consider government-backed programs to kickstart their own export ventures.

Takeaways

• 😀 Many Indonesian businesses fail locally but succeed internationally by targeting foreign markets.
• 😀 Products that are abundant and inexpensive in Indonesia can be sold at much higher prices abroad, creating export opportunities.
• 😀 Sea product waste turned into animal feed and fertilizers can be a profitable export business (example: Pak Hendarto's success).
• 😀 Eco-friendly furniture made from local materials (banana stems, water hyacinth) can find lucrative markets in Japan and the U.S. (example: Pak Ahmad).
• 😀 Natural, MSG-free, and gluten-free products, like soy sauce, can succeed in international markets if well marketed (example: Ibu Nurjana).
• 😀 Indonesia's rich natural resources and favorable climate provide endless export potential for products that are well-processed and packaged.
• 😀 Despite Indonesia's growing exports since 2020, the country’s export potential is still largely untapped and underutilized.
• 😀 Exporting can be profitable, especially with the favorable exchange rate, but it requires proper planning and overcoming obstacles such as complex regulations and financing issues.
• 😀 The Indonesian Export Financing Agency (LPEI) supports exporters through financing, training, consultations, and insurance, helping overcome challenges.
• 😀 Tips for aspiring exporters: Research profitable products with high price differences between Indonesia and other countries, build strong local supplier relationships, and develop an online presence.
• 😀 LPEI offers financing, insurance, and support for small and medium businesses aiming for international expansion, contributing to job creation and national growth.

Q & A

What is the main theme of the video script?

The main theme of the video script is about how Indonesian entrepreneurs have found success by exporting products that are abundant and inexpensive domestically but have high value in international markets.

Why do many products in Indonesia have high export potential despite being cheap locally?

Many products in Indonesia, such as banana leaves and coconut shell charcoal, are cheap locally due to overabundance. However, they are in high demand in international markets, where scarcity drives up their price, creating profitable export opportunities.

What role does LPEI play in supporting Indonesian exporters?

LPEI (Lembaga Pembiayaan Ekspor Indonesia) helps Indonesian exporters by providing financial support, insurance, training, and consultations, making it easier for businesses to enter and thrive in international markets.

What is one of the success stories featured in the script, and how did the entrepreneur achieve success?

One success story is Pak Hendarto from Jembrana, Bali, who started by processing fishery waste into animal feed and fertilizer. With support from LPEI, his business expanded, and he successfully entered the Japanese market, reaching an annual revenue of Rp 20 billion.

How did Ahmad Kurnia from Yogyakarta succeed in the export business?

Ahmad Kurnia focused on crafting home decor from local materials such as rattan and banana stalks. By targeting the international market, particularly Japan and the U.S., and with LPEI’s assistance, he grew his business to a revenue of 10 billion IDR annually.

What makes Nurjana Dongoran’s kecap product stand out in international markets?

Nurjana Dongoran’s kecap (soy sauce) is unique because it is made with natural ingredients, free of MSG, synthetic colors, preservatives, and gluten. This product, despite being initially less popular in Indonesia, found significant demand in Australia and Canada.

What are some of the key steps recommended for starting an export business?

Key steps include researching products with high demand abroad, finding reliable local suppliers, identifying foreign buyers through online platforms or trade shows, ensuring your business is legally compliant, and securing financing if needed.

Why is it important to research international markets before starting to export?

Researching international markets helps identify products with high price differences between domestic and foreign markets, ensuring higher margins for the exporter. It also helps understand demand, competition, and potential challenges in specific regions.

How can LPEI assist small businesses in expanding to international markets?

LPEI provides various forms of support, including training programs on how to export, facilitating access to financing for large orders, and offering insurance to mitigate risks like non-payment or natural disasters during shipping.

What are some common challenges faced by Indonesian exporters, and how can they be overcome?

Common challenges include unfamiliarity with export procedures, high financing requirements, and the complexity of managing international logistics. These can be overcome with guidance from LPEI, utilizing their training, financing programs, and support services for risk management.