Cuan Mentereng Sang Juragan Basreng | CUAN BOS (17/09/22)

Summary

This video script highlights the success of Nadine and her husband Yasfa, owners of Raja Ngemil, a viral snack business in Bandung. They sell Basreng, a popular Sundanese snack, alongside other products like chips and chocolate. Starting from a modest capital during the pandemic, their business grew significantly thanks to social media marketing, selling up to 1 ton of Basreng daily. Their effective marketing strategies, including engaging content and giveaways, helped expand their operations and employ around 60 workers. The message encourages entrepreneurs to take risks and pursue their dreams with confidence.

Takeaways

• 📱 The snack business 'Raja Ngemil' became popular thanks to the power of social media, with orders reaching up to 10,000.
• 🍢 'Basreng' is a popular Sundanese snack made from thinly sliced fried meatballs, often served with spicy seasoning.
• 👩‍💼 Nadine, the young owner of Raja Ngemil, started the business with her husband Yespa Pramudya during the pandemic.
• 🍳 The cooking process at Raja Ngemil is highly efficient, using large frying pans capable of holding 50 kg of snacks at a time.
• 🔗 Building strong networks was crucial for Nadine, especially when they faced challenges like the scarcity of cooking oil.
• 🌶️ Raja Ngemil uses up to 400 kg of chili seasoning daily, with 3,000 snack packages sent out per day.
• 💼 The business offers various snack products beyond basreng, such as chips and chocolate, with prices starting from IDR 11,000.
• 💰 Nadine and Yespa started with a capital of IDR 300,000 and now generate over IDR 60 million in monthly revenue, excluding online sales.
• 📈 Their strong marketing strategies, including high-quality video content and giveaways, have significantly contributed to their growth.
• 🛍️ Nadine and Yespa have expanded their business from one store to three, employing around 60 workers at their factory.

Q & A

What type of product is Nadine selling that has gone viral?

Nadine is selling a popular snack called 'basreng,' a Sundanese fried snack made from thinly sliced meatballs and seasoned with spicy chili powder.

How did Nadine and her husband Yasfa start their business?

Nadine and Yasfa started their business during the pandemic with a modest initial investment of 300,000 IDR. They grew the business by reinvesting profits and increasing production over time.

What role did social media play in the success of Raja Ngemil’s business?

Social media played a crucial role in making Raja Ngemil's snack business viral. Strategic marketing, engaging content, and the use of platforms like TikTok helped increase their visibility and demand.

What challenges did Nadine and Yasfa face while growing their business?

One major challenge they faced was the scarcity of cooking oil during a shortage, but they overcame it through networking and securing oil supplies from connections.

How much basreng can Raja Ngemil produce in a day?

Raja Ngemil can produce up to 1 ton of basreng per day, and during events, production can increase to 4 tons daily.

What are some of the marketing strategies used by Nadine to grow the business?

Nadine focuses on high-quality video content showcasing the food, along with strategies like giveaways and promotions to engage her audience and boost sales.

What impact has Raja Ngemil had on employment?

Raja Ngemil has expanded its operations to employ around 60 workers, helping to create jobs and support the local economy.

What are the sales figures for Raja Ngemil?

Raja Ngemil's offline sales can reach 2 million IDR per day, which amounts to 60 million IDR monthly. Additionally, they receive about 3,000 online orders regularly.

What advice does Nadine give for those looking to start a business?

Nadine emphasizes the importance of taking risks and overcoming the fear of failure when starting a business, as avoiding risk is the biggest mistake in a fast-changing world.

What is the significance of content creation for Raja Ngemil?

Nadine highlights the importance of making engaging and high-quality content for social media to attract customers and keep them interested in the brand.