Kue Odading Mang Oleh Diserbu Pembeli
Summary
TLDRThe video highlights how Ade Londok, a resident of Bandung, West Java, became a viral sensation by promoting the traditional odading cake on social media. His testimonial drew large crowds to Odading Mangoleh on Baranangsiang Street, including visitors from outside Bandung and even the Governor of West Java, Ridwan Kamil. Adeโs success led to partnerships promoting local culinary SMEs and rewards like a new cellphone. The video also explores the history of odading, tracing its roots to the Dutch-era snack oliebollen, noting how its shape, size, and toppings have evolved over time, reflecting both cultural adaptation and culinary innovation.
Takeaways
- ๐ A video by Adi Londok, a Bandung resident, promoting viral odading cake attracted widespread attention on social media.
- ๐ Ade's testimonial successfully drew many buyers to Odading Mangoleh on Baranangsiang Street, Bandung, including visitors from outside the city.
- ๐ West Java Governor Ridwan Kamil and his wife visited the shop to try the viral odading themselves.
- ๐ The video owner, Adi Londok, was rewarded by partnering with the governor as a promotional ambassador for culinary MSMEs in West Java.
- ๐ Adi Londok also received a new cellphone as recognition for his viral promotion.
- ๐ The odading seller experienced a significant increase in demand, requiring them to prepare dough four times more than usual, now totaling 3,700,000 grams of flour, sugar, butter, and baking soda.
- ๐ Odading is a traditional Indonesian pastry available in various regions under different names, with historical roots dating back to the Dutch colonial era.
- ๐ A Dutch pastry called oliebollen, which contains raisins, is believed to have influenced the creation of odading.
- ๐ The name 'odading' evolved from its Dutch-era origins, reflecting local adaptations and changes over time.
- ๐ Modern odading has seen changes in size and toppings, with some including sesame seeds and other contemporary variations.
- ๐ CNN Indonesia covered the viral phenomenon, highlighting both the historical and contemporary significance of odading in Indonesia.
Q & A
Who created the viral video about odading?
-The viral video about odading was created by Adi Londok, a resident of Bandung, West Java.
What effect did the viral video have on the odading cart in Bandung?
-The odading cart on Baranangsiang Street, Bandung, was flooded with buyers, including customers from outside the city.
Which notable figures visited to taste the viral odading?
-The Governor of West Java, Ridwan Kamil, and his wife visited to taste the viral odading.
What reward did Adi Londok receive for his successful video promotion?
-Adi Londok became a promotional ambassador for micro, small, and medium enterprises in the culinary sector in West Java and was also given a new cellphone.
How did the viral fame impact the odading seller's production?
-The seller had to prepare dough four times more than usual due to increased demand, using a total of 3,700,000 grams of flour, sugar, butter, and baking soda.
What is odading and how is it connected to Dutch culinary history?
-Odading is a traditional Indonesian fried cake. During the Dutch colonial era, a similar Dutch snack called oliebollen existed, which included raisins.
How has odading changed over time?
-Odading has evolved in size, shape, and toppings, with modern versions sometimes including sesame seeds or other contemporary ingredients.
Since when has the Odading Mangoleh been operating?
-Odading Mangoleh has been running since 1987.
What does the success of the viral video illustrate about social media and local businesses?
-The video demonstrates how social media can dramatically boost local businesses by attracting large crowds and media attention.
What cultural significance does odading hold in Indonesia?
-Odading represents the acculturation and adaptation of food over time, reflecting both local traditions and influences from Dutch colonial history.
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