How to land $2,000 copywriting clients (Live Walkthrough)

Summary

In this video, the speaker demonstrates a step-by-step process for getting high-paying copywriting clients on Instagram. They emphasize the importance of having a professional Instagram profile and share strategies such as targeting specific niches, like female entrepreneurs, and using personalized outreach methods like compliments or the bait-and-switch tactic. The video also covers how to identify quality prospects by analyzing engagement and offers real-life examples of successful conversations. Additionally, the speaker provides access to resources like DM scripts and courses to help viewers replicate these methods.

Takeaways

• 📱 Focus on Instagram: The speaker is showing how to use Instagram to get high-paying copywriting clients through outreach and engagement.
• 🎯 Key Concept: Business owners will check your Instagram profile when you reach out, so it's crucial to have a professional, engaging page.
• 🔍 Targeting a Niche: The speaker focuses on female business entrepreneurs as an underserved niche but emphasizes that the method works with any niche.
• 📊 Engagement Matters: Before reaching out, check if the potential client has a significant following and good engagement on their posts.
• 🌐 Tailored Compliments: Compliments should be personalized and genuine, focusing on the prospect's business mission and achievements.
• ⏳ Timing is Key: Avoid pitching immediately after a compliment. Let it sit for a few days to avoid appearing insincere.
• 🎣 Bait and Switch: Another outreach tactic is asking questions about the prospect’s products, which can later be transitioned into a marketing conversation.
• 📚 Instagram Outreach Script: The speaker shares proven methods of approaching prospects via Instagram, starting with replies to their stories or posts.
• 📅 Follow-up Strategy: After initial engagement, follow up with calls or messages, including sending a Calendly link to schedule meetings.
• 💼 Multiple Success Stories: The speaker demonstrates successful outreach examples, highlighting how persistence and the right approach can lead to calls and clients.

Q & A

What is the main focus of the video?

The video focuses on demonstrating how to use Instagram to find and secure high-paying copywriting clients by sharing the creator's proven Instagram DM script and outreach methods.

Why does the creator emphasize the importance of having a professional Instagram profile?

A professional Instagram profile with quality posts, followers, and engagement is essential because business owners will check your page when you reach out to them, and they are more likely to reply if your profile looks credible.

What niche does the creator target in this video for prospecting copywriting clients?

The creator is targeting female business entrepreneurs, specifically 'mompreneurs,' as it is a niche with less competition, though he notes that the techniques can work in any niche.

How does the creator suggest finding suitable prospects on Instagram?

The creator suggests searching for niche-specific keywords, such as 'Mom entrepreneur,' and then reviewing potential prospects' followers, engagement, and whether they are selling products to ensure they are worth targeting.

What method does the creator use to assess whether an Instagram prospect is worth targeting?

The creator looks at factors like the prospect's follower count (preferably over 20,000), engagement on their posts (views, likes, comments), and whether they are actively selling products or services.

What are the two main outreach methods mentioned by the creator?

The two main outreach methods are (1) giving a sincere, thoughtful compliment and (2) using the 'bait and switch' technique, where you ask a question about their product and gradually turn the conversation into a business pitch.

Why does the creator recommend waiting two days after giving a compliment before making a pitch?

Waiting two days helps to ensure that the compliment feels genuine and not like a way to manipulate the prospect into responding, which can make the interaction appear more authentic.

What is the 'bait and switch' method described in the video?

The 'bait and switch' method involves asking a question about the prospect’s product, making them think you’re a potential customer. After they respond, you slowly pivot the conversation to discuss their business and eventually pitch your services.

How does the creator recommend finding additional prospects once you've identified one good target?

Once you've found a good prospect, you can click on the arrow next to their profile to find related accounts within the same niche, which gives you a list of new potential prospects to outreach.

What is the key takeaway from the creator’s examples of successful Instagram conversations?

The key takeaway is that by being patient, genuine, and thoughtful in your approach—whether through compliments or asking insightful questions—you can successfully engage prospects and convert them into clients through Instagram DM conversations.

Outlines

00:00

🚀 Introduction to Instagram Outreach for Copywriting Clients

In this opening, the speaker sets the stage by explaining that the video will demonstrate a live process of getting high-paying copywriting clients on Instagram. They will share real conversations with business owners and provide an Instagram DM script. The key takeaway is the importance of having a professional Instagram profile since business owners will check your page before responding to outreach.

05:01

👩‍💼 Exploring the Female Entrepreneur Niche for Copywriting

The speaker explains that today's focus will be on prospecting female business entrepreneurs, which is a lesser-explored niche. While this niche may seem odd to male viewers, it's a promising opportunity. The methods shared, however, are applicable to any niche. They discuss using keywords like 'Mom entrepreneur' for prospecting and stress the importance of analyzing engagement and follower numbers to assess whether the potential client is worth reaching out to.

10:01

📝 Prospecting Strategies and Evaluating Engagement

This section delves into strategies for evaluating potential prospects, like checking follower count, engagement, and whether they sell products. The example used is a mompreneur with a strong social presence, though the speaker notes that follower count alone can be misleading since engagement and actual business activity are more critical. Suggestions for email marketing pitches and the value of strategic outreach are also discussed.

💬 Starting Conversations with Prospects

The speaker emphasizes the importance of initiating conversations with prospects in an authentic manner. Effective methods include responding to stories or offering thoughtful compliments. Compliments should be specific and reflect a deep understanding of the prospect’s business mission. The speaker cautions against immediately following a compliment with a pitch, advising to wait at least two days to avoid appearing insincere.

🎣 Bait and Switch: A Conversational Approach

Here, the 'bait and switch' method is introduced, where a conversation starts with a question about the prospect’s product, making them think the speaker is a customer. The conversation then gradually shifts to discussing their marketing needs. This method requires finesse but can lead to more engagement. The speaker promises to showcase real examples of successful client conversations using this technique.

🔍 Finding More Prospects on Instagram

The speaker shows how to find more prospects by using Instagram's recommendation algorithm. Once you’ve identified a target prospect, Instagram will suggest related accounts within the same niche, making it easier to scale outreach efforts. The speaker highlights the importance of patience, advising to wait a few days before sending follow-up outreach to prospects.

💡 Real Conversations: Examples of Successful Outreach

In this section, the speaker walks through real examples of their Instagram outreach conversations. One such example involved replying to a prospect’s story with genuine appreciation, leading to a delayed but eventually successful outreach. The speaker emphasizes the importance of persistence and strategic follow-up, showing how a well-timed message can lead to securing a sales call and closing the deal.

💼 More Client Wins and Closing Techniques

The speaker continues by sharing more case studies of outreach success. A recurring theme is the importance of authenticity, thoughtful compliments, and a well-maintained Instagram profile. Another method discussed is using humor or casual language to make outreach seem less sales-driven and more conversational. The speaker explains how multiple conversations eventually led to clients asking about pricing and engaging in business talks.

🔑 Final Tips and Resources for Closing Deals

The speaker wraps up the video by reiterating the importance of maintaining an Instagram profile that attracts inbound leads. They mention having a resource pack with over 70 conversation screenshots that demonstrate how they’ve closed deals using Instagram outreach. The video concludes with a reminder that links to the resource pack are available in the video description.

Keywords

💡Instagram Outreach

Instagram Outreach refers to the strategy of contacting potential clients or business partners through direct messaging on Instagram. In the video, the creator emphasizes the importance of presenting a professional profile when reaching out to business owners, as they will check your Instagram page before responding.

💡Copywriting Clients

Copywriting clients are business owners or entrepreneurs who hire a copywriter to create compelling content for their marketing campaigns. The video focuses on how to effectively use Instagram to find and attract high-paying copywriting clients through personalized messaging and engagement.

💡Professional Instagram Profile

A professional Instagram profile is essential in convincing potential clients to engage with you. It should have high-quality posts, a decent follower count, and engagement. The video contrasts two profiles—one with minimal content and the other with a more polished, business-focused look—to highlight the importance of a professional image.

💡Engagement

Engagement refers to the interaction between an Instagram user and their audience, such as likes, comments, and views. In the video, the creator advises checking a potential client's engagement on their posts and reels to assess whether they are a viable prospect for outreach.

💡Female Entrepreneurs

Female entrepreneurs are women who start and run their own businesses. The creator mentions prospecting within the niche of 'mompreneurs' (mom entrepreneurs) as a potential market, though he clarifies that the strategies discussed can work across various niches.

💡Niche

A niche refers to a specialized segment of the market that you target. In this case, the creator selects 'female entrepreneurs' as his niche to demonstrate outreach methods. The niche helps in focusing efforts on a specific audience, making outreach more targeted and effective.

💡Bait and Switch

Bait and Switch is a method of starting a conversation by asking about a product or service as if you were a potential customer. Once the conversation progresses, the topic shifts toward offering your own services. In the video, the creator explains how this tactic can be used effectively in Instagram DMs to engage potential clients.

💡Compliment Strategy

The compliment strategy involves starting a conversation with a genuine compliment about the prospect’s business or content. In the video, the creator explains that a well-thought-out, specific compliment helps build rapport with potential clients. It should be meaningful and not followed immediately by a sales pitch.

💡Direct Messaging (DM)

Direct Messaging (DM) refers to private messages sent between users on Instagram. The creator emphasizes using DMs to build relationships with potential clients, showing examples of how he starts conversations and transitions them into business discussions.

💡Email Marketing Campaign

An email marketing campaign is a strategy where businesses send emails to customers to promote products or services. In the video, the creator identifies the absence of a prominent email list on a prospect's site as an opportunity to pitch his services, suggesting that he could help them improve their email marketing.

Highlights

The video will demonstrate the exact process used to secure high-paying copywriting clients on Instagram.

Business owners will inevitably check your Instagram profile when you reach out to them, so it needs to look professional.

You should have a well-established Instagram page with professional content, engagement, and relevant posts.

Choose a niche when prospecting on Instagram. The female entrepreneur niche is highlighted as a potential 'blue ocean' with less competition.

The number of followers isn’t always an indicator of success; it’s important to check engagement metrics like views and likes.

Look for business owners who have good engagement and are actively selling products or services.

When reaching out, give thoughtful, intentional compliments that show you understand their business on a deeper level.

Allow a couple of days to pass between complimenting a prospect and pitching your services to avoid coming across as opportunistic.

The 'bait and switch' method can be effective: start by asking a question as if you were a customer and then transition to pitching your services.

Use Instagram's arrow feature to find related prospects based on the initial target profile, allowing you to quickly expand your outreach.

Replying to Instagram stories can be an effective way to initiate a conversation and later pitch your services.

Follow up if a prospect doesn’t reply after the first message; persistence and thoughtful engagement often pay off.

Having a well-crafted Instagram profile can attract inbound leads, reducing the need for direct outreach.

It’s important to customize your pricing and approach based on the specific project and needs of each client.

The creator offers a resource pack with 70+ screenshots of successful conversations with business owners, providing examples of outreach strategies.

Transcripts

see today I'm actually not going to

explain to you how to get copywriting

clients no no no instead I'm actually

going to show you the exact process that

I use live to actually go ahead and get

high paying copywriting clients on

Instagram at the end you're going to see

actual conversations that I've had with

business owners I'm going to break them

down to you and show you exactly how you

can use them to your advantage so that

you can get copywriting clients as well

and of course I'm going to be sharing

with you guys my proven Instagram DM

script so in other words it doesn't get

much easier than this just copy what I

do and you can't go wrong so before we

actually get into this video it's

important that you understand this key

concept of Instagram Outreach and that

is that business owners inevitably are

going to check your page when you

Outreach to them so does your Instagram

profile actually matter well I'll let

you decide which page would you be more

likely to reply to now this is a guy

that's actually outreached to me

recently he only has a couple hundred

followers he's only posted a couple of

pictures and they're not really anything

thing related to do with business or

would you rather reply to somebody with

a professionally set up Instagram who

doesn't only have a couple thousand

followers but also has a lot of really

high quality posts and a lot of

Engagement and Views and likes on those

posts as well but Tyson how do I create

a professional looking Instagram grow my

following and actually get engagement

well don't worry because I actually have

a complete step-by-step course on how to

get copywriting clients that's going to

answer all of those questions and so

much more for you if you're interested

in that just go down to the description

and check it out for now let's find

those copywriting clients okay guys so

now that we've actually gotten into

Instagram here the niche that we're

going to be prospecting out to will be

female business entrepreneurs now I know

that kind of sounds like a weird Niche

especially since I'm a male and a lot of

the guys watching my channel are

actually guys the thing is that this

female entrepreneurship Niche is

actually a pretty blue ocean and not a

lot of people are doing it but I do know

a couple of copywriters who are actually

successful in the female entrepreneur

Niche so yeah but just just because I

said that don't think that you know this

is the your next Niche to actually go

into so you know if this works with any

Niche it doesn't have to be female

entrepreneurs or anything

um this is just what I'm showing you

guys how to do today so what we're going

to do next is actually search up a

phrase for

um entrepreneurs so one could be

something like Mom entrepreneur and now

that we've found that as just a keyword

right you could use any key keyword for

anything that you're doing so for female

business new entrepreneurs it would be

entrepreneur for other business coaches

it could be something like entrepreneur

or it could be you know anything for a

fitness person it could be like Fitness

coaching or anything of that nature so I

came across this page here which

actually looks perfect for prospecting

so we have to make sure of a couple

things before we actually go ahead and

start prospecting and Outreach to this

woman the first thing you're going to

want to look at is the followers now she

has 91.5 K which is plenty you want to

make sure that they have like at least

20 000 followers or even more

um but the thing is with followers is

that it can be pretty surprising there

are some people who are running like

eight figure nine-figure businesses and

they have less than like 50 000

followers and then of course we all know

that followers can be bought so there

are people who are making pretty much no

money who will have millions of

followers so the way to actually uh you

know make sure that we're reaching out

to somebody who is you know getting

views we can go and look at their

engagement so we can do this by you know

looking at some of their reels or

something

so we can see her reels you know 22 uh K

right there and she's getting thousands

of views and thousands of views and

presumably lots of likes and comments so

she's good on that part she's got the

engagement and the next thing that we

have to make sure is that she's selling

uh products so we're just gonna go to

our website here and see what's up

so as you can see she is a brand coach

for Mom mompreneurs uh helping you to

start your online business so you can

cooperate so you can exit Corporate

America and have more freedom plus time

with your kids there we go join mom to

Mogul org or accelerator listen to the

podcast Escape your nine to five

masterclass so she has you know tons of

stuff here

um one thing that I don't see is

uh an email list isn't popping out at me

which is fine so that's something for

example I mean just through having all

these courses you know that she has a

bunch of emails collected so maybe we

could actually pitch her on an email or

an email uh marketing campaign so now

that we've actually made sure that she's

a good prospect it's time to actually

Outreach to her

um now in order to outreach her to her

effectively what we really have to do is

just start a conversation so this can be

done in a couple of ways so the first

way that you could start a conversation

would be just to you know reply to her

story or give her a compliment now if

we're going to talk about compliments

the thing with compliments is that

you have to be very intentional with

them you can't just say something like I

like your posts or you know something

vague like that you have to go through

her whole thing and like really

understand her business on a deeper

level and then send her

um a central compliment that's at least

a couple of lines right at least a

couple of sentences so for her I would

probably compliment her by saying hey

um and I would use her name I think it's

Jasmine hey Jasmine

um I was looking at your post and I

would refer back to one of these older

posts specifically

and I would say something like you know

you're really inspiring to me and it's

really Noble to be helping all these

mothers become entrepreneurs leave their

job and let them have more time and

freedom with their kids you know

something like that something that

actually comments on you know her

business Mission uh her mission

statement or anything like that will be

highly effective and she'll actually

really appreciate and now the other

thing with compliments is that you have

to make sure that you let them marinate

for at least two days because when your

compliment is too close to your pitch

then

it looks like you're just complimenting

them because you want something in

return and that's not a good look for

you now another approach that you could

go for is called the bait and switch

this is where you basically ask a

question about her product and she's

going to just assume that you're a

customer looking to buy so she's gonna

of course be way more likely to reply to

you but we can just switch the

conversation as we go to more of a pitch

and ask about her marketing ask about

her business and then basically we can

go from looking like a customer to

pitching to her now this one takes a

little bit of skill to actually execute

properly but don't worry because I'm

going to show you actually some

conversations where I was able to close

some people on Instagram using the bait

and switch method so now once you find

your prospect and you figured out what

to actually send them next what you're

going to do is you're going to go up to

this little arrow right here and then

I'm just going to give you a whole ton

more prospects that you can actually

Outreach to so these are people who are

going to be related to

um you know her page so as long as you

find somebody who's in your Niche you'll

be able to find a ton of different

people who are in their niche as well

now because it's so important to

actually wait a couple of days before

you send your next Outreach what I'm

going to do is actually show you guys

and break down some of the examples that

I have where I've actually contacted

business owners using this very method

and show you exactly how I did it and

what I said and what you can say and how

you can say it so that you can do the

same thing as me so guys notice that I

am showing this guy's actual profile but

please don't Outreach to him because one

he's not looking for anybody right now

and you're not gonna get hired on him

hired by him as a copywriter and two

because it would make me look bad if a

whole bunch of you guys just started

hitting up this guy just because I

showed you him and I showed rdms so yeah

please don't do that but I'm basically

just going to go in here and show you

some of our messages and show you how I

was able to get them on a sales call so

what I did was I actually just said I

actually replied to one of his story I

said you know this is straight gold I

never thought about it this way before

and he said this is why we have to

change the way we think appreciate your

support I'm not really sure what it was

but yeah and then I liked his reply now

this is probably just because I was

really busy at the time but I waited

like what what is this like 10 days 13

days I wanted like 13 days to actually

hit him up again

um with the actual Outreach video and

then I sent it to him and then he said

what's up uh what's going on Tyson I

appreciate you making this video and I

am open to entertaining your offered

services so then I talk to them a little

bit more I said Hey will I see that you

have an email list and some programs

plus events do you currently have anyone

on your team handling the marketing side

of things and then uh he didn't reply to

me for a couple days so I figured I

would follow up so I just said hey Will

I realized that you uh probably pretty

busy and don't check your DMs much uh

would you be open to helping on a quick

seven minute call to come up with some

ways to generate some extra revenue for

you not a pushy sales call or anything

so feel free to leave your credit card

at home right it's a little cheeky line

um he said hello Tyson I have some time

today nice to sound good we can pick a

time or schedule here and I sent them my

calendly and then we got on a call and

now going through yet another

conversation I say hey I just wanted to

reach out and show my appreciation for

the content a lot of real estate and

wealth gyms keep up the great work and

he says thanks man how much do you

charge to make some email copy sequence

boom

that's it that's all I had to do all I

had to do was compliment him and then he

came to me you see that's the power of

actually having your Instagram set up in

a specific way now if you guys want to

learn how to do that like I said I

actually have a course coming out on how

to get clients and it will show you

everything about how to actually set up

your Instagram so that you can get

inbound leads like this but moving on he

just says thanks man how much do you

charge blah blah and I say well that's

highly dependent on the project really

is email marketing something you're

looking to Outsource and he says yeah I

have a couple events coming up and of

course I'm gonna put and I'm gonna put

together in a course I'm gonna put

together a couple other things I need

for it also and I said okay if you're

open to it let's schedule a quick chat

so we can go over some things and then I

left my calendar and then we hopped on a

call and you know it was uh you know

business from there now here's one more

conversation where I just replied to a

story I didn't get anything back and

then he said he actually put a keyword

on a story and then I reply with the

keyword and then he replied and then I

left him alone for Jesus like over a

month so this is a long one as well and

then I sent him a video

and uh after the video he sent me a

voice note kind of asking a little bit

about my experience who I've worked with

and uh this that and the other thing and

then I tell him a bunch of my experience

and then I give him a case study that I

recently uh created as well

and then going through that I told him

what services I offer because that's

what he asked as well and he asked for

my fees and I said they're pretty

dependent on the project and I said

would you be open to hopping on a quick

call some time to chat and then he said

are you good at driving traffic I said

like social media ads and Lead magnets

to get people uh into the top of the

sales funnel and then I said the best

and he said have you ever heard of

Michael Walsh and I said no doesn't ring

a bell and then he left me for a little

while so then I hit him up again I said

hey Carlos do you have anyone on your

team handling marketing right now he

said yes and then he said her name

and I said okay great well maybe there's

a way I could add value to what you're

doing or take some work off off her

plate for you and then I said would you

be against getting on a call sometime to

talk about it and then he said it would

have to be with her brother and I said

okay that sounds good

um would you be able to give me your

contact and then you gave me your

contact and I contacted her and then got

on a call with her and it was business

so yeah now guys I literally have like

70 plus more screenshots of

conversations that I've actually had

with business owners and how I've closed

them over Instagram for free in my

ultimate resource pack so if you guys

want to check those out that link is in

the description as well and as always

guys that's it for now and I'll see you

guys on the next one peace