How Vice President Kamala Harris became "brat"
Summary
TLDRThe script discusses the viral 'brat' phenomenon linked to Kamala Harris, likely Democratic Presidential nominee, following her endorsement by singer Charlie XCX. The term, originating from Charlie XCX's album, has been embraced by Harris's campaign, resonating with young voters through social media. Academic Abigail Dnik explains the cultural significance of the 'brat' meme, drawing parallels to the previous 'Barbie' trend, and positions Harris as an underdog figure embodying authenticity and fearlessness.
Takeaways
- 🎤 The term 'brat' in reference to Kamala Harris originated from a post by singer-songwriter Charlie XCX, who used it to endorse Harris after her presidential nomination.
- 🔧 Harris's campaign quickly embraced the 'brat' label, rebranding social media sites to align with the theme, leveraging the cultural moment to connect with younger voters.
- 🎶 'Brat' is the title of Charlie XCX's recently released album, which has been widely popular on TikTok and social media, making it a recognizable and influential meme.
- 🌟 The 'brat' concept is seen as a cultural shift from the 'Barbie' meme, representing a more fearless, authentic, and flawed character that resonates with young people.
- 💬 The 'brat' girl is characterized by her honesty, bravery, and the willingness to own all aspects of herself, including imperfections, which is a powerful image for Harris's campaign.
- 🔄 The term 'brat' has been redefined in a positive light, similar to how 'bad' was embraced in African-American vernacular English, to signify strength and authenticity.
- 👵 The 'brat' meme's alignment with Kamala Harris's nomination as the Democratic Presidential nominee is seen as serendipitous, fitting her unexpected rise in the political scene.
- 📈 The adoption of the 'brat' meme by Harris's campaign is strategic, aiming to engage millions of young voters who are active on social media platforms.
- 📊 The cultural analysis of the 'brat' meme by Professor Abigail Dnik suggests that it embodies an underdog, unexpected winner spirit, which could be advantageous for Harris's image.
- 🎵 The integration of pop culture figures like Charlie XCX with political campaigns is not new, but the 'brat' phenomenon indicates a new level of cultural influence on politics.
Q & A
What is the context in which the term 'brat' is being used in relation to Kamala Harris?
-The term 'brat' is being used in relation to Kamala Harris as part of a viral online campaign, where 'brat' is a reference to the title of a recently released album by singer-songwriter Charlie XCX. It is being embraced by Harris's campaign as a symbol of authenticity and courage.
How did the association between Kamala Harris and the term 'brat' begin?
-The association began when Charlie XCX, a singer-songwriter, posted 'kamala is brat' on her social media account, which coincided with the endorsement of Kamala Harris by President Biden. Harris's campaign then rebranded its social media to adopt a 'brat' theme.
What is the significance of the 'brat' theme in Charlie XCX's album and its cultural impact?
-The 'brat' theme in Charlie XCX's album represents a cultural moment that is characterized by authenticity, fearlessness, and the embracing of one's flaws. It has become a popular meme on social media platforms like TikTok, influencing young voters.
How does the 'brat' meme relate to Kamala Harris's campaign strategy?
-The 'brat' meme is being used by Kamala Harris's campaign to appeal to young voters by associating her with a cultural phenomenon that represents authenticity, courage, and the willingness to be completely oneself.
What does the 'brat' girl represent according to the academic analysis provided in the script?
-The 'brat' girl represents a transformation and sequel to the 'Barbie' memes, embodying a fearless, brave, and honest spirit that owns all parts of oneself, including flaws. It is an underdog, unexpected winner spirit that aligns with Kamala Harris's image as a presidential nominee.
How has the 'brat' meme been utilized by Kamala Harris's campaign?
-Kamala Harris's campaign has utilized the 'brat' meme by rebranding its social media sites with a 'brat' theme, capitalizing on the support shown by Charlie XCX and the cultural relevance of the meme to connect with young voters.
What is the potential impact of the 'brat' meme on Kamala Harris's campaign according to the script?
-The potential impact of the 'brat' meme on Kamala Harris's campaign is significant as it can associate her with one of the most electrifying cultural moments, potentially reaching and influencing millions of young voters.
How does the 'brat' meme differ from the previous 'Barbie' memes as explained in the script?
-The 'brat' meme differs from the 'Barbie' memes in that while 'Barbie' represents a put-together, respectable image, the 'brat' represents a more authentic, flawed, and endearing character that is brave enough to be completely honest and own all parts of herself.
What is the connection between the 'brat' meme and the idea of authenticity as discussed in the script?
-The 'brat' meme is connected to the idea of authenticity through its representation of a character that is honest, owns all aspects of herself, including flaws, and is brave enough to stand in her power, which is seen as a form of authenticity.
How does the script suggest that the use of the 'brat' meme can be beneficial for a political campaign?
-The script suggests that the use of the 'brat' meme can be beneficial for a political campaign by creating a connection with young voters through a cultural phenomenon that represents authenticity, courage, and the embracing of one's flaws.
Outlines
🎤 'Kamla is a BRAT': The Viral Campaign and Cultural Impact
The paragraph discusses the viral sensation surrounding Kamla Harris being referred to as a 'brat', a term popularized by singer Charlie XCX's recent album. The term has been embraced by Harris's campaign, which has rebranded its social media with a 'brat' theme. The paragraph highlights how this association with a cultural moment can influence young voters and discusses the concept of 'brat' as an empowering term symbolizing authenticity and fearlessness. Abigail dnik, an associate professor, explains the impact of online culture on the campaign and how the 'brat' meme aligns with Harris's image as an underdog and unexpected nominee.
🎶 Music and Politics: Charlie XCX's Influence on Harris's Campaign
This paragraph continues the discussion on the intersection of music and politics, specifically focusing on how Charlie XCX's support for Kamla Harris has influenced her campaign. It mentions past instances where musicians have supported political figures and draws a parallel to the current situation with Charlie XCX and Harris. The paragraph concludes with a thank you to Abigail dnik for her insights on the cultural significance of the 'brat' phenomenon and its role in the campaign.
Mindmap
Keywords
💡Kamala Harris
💡Brat
💡Charlie XCX
💡Viral Sensation
💡Meme
💡Cultural Moment
💡Authenticity
💡Presidential Campaign
💡Social Media
Highlights
Viral video referring to Kamala Harris as a 'brat' sparks discussion online.
Harris's campaign embraces the 'brat' label, rebranding its social media with a 'brat' theme.
The viral 'brat' trend began when singer-songwriter Charlie XCX posted 'Kamala is brat' on her X account.
Charlie XCX's new album 'Brat' released last month and has become a social media sensation.
The 'brat' meme has been widely shared on TikTok and other social platforms, associating Harris with this cultural moment.
Berkeley Professor Abigail DeKosnik explains that the 'brat' persona aligns with an underdog, bold, and authentic image.
Professor DeKosnik notes that Harris, unexpectedly rising as the Presidential nominee, fits the 'brat' persona.
The 'brat' meme is seen as a transformation from last summer's 'Barbie' meme, with 'brat' being more daring and less perfect.
The 'brat' girl, according to Charlie XCX, is unapologetic, making rude jokes, and embracing her flaws.
The 'brat' meme is significant for Harris's campaign as it represents authenticity and fearlessness.
Professor DeKosnik compares the redefinition of 'brat' to African-American Vernacular English turning 'bad' into 'good.'
'Brat' is now seen as brave, bold, and unafraid to be flawed, which aligns with Harris's public persona.
The campaign's use of the 'brat' meme signals Harris's willingness to embrace both her strengths and imperfections.
The 'brat' meme is expected to resonate with younger voters, given its cultural impact on social media.
Professor DeKosnik concludes that the 'brat' label is a positive and empowering statement, rather than a criticism of Harris.
Transcripts
you think you just fell out of a coconut
tree you insist in the context of all in
which you live and what came before you
that is one of many videos posted online
over the last few days referring to
likely Democratic Presidential nominee
kamla Harris it refers to her as a quote
brat so how did this viral sensation
begin and why is her campaign embracing
it let's explain shortly after President
Biden endorsed his vice president on
Sunday singer songwriter Charlie XCX
appeared to do the same she posted quote
kamla is brat on her ex account brat
being the name of her new newly released
album just last month not long after
that Harris's campaign sought to
capitalize upon the show of support from
the Superstar rebranding its social
media sites to adopt a brat theme since
then bratty messages and memes have been
flooding the internet Abigail dnik is
here to explain all of this she is an
associate professor for the Berkeley
Center for New Media at the University
of Califoria
Berkeley uh great to have you with us
Professor what is the power and the
impact of having this online culture
especially especially the brat idea from
Charlie XCX come into a presidential
campaign well I think Charlie XCX did
the Harris campaign a tremendous favor
by um making the meme of the summer and
the fall uh the same night that Harris
was essentially promoted to the
presidential nominee um Charlie XX brat
is an incredible album um released last
month it is uh all over Tik Tok uh it
has swept through social media platforms
young people are using it as the
backdrop as the soundtrack for a lot of
different memes but now it is kamla
Harris's meme now that campaign owns the
brat Meme and that's great for that
campaign um because millions or tens of
millions or hundred hundreds of millions
of young voters are going to um
associate kamla Harris with um one of
the most electrifying cultural moments
that's happening right now which is
brat so why is brat so influential this
summer as a cultural idea uh and how is
it breaking through in ways you've
detected as an
academic well you know um I think brat
is possibly a great uh transformation
and sequel to the Barbie memes that took
over last summer brat is green Barbie
was pink and Barbie is kind of a very
respectable uh very put together woman
um the Barbie figure is um you know un
is unquestionable in her beauty her um
appropriateness and the brat girl is
totally different than that the brat
girl as Charlie XCX has said is sort of
you know falling down at the party
making the rude comment um cracking the
bad jokes not all the way put together
but there's something about the brat
girl that is endearing because of that
and that's fearless and the brat girl is
brave enough to say what she thinks is
honest owns uh all the parts of herself
including all her flaws and there's
something about that come from behind
underdog unexpect winner spirit that is
the BRAT girl and I think that kamla
Harris coming into the Presidential
nominee a bit unexpectedly um feeling
sort of almost last minut because the
convention is so soon is a great match
for the brat girl image and finally when
I first heard about this I'd heard about
Charlie XCX and her album but I hesitate
as a reporter to call any political
figure a brat because knowing the
definition of the word but it seems
based on your academic analysis that
this is actually a reference and an
illusion to perceived authenticity
versus any kind of statement about the
character of the political
figure exactly it's a
transformation um just as um you know uh
African-American vernacular English
turned the word bad into good um
similarly brat means brave brat means
out there and claiming it brat means
standing in your power um brat also
means importantly for the haris campaign
um yes I'm flawed yes I'm um I've got
parts of me that are not beautiful that
are not correct that are not all the way
put together um and go ahead and come
for me I'm ready for it I can take it so
it's that outspokenness it's that
courage it's that willingness to be
completely yourself that is brat and
that is uh k
Harris President Jimmy Carter once stood
arm in-arm with the Almond Brothers Band
and political figures like the Grateful
Dead have been there for President
Clinton and others in the past now we
have Charlie XCX with vice president
Harris Abigail dnik thank you for your
time we appreciate it
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