Instagram Algorithm Changes 2024: How To Grow On Instagram
Summary
TLDRThis video offers insights into recent shifts in Instagram's algorithm, focusing on strategies to boost page growth. It highlights how carousels and posts have gained more reach than reels, with carousels featuring music appearing on the reels feed. The video also emphasizes the effectiveness of series-based content to build consistent engagement. It downplays the importance of hashtags and stresses the value of authenticity in content creation. The speaker shares personal success stories and tips for leveraging these changes to grow Instagram followings.
Takeaways
- 📈 Instagram's algorithm has shifted, favoring posts and carousels over reels, which is a significant change for content creators.
- 🔄 Carousels with music have a chance to appear on the reels feed, which can significantly boost reach, similar to how TikTok integrates posts.
- 🌟 The rise of series-based content, such as daily tips or journeys, is engaging audiences and driving growth through consistent, sequential posts.
- 🔑 Authenticity is key across social media platforms; audiences are drawn to genuine, unedited content and personal connections.
- 📸 While hashtags still have a role, they are less impactful than before. Using too many can be perceived as spammy, and their overuse is discouraged.
- 🚀 Consistency is crucial for growth; creators who document their journey daily, whether through posts or reels, see a loyal following and increased engagement.
- 📊 Exploring feed optimization is essential as it's becoming a significant source of reach for regular posts, even surpassing reels in some cases.
- 🎶 Music integration in carousels is a new strategy to gain visibility on the reels feed, offering an innovative way to stand out.
- 📱 The ease of creating posts compared to reels is leading more creators to diversify their content strategy, balancing effort with potential reach.
- 💡 For faceless pages, series-based content and consistent branding in reels or posts can effectively communicate the page's theme and attract a targeted audience.
Q & A
What significant change in Instagram's algorithm has the speaker noticed recently?
-The speaker has noticed that posts and carousels are getting more reach than before, with carousels having the potential to appear on the reels feed due to the integration of music.
How has the rise of TikTok influenced Instagram's algorithm?
-The rise of TikTok has led Instagram to focus more on reels, but recently there has been a shift back towards posts and carousels, which are now receiving more reach.
Why are carousels with music performing well on Instagram?
-Carousels with music are performing well because they can appear on the reels feed, providing creators with additional reach without the effort required for creating reels.
What is the speaker's experience with growing Instagram pages?
-The speaker has personal experience growing an Instagram page to over 200,000 followers and has also helped another page grow from 15,000 to over 500,000 followers.
What is the second shift in Instagram content strategy that the speaker discusses?
-The second shift is the rise of series-based content, where creators post daily or in a series format, which encourages viewers to follow along and engage with the content.
How does series-based content help in growing an Instagram page?
-Series-based content helps grow an Instagram page by creating a narrative that viewers want to follow, leading to increased engagement and viewers returning for subsequent content.
What is the speaker's advice on the use of hashtags in Instagram posts?
-The speaker advises that hashtags don't matter as much as they used to and using too many can be seen as spammy. They recommend using a few targeted hashtags but not relying on them as a primary growth strategy.
How does authenticity play a role in the success of personal brands on Instagram?
-Authenticity is crucial for personal brands as it allows creators to connect with their audience on a genuine level, leading to a loyal following that appreciates the creator for who they are.
What is the speaker's suggestion for those who are struggling to grow their Instagram page?
-The speaker suggests that those struggling to grow their page should consider diversifying their content strategy by including carousels and posts, as well as focusing on authenticity and series-based content.
What is the main takeaway from the video for Instagram page growth?
-The main takeaway is to adapt to the changing algorithm by incorporating carousels and posts, creating series-based content, and maintaining authenticity in posts to boost engagement and follower growth.
Outlines
📈 Instagram Growth Strategies: Carousels and Posts
The speaker discusses the recent changes in Instagram's algorithm, highlighting that posts and carousels are receiving more reach than before. They note that the rise of TikTok and Instagram's reels feature has shifted the focus, but now there's a resurgence of growth from posts and carousels. Carousels with music can appear on the reels feed, offering creators additional reach. The speaker shares their own experience of growing an Instagram page to over 200,000 followers and helping others achieve similar success. They emphasize that focusing solely on reels might not be as effective and suggest experimenting with posts and carousels to expand reach.
🔍 The Power of Series-Based Content on Instagram
The second paragraph delves into the effectiveness of series-based content, where creators post daily or periodically on a specific theme, drawing viewers back for consistent updates. This method increases viewer investment and can lead to binge-watching of past content. The speaker provides examples of personal brands and faceless pages that have successfully used this strategy, such as documenting a journey or providing niche-specific tips. They encourage creators to consider this approach to build a loyal following and increase engagement, even suggesting a 30-day challenge as a starting point.
📌 Hashtags' Diminishing Role in Instagram Growth
In the third paragraph, the speaker addresses the diminishing importance of hashtags for Instagram growth. They advise using a few relevant hashtags to target an audience but warn against overuse, which can be perceived as spammy. The speaker mentions that even the CEO of Instagram has stated that hashtags do not significantly impact reach. They recommend focusing on creating high-quality content rather than relying on hashtags for growth.
🌟 The Rise of Authenticity in Social Media Content
The final paragraph emphasizes the growing value of authenticity in social media content. The speaker notes that personal brands that are genuine and less polished are gaining traction, as they resonate with audiences who seek real connections. They suggest that creators should focus on being authentic, speaking naturally, and creating content that comes from a place of sincerity. This approach, they argue, can lead to a more loyal and engaged following over time.
Mindmap
Keywords
💡Instagram Algorithm
💡Reach
💡Carousels
💡Reels
💡Series-based Content
💡Authenticity
💡Hashtags
💡Explore Feed
💡Personal Brand
💡Faceless Pages
💡Growth Strategy
Highlights
Instagram's algorithm has shifted favoring posts and carousels over reels.
Carousels with music can appear on the reels feed, increasing reach.
Normal posts are getting more reach from the explore feed.
The presenter has grown an Instagram page to over 200,000 followers.
Helped another account grow from 15,000 to over 500,000 followers.
Series-based content is becoming popular and engaging for audiences.
Invested content encourages viewers to follow along and binge-watch.
Hashtags are no longer a significant factor in Instagram's algorithm.
Authenticity in content creation is key to growing a loyal following.
Over-edited content can be off-putting; being genuine helps build trust.
Consistency in content posting helps in growing and retaining followers.
The rise of TikTok has influenced Instagram's algorithm changes.
Exploring different content formats like carousels and posts can boost growth.
The presenter suggests not focusing solely on reels for growth.
Instagram's changes can be challenging to keep up with, suggesting the need for adaptability.
The presenter offers weekly videos to help stay updated with social media trends.
Engagement through likes and subscriptions is encouraged for further valuable content.
Transcripts
over the past few years I've been
growing and helping people grow
Instagram pages and recently I've
noticed quite a big difference in
Instagram's algorithm and what they
favor the people that have noticed this
are taking advantage of it and are
blowing up their Pages while the people
that have not noticed this are
struggling to barely break 1,000 views
if that is you then keep watching this
video as in this video I'm going to be
breaking down what these changes are and
how we can exploit them so we can blow
up our own Pages however if you are here
for a little quick tip or a little Quick
Fix like what hashtags to use then this
is not the video for you as this isn't
actually going to help you grow I'm
going to be showing you guys some of the
things that are going to help you grow
your page and just so you know that I'm
not some random guy on YouTube teaching
you how to grow your Instagram page here
is one of my pages that I've grown over
200,000 followers and I've also helped
this guy go from 15,000 followers to
over 200,000 followers and now over
500,000 followers so the first shift and
this is probably the biggest shift that
I've noticed recently and that is that
posts and carousels are getting a lot
more reach than they used to since the
rise of Tik Tok and Instagram releasing
their reals feature Instagram growth has
been all about reals however recently
I've noticed that a lot of growth on a
lot of good pages is coming from their
posts and their carousels rather than
their reals now don't get me wrong reals
are still great and they're going to
help you to blow up your page but adding
in some carousels and some post here and
there can really help you expand your
reach and there's a few different
factors why carousels and post are doing
a lot better now and a large factor for
why carousels are doing so well is
because at the minute carousels with
music on them can come up on the real
feed I'm actually quite curious to know
if any of you guys have seen this if
youve been scrolling Instagram you've
seen this on your real feed let me know
in the comments or if you haven't let me
know in the comments but if you haven't
seen this and you have no idea what I'm
talking about don't worry I'll pop up an
example on
screen but this works similarly to the
way that Tik Tok introduced their posts
on Tik Tok where it's like on the real
feed like normal on Tik Tok it would be
and then you can scroll across the
photos and it has some music on it that
is kind of how this is working there is
no option to do this on Instagram at the
minute it is just happening
automatically if you post a carouser
with music it has the chance to be shown
on the reals feed this is given creators
with both personal Brands and even
faceless Pages tons of extra reach with
their Pages were putting in less effort
because posts obviously are easier to
make than reals and for this reason
you're likely seeing a lot more
carousels a lot more posts of music and
these type of things doing well on
Instagram at the minute and even with
normal posts while I don't believe that
a one picture post can be shown on the
real feed they are tending to get a lot
more reach from the explore feed I've
seen a load of posts go viral recently
even with my own Pages a lot of my
growth over the past few months has come
from Posts and not from reals so if you
have been growing on Instagram and only
focus in Tunnel Vision on reals and it
is not really working maybe it's time to
try posting some carousels and try
posting some posts to your personal
brand or your theme page to see if that
can help give you that boost that you
are looking for the second shift that I
seen is the rise of series- based
content you may have seen a lot of
people doing things such as day one of
giving you business tips every single
day something like this for example this
is doing really well on Instagram right
now this is working well because people
are invested in that content and they're
going to want to come back every day to
watch your videos so if someone watches
one of your videos and then they get
invested in it they're going to go back
and watch your content and they might
even go down and watch your past videos
you know they randomly scroll onto day
30 and they want to see what this
Journey's been about they might scroll
down watch day one and they're
essentially going to Bing your content
they're going to be watching day one day
two and then they're going to want to
follow along with your journey and what
you are doing and once again this isn't
something that just works for personal
Brands is also something that I've seen
work really well for faceless pages so
just to show you guys some examples
quickly on my laptop here I have a
Creator this guy's been blowing up
recently and as you can see he's been
doing day 198 he's been doing it for
loads of days clearly some of them are
posts as you can see this is a post some
of them are reals the majority are reals
but he's just basically documenting his
journey to whatever I'm not sure exactly
what it is I think it's about business
he's just documenting his journey J and
people are following along for that
Journey which is then obviously building
him a really loyal fan base that are
going to come and support his content
while also helping him to stay
consistent you know because he doesn't
want to let people down that he's
showing every single day and whatever so
this is working really great as you can
see this post got 127,000 likes and as
you guys can see he has gained 181,000
followers in 198 days and this has
brought him a lot of money for his
businesses and then here's an example of
faceless Pages doing it so this is
something I believe people should take
more advantage of because I haven't seen
many people in the faceless space taking
advantage of this but as you can see
I've been following this page for quite
a while entrepreneurs on IG and
basically they're just posting
entrepreneur type clips and content and
then as you can see on their reals here
day 71 of posting content for
entrepreneurs on IG as you can see their
profile picture day 771 it's sticking to
The Branding and this is really good
because like I say it's going to tell
people what your content is about so as
soon as someone Scrolls onto here and
they read that they're going to know
what the content is about and then they
might go on their page and like look at
their other posts if they like this post
and then because of that they're gaining
a lot of followers even sometimes with
less views they'll be gaining more
followers because the people that are
going to come across their videos are
going to know what they're going to get
if they follow therefore making them
more likely to follow so this is
something that a lot of you guys can try
and you don't have to document your
whole journey of your creator like like
Mino here you could literally just maybe
already creating one there you could
literally do a 30-day challenge of
30-day challenge of giving you business
tips of as your Niche or maybe talk
about trading 30-day challenge of giving
you trading tips and it's going to help
you to blow up your page massively the
third thing that I wanted to go ahead
and cover is hashtags now this one isn't
going to take too long cuz simply
hashtags just don't really matter
anymore you can use a couple of hashtags
if you want to to try and help Target a
certain audience but I would say be
careful because if you use too many it
can be seen as spammy and even the CEO
of Instagram himself has said that
hashtags don't really matter that much
anymore it's still good to add hashtags
to your photos and your videos but they
aren't a Magic Bullet and please don't
add 50 hashtags to everything you post
nobody wants to see that and it doesn't
actually help you reach more people so
really don't try and put too much time
and effort into them and don't just
think it's a quick fix really try make
your videos and your content better and
that is going to be the best way for you
to see growth with your page then the
fourth shift I have noticed recently is
something that isn't just on Instagram
is across all social media and that is
authenticity social media can be a place
that is really fake it gives people a
really FSE perception of what someone's
life is like a lot of the personal
brands that you see blowing up recently
have been people that are just being
authentic they're making content it's
not too over edited and they're just
really talking with you trying to give
you some advice and it's coming from a
genuine Place most of the time and
people can sort of sense this and
therefore they're going to go ahead and
follow you so although this one is more
of personal Brands if you have been
creating content and you're just pumping
out content and you're not really
thinking too much about it try and put a
little bit more thought into it and try
and come across a little bit more
authentic with your content and just
speak like you would speak to your
friend and if you do this over a long
enough period of time I'm sure that
you're going to see a good increase in
views and you're also going to have more
of a real following that actually like
you for you and they want to see your
content not just the tips you're talking
about or whatever it may be Instagram
has been changing a lot recently and it
can be hard to keep up with all of these
changes so if you want weekly videos to
help you grow and monetize your social
media to help you stay on top of your
social media game then be sure to
subscribe to this channel if you did
enjoy or find this video valuable in any
way then please be sure to drop a like
on this video and check out this video
on screen here as I'm sure you'll also
find that video very valuable apart from
that I hope you all did enjoy and I hope
to see you guys in the next one
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