Easy Way To Start A Luxury Clothing Brand Under $100 | Chrome Hearts Quality

Summary

This video explores the creation and perception of luxury fashion, focusing on a homemade jacket inspired by high-end brand Chrome Hearts. The creators discuss the brand's history, the high markup in luxury pricing, and the importance of craftsmanship. They detail the process of making the jacket using various techniques and materials, aiming to achieve a luxury feel at a fraction of the cost. The video concludes with real-time feedback from shoppers in a luxury mall, gauging the jacket's perceived value and the potential for success in the luxury market.

Takeaways

• 🛍️ The video explores the luxury shopping mall environment where products are priced from $300 to thousands of dollars.
• 🎥 The creators aim to gauge if a homemade product can be perceived as luxury and command a high price.
• 👕 The homemade jacket is inspired by the luxury brand Chrome Hearts, known for its high-quality leather products.
• 📈 Chrome Hearts' success is attributed to its unique designs, collaborations with artists, and a strong brand community.
• 🛠️ The video provides a cost breakdown for a Chrome Hearts jacket, revealing a significant markup from manufacturing to retail price.
• 🏡 The creators discuss the feasibility of recreating luxury items from home, using tools like press art and heat presses.
• 🎨 The video demonstrates how to use press art and specialty vinyls to create detailed and elevated designs for custom products.
• 👔 The importance of selecting high-quality blanks for custom products is emphasized to ensure the luxury feel is maintained.
• 💰 The creators test their homemade luxury jacket in a real-world setting, receiving varied price estimations from potential customers.
• 🔗 The video concludes with insights on building a luxury brand, suggesting the use of affiliate marketing and community engagement.

Q & A

What is the main purpose of visiting the luxury shopping mall in the video?

The main purpose is to determine if a homemade product can command a luxury price by interviewing luxury buyers.

Who started the Chrome Hearts brand and what was their background?

Chrome Hearts was started by Richard Stark, who began working in fashion as an employee of a leather company during the 1980s.

How did the Chrome Hearts brand gain attention and start its journey into luxury retail?

The brand gained attention after making jackets for a movie called Chrome Hearts, which changed its name before release. The movie brought attention to their designs, and they were picked up by a luxury store called MAX Field, leading to their expansion into luxury retail.

What is the significance of the Chrome Hearts brand's strategy of having a core community of customers?

The core community of customers helps Chrome Hearts remain relevant in a fast-changing economy and keeps their brand in conversation, contributing to their success.

What is the estimated cost to manufacture a Chrome Hearts jacket according to the video?

The estimated cost to manufacture a Chrome Hearts jacket is around $150.

How does the video suggest recreating a luxury jacket at home?

The video suggests using press art from Street Crafter, which allows for uploading designs, printing, and shipping a roll that can be cut and pressed onto any garment.

What is the importance of using a wholesale supplier for the jacket project in the video?

Using a wholesale supplier is important because it allows for manufacturing without having to produce in bulk, which is cost-effective and efficient for small-scale production.

What is the role of Trent in the video, and what does he contribute to the jacket project?

Trent is the founder of Goodam Clothing and is brought in to model the jacket and provide feedback on the design, helping to ensure it meets luxury standards.

How does the video propose using affiliate marketing to promote a luxury clothing brand?

The video suggests using an affiliate marketing program like UpPromote, which incentivizes people to share products and earn a commission on sales made through their unique tracking links.

What was the public's estimated price range for the homemade luxury jacket shown in the mall?

The public's estimated price range for the homemade luxury jacket was between $80 and $1,000.

What is the key takeaway from the video regarding the creation of a luxury brand?

The key takeaway is that to build a luxury brand, one needs a team and a niche audience that is passionate about the brand and can help promote it through engagement and referrals.

Outlines

00:00

🛍️ Luxury Brand Research and DIY Jacket Creation

The video explores the luxury market by visiting a high-end shopping mall and aims to gauge the potential luxury price for a homemade product. The creators design a jacket inspired by Chrome Hearts, a luxury brand started by Richard Stark in the 1980s. They delve into Chrome Hearts' history, its rise to fame through a movie project, and its strategic collaborations and retail expansion. The video discusses the brand's success in maintaining relevance through exclusive products and a dedicated customer community. The creators also analyze the costs behind Chrome Hearts' products, from labor to materials, and compare it to their own budget for creating a similar luxury jacket using techniques like press art and heat pressing.

05:01

🎨 Crafting a Luxury Jacket with Press Art and Maker Paper

The video details the process of creating a luxury jacket using press art and maker paper flock. It features Trent, the founder of Goodam Clothing, who collaborates on the jacket design. The creators discuss the importance of design details, symmetry, and fit when creating luxury products. They demonstrate how to use a heat press and various tools to apply the designs onto a jacket, emphasizing the precision required for luxury items. The video also touches on the benefits of using press art for its ease and efficiency compared to traditional cutting methods, and it provides tips for testing designs and selecting the right materials for a luxury finish.

10:01

👕 Finalizing the Luxury Jacket Design and Testing

The creators finalize the design for their luxury jacket, deciding between different graphic styles and techniques to achieve a high-end look. They discuss the importance of correct formatting for the artwork and the use of heat tape and paper to ensure a successful press. The video captures the excitement of seeing the design come to life on the jacket and the meticulous process of applying the design elements. They also experiment with paint splatter to add a unique touch to the jacket, demonstrating the artistry involved in creating a luxury product. The creators emphasize the value of community feedback and the potential for pre-booking and customer conversion through real-time engagement.

15:02

📈 Marketing Strategies for Luxury Brands and Field Testing

The video concludes with a discussion on marketing strategies for luxury brands, particularly the use of affiliate marketing to incentivize product promotion. The creators share their experience of taking the finished jacket to a luxury shopping center to gather real-time feedback from potential customers. They reflect on the price points suggested by shoppers and the perceived value of the jacket, highlighting the gap between everyday brands and luxury brands. The video also includes a visit to a Chrome Hearts store to experience the brand's retail presence and product quality firsthand. Finally, the creators summarize their learnings, emphasizing the importance of selecting high-quality blanks, engaging with a niche audience, and using tools like UpPromote for managing affiliate programs to build a successful luxury brand.

Keywords

💡Luxury shopping mall

A luxury shopping mall is a high-end retail establishment that features a variety of upscale brands and products. In the context of the video, the luxury shopping mall serves as the backdrop for exploring the potential of a homemade product to command a luxury price point. The script mentions that products in the mall sell for thousands of dollars, setting a high benchmark for what is considered 'luxury'.

💡Chrome Hearts

Chrome Hearts is a luxury brand known for its high-quality leather goods and distinctive designs. The brand's history and craftsmanship are highlighted in the video as an inspiration for the homemade jacket project. The video discusses how Chrome Hearts started and its rise in the market, emphasizing the brand's success as a model for creating luxury products.

💡E-commerce

E-commerce refers to the buying and selling of goods or services using the internet, and it plays a significant role in the video's narrative by enabling the creation and sale of luxury products without the need for a physical retail store. The script mentions that e-commerce makes it easier to start a luxury brand and find a niche audience.

💡Custom pieces

Custom pieces are individually made products that cater to specific customer preferences. The video suggests that creating custom pieces and building a community of influencers can help spread the brand, which is a strategy that Chrome Hearts used to achieve success.

💡Influencers

Influencers are individuals with a significant following who can promote products to their audience. The video discusses the importance of influencers in promoting luxury brands and suggests using affiliate marketing to incentivize them.

💡Affiliate marketing

Affiliate marketing is a performance-based marketing strategy where affiliates earn a commission for promoting products and driving sales. The video explains how affiliates can help promote a luxury brand and get paid for each sale made through their unique tracking links.

💡Press art

Press art refers to the process of transferring designs onto garments using heat transfer materials. In the video, press art is used to create the luxury jacket design, showcasing how it can mimic screen printing and add value to the final product.

💡Maker paper flock

Maker paper flock is a type of specialty vinyl used to add texture and a 3D effect to designs. The video demonstrates how using maker paper flock can elevate the look and feel of a luxury jacket, contributing to its perceived value.

💡Heat press

A heat press is a machine used to transfer designs onto garments by applying heat and pressure. The video emphasizes the importance of using a heat press for applying press art and vinyls to create a professional and high-quality finish on the luxury jacket.

💡Luxury brand positioning

Luxury brand positioning involves marketing a brand as offering high-quality, exclusive products that command premium prices. The video discusses the strategies used by Chrome Hearts and the homemade jacket project to position their products as luxury items, including attention to detail, quality materials, and limited availability.

Highlights

Visited a luxury shopping mall to gauge if a homemade product could command a luxury price.

Designed a jacket inspired by Chrome Hearts, a luxury brand started by Richard Stark in the 1980s.

Chrome Hearts gained attention after creating jackets for a movie and was picked up by a luxury store, MAX Field.

Chrome Hearts' success is attributed to its core community of customers and handcrafted, made-in-LA positioning.

Entrepreneurs can find success by creating custom pieces and building a community of influencers.

E-commerce makes it easier to start a luxury brand and find a niche audience.

The cost breakdown of a Chrome Hearts jacket reveals a significant markup from manufacturing to retail price.

Used press art and heat press techniques to recreate luxury designs at home.

Discussed the importance of selecting high-quality blanks for creating a luxury feel.

Highlighted the use of maker paper flock to elevate the design and add texture.

Explained the process of creating custom designs using press art and a heat press.

Stressed the importance of symmetry and detail in luxury design to appeal to a discerning audience.

Mentioned the use of an affiliate marketing program to incentivize promotions and sales.

Showcased the final luxury jacket design and discussed its potential market value.

Conducted real-time feedback from luxury shoppers to gauge the perceived value of the homemade jacket.

Discussed the power of community engagement and pre-booking through social media for custom products.

Emphasized the importance of a high-quality blank and attention to detail in achieving a luxury price point.

Encouraged the use of affiliate marketing to reward customers and grow a luxury brand.

Transcripts

in this video we made it out to a luxury shopping  mall where products sell from 300 to upwards of  

thousands of dollars and today we're here to talk  to these luxury buyers and find out if a product  

that we made from home can command a luxury price  I think it looks incredible so let's uh let's  

let's see what the audience has to say the jacket  that we designed was inspired by Chrome Hearts so  

before we show it to luxury Shoppers and get their  honest reaction let's take a moment to learn about  

the rise of chrome hearts in the market this  brand was started by Richard Stark and he began  

working in fashion as an employee of a leather  company during the 1980s he then partnered with  

two of his friends to start their own leather  business in 1989 they were hired for a project  

to make jackets for a movie that was actually  called Chrome Hearts but before the movie was  

released it Chang its name and the Chrome Hearts  luxury brand was officially born after the movie  

was released it brought attention to their designs  and it was then picked up by a luxury store called  

MAX Field this then started their journey into  opening up their own luxury retail stores across  

the country throughout the 2000s they scored huge  collaborations with artists such as the Rolling  

Stones and they even designed MC Jagger a $40,000  belt buckle they continue to remain relevant in  

in a fast changing economy and they've done this  through building a core community of customers who  

have an attitude of if you know you know these  tactics combined with the handcrafted made in  

La positioning have kept people talking and those  registers ringing and what Chrome Heart shows us  

is that to find success you don't necessarily need  to be the face of the brand as an entrepreneur  

you should be focused on creating custom pieces  and building a community of influencers to help  

spread the brand for you because doing what Chome  Hearts did and opening up a retail store first a  

lot difficult to achieve that level of success  today but because we have e-commerce it makes  

it easier for you to get started and also makes  it a lot more achievable for you to find a niche  

audience of customers that are going to fall in  love with your products but the founding story of  

chrome hearts and the craftsmanship of what they  create is what inspired this jacket that we're  

about to make today but how much does making a  Chrome Heart jacket actually cost let me break  

down my estimates for you check this out look now  when it comes to prices that Chrome Heart sells  

for they're definitely across the board a big part  of that reason is because it's only available in  

stores in limited quantities and if you miss out  on those releases you have to pick them up on  

resale sites when I went in there I confirmed  that the jacket we're making sells for $2,500  

in store but online it ranges from 4,000 plus  and as I did my research I learned that they're  

manufacturing the majority of their products in  the US so how does this affect the price well when  

it comes to labor cost they're currently hiring  leather workers and sewers for $20 per hour but  

the Fabrics are definitely the top of the line  I estimate that on average they're spending $50  

per jacket just in materials when it comes to the  silver buttons this is definitely what makes this  

a luxury item as you can't buy these off to Shelf  but if we base it on the current price of silver  

which currently costs $25 per ounce this brings  us to around a $50 cost for this so I estimate  

that the total cost to manufacturer chrom heart's  jacket is around $150 now this is a huge markup  

that they're getting at $2,500 and upwards of four  to $10,000 on resale sites so you may be wondering  

is it possible to recreate a luxury jacket like  this from home for this project we're going to use  

press art and press art starts at $35 from Street  crafter. comom all you have to do is upload your  

designs we print and ship you a roll like this  which you can then cut and press to Any Garment  

and to elevate the project we're actually going  to use maker paper flock now I feel like this is  

going to be a pretty good product for us to use  and to help Elevate the design next we're going  

to be using some tape just to hold down the design  some scissors to cut and finally is an iron now  

this iron you're going to use to actually press  onto the Garment now guys if you're going to be  

making this from home and just getting started  this is a great option but since we are going  

for a luxury piece we're going to be using the  trusted heat press but now you may be wondering  

okay well what about the jacket how we're going to  make the jacket so when it comes to manufacturing  

you don't want to manufacture something in bulk  guys and this is where a wholesale supplier comes  

into play and for this project we're actually  going to be using the AS Colour jacket that they  

have now the reason for it is because I really  fell in love with the attention to detail that  

they put in this jacket it feels like an elevated  piece they actually have a lining right inside so  

when you actually open the jacket your customer  will feel this feels incredible feels premium  

but then as a brand owner you can actually print  on the inside we're going to be showing you guys  

how this works works and why this is important if  you're going to be making a luxury jacket and the  

beauty about everything we just showed you is that  it comes in at a $100 cost to make a sample let's  

show you how we're going to pull that off now the  first person I thought of that could pull off a  

$2,500 design was a man Trent who's a founder of  goodam clothing so I gave him a call and I sent  

him the inspo around the iconic Chrome Hearts  work jacket and if you're watching this right  

now wondering should you get into the luxury game  for your clothing brand here's something that you  

need to consider the clothing industry is getting  saturated with new brands and by creating custom  

pieces to be a part of a larger collection you get  people interested to buy and you also can attract  

the right influencers to promote but let's face  it to work with a quality influencer it's going to  

cost you money but there is a way to cut them in  on the action and that's by creating an affiliate  

program affiliate marketing incentivizes people  to share your products and they get paid anytime  

somebody clicks the link that you share on your  site it's an organic way to get promotions and  

some of your best Affiliates are going to be the  customers who are already buying from you so how  

do you implement this well to start you need an  affiliate marketing program such as up promote  

they take all the hard work out of starting  and growing the program as they also connect  

directly to your Shopify store we're going to be  diving into more details later on in this video  

but for now keep that in mind now I think you just  showed up so let's get started thanks for coming  

through again man absolutely thanks for inviting  me I think I think people are going to be really  

surprised with what you designed I just I just  got the designs in yeah a few hours ago what you  

think dude you [ __ ] you killed this man brought  a few things for us to check out later right now  

you may be wondering how do I use a supplies you  mentioned to create a luxury product well it all  

comes down to the designs that you create you see  in the design that Trent created this Cobra has  

fine details and was multicolored traditionally if  you were to make this from home you were limited  

to doing this design by using a cutter but with  press art you can out skip the weeding out of  

your design and simply press your graphics onto  close but when it comes to elevating the look  

and feel specialty vinyls still play a crucial  role for this reason we decided to use maker  

paper flock in order to create the Bold white  lettering with our supplies chosen it's now time  

to move into the Graphic Dimensions for each part  of this jacket so what we're going to do is work  

with the jacket stitching area and we're going  to use this as a base to determine the size of  

to our graphic design now it's important for us  to be symmetrical with this design as the little  

Details Matter and luxury Shoppers have a key eye  for this now it also helps to have somebody wear  

the products while you do this in order to see how  that product Contours around the body and if you  

don't have a friend a girlfriend or your mama  around mannequins make good assistance because  

if you're looking at the product just flat you  can give you can you can say hey this looks good  

because it seem to seam but then the other part is  like when you're wearing it how does it Contour to  

the body and if it has a lot of curve in one area  you're not seeing it you can have an overly sized  

design now the reason we're being extra about  this is to ensure that our design will look as  

we envision while it's being worn and the beauty  about doing it the street crafter way is that you  

don't have to fully commit on your print sizes or  locations like you would at a print shop because  

we understand that being committed is kind of  hard these days so by using our gang sheets you  

can order different graphic designs and sizes so  you can feel at ease with your final selection to  

do this all you have to do is select the Press art  gang sheet option upload your graphics and input  

the sizes for each design and if you're ready to  take this to the the next level and start printing  

products from home we encourage that you become a  plug member to receive discounts valued up to 50%  

sitewide and once you submit your designs we'll  then print them roll them and ship them out for  

you to cut and press at your convenience but when  it comes to bank or paper vinyls you will need a  

cutter and the cutter we're using for this project  is a Caesar Romeo Edition honestly this is one of  

the fastest Cutters a clothing brand owner can get  their hands on without breaking the bank and still  

being user friendly to use this cutter we have to  upload our designs to the program and the Machine  

will then read and cut it out but as a disclaimer  guys cutting vinyls does have a learning curve  

depending on the paper that you choose it may  require that you manually adjust a cut speed or  

Force yeah I think it is I'm like wait why isn't  it cutting right that's why it's helpful that  

Caesar has some built-in settings that help you  get into the proper range but you may also need  

to adjust your blade depending on the vinyls that  you end up using and when it comes to vinyls it  

does need to be weeded out and no it's not that  kind of weed what I mean is anytime the cutter  

makes a cut it's going to leave the material there  so what you have to do is manually take off the  

areas that aren't going to be used so now you may  be wondering okay well how slow or fast is this  

process well by comparison I have press art sheets  here with enough designs for over 15 products and  

Tren has a sheet of maker paper with the goodam  text on the front and the back for one single  

product by the time I cut out all my designs  and prepared them for pressing he is just now  

finishing his one product that is a power of using  press art as it gives you full color ability and  

speed and production with all the sheets now cut  out what we're going to start doing is actually  

taping them onto the jacket this will allow us  to decide on the final details and placements and  

gets us ready for placement here's the fun part  of making products is like the the the mocking up  

and seeing your idea from paper from your head  come to the actual product that's really where  

the fun is so you got to enjoy that moment because  once it's made there's no no going back you got to  

move forward you just got to move forward once  you make something regardless of how it comes  

out you got to sell it you got to spend your  time wisely whenever you make something go out  

and make the most of it so that's the beauty about  doing it the street crafter way is that you're out  

very little investment you can just start sampling  material sampling design sampling the blanks good  

to go there's very little to no minimums on almost  anything so I'm not a teacher what would AR will  

say about this this roller press it hurry for this  design I wanted to see how knocking out the black  

in the graphic would look like against a jacket  so I ordered two different sheets to test this  

out now when it comes to running tests like this  guys you don't want to test on your most expensive  

product so I'll we'll be doing this on a black  T-shirt to confirm selection and as a pro tip you  

want to tape down your designs when you're working  with bigger prints in multiple areas this will  

allow you to ensure that the design stays straight  and you can press them all at the same time now  

often times we're ask what size heat press should  you purchase well we recommend a 16x 20 for these  

types of application the large surface area helps  you press large Graphics easily and we link some  

of our top choices in the description right down  below bro that [ __ ] is fire all right now it's  

time for the test the comparison side by side I  think it's a easy all right you guys so you can  

see right here this is without knocking out the  black now the shirt is black really dark this is  

a little bit off black but if you come over here  this is Art this is what we mean guys when you  

format your art correctly you can get different  styles and if you I I would say this is like  

this like like Trent was saying this is acceptable  you can you can get away with this nobody's going  

to say anything but again we're going for luxury  and premium and that means we got to add details  

that not everybody else will do and now that we  know which design we're going with we're finally  

ready to press on the jacket but we only have one  black jacket because we're doing this on a budget  

so there really is no room for error so what we're  going to do is measure twice before pressing we're  

using a heat press but sometimes with heat presses  when you load something in there you have to make  

sure that the Garment is even when you load it so  if it's a little bit further down on one side even  

though it may look like it's straight and like  it's flat and all your dimensions are right if  

the Garment wasn't loaded on properly ly when you  press it and you take it out of the PLA and you're  

going to see it's a little crooked it's where the  magic happens man this is where the magic happens  

I'm excited to see this whole freaking jacket come  together and see what you guys think too with the  

jacket loaded into the Press is now time for the  moment we've all been waiting for Tren has done  

all the prep work of securing the design with  some heat tape to help ensure it doesn't move  

while pressing and by using the paper on top it  also ensures that it won't stick to the pla Pro  

tip here when it comes to pressing is that the  sequence in which you press makes a difference  

since we're working with flock and press art we  don't want to double press the maker paper so we  

want to start by pressing the top design and then  what we're going to do is actually slide a jacket  

off to press the rest of the design at once  cannot wait and now the moment we've all been  

waiting for is this going to permanently stick to  the jacket is it going to look luxurious or did we  

just waste our time it's important to note that  street crafter materials are a cold peel though  

so you have to make sure they're completely  cool before peeling off or you risk taking up  

the graphic when you peel knock out you also o  want to peel it at a slight angle as if you're  

peeling a sticker off its carrier sheet guys  this is not your like I made this at home cute  

product this is like $500,000 product Oh [ __ ]  let me sign it real quick yeah holy [ __ ] look  

at this absolutely incredible with those Jewels  oh yeah when I do that it's going to set it off  

oh man we don't even got the front done yet  but it already looks so good getting to look  

and touch the designs we've been working on is  next level this is the power of being a street  

crafter because you can go from idea to reality  in as little as 7 days and with the back design  

now completed it's time to start with the front  designs and get to pressing all right you guys  

so since we had that front design and there's  zippers there's some seams there's some little  

things to maneuver we're going to have to use  pads and these pads unlike the other type of  

pads are meant to support the art so like in this  example when we have zippers in the seams if the  

heat press doesn't clamp down enough not going  to apply enough pressure pressure and whatever  

design you put onto it can essentially fail so  we're using these pillows to raise a design above  

any of the other obstructions that way it can  stay for longer what's the reason you're being  

as rigid as you can Trent so with DTF I want  to make sure it's cold before the edges start  

peeling up or anything so say you to pull this  off and it wrinkles or creases it could pop one  

of the corners off prematurely and not lock the  adhesive into the fabric logo size think how's  

everything looking good not armpits like it's we  stopping it perfect yeah yeah now that we have our  

press art and maker paper applied to this jacket  to elevate it one step further Trent decided to  

give it a true one-of-a-kind touch and add some  paint splatter now there is a technique to this  

so watch and learn so I'm going to get some paint  on the brush and then I'm going wipe the paint off  

the brush sounds like oxymoron but I want it to be  like a dry brush stroke so I don't want it to have  

like a clean stroke of paint from the beginning or  the end I kind of want it to be faded throughout  

so so to get that effect I'm going to put paint on  the brush I'm going to knock some paint off of it  

and then I'm going do the sleeve this is permanent  yes can you wash it acrylic is permanent and you  

can wash it you can wash it it's permanent be  careful with this stuff guys there we go a nice

[Music] splatter oh I replace it with pink  can't wait for the comments you messed up  

that perfectly good jacket sure did as you  can see the little details are what makes a  

luxury item so now that we have our jacket  completed it's time to photograph it for

promotion ready we get to the best part the back  taking them vertical as well as horizontal yo this  

jacket looks fire that's fire you killed it with  the art bro you killed it with the splatter it's  

time to take it out to the streets see what they  say let's do it let's get it now as we were making  

this jacket and real time we were actually pulling  our Instagram Community to get their feedback on  

everything from fonts and placement this is a  major benefit to making custom products from  

home as it Sparks engagement and gets people's  reactions from these reactions you can start a  

conversation with the most engaged viewers and  it's a great opportunity to prebook and convert  

those viewers into customers in real time and  earlier we mentioned how affiliate marketing is  

designed to get people to promote and get paid  so I wanted to share how it works you start by  

reaching out and inviting your most engaged  followers and customers to sign up to your  

affiliate program that you manage through a  platform like up promote you then assign them  

a percentage of sales they receive for selling  the products on your site for this luxury jacket  

if we were to sell it for $2500 and we paid  out 10% commission then the affiliate would  

earn $250 every time somebody purchased to their  unique tracking link as a brand owner you have the  

power to control the commission percentage and  the best part is that up promote makes it super  

easy to manage this we'll also giveing you pretty  Advanced features so make sure you check out the  

links in the description because by signing up  through there you get a special bonus huge shout  

outs to them for making this video possible with  the products fresh out of the whip it's time for  

us to see what luxury Shoppers would pay for  this what's going on guys we're here at the  

wind shopping center and in this mall they have  all kinds of luxury retail shoppings from heres  

to off-white to OVO to Chrome hearts and we just  finished making this jacket so we actually want  

to get real time feedback from people and see  if this passes the test what do you uh so if  

you were to see this like you're seeing it now  what would you price it at say the upper 500 to  

1,000 100 to okay upper upper 500 1,000 okay  uh I could see like around this about 400 300  

what was craziest to see the range of prices  that people actually told us when it comes to  

luxury if somebody isn't used to purchasing a  luxury product they may value it closer to 80  

bucks what would you think it would sell at our  like the retail price uh $80 $80 okay all right  

well that was good thank you 600 but when somebody  knows a quality product those are the people that  

are going to Value it a lot higher I would do  uh sorry I would do $8.99 $8.99 $99 incredible  

all right thank you guys 280 280 okay there is a  difference between an everyday brand and a luxury  

brand video please size medium okay appreciate  that man cloth and sales now we actually took the  

time to go into the Chrome Hearts luxury store  and witness it for ourselves now unfortunately  

there is no cameras allowed in these stores so  what you're seeing is some of the interactions  

I got on my phone and from the outside of the  store now the jackets that Chrome Hearts has I  

got to admit are topnotch quality seeing them  from photos doesn't do them Justice because  

once you actually get to feel it once you get to  experience the presence of their retail store it  

truly elevates the value of that brand and I  can see why people are paying upwards of 2500  

to 10,000 Plus for their products but the real  question is would you do that cuz I'm not sure if  

I would incredible reception from luxury Shoppers  now we didn't get that $2,500 price point that we  

wanted to reach but we did get between 500 and  $ 1,000 and with a $100 budget to do this this  

is a game changer remember all you got to do  is upload your art to get the Press art sheets  

this literally mimics Screen Printing and a lot  of the people out there thought it was a screen  

print but it was all just press art transfer  sheets maker paper helps elevate your design  

gives it some texture and some 3D effects and of  course you can get started with an iron guys but  

definitely consider getting a heat press if you're  going to start charging a premium price and last  

but not least is the blank the blank you select  for a project is is either going to make or break  

that price point you're demanding because when  the customers are feeling the Garment they're  

either going to feel luxury or not so the better  the blank the better your results make sure you  

guys check out all the resources that we had  in the description down below but in order to  

make this all work guys in order for you to start  launching and building a luxury brand in today's  

environment it's really going to require a team  of people that are really about your brand that  

Niche audience that wants to talk about it and  refer people to it so make sure you consider  

using affiliate marketing to reward your best  customers and consider using a tool such as  

up promote to onboard these customers and help  pay them for every referral that they make so  

if you enjoyed this video and want to learn how  to make a luxury hoodie check out this video here  

and more importantly hit that subscribe button  right down below because we appreciate every  

single one of you that we're even giving you  a free game plan if you're starting or growing  

a brand and you can download that one right  over here we'll see you guys in the next one