TYPES OF MEDIA | Media and Information Literacy

Jeston E.

5 Oct 202008:34

Summary

TLDRThis video script introduces various types of media, including print, broadcast, and new media. It explains the characteristics of print media like books and newspapers, broadcast media such as radio and television, and new media platforms like the internet and social networks. The script also discusses media classifications and ratings, emphasizing the dynamic nature of new media and its constant evolution with technology.

Takeaways

📚 Print media includes physical publications like books, newspapers, magazines, journals, newsletters, and brochures, which often have digital versions available online.
🗞️ Newspapers are daily or weekly publications with various sections such as news, business, lifestyle, sports, and entertainment, and they feature editorial pages for editorial opinions on current issues.
📰 Magazines are periodical publications that cover a range of topics and are released weekly, monthly, or quarterly, appealing to specific audiences depending on their subject matter.
📘 Journals provide informative articles and accurate reports on specialized topics, such as medicine, targeting a particular audience like students or practitioners in that field.
📧 Newsletters are published by organizations or companies for specific purposes, often to inform readers about updates and happenings within the institution or community.
🎥 Broadcast media includes radio and television, which air audio and video materials for public information, interest, or entertainment, with different classifications for content suitable for various audiences.
📻 Radio, invented by Guglielmo Marconi, delivers news or music through airwaves and can be accessed in AM or FM modes, which stand for amplitude modulation and frequency modulation, respectively.
📺 Television is a common household appliance that sends images and sound electronically, and it has various classification ratings for content, such as G for general patronage and R for restricted to certain ages.
🎬 Film, similar to television shows, offers a variety of themes and genres, and is also known as movies or motion pictures.
🌐 New media, as defined by the New Media Institute, encompasses all that is related to the internet and the interplay between technology, images, and sound, contrasting with old media like radio, TV, and printed materials.
🔄 New media is constantly changing with technological advancements, making it a dynamic and challenging field for professionals who need to stay updated with the latest trends and technologies.

Q & A

What are the three questions posed by the speaker at the beginning of the script?
-The three questions are: 1) How to distinguish print media from broadcast media and new media, 2) What makes a particular media platform appealing and useful, and 3) Why do young people prefer to use the internet and other forms of new media over traditional media.
What does the term 'print media' refer to?
-Print media refers to paper publications such as books, newspapers, magazines, journals, newsletters, and other materials that are physically printed on paper.
How are digital versions of print media typically accessed today?
-Digital versions of print media are available for download through applications or websites.
What are the two types of newspapers mentioned in the script?
-The two types of newspapers mentioned are broadsheet and tabloid.
What is a journal and who is its typical audience?
-A journal is a periodical publication similar to newspapers and magazines, containing informative articles and accurate reports on specific topics, targeting a particular type of audience, such as medicine students or practitioners.
What is the purpose of a newsletter according to the script?
-A newsletter is published by organizations or companies for specific purposes, informing readers about updates and happenings within the institution or community, and may also contain special features on topics of interest to its targeted readers.
What is the difference between a brochure and a flyer or leaflet?
-A brochure is a small book or magazine containing pictures and information about products or services offered by a company or organization, while a flyer or leaflet is a printed sheet of paper containing information about a product for advertising purposes, distributed free to targeted customers.
What is broadcast media and what are its main components?
-Broadcast media consists of programs produced by television networks and radio stations, airing audio and video materials for public information, interest, or entertainment.
Who is credited with the invention of the first radio and what was it called?
-The Italian inventor Guglielmo Marconi is credited with the invention of the first radio, which was called the wireless telegraph.
What are the different classifications of TV and movie ratings mentioned in the script?
-The classifications mentioned are G, PG, R13, R16, R18 for movie ratings, and G, P, PG, and SPG for television ratings.
What does the term 'new media' encompass according to the New Media Institute?
-New media is a catch-all term used to define all that is related to the internet and the interplay between technology, images, and sound, in contrast to old media which includes communication forms that came before digital technology like radio, TV, and printed materials.
What are some examples of new media mentioned in the script?
-Examples of new media include websites, blogs, emails, social media networks, music and television streaming services, and virtual and augmented reality.
Why is new media considered a challenging and dynamic field?
-New media is considered challenging and dynamic because it constantly changes with the development and adoption of new technologies, requiring professionals to stay aware of the constant changes in trends and technologies.

Outlines

00:00

📚 Introduction to Media Types and Literacy

The video script begins with an introduction to the topic of media and information literacy. It poses three questions to the audience regarding the differentiation between print, broadcast, and new media, the appeal of media platforms, and the preference of young people for new media over traditional forms. The script then delves into the various types of media, starting with print media, which includes books, newspapers, magazines, journals, newsletters, brochures, flyers, and leaflets. It explains the current existence of digital versions of print media and provides examples of each type, discussing their uses and target audiences.

05:02

📻 Exploring Broadcast Media and Classification Ratings

The second paragraph focuses on broadcast media, which encompasses television and radio programs. It provides a brief history of radio, mentioning its invention by Guglielmo Marconi and the use of AM and FM modes. Television is described as a common household appliance capable of transmitting images and sound. The script also touches on film, which offers a variety of themes and genres. It then discusses the classification ratings for TV and movies, including the MTRCB ratings such as G, PG, R13, R16, R18 for movies, and G, P, PG, and SPG for television. The meanings of these ratings are explained, highlighting their significance in guiding viewership suitability.

Mindmap

Keywords

💡Media Literacy

Media literacy refers to the ability to access, analyze, evaluate, and create media in a variety of forms. It is the core theme of the video, as it aims to educate viewers on different types of media and their uses. The script discusses various forms of media, helping to build an understanding of how each type functions and its role in society.

💡Print Media

Print media encompasses physical publications such as books, newspapers, and magazines. In the script, it is defined as materials printed on paper, with some now having digital versions available for download. Print media is a traditional form of communication that predates digital technology.

💡Broadcast Media

Broadcast media includes television and radio, which disseminate information to the public through audio and video. The script explains that unlike print media, broadcast media is transmitted electronically and can reach a wide audience simultaneously.

💡New Media

New media is a term used to describe media forms that are born out of digital technology, such as the internet, blogs, and social media networks. The script highlights the dynamic nature of new media, emphasizing its constant evolution alongside technological advancements.

💡Internet

The internet is an electronic communications network that connects people worldwide. It is a central component of new media, as discussed in the script, allowing for the sharing of information, images, and sound across various platforms.

💡Media Platforms

Media platforms are the channels through which media content is delivered. The script mentions various platforms such as applications, websites, and streaming services, which are used to access different types of media content.

💡Classification Ratings

Classification ratings are systems used to categorize media content based on suitability for different audiences. The script provides examples of such ratings for movies and television shows, including G, PG, and various age-restricted categories.

💡Newspapers

Newspapers are a type of print media published daily or weekly, containing news articles and editorials. The script describes newspapers as having different sections and an editorial page where editors share their views on current issues.

💡Magazines

Magazines are periodical publications that cover various topics and are released on a weekly, monthly, or other regular schedule. They are mentioned in the script as a form of print media that targets specific interests or subjects.

💡Journals

Journals are similar to newspapers and magazines but are typically more specialized, often focusing on academic or professional subjects. The script notes that journals provide informative articles and accurate reports on specific topics, such as medicine.

💡New Media Institute

The New Media Institute is mentioned in the script as a source defining new media. It represents organizations or entities that study and provide insights into the ever-changing landscape of new media technologies and their impact on society.

Highlights

Introduction to media and information literacy subject and posing three questions to the audience about distinguishing media types, media platform appeal, and youth preference for new media.

Definition and examples of print media, including books, newspapers, magazines, journals, newsletters, and brochures, with a mention of digital versions.

Explanation of the two types of newspapers: broadsheet and tabloid.

Description of magazines as periodicals with articles on various topics and their frequency of publication.

Introduction to journals as informative publications targeting specific audiences like medicine students or practitioners.

Discussion on newsletters as communication tools for organizations to inform readers about updates and happenings.

Explanation of brochures as small publications containing information and pictures about products or services.

Description of flyers and leaflets as printed sheets for advertising purposes, distributed to targeted customers.

Introduction to broadcast media, including radio and television, with a focus on audio and video materials for public information and entertainment.

Historical note on the invention of radio by Guglielmo Marconi and its function as a news and music delivery medium.

Television as a visible appliance in homes, capable of sending images and sound through electronic systems.

Discussion on film as a form of entertainment with various themes and genres, also known as movies or motion pictures.

Explanation of TV and movie classification ratings by the MTRCB, including G, PG, R13, R16, R18 for movies, and G, P, PG, SPG for television.

Clarification of the meanings of classification ratings like G for general patronage, PG for parental guidance, and SPG for strict parental guidance.

Introduction to new media, emphasizing its dynamic nature and constant evolution due to technological advancements.

Definition of new media according to the New Media Institute, highlighting its contrast with old media and its interplay between technology, images, and sound.

Examples of new media, including websites, blogs, emails, social media networks, music and television streaming services, and virtual and augmented reality.

Emphasis on the importance of professionals staying aware of the constant changes in trends and technologies in the new media field.