What Happened To Quality German Cars?
Summary
TLDRThe video script explores the declining reliability of German cars, once renowned for their quality and engineering. JD Power studies reveal that U.S. and South Korean cars now outperform German models, with BMW ranking ninth, Mercedes 19th, and Porsche 24th. Despite technological advancements, German cars face issues with defects and recalls. Classic car experts and industry insiders discuss the shift from engineering focus to profit-driven management, impacting quality. The script also touches on the challenges of transitioning to electric mobility and the importance of maintaining the German car's legacy of excellence.
Takeaways
- 🚗 German cars have historically been known for their quality and advanced technology, but recent studies suggest that their reliability has declined.
- 📉 JD Power's studies indicate that German cars are no longer leading in quality, with US and South Korean cars ranking higher, and BMW being the highest-ranked German manufacturer at ninth place.
- 📊 The sophistication of German cars is appreciated by customers, but it can also lead to more defects and issues, as noted in the IQs survey which asked over 220 different questions to customers.
- 🔍 Quality issues and recalls in German cars are more transparent in the USA, while in Germany, such matters are often not as openly discussed.
- 💡 The 'dieselgate' scandal highlighted the manipulation of exhaust gas values by German manufacturers, which significantly impacted their reputation.
- 🏎️ Germany has a legendary bond with automobiles, being the birthplace of the car and having a rich racing heritage, which contributed to the 'Made in Germany' myth.
- 🛠️ Classic German cars from the 70s, 80s, and 90s are considered to be of higher quality and more durable than modern cars, according to a Berlin classic car dealer.
- 👔 The shift in focus from engineering to marketing and shareholder value has affected the quality of German cars, as noted by a former BMW Motorsport director.
- 🛠️ A 2022 study by the German Automobile Club (ADAC) found poor workmanship and material quality in some models from VW Group and Daimler.
- 🌐 Despite reliability issues, German cars still have a strong emotional appeal and dominate the market, even at high prices, as shown in JD Power's emotional appeal study.
- 🔋 The transition to electric mobility presents a new challenge for German manufacturers, with the need to quickly develop expertise in EV hardware and software, which has led to errors and software problems in new models.
Q & A
What is the general perception of German cars in the video script?
-The script suggests that German cars, once known for their quality and engineering, are becoming less reliable over time, and their quality no longer matches their once excellent reputation.
What does the script imply about the management's role in the decline of German car quality?
-The script implies that management decisions, possibly prioritizing profits and shareholder returns, have led to a decline in engineering quality and, consequently, the overall quality of German cars.
Which American data analysis company is mentioned in the script, and what does it do?
-JD Power is mentioned as an American data analysis company that regularly publishes studies on the quality of automobiles, indicating that German cars have not been at the forefront for a long time.
According to the JD Power study mentioned, which non-German car manufacturers ranked higher than BMW?
-The study found that cars from the U.S. and South Korea were the best, with BMW being the highest-ranked German manufacturer at ninth place.
What does the script suggest about the emotional appeal of German cars?
-Despite the decline in quality, the script suggests that German cars still have a high emotional appeal to customers, which contributes to their sales and market presence.
What is the significance of the 'dieselgate' scandal mentioned in the script?
-The 'dieselgate' scandal refers to an incident where German manufacturers manipulated exhaust gas values, which significantly damaged the reputation of German cars, especially in the U.S. and California.
How does the script describe the historical significance of cars in Germany?
-The script highlights that the car was invented in Germany in 1886, and German cars have a long history of quality and innovation, including a strong racing heritage.
What does the script suggest about the future of German cars in terms of technology and innovation?
-The script suggests that German manufacturers are working hard to adapt to new technologies, such as electric mobility and digital services, which are crucial for their future success.
What challenges does the transition to electric mobility pose for German manufacturers according to the script?
-The transition to electric mobility presents challenges such as a lack of experience with EV hardware and software, leading to production errors and software problems in new cars.
How does the script relate the image and sales figures of German cars?
-The script suggests that the image of German cars plays a significant role in their sales figures, and that maintaining this image is crucial for the continued success of German car manufacturers.
What does the script suggest about the longevity of older German cars compared to modern ones?
-The script suggests that older German cars, such as those from the 70s, 80s, and 90s, were of higher quality and more durable than many modern German cars, which may only last 15 to 20 years.
Outlines
🚗 Decline in German Car Quality
The script discusses the decline in the quality of German cars based on recent studies, showing that they are becoming less reliable over time. It highlights the historical reputation of German cars for quality and engineering excellence, but indicates that this image is no longer consistent with current standards. The American data analysis company JD Power's studies reveal that German cars are no longer leading in quality, with BMW ranking ninth, Mercedes 19th, and Porsche 24th. The script mentions that German cars are becoming more sophisticated, which sometimes leads to defects and issues for customers. It also touches upon the dieselgate scandal, which damaged the reputation of German manufacturers.
🏎️ Legacy of German Automobiles and Modern Challenges
This paragraph focuses on the historical legacy of German automobiles, emphasizing their racing heritage and the high quality of older Mercedes-Benz models from the 70s, 80s, and 90s, which are considered superior to modern cars. It discusses the shift in product planning from engineering to marketing, leading to a change in quality. The paragraph also mentions the challenges faced by German manufacturers in the transition to electric mobility, where new technology is often unproven and can lead to errors and software problems. Despite these issues, German cars still hold a high emotional appeal and dominate the market, even with high prices.
🔋 The Future of German Car Industry in Electric Mobility
The final paragraph delves into the new challenges faced by the German car industry, particularly the transition to electric vehicles (EVs). It points out that German engineers often lack experience in EV hardware and software, leading to production issues. The script suggests that the industry is working hard to acquire new competencies in electric energy, electric motors, and digital services. It emphasizes that the future success of the German car industry is at stake and is closely linked to its ability to adapt to these new technologies and maintain the quality that consumers expect from German cars.
Mindmap
Keywords
💡Reliability
💡Quality
💡German Automobile Industry
💡JD Power
💡Sophistication
💡Recall
💡Dieselgate
💡Emotion and Image
💡Electro Mobility
💡Product Planning
💡Classic Car Association
Highlights
German cars are facing a decline in reliability according to recent studies.
Historically, German cars have been known for their quality and advanced technology.
JD Power's study shows that German cars are no longer leading in quality, with BMW ranking ninth, Mercedes 19th, and Porsche 24th.
The study surveyed over 80,000 U.S. residents about their new car experiences.
German cars are reported to have more defects, even leading to recalls in the USA, while issues in Germany are often overlooked.
The blog kfz-recalls.de documents vehicle problems in the automotive industry, highlighting the lack of transparency in Germany.
The 'Dieselgate' scandal damaged the reputation of German manufacturers for manipulating exhaust gas values.
Classic German cars from the 70s, 80s, and 90s are considered to be of higher quality than modern cars.
German cars were once synonymous with good engineering and quality, but this has changed over time.
The shift in focus from engineering to marketing and shareholder profits has affected the quality of German cars.
German Automobile Club (ADAC) found poor quality of work and materials in some VW group and Daimler models.
Auto Bild, a German car magazine, uses various methods to rank car brands in terms of quality and reliability.
Despite technological advancements, modern German cars are not as reliable as they used to be.
German cars still have a high emotional appeal and dominate the market despite high prices.
The transition to electric mobility presents a new challenge for German manufacturers, with issues in hardware and software.
German manufacturers are working hard to adapt to the new competencies required for electric vehicles.
The mythic status of German cars is at risk, and their future success depends on overcoming current challenges.
Transcripts
[Music]
German cars are unreliable studies show
they're just getting worse as time goes
by
definitely why does the quality of the
German automobile no longer match its
once wonderful image
engineering
was
was limited from the management again
German cars have been the epitome of
quality and perfect technology for over
a hundred years
that was then today things look
different
is
slim
how long can German cars live off the
image of Excellence that they built up
in the past
is
the time when the German automotive
industry could rest on its Laurels is
long gone
[Music]
um
American data Analysis company JD Power
regularly publishes studies on the
quality of automobiles and the Germans
haven't been at the Forefront for a long
time
the last study found cars from the U.S
and South Korea were the best the best
German car manufacturer is BMW ranked
ninth
Mercedes is ranked 19th Porsche 24th
and far behind in the rankings are
Volkswagen and Audi
respondents in the study included all
U.S residents who had registered a new
car in the last year
so this year for example in our IQs
survey we received more than 80 000
results within the survey we question
the customers on more than 220 different
questions the first question we ask is
did you have any problem with that
feature the German cars what we see is
that cars have become increasingly
sophisticated
and the sophistication is appreciated by
the customers
but sometimes it causes issues for the
customers defects in German cars are
documented precisely in the USA even if
there are recalls due to issues in
quality in Germany matters like this are
often swept under the rug that's why
journalist Nico Ganser started the blog
kfz recalls.de on it he publishes data
on all the vehicle problems in the Auto
industry
Information
Administration the um
in
in words and
um
[Music]
it's no wonder that the dieselgate
scandal in which German manufacturers
manipulated exhaust gas values blew up
in the U.S
what's being up on California and
um
[Music]
Germany and the automobile a legendary
Bond after all the car was invented in
Germany in 1886 Carl bent slayed the
foundation for the successful made in
Germany product
Berlin classic car dealer burkaj Steins
has many Mercedes-Benz models from the
70s 80s and 90s on offer in terms of
quality they definitely are ahead of the
cars of 2023
the modern cars which are produced now
they will find their end in about 15 or
maximum maximum 20 years different than
these cars these cars you can drive for
eternity
as early as the 1930s Mercedes helped
build the legend of the German
automobile on the racetrack Germany has
a dazzling racing Heritage from the
silver arrows
to seven-time Formula One World Champion
Michelle Schumacher
before his time at the world's classic
car Association Mario Tyson was
entrenched in the world of Formula One
as BMW's Motorsport director he knows
German cars from all eras down to the
very last detail and also knows what
lies behind the made in Germany myth
50 years ago the marketing marketing
didn't play a big role in product
planning and product decisions so it was
indeed the engineers on the r d side and
also on the production side and who
steered the product the product range
and product planning and certainly they
looked
in the first place about good
engineering quality
Tom Fisher is one of the best classic
car restorers in the world he knows that
German cars were once convincing in
terms of quality the solidity
demonstrated by this BMW from 1937 was
no longer available in German cars from
the mid-1990s
the concurrence getting bigger and all
the congruent Brands they earned much
more money the managers they were in the
situation that they have to bring more
money to the shareholders the quality
changed definitely and it was the
engineering uh was uh was limited from
the management
a German manufacturers now have to save
on production costs in 2022 the German
Automobile Club adac examined 580 cars
specifically to analyze quality of work
and material things didn't look great
for some models from the VW group and
Daimler
[Music]
German car magazine Auto build has also
been putting car brands through their
Paces for decades
and they use a wide variety of methods
to create a ranking in terms of quality
and reliability
[Music]
is
[Music]
foreign
with the VW Beetle there was a simple
guarantee
[Music]
eventually more and more advanced
technology was installed in its
successes from the motor to the
assistant systems to digital operations
[Music]
foreign
[Music]
cars is no longer as reliable as it used
to be modern German cars can still win
the hearts of customers in an appeal
study the analysts from JD Power asked
about the emotional appeal of cars and
the Germans are right up there
German cars are performing at a high
technology level bringing much customer
Delight to the to the market they're
also doing it in a way I described about
emotional attachment image of German
cars that we see in our studies remains
high if you look at which cars are sold
and are on the roads German cars play a
dominant role
despite being very highly priced
um
Tom Fisher deals with car brands from
all over the world and is keenly aware
of how closely the image and sales
figures of cars are linked
located
is still selling every year more and
more of course only with emotion if the
Italians are losing the emotion nothing
there is nothing left and if we Germans
lose quality that's the same measure
that's that's one of those points why
people are buying German course and now
now there's another new challenge the
transition to Electro Mobility German
Engineers often lack experience in terms
of hardware and software in EVS the
production of these computers on Wheels
is often riddled with errors and
software problems in new cars are
commonplace disappointed customers
report that even with premium models
that cost upwards of a hundred and
thirty thousand Euros the highly
developed technology sometimes acts
crazy
all new technology unproven to be
developed in a very short time the
situation the industry hasn't been and
for maybe 50 years or even longer
[Music]
electric energy electric motors and
Digital Services in the car the German
manufacturers they work very hard to get
those to take those new competencies on
board and if they can do this they will
have the better cars because they know
how to build a car is
[Music]
difficult
the temptation to Adorn oneself with
Laurels of the past remains but today
the Mythic status of the German
automobile is at stake and this is
inextricably linked to a successful
future for the German car industry
what do you think how good are German
cars really let us know in the comments
below
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