Change Your Life In 365 Hours (The New Rich Focus On These Tasks Daily)

Summary

The video emphasizes the importance of quality over quantity in working hours, advocating for leveraging minimal time effectively. It criticizes hustle culture, suggesting that working long hours isn't necessary for success. Instead, it focuses on identifying high-leverage tasks and using tools and modern technologies to maximize productivity and creativity. The speaker shares personal experiences and practical advice on building a business and generating income with minimal daily work, highlighting the potential of digital products and media as powerful tools for financial freedom and life control.

Takeaways

• 😀 Focus on the quality of work hours, not the quantity.
• 😴 Working long hours can lead to tiredness and poor decision-making.
• ⏰ Leverage the one hour a day you have for productive tasks.
• 🤔 Compare yourself to others only in terms of leverage and skill, not hours worked.
• 💪 Entrepreneurs aim to reduce their working hours by increasing leverage and efficiency.
• 📈 Building an audience and digital products can create significant income with minimal hours.
• 📚 Use your mornings for high-leverage tasks when your energy is highest.
• 🎯 Focus on building systems that maintain themselves with minimal input from you.
• 🌐 Modern technology and tools enable anyone to become an entrepreneur with minimal resources.
• 💡 Entrepreneurship provides leverage to control your income and work on meaningful tasks.

Q & A

What is the main argument presented in the video script against working long hours?

The main argument is that working long hours, such as 15 hours a day, does not necessarily lead to better productivity or quality of work. Instead, it can lead to fatigue, decreased listening skills, and riskier decision-making.

What does the speaker emphasize as the key to effective work?

The speaker emphasizes the quality of working hours over the quantity, suggesting that the first few hours of the day are more productive than the last few when fatigue sets in.

How does the speaker define the goal of an entrepreneur?

The speaker defines the goal of an entrepreneur as reducing the hours they work by leveraging their skills and resources to create a lifestyle business that operates efficiently with minimal input.

What is the speaker's view on the hustle culture and its impact on personal life?

The speaker criticizes the hustle culture for promoting excessive work hours, which can negatively impact personal life, health, and overall well-being.

What is the 'one hour a day' concept mentioned in the script?

The 'one hour a day' concept refers to the idea of leveraging a single hour each day to build a business or work on personal projects, emphasizing efficiency and the use of leverage rather than working long hours.

What are the three forms of leverage discussed in the script?

The three forms of leverage discussed are labor, capital, and products with no marginal cost of replication, with a focus on the latter as the most effective form in the digital age.

How does the speaker describe the role of technology in enabling the generalist approach to work?

The speaker describes technology as a tool that allows humans to be generalists by providing resources and platforms that enable individuals to learn new skills, solve problems, and create value without being overly specialized.

What is the speaker's advice for someone looking to start a business with limited time?

The speaker advises focusing on high-leverage tasks, building an audience, and creating digital products that can be sold to the audience, emphasizing the importance of starting small and iterating based on feedback.

What is the significance of the 'mental monetization' course mentioned in the script?

The 'mental monetization' course is significant as it teaches individuals how to monetize their creative work through digital products, aligning with the script's theme of leveraging skills and knowledge to generate income.

How does the speaker view the potential of the creator economy?

The speaker views the creator economy as a prime example of how generalists can thrive, allowing individuals to build audiences and create products that cater to their interests and passions.

What is the importance of building an audience according to the script?

Building an audience is important as it provides a platform for individuals to distribute their products and services, reducing dependency on traditional employment and centralized entities.

Outlines

00:00

🌟 Quality Over Quantity in Work

The speaker emphasizes the importance of the quality of working hours over the quantity. They argue that working fewer hours with high focus is more effective than long, tiring hours. The video addresses the hustle culture and the misconception that success requires working 8-12 hours a day. Instead, the speaker advocates for leveraging a single hour effectively, emphasizing skill, leverage, and understanding over mere hard work.

05:01

🚀 Leveraging Technology and Skills

This section discusses how humans, as generalists, leverage tools and technology to avoid extinction. The speaker contrasts this with animals that specialize in their environments. The importance of utilizing modern technology and skill acquisition to build self-sufficiency and independence from outdated systems like traditional schooling is highlighted. The speaker also shares their personal journey from freelancing to building an audience and creating digital products.

10:02

💡 The Three Forms of Leverage

The speaker introduces three forms of leverage: labor, capital, and products with no marginal cost of replication. They explain the diminishing importance of labor due to AI and automation, the emergent trend towards entrepreneurship, and the potential for everyone to build their own businesses. The importance of utilizing these forms of leverage to change one's life and achieve financial independence is emphasized.

15:02

📈 Capital and Digital Products as Leverage

This segment dives deeper into capital as a form of leverage, where money is used to make more money through investments in businesses, real estate, and information. The speaker critiques the cultural paradigm of saving and investing small amounts over long periods and suggests starting a business to create immediate value and income. The discussion then shifts to digital products as the highest form of leverage, emphasizing their scalability and the low costs associated with their creation and distribution.

20:06

🧠 Managing Psychic Entropy

The speaker explains the concept of psychic entropy, where the mind tends towards disorder, and how managing it is crucial for success. They advocate for waking up an hour earlier to focus on high-leverage tasks and using mornings for productive and creative work. The balance between productivity and creativity, along with the importance of releasing and constraining entropy to maintain focus and drive, is discussed.

25:08

📧 Building an Audience and Product

This section outlines the importance of building an audience to gain independence from centralized entities and creating products that provide value to this audience. The speaker advises starting with writing to attract an audience, then repurposing content into other formats. They stress the need to focus on generating cash flow through information products before considering larger business ventures and emphasize the iterative process of product development.

30:08

🏗️ Creating and Iterating on Products

The speaker addresses the fear of imposter syndrome and the importance of creating and selling products despite initial failures. They explain that the first products will likely be subpar, but iterating based on audience feedback is crucial for improvement. The process of starting with simple products, learning from their shortcomings, and gradually increasing their value and price is detailed. The importance of digital products and their quick, cost-effective creation is highlighted.

35:09

💪 Overcoming Imposter Syndrome

The final section focuses on overcoming imposter syndrome by taking action and creating products. The speaker advises leveraging personal experiences to develop solutions that can be sold to others. They highlight the importance of starting with information products to build cash flow and then potentially expanding into larger ventures. The video concludes with reminders to subscribe and information about upcoming courses and products.

Keywords

💡Leverage

Leverage, in the context of the video, refers to the ability to use various means to increase productivity and income without a proportional increase in effort. It is a core concept that the video emphasizes for success in entrepreneurship and personal development. The speaker illustrates this with examples such as working smart to earn significantly more with less time invested, as opposed to working long hours without strategic effort.

💡Hustle Culture

Hustle culture is a term used to describe a work environment or mindset that glorifies excessive work hours and constant busyness as a badge of honor. The video critiques this culture, suggesting that quality of work is more important than quantity, and that working smarter, not harder, is the key to success.

💡Entrepreneurship

Entrepreneurship is the process of designing, launching, and running a new business, which is central to the video's theme. The speaker discusses how entrepreneurship can be a path to leveraging one's time and skills to achieve financial success and freedom, rather than being trapped in a cycle of high-hours, low-reward employment.

💡Generalist

A generalist, as mentioned in the video, is someone with a wide range of skills or knowledge across many areas, as opposed to a specialist. The speaker advocates for the value of being a generalist in today's world, where the ability to adapt and apply diverse skills can lead to greater success and innovation.

💡Productivity

Productivity in the video is discussed in terms of efficient work output, emphasizing the importance of focusing on high-impact tasks during the most energetic and focused hours of the day. The speaker suggests that managing one's energy and time wisely can lead to greater productivity than simply working long hours.

💡Digital Products

Digital products are items such as ebooks, courses, and software that can be created once and sold multiple times without additional production costs. The video highlights digital products as a form of leverage that allows for passive income and scalability, which is crucial for reducing work hours while increasing earnings.

💡Social Media

Social media is presented in the video as a powerful tool for building an audience and promoting digital products. The speaker discusses how leveraging social media can help individuals gain visibility and credibility, which in turn can lead to increased sales and business growth.

💡Imposter Syndrome

Imposter syndrome is the feeling that one's accomplishments are not self-earned and a fear of being exposed as a 'fraud'. The video addresses this concept, suggesting that starting to sell and create products can help overcome these feelings by building confidence through real-world results and feedback.

💡Psychic Entropy

Psychic entropy, a term used in the video, refers to the mental disorder or chaos that can result from a lack of new experiences or challenges. The speaker advises managing psychic entropy by seeking out new knowledge and experiences to maintain a state of growth and order in one's mind.

💡Mental Monetization

Mental monetization is a term used in the video to describe the process of turning one's knowledge and skills into a profitable digital product. The speaker mentions a course by the same name, which presumably teaches the audience how to create and sell digital products to monetize their expertise.

💡Generalist vs. Specialist

The video contrasts the generalist approach with the specialist approach to work and life. The generalist is portrayed as more adaptable and capable of leveraging a variety of skills, while the specialist may be more limited in their scope. The speaker encourages embracing a generalist mindset to achieve broader goals and avoid being easily replaced.

Highlights

The importance of focusing on the quality of working hours rather than quantity for better productivity and decision-making.

The concept of leveraging the one hour a day for effective entrepreneurship and business building.

Critique of the 'hustle culture' and the unrealistic expectations it sets for work hours and success.

The realization that being tired impacts listening and decision-making abilities, leading to riskier choices.

The value of identifying and working on high-leverage tasks to maximize productivity.

Entrepreneurs aiming to reduce work hours by mastering the art of leverage through skill and understanding.

The idea that success is replicable through understanding and applying the principles of leverage.

The role of technology in enabling humans to be generalists and avoid extinction by building tools.

The potential of modern skill acquisition and technology leverage for personal and professional growth.

The strategy of using social media to build an audience and generate income through digital products.

The three forms of leverage as defined by Nouvel Ravi Bravocon: labor, capital, and products with no marginal cost of replication.

The shift from labor to capital and digital products as more efficient forms of leverage in the modern world.

The importance of building digital products that have no marginal cost of replication for maximum leverage.

The recommendation to start with writing as a means to build an audience on social media.

The process of creating and iterating digital products to solve personal problems and serve an audience.

The advice to overcome imposter syndrome by creating and selling a product, even if it's not perfect initially.

The emphasis on choosing 2 to 3 intersecting interests to build a unique personal brand and audience.

The final advice on building the product you want to see in the world and leveraging your unique skills and interests.

Transcripts

Those who come

to me and say, you know, I work 15 hours a day.

I say, I'm not interested.

I'm interested in the quality

of working hours, not the quantity.

I'm assuming here

he's saying I'm interested in the brain of the human being.

Do you think that during those first five hours of the day,

you are the same as you are in the last five hours?

No way. You're tired.

And if you're tired, you stop listening.

And the decisions you make. Or risky.

I feel like that is a great quote to start off this video.

Now we are going to talk a bit about leveraging the one hour

in a day that you have.

Because the main problem that we're facing here is

everyone is immersed in this hustle culture

and becoming an entrepreneur

or starting your own business

and thinking that you have to work 8 to 12 hours a day.

Like people say they do online,

or you compare yourself to someone

that is so far ahead of you, like Sam Altman or Elon Musk.

And it's like, well,

they were in the factories working 12, 16 hours a day

sleeping there.

You don't have that kind of time.

You have responsibilities.

You have schooling,

you have whatever you're doing

that takes up 8 to 10 hours a day already.

And after that time you're just drained.

I actually remember going home from work

and trying to go to the gym after work,

when I would normally go in the morning,

and the workouts just sucked, and it pissed me off even more

because then I have to go home and rush hour after that,

get home,

not have any time on my hands,

and life just sucked all around.

So I want to teach you how to leverage the minimum

amount of time

you have,

like any other person that builds a business from scratch,

because that's all the time they have.

They don't have 12 to 15 hours a day to do that.

They have one hour a day.

I'm going to teach you

how to use that one hour a day,

and we're going to talk about

various other things in between.

This isn't necessarily a deep work routine video, more

as how to just tap into the universal principle

that is leverage.

Person A can work 12 hours a day and make $50,000 a year.

Person B can work one hour a day and make 5 million a year.

The difference is skill, leverage and understanding,

not how hard, long or organized you work.

Please hammer this into your head.

You see, entrepreneurs, entrepreneurs are generalists.

They are problem solvers.

They have dominion over everything that they run

like a well-oiled machine.

The entrepreneur's entire goal

that they're working towards is to reduce the hours

they work.

So when you see someone making 5 to 10 million

with a reasonable lifestyle business,

some of them don't even work.

They don't have to work.

Many of them choose to work because they want to.

So just knowing that those kinds of people are out there

means that it's possible and that it's probably replicable,

and that you can probably do the same.

And to think that working hard for 12 hours on a replaceable

task under a boss

and not taking control

of every single thing

that would make you the boss and make you

the money is kind of foolish,

and you are going to be trapped

in that 50,000 to maybe $300,000 range for most of your life,

and you are not going to get out of that

unless you choose to be an entrepreneur,

because that is the only way that you can tap into a broader

sense of leverage.

Yes, you can use leverage in your work to do better work.

But what about leverage in your life?

Entrepreneurship is the first step

to unlocking that leverage.

I personally made the most money in my life

when I was working 2 to 4 hours a day,

just because I had leverage locked down when I went to build

other things like cortex or new products

or other things like that.

That's when I would have to work longer,

because I'm building something new.

Until that system is built,

and then I can just maintain that system,

and that takes less time to maintain the system

rather than build the system.

So the majority of my days, I'd say 90% of my days

throughout my entire time being an entrepreneur,

I've spent less than or 2 to 4 hours a day actually working.

Other times I work more.

Most of the time I work

2 to 4 hours a day because that's all it takes.

I'm going to tell you how

I was able to work 2 to 4 hours a day,

because I was quick to identify

what my highest leverage tasks were.

Most people have difficulty finding what these tasks

are because cultural beliefs

are still dominated by the oldest generations.

So this is just a thing.

This is how values and beliefs

evolve on a global or cultural or societal scale.

Is that the oldest generations, their beliefs

once they crystallize around the age of 25?

Because that's

when studies,

various studies have shown that your belief system

kind of becomes ideology to you, it becomes dogma to you,

and you don't navigate out of that very often once

that happens.

That's what goes on to shape the schools, government policy,

other things like that, and just parents raising children.

So the raised in that belief system,

in that dominated society for a long amount of time.

The reason I'm saying

this is because what I'm saying

wouldn't have even been possible around 20 years ago.

Technology has evolved where we have tools at our disposal.

That's what makes humans so powerful in being generalists

is that we build tools so that we don't go extinct.

Animals niche down into specific environments,

and that's what allows them to survive

unless they over specialize.

We'll talk about this in another video

so that you don't go extinct.

Maybe that's a good title for the video,

but computers and animals niche down.

Humans are generalist

because they build the tools

that allow them not to go extinct.

If an animal can't hunt for food with its physical abilities,

then it's going to go extinct.

A human, on the other hand,

build something that allows them

to hunt for food in their environment.

Now you have technology, software, things like a camera

that you may not see the depth and meaning behind

and how it allows you to survive

better in the age that we're in.

And if you weren't leveraging

technology, modern skill acquisition, etc., then

you're going to be a part of the systems that were built

previously by prior generations, like the school system,

and relying on someone else to make you an income

rather than you doing it yourself.

Now, I was a rebel as a teenager,

and I know that a lot of you were too.

That's why you follow me, because we resonate.

The reason I say that

is because I notice this opportunity rather early.

You probably did too.

It explains why

many 16 to 25 year olds

who haven't had a crystallized identity yet,

are making absurd amount of money just by posting

TikToks and sending the traffic to a dropshipping product

that they made.

Not that I recommend doing that,

but people are making millions doing that.

And if I can do something I enjoy and control

how much time I work in that throughout my day,

that's a success for me.

I don't need to make billions upon billions of dollars.

I just want to make a good amount of money

and be able to control my day.

Work on what I want. Enjoy my life.

Focus on other areas like health, relationships, other things

I don't want to become over specialized in one like business

while detrimental to my health.

Other things like that.

Aside from the point, let's continue.

I started freelancing because I wanted to control my time.

I realized that once I made

that a success with a lot of trial

and error and failure, that I still didn't control my time.

I had 5 to 10 bosses instead of one.

They were called clients.

Then I saw the opportunity of social media

in that I could build an audience to attract clients,

or potentially create products to sell through an audience.

I acted as a one person media company with the tools

available to me now.

In this generation,

the one person business is a prime

example of how generalists

are thriving in this age,

aka a creator or a one person media company.

So I started writing on social media.

If you go look at my social media, you know what I mean?

I write stuff on Twitter and my newsletter.

I repurpose that to YouTube, to Instagram, all platforms.

It starts with writing and then I incorporate video

where I need to like YouTube.

Then along the way to get out of client work,

I built digital products like ebooks, courses, templates,

planners, systems and new software

like a software that I'm building now.

So people

ask how I earn a few million a year working on average 2

to 4 hours a day.

I don't feel like it's too hard to wrap your head around.

Over five years,

I've grown to millions of followers on social media,

meaning I have traffic.

I have people, people buy products.

People love to buy things.

Some people love to increase their value.

They like to learn new skills. They're like me.

I am the niche.

You are the niche.

I sell to people

that are like myself

by teaching them the skills I've learned under my own brand.

So when I sell an e-book or a course or a template,

it's usually I'm selling something

that I've already bought from someone else,

but I'm creating it in the way that I want to create it.

So if I have millions of people following me,

and I charge 150 to however much for a product

and a certain amount of people buy that,

that equals millions of dollars, it's not that hard.

That's

what happens when you're an entrepreneur

and you're

in control of customer acquisition and the product itself

and all the skills in between,

like marketing and sales and operations.

So across many platforms, I did some rough math

and I get around 10 to 20 million impressions per month.

So if I convert a fraction of that number on a $150 product

or even my book, a $28 product,

I'll let you try to do the math on that

and just see how it works out.

Now do the math for yourself.

How long is it going to take you to learn social media

so that you can generate

a certain amount of impressions and learn

how to send it to a landing page in a product

and add a buy button there.

So people can actually pay you

for the value that you're creating.

Now, before we dig into the three forms of leverage,

I just want to update you once again, mental monetization.

My new course drops on June 3rd.

It goes over how to monetize

your creative work with a digital product.

So things that I'm talking about now,

how to launch and build a product using the knowledge

inside of your head.

And as we'll find just a heads up, yes, I'm

creating content around the course right now.

So not only am I educating you based on things around it,

but it's all based around the course.

So if you want to learn some things going on in the future,

we're going to talk about digital products a bit.

Yes, it's related to my product. You have to buy my product.

No, I'm just letting you know that what's coming.

I'm going to teach you a bit about digital products

because they are the highest form of leverage.

That's why I created the course.

I'm not just creating things that don't matter.

So as many of you know,

Nouvel Ravi Bravocon has had a major impact on my life

and the way that I view the world.

And I've been revisiting some of his best ideas.

And I came across this one recently,

which was just the three forms of leverage.

The first is labor,

the second is capital,

the third is products with no marginal cost of replication.

To start,

why should you care about leverage

when it comes to changing your life?

Because getting rich

is about knowing what to do,

who to do it with, and when to do it.

And if you only have one hour in the day, that becomes

even more important because you need to know what to work on,

who to work with

and how both of those fit into the puzzle piece

that is the digital world.

So the first form of leverage is labor as leverage.

Labor was useful in the past, but today it's not so much

because this is the main problem on everyone's mind right now

with AI and automation is labor.

Jobs are being phased out because labor,

almost by definition, is hyper specialization,

because if everyone is doing labor,

they're all focusing on one thing.

They're not learning a variety of skills.

They're not managing people under them.

They aren't necessarily generalists.

And therefore computers or robots will be the first.

Those will be the first things that they do.

I personally believe that the universe or evolution

has been solving this problem for the longest time.

People don't like to work.

It's obvious.

That is, they don't like to work.

When it feels like work,

they want to work

as a necessary balance to the rest in their life.

And we call that their life's work or meaningful work.

And that is up to you to choose

and use as a creative challenge for yourself.

It continuously evolves.

That's how you know

something is an infinite game

versus a finite game is you create the rules of the game,

and you can continue creating the rules of the game

so that there is no end.

You'd never win, and therefore you never lose.

You just play so when work and rest collapse,

they turn into play.

The thing here, labor

as leverage means that you employ someone to work for you.

The other thing here

that Norvell brings up

is that everyone nowadays wants to be the top player.

They want to be the top monkey.

Everyone wants equity,

and everyone doesn't want to do that much work.

And they want massive salaries

while not really doing anything.

So it's just all a volatile status game.

The second thing here is that more

people are being turned on to entrepreneurship.

And another quote of Navarro's

is that there are 7 billion people on this planet.

Someday, I hope there are 7 billion companies.

I personally see this as a thing.

It's emergent with the creator economy

in that everyone can talk about what they want,

do what they want,

nature will kind of filter people out into the interests

that they enjoy, that are complementary to everyone.

That's how synergy or unification is created on the internet

by people just leaning into their nature,

pursuing their curiosity,

and distributing the value and goods.

As AI

takes out the problems that we don't want to solve

as humans from under us.

Now that's kind of a pipe dream, I'll admit.

But I think it's a good vision to work towards

because you don't predict the future, you create it.

And I like working towards this vision for the future.

Hopefully you do too, because it benefits us.

There's going to be caveats.

Of course we'll move on.

Actually, we're not going to move on

because I didn't finish that point.

We're going to talk about

and hit on the point that people know that they can learn

anything, build anything,

and actually create an income for themselves on the internet

because the tools and resources

are so readily available and efficient for them.

With something like real estate,

where it's a physical resource, it's scarce.

That's not it's not efficient.

It's not cost friendly to you.

In the digital space, things are very affordable.

They're very accessible.

You can use the software and do so much with it.

You can purchase courses at a fraction

of the cost of college curriculums.

People are worried.

Some very few people, idiots frankly, are worried about scams

because they're the ones that get scammed

and then they're very vocal.

It's like the vocal minority, but the space has progressed

and evolved,

and a lot of the courses that you'll get

nowadays are pretty frickin decent.

And if that like nothing stopping you from

getting a refund on most of them,

like if you don't like it or you get quote

unquote scammed because most of the time

you just don't do the work

or you buy it thinking that,

oh, if I pay $35, I'm going to make a million.

There's refunds like the financial system is there, so

labor can still work.

Obviously people still have employees.

I, I don't actually have employees.

I have contractors

and I only have like one under my actual business,

my one person business,

the personal brand of one contractor

editor cortex is also contractors. For now.

So we don't necessarily have employees.

We have a bunch of one person businesses coming together.

That's kind of what the creator economy is.

The second form of leverage is capital.

As leverage

capital is a more recent invention

when labor has been around since forever.

In essence, capital is leverage

means that you can spend money to make more money.

You can invest in businesses, real estate, stocks, or crypto.

You can invest in resources that take work off your hands.

You can invest in information

that allows you

to avoid costly mistakes, make better decisions,

and become more efficient with your time.

You spend money to make money.

The problem is that most people are broke in more areas

than finances.

They don't have enough money

to invest in assets

that pay them back an actual reasonable amount.

We're going to talk about this in a future video

in like a week from now.

But I remember when my mom would always

tell me to just invest, even if it's like a dollar

for a year, then that'll turn into $1 billion in the future.

And I still feel like that's

the dominant cultural paradigm

that a lot of children are indoctrinated into,

and they just waste the last of their pennies

to make a few million

when they're like 40 years old,

when it's like, dude,

just start a business, learn some skills like create value,

live a meaningful life, and get paid

more than a million a year by doing so.

And then you have money to invest down the road to make

however much you want in the future through investing,

and you get to live a good life along the way.

You're not wasting all of your money.

You're not wasting the entire

40 years of your life just to then live.

So we'll talk about that more in another video.

Let's get on to the third form of leverage,

which is digital products as leverage.

First, let's go over two quotes from biology.

It's a digital first world.

Physical is now a premium product physical, then digital,

then native digital.

Think about those for a second as we dig into this.

First, what is a product?

A product is an item good

or creation that people can consume?

A product is what stands

between the consumer and the creator.

Physical products have their limits

like shipping

costs, manufacturing costs,

and entropy costs like perishable goods and books

that get beat up.

A digital product, on the other hand,

falls in line

with novel's definition of no marginal cost of replication.

A digital product

is the epitome of build once, sell twice from Jack butcher.

That's a quote of his digital products include,

but are not limited to code,

movies, articles, podcasts, content, newsletters,

courses, ebooks.

In a nutshell, it's media and code,

and all of these can be monetized

like something like a paid

newsletter or podcast or movie or book or whatever.

But of course, that's not all.

Of those aren't

the most profitable way of going about things.

Some of them are better

given for free,

some of them are better given paid,

like a course, e-book, etc.

where there's more depth of knowledge

rather than something like a post on social media.

Obviously some people have luck doing that.

I don't recommend it as a way to go,

but my advice there is to not necessarily only

listen to me or be dogmatic about what I say and to do.

What makes you the most curious.

Do what you want so that you can make mistakes and correct

those mistakes,

because that is going to be a faster route to success

than listening to me

and making it a success,

and then blaming it on me and then quitting altogether.

The thing here is that I personally think

the media side of things is more important

than the code side of things,

where I believe

I can just kind of sense that navel

is more on the code side of things.

In the media side of things.

With code, we've built no code tools

to allow that everyday individual

to really leverage media, social media.

As an example,

you can post and attract

an audience of hundreds of thousands, tens of thousands.

It doesn't even matter.

A 10,000 people, 10,000 audience is a lot of people.

So in terms of reaching the goal of making money,

I personally think media is more important.

So you can attract an audience and it doesn't cost anything

to create a knowledge product or a digital products,

like a course or a book or something

that's so readily accessible.

You don't need a publisher anymore.

You just go to Amazon KDP.

They literally

you upload your book file,

they print it on demand and send it to your customer.

Of course, you get

absolutely terrible royalties doing that,

but it's still an option.

And that's what I mean, is that

I don't need

we're paying a lot every week for the development of cortex.

So if you don't want to learn to code

and you don't have that much manpower

to create a massive app, then I personally recommend

going the media route,

building courses

and other things until you generate cash flow,

and then you can evolve into something that demands more cash

from you, that you can turn into a bigger business.

So as a beginner,

I don't think it's wise to become a startup idea junky

and waste your entire life doing that

and potentially getting nowhere because of failure.

The failure rate is so high

to start with something

that is completely within your control,

and if you have a brain, you can usually iterate

your way

to replacing your own income at very minimum with media

and courses,

books, knowledge, work, posts on social media,

building an audience, etc.

then get startup obsessed.

Another thing

there is that

I can attract an audience with media and get sponsorships.

There is almost a guaranteed way

to monetize with an audience. With code.

I can build the app,

but I don't have the marketing knowhow or the audience.

I can't get users if I don't have that side down.

So that's why I believe media is a more important skill

to go after.

Now, how do we actually make the most of our knowledge now?

We understand leverage.

We understand that digital products

are the highest form of leverage.

I understand that media is one of the best skills to learn

and leverage.

Going into the future to take control of your life.

So what do we actually do?

Step one, in my eyes, is to build

when psychic entropy is low.

A quick thing on psychic entropy is that entropy is things

tending toward disorder.

Psychic entropy is your mind tending toward disorder.

This is why we crave order.

We crave security.

We crave comfort.

We crave goals and the clarity to achieve the goals.

That's why you go to school, get a job,

and continue going to that job.

Regardless of how unfulfilling it is.

You surround yourself with the same physical

and digital information that confirms who you currently are,

not who you want to be. So follow new people.

If you want to begin reprograming your mind

and anything outside of what you believe is seen as a threat

and you have an emotional mind

closing reaction that prevents you

from seeing any truth in any situation.

And when you study human nature, you understand that

understanding this concept

is what separates the lions from the sheep.

The 1% from the 99%

is that the 1% consistently throw themselves into the unknown

to put their mind in this absorption state,

this learning state to discover new things,

because that's what education is. It's discovery.

It's not memorization.

It's not conformity, it's not conditioning, it's discovery.

And the only place you can discover things is the unknown.

Not the known.

So if you work a job

for however long,

you're not learning anything new in that domain of life.

That's just a rant on entropy.

Psychic entropy.

But it's so important

to understand that

that you need to use entropy to your advantage.

You need to use the flow state

and the clarity that comes from the known and focusing.

But you also need to leverage opening yourself up

and expanding your mind to new discoveries

along the way throughout your day.

Getting into what to actually do.

If you can spend eight hours

building someone else's

dreams, you can spend one hour building your own.

You only have one hour in the day,

and to me, it's silly to save that time,

that one hour for after work or after your responsibility is

when you're making risky decisions

and you are tired and other things.

When entropy is high,

when your mind is already

done, it doesn't have the energy to focus.

So success is about entropy management and entropy is low.

In the morning,

you need to know how to release

and constrain entropy in your days, weeks, months, and years.

You need to release entropy

when life gets boring and repetitive.

By setting

and pursuing new goals,

you need to constrain entropy when life gets overwhelming.

By deconstructing those goals

into smaller, more clear, manageable goals.

Wake up

one hour

earlier is what I've been getting to this entire time.

Focus on 1 to 3 lever moving

tasks toward a goal that you set for yourself.

And I'm assuming that this goal

is going to be based around making more money,

because that's what's on everyone's mind.

People suppress that.

They're like, oh, money's evil, money's bad.

Why am I thinking about money so much

when that's in today's world?

The thing that leads to you being able to improve

other areas of your life.

Of course you can improve them without money,

but it's so much easier

to improve your relationships,

your health, everything with money to a certain extent.

You don't have to go overboard.

But I promise, it's

like when people say, oh, I don't want to go to the gym

because I'm going to get too big.

That's not going to happen.

Oh, I don't want to start a business

because I'm afraid I'm just going to

make too much money and become addicted to it.

That's what we're all trying to do, dude, start the business.

You're not going to make too much money,

so wake up an hour earlier and do the work.

1 to 3 lever moving tasks.

Point number two

that I just want to touch on is productivity.

And creativity blocks the balance of those.

Fill your brain and the afternoons

with books, learning and socialization.

Empty your brain before bed

with journaling, planning, and meditation.

Use your brain in the morning with creation output in focus.

I personally like to oscillate

between two macro states of consciousness in the morning,

which is productivity and creativity.

I like to focus for that

first 1 to 2 hours, and I like to go on a walk, take a break,

release a bit,

think about the intention for the next work block.

Go into it, do the same thing.

Repeat until I go to the gym.

And throughout this entire time I'm releasing entropy.

The first work block is very dedicated.

No phone, straight to writing.

After the walk and on the walk, I'm listening to things,

listening to ideas,

and then when I get back,

I'm doing things like email and maintenance work.

So I'm interacting with people in my business.

And after that it's like,

okay, full blown,

I'm messaging people during the day, etc., etc.

but then when I go to the gym,

that's a hard cutoff time for a lot of that busyness.

That's like a hard reset.

I go to the gym

and I get home

and it's like, okay, I can read a book for a bit,

I can do a bit of work if I want.

I do whatever I want because the 2 to 4 hours a day

I've managed everything.

Me going to

the gym is like

the Parkinson's law of my work, where at 1:00 or 2:00

or whatever time I go to the gym,

I need to finish my work before that,

because I know that I'm not going to want to do it after.

I'm going to be tired.

Of course,

sometimes I work after that,

especially when the pressure is high.

Mainly when the pressure is high.

It's like working like a line to go and hunt

when you're hungry.

If I'm not really forced to do the work in the afternoon,

then I'm not going to do it.

And I usually procrastinate until I have to do it,

and then the work gets done pretty well.

Step number

three is understanding the levels of the new rich.

You have two priorities.

The first is audience,

which is building an audience of people

to remove your dependency on your employer, government

and any other centralized entity

that controls most aspects of your life.

Now some people will argue,

well, social media is a centralized entity.

You have

these big social media companies that have your information,

etc., etc..

Yes, but there's no real solution yet

that where you can build an audience

outside of that, aside from an email list.

So to build a newsletter, an email list,

which is what I teach in to a writer

or the writer's bootcamp for cortex,

that's how you transfer your audience off platform

so that you can't get deplatformed

because you have those emails.

The second lever is product, so building a product

so people can give you money

in exchange for something that benefits their lives.

This is the only way to take control of your income

and stop relying on anyone else to make you money.

This is what I teach in the new course mental monetization.

So both of those courses are complementary.

If you want to build a product to actually monetize

your creative work, that's the option.

If you want to build an audience

to our writer

to go along with this,

I find it quite funny that all beginners ask,

how do I make money

that like, that's just been a thought in their mind.

And when they're given the answer for almost literally

the only way to make money,

they don't do it and they go and chase something else.

They go and chase a method that is reserved

for people with money

because they think they can make a lot of money.

They're like crypto investing, real estate, other things.

You need money

to actually make substantial money from those things.

So the answer is you make money by starting a business.

You make money by distributing a product with a price

tag on it.

Thinking that you don't have to build a product is foolish.

I know some of you will only understand this

if I'm harsh with you.

So please,

if you still don't know how to make money yet,

now is your chance to listen.

The only way to make money outside of ways

where you need money to make money, is to build a product

and get it in front of people

so that they can purchase that product.

Then and only then, once you have a minimum

of $20,000 to $50,000 a month in revenue,

should you even think about investing that money as capital,

even like

you'll still make more money

if you just invest that money back into the business.

Just focus on cashflow. Please.

Making more money

will solve 99% of your problems relating to money.

So freelancing agency work information products I don't care.

I recommend what I recommend in what I teach, but do whatever

you want

under the

umbrella of generalized principles

relating to how to make money.

We live in a digital world

with more resources,

more efficiency, and lower cost

so more people can generate wealth in that space.

The digital space.

Step four is to just choose 2 to 3 intersecting interests

as your niche.

Don't go to over specialized yet or at all, ever.

Now, I've talked about niching down

and building a broad audience many times in the past.

Talked about knitting down in the video

where you are the most profitable

niche or the most profitable niches

you and then building a broad audience in a few videos ago

the age of the generalist. So I'll spare you that.

And you can also download my free

mini course on the one person

business link in the description.

In short,

you need to attract

people toward the vision of the future

you are leading people towards your content and product.

Help them achieve goals in their life

in alignment with that vision. Why do people need down?

Because they are specialists.

They're going towards a specific goal

with one specific skill,

but that has so many negatives and cons to it.

It just sets you up to be replaced

or overtaken or competed with.

If you're a generalist with a unique combination of skills.

One thing that I really love to reference here

is that only slaves were expected to do one thing

their entire lives.

Free men or sovereign men were meant to do many things

throughout their lives in alignment

with living a broader goal, a more overarching, universal

thinking goal of living a good life

and impacting others with the value they create.

So that's what you're tracking.

People to,

and your unique

intersection of interests

is what makes you unique

toward the goal you're trying to achieve in your life.

If we're both trying to achieve financial freedom,

you go the budgeting route, I go the online business route.

We're both going to pivot and evolve along the way

and learn different skills in order to do that.

And as we're passing down that knowledge,

we're contributing to the value we give to humanity.

So choose 2 to 3 broad interests.

You want to create media content

on social media around and monetize via a digital product.

Break those down into subtopics

so you're able to research them

more effectively

for idea

generation and break those down

further into posts, newsletter, podcasts

and other media ideas.

Then start writing to attract an audience.

Not video.

Not something else where you need more skills.

Just start with writing.

Then repurpose that writing down the road

once you have validated ideas.

I've talked about this so many times.

If you don't understand how to do this

or build an audience, there's a video.

How to build an audience on social media with zero followers.

So start educating yourself on how to build an audience

on social media.

Watch tutorials, buy courses,

and study

the people you want to be like

so you can take their ideas and emulate their work with this.

People like, oh, I don't want to buy a course on that.

I'm just going to go to college.

The people in college that are teaching these courses

don't have results.

They haven't done it. They don't have the nuance.

They're just literally taking the lessons from

they're just creating shit out of thin air

so that you conform with social media.

You have to learn from people

that have grown on social media.

This is why so many people think

it's some kind of pyramid scheme

when it's just a natural hierarchy.

There's a difference between a dominated hierarchy

and the natural hierarchy,

where in this case

it seems more like a dominator hierarchy

when that's just not the case.

Because social media, in a sense, is like a free market.

You have to learn from people that have gotten results

and can actually teach you how to do it.

Now of course, understand that their method is their method,

and you should probably subscribe

to multiple perspectives and create your own.

So you buy courses from various people.

You learn from them.

You understand

the generalized principles

that they are teaching

the overarching patterns,

and then you create your own methods along the way.

The thing here is that with your one hour a day,

this is what I'm getting at.

You have to write to build an audience on social media.

So you spend some of that time educating yourself.

You spend some of that time actually doing the work

and growing the audience.

That's step

one is actually just getting the ball rolling,

getting the system

created

to actually get your audience

growing, talking about the things you want.

That's going to take some time.

Now.

Step number five, to wrap

everything up is to build the product

that you want to see in the world.

Once you feel like you have the hang

of actually building an audience,

you can start to use your one hour a day to build a product

to monetize that audience.

And of course, if you have time on the weekends,

you can do that too.

And I would recommend that if you have 12 hours

on the weekends,

try doing that or just work for five

six hours on the weekends to speed things up.

Now you don't need experience to sell a product.

This is something that everyone gets at.

You need some skill.

You need the interest.

You need some knowledge,

but you don't need to have sold the product

before you sell a product because that's impossible.

Like you're impostor syndrome here is completely stupid.

It doesn't make sense.

Well, I don't have results.

And it's like, how do you get results?

How do freelancers get results?

They start working for free or they work for cheaper

until their skill is better

and they can actually deliver a service worth a higher price.

So you're not starting out by selling a $1,000 product

right now.

You're starting out by giving it to some people for free,

getting testimonials and then putting a lower price tag on it

and then increasing that price.

And if you know anything about scarcity or business,

you understand that that's a better way of going about it

than starting with a very large price,

because you can't decrease the price,

you can only increase it.

And when you increase it, that's

when you're going to make the most

sales is right

before it increases,

because people want to get it at the best price.

And the other thing here is

you don't need to create exaggerated promises

and have countdown timers so that you're seen like a scammer.

The market sophistication in the area has risen.

You just need a believable goal

that you're helping people achieve.

Believable means not a stretched goal means a clear goal.

I help people learn

how to write for my mental monetization course,

the new one I didn't choose.

Some make 10,000 a million a month.

I actually say I'm not going to make you that much.

I say

monetize your creative work with a digital product

because that's what I'm teaching you.

So as another example, let's say you want to sell a planner.

Do you need experience

selling planners in order to sell a planner?

Do you even need experience in productivity

before actually selling thing?

Do the people selling Coca-Cola they create the product.

My entire point here is the

you create the product and then you sell it,

and then you test it

and it's going to suck at first and you iterate.

That's what product development is, is

you start with something that sucks

and you turn it into something better

based off of audience feedback.

So in terms of the planner, you buy a few planners and start

using them to see which methods get the best results for you.

You start taking the best parts of each

to create a new method for better results.

You test and iterate for a bit on yourself

until you've solved the problem in your life.

Then you manufacture, sell, and distribute

to the audience you built with content,

and you get results for your customers

and continue iterating on the product

until it pulls in the revenue you want it to.

This doesn't change with a digital product.

You can sell a printable planner,

a notion template as a planner as I've done this,

or just an e-book or a course that walks people

through how to go through the productivity system.

Now, if you've never done this before, I do want to reiterate

that your first product is going to suck.

It's going to really fucking suck.

Mine did, but I didn't give up.

That's the entire thing is you can only look back on.

I thought the products were great when I made them

and now looking back, I'm like, Holy crap, dude.

Like, those were the worst products

I've ever seen in my life.

They were bad and that's why I didn't make much money.

That's why people didn't like them very much.

But I couldn't have created

better if I didn't first create worse.

Because you can talk about perfection.

I want to create the perfect product.

Not possible.

It may even be demotivating,

but you have to get something crappy out

before you can create something good.

But it just has to happen.

And if you have some skill right now,

you actually may make money along the way.

That's actually more likely to happen than not.

The thing here with digital products

is that since you're not going the physical route,

you can create it,

you can build it and market it

and launch it much, much, much faster.

And it doesn't cost anything to create.

Along with this line of thought, I want to talk about this.

You aren't as skilled or successful as you think you are

because you haven't started selling a product.

You're afraid to sell a product

because you have imposter syndrome,

and you don't realize that selling a product

is how you overcome that imposter syndrome and get results

for other people.

So my advice build the product you want to see in the world.

Solve a problem in your life and sell the solution.

Take inventory of products

that have changed your life, shaped

who you are, and influenced your behavior.

I'm guessing these will fall in line

with what you're already writing about. To build an audience.

Make those problems better by creating your own system

and selling it under the most unique

brand you can find yourself.

Start with information products to build cash flow.

If you feel like it, turn the successful information products

into another business.

That's what I did with to a writer into cortex,

my writing course and writing app

to learn more about that, watch, how I'm building my started

from scratch that video where I'm going over cortex

and how we're funding it.

I'll leave it at that because you have a lot to do.

Last reminder, like subscribe.

Mental monetization is out June 3rd.

The price also increases at that time.

So just pay attention to that curator,

free courses, free trainings, etc..

Podcast ebook in the description.

Thank you for watching. Bye.