Google Discover SEO | How to Get Traffic From Google Discover feed

Summary

In this informative video, Amit Tiwari from amittiwari.net explores Google Discover, a personalized feed that can significantly boost website traffic. He outlines 15 crucial SEO points to optimize web pages for Google Discover, including high-quality images, proper meta tags, engaging content, and adherence to Google policies. Tiwari also emphasizes the importance of RSS feed functionality and clear author and publisher information to increase visibility in the feed, ultimately driving traffic from both mobile and desktop platforms.

Takeaways

• 📱 Google Discover is expanding its availability to desktop platforms, which is expected to significantly increase traffic for websites.
• 🔍 To optimize for Google Discover, websites should have high-quality images with a minimum width of 1200 pixels to ensure visibility in the feed.
• 🤖 The 'max-image-preview' robots meta tag should be set to 'large' to allow Google to use full-width images in the Discover feed.
• 🏷 Avoid using the website's logo as a social media sharing card or as the main image for content to maintain the feed's visual appeal.
• 📝 Ensure that the meta title of the page is relevant and matches the content to increase the likelihood of user engagement.
• 🎯 Avoid exaggeration in titles, descriptions, and thumbnails to maintain credibility and user satisfaction.
• 📈 Create content that is either on the latest trends or provides unique information to attract clicks from the Discover feed.
• 🔄 Ensure that the website has an enabled RSS feed and that it is not blocked by robots.txt to facilitate content discovery.
• 🔑 Include a feature on the website that allows users and bots to follow the RSS or Atom feed for regular updates.
• 🔗 Check that the RSS feed contains the necessary 'title' and 'link' elements to ensure proper indexing and visibility in Discover.
• ✅ Adhere to Google's content policies, clearly disclose sponsored content, and provide comprehensive information about the author, publisher, and website to build trust and visibility in Google Discover.

Q & A

What is Google Discover and how does it provide traffic to websites?

Google Discover is a personalized content feed that shows users news, articles, web stories, and videos based on their browsing history and profile. It is available on mobile devices in the Google app and Chrome browser, and is soon to be available on desktop. The traffic comes from users clicking on content in the feed, which can significantly increase visibility and traffic to websites that appear there.

How can I ensure my website gets featured in Google Discover?

To get featured in Google Discover, you need to follow certain best practices such as using high-quality images that are at least 1200 pixels wide, setting the max image preview robots meta tag to 'large', using the website's logo appropriately, ensuring the meta title matches the content, avoiding exaggeration in titles and descriptions, and creating content that is either trendy or unique.

What is the significance of the 'max-image-preview' robots meta tag in relation to Google Discover?

The 'max-image-preview' robots meta tag is crucial for Google Discover because it determines how Google can display your images in search results and the Discover feed. Setting it to 'large' allows Google to use a large, full-width image, making your webpage more visible and clickable in the feed.

Why should I avoid using my website's logo excessively in social media sharing cards?

Excessive use of the website's logo in social media sharing cards can reduce the chances of your content being clicked on in the Discover feed. Google aims to make the feed exciting and click-worthy, and using the logo excessively can lower the perceived quality of the feed, making it less likely for users to engage with your content.

How important is the meta title in getting traffic from Google Discover?

The meta title is very important as it is often used in the Discover feed. It should accurately match the content of the page to encourage clicks. If the title is misleading or doesn't match the content, users may not be satisfied with the page, leading to higher bounce rates.

What role does the content's relevance to current trends play in appearing on Google Discover?

Content that is relevant to current trends or provides unique information is more likely to appear on Google Discover. Users browsing the feed are not typically searching for a specific topic but are more likely to click on interesting or trending content.

Why is having an RSS feed enabled beneficial for appearing in Google Discover?

An enabled RSS feed is beneficial because it allows Googlebot to easily access and index new content from your website. This regular updating increases the chances of your content being fresh and relevant, which can help it appear in the Discover feed.

What should I do if my website's RSS feed is not showing up in Google Discover?

If your RSS feed is not showing up, ensure that it is enabled and not blocked by robots.txt. Also, verify that the feed URLs are not being cached by a caching plugin, and that the feed includes proper title and link elements.

How can I ensure that my content adheres to Google's policies for appearing in Discover?

To adhere to Google's policies, ensure that your content is free from vulgarity, hate speech, extremism, scams, dangerous content, and harassment. Additionally, clearly disclose sponsored content and provide clear information about the author, publisher, and website.

Why is it important to provide clear information about the author, publisher, and website on my webpage?

Providing clear information about the author, publisher, and website adds credibility and transparency to your content. It helps users understand the source of the information and can increase trust, which may lead to higher engagement and visibility in Google Discover.

What should I do to make sure my contact information is accessible to users and advertisers on my website?

Ensure that your contact information is up-to-date and prominently displayed on a 'Contact Us' page. Include this page in your primary menu and footer so that anyone who wants to get in touch with your organization can easily find the necessary details.