How to Scale Facebook Ads to $20k a Day (2025 Tutorial)

Summary

In this video, Nick Tero shares how his team scaled a Facebook Ads account to $20,000 a day and offers insights into creative testing, campaign management, and scaling strategies. He emphasizes the importance of overcoming bottlenecks by refining creatives and ad targeting. Nick explains the process of adjusting ad spend, testing new products, and improving Average Order Value (AOV) to drive profitability. He stresses the value of experience and learning from others, particularly through his Inner Circle program, to accelerate growth and break plateaus for scaling ad campaigns to higher revenue targets.

Takeaways

• 😀 Scaling Facebook Ads to $20,000 a day requires strategic planning and regular testing.
• 😀 Multiple campaigns should be run to focus on different products and business objectives for optimal scaling.
• 😀 Consistent testing of new products and creatives is crucial to identify winning strategies and scale further.
• 😀 When adjusting budgets, always base decisions on performance over the last 3 days, not same-day results.
• 😀 Adding new adsets weekly with fresh creatives helps sustain ad performance and prevent stagnation.
• 😀 Each adset should test variations of creatives with slight changes to visuals or messaging.
• 😀 Advantage Plus should be used for both audience targeting and placements to maximize reach.
• 😀 AOV (Average Order Value) and customer retention are key factors to consider when scaling ad spend and improving profits.
• 😀 Identifying and overcoming bottlenecks is crucial to scaling ads effectively; this may require adjusting targeting, creatives, or product offers.
• 😀 A slow rate in overcoming bottlenecks can delay scaling, so experience and quick action are essential for faster growth.
• 😀 Working with experienced mentors or programs, like Nick's Inner Circle, can significantly reduce the time to overcome obstacles and scale more efficiently.

Q & A

What is the main goal of the Facebook ads strategy outlined in the video?

The main goal of the strategy is to scale Facebook ads to achieve higher revenue, specifically targeting daily ad spend up to $20,000 and ultimately reaching $100K to $1 million per month in revenue.

How many campaigns are being run in the account and what are their purposes?

Three campaigns are being run: 1) A broad campaign for scaling the core product, 2) A campaign for a different product with separate business objectives, and 3) A product testing campaign for identifying new winning products.

How is the ad budget being optimized within the campaign?

The budget is optimized at the campaign level using Campaign Budget Optimization (CBO). The strategy involves increasing the budget by 20% if performance is good over the last 3 days, and holding steady if performance is bad. Same-day performance is not considered for adjustments.

What is the reasoning behind adding new ad sets every week?

New ad sets are added weekly with fresh creatives to test new ideas and to ensure the campaign continues to scale. This helps maintain variety and identifies which ads perform best over time.

How does the campaign structure handle creatives within ad sets?

Each ad set contains three different creatives, all with the same text but different visuals to test which visual variation works best. The concept per ad set is also varied to target different customer segments.

What is the impact of frequency on ad performance?

When the frequency of an ad crosses a threshold (1.4–1.5), performance begins to decline. To combat this, new creatives are introduced to lower the frequency and maintain optimal performance.

What is the role of Advantage Plus in the ad campaign?

Advantage Plus is used for both audience targeting and placements. It optimizes these aspects automatically, allowing for better ad delivery and audience engagement.

How are bottlenecks identified and addressed in the campaign?

Bottlenecks are identified by monitoring performance metrics. Once a bottleneck is found (such as low conversion rates or product desirability), new creatives or strategies are tested to address the issue and improve performance.

What is the significance of Average Order Value (AOV) in the scaling process?

A low AOV can limit ad spend and hinder scaling. Improving AOV allows for more budget flexibility and supports higher ad spend to scale the business effectively.

How does the scaling process differ between individuals and why?

The speed at which individuals overcome scaling bottlenecks varies. Some can identify and resolve issues quickly, allowing for faster scaling, while others may take months or years. The key difference is the experience and ability to recognize and solve problems quickly.