What Is Edupreneurship & How Can It Make Me Money?

Summary

This video teaches how to transform your expertise into a profitable learning product or program, such as face-to-face training, videos, or seminars. It emphasizes the importance of defining your price point and target audience before creating your product, as this will shape the content and structure. The video advocates using education as a powerful tool for business growth, shifting away from traditional sales tactics. Rather than formal training, the focus is on leveraging the skills and knowledge you already have to engage and build trust with your audience, ultimately boosting credibility and attracting loyal customers.

Takeaways

• 😀 Understand how to take your knowledge, skills, experience, and expertise and transform it into a learning product or program.
• 😀 A learning product can include face-to-face training, videos, tutorials, seminars, and more, across a variety of platforms.
• 😀 It's important to organize your content in a way that will ultimately generate revenue, as entrepreneurship is about building a profitable business.
• 😀 Before starting to write your product or program, determine your pricing strategy, as it influences the content, audience, and the type of transformation you want to offer.
• 😀 The goal is to create transformation rather than just providing information, which will guide the structure of your learning product.
• 😀 Understand the platform of entrepreneurship as a business-building tool that can engage, attract, and retain an audience in a profitable way.
• 😀 Education and information are more powerful than traditional sales tactics in today’s business environment.
• 😀 Your website and brochures alone won't guarantee sales; demonstrating credibility and trustworthiness is key to engaging your audience.
• 😀 The platform of education helps to build trust and loyalty, turning prospects into raving fans before any business transactions.
• 😀 You don’t need to become an expert in educational training methods to create a successful learning product, as long as you leverage your industry expertise.
• 😀 The goal is to incorporate the skills and techniques of trainers into your marketing and sales to enhance your business and expertise.

Q & A

What is the main goal of organizing your knowledge into a learning product or program?

The main goal is to take your knowledge, skills, experience, and expertise, and organize it into a product or program that can be monetized. This could be in the form of face-to-face training, videos, tutorials, or seminars, with the intention of building a profitable business.

Why is it important to determine the price point before starting to create a learning product or program?

The price point determines the type of training components you’ll build, the audience you’ll target, and whether your program will focus on just delivering information or creating a transformation. Knowing the price point upfront allows you to plan your business and product accordingly.

How does education fit into a successful business strategy?

Education serves as a platform for engaging, attracting, and retaining an audience in a profitable manner. Instead of focusing purely on sales, you educate and inform your audience, building trust and credibility, which leads to stronger relationships and ultimately, higher sales.

What role does education play in establishing trust with potential customers?

Education helps establish credibility by offering valuable insights, which builds trust with your audience. People are more likely to follow, engage, and buy from you if they feel you have expertise and are genuinely interested in helping them.

Is it necessary to become a certified educator to create an educational product?

No, it is not necessary to get a formal degree or certification in education. As an expert in your field, you can utilize educational tools and strategies to convey your knowledge effectively without formal teaching credentials.

What is meant by 'education is a great hack for your business'?

Education serves as a powerful tool for business growth. It allows you to engage with your audience, position yourself as an authority in your niche, and build lasting relationships, which ultimately leads to more revenue and a loyal customer base.

How has the approach to sales changed in today's business environment?

In today's world, simply having a great website or marketing materials is no longer enough. Sales now rely more on building trust through education and engagement rather than just pushing a product or service.

What types of educational content can be included in a learning program?

A learning program can include face-to-face training, video tutorials, seminars, and long-term programs that may combine different types of content to create a comprehensive learning experience.

What does it mean to create 'transformation' in a learning product?

Creating transformation means designing a program that goes beyond just providing information. It focuses on helping the audience achieve real change, growth, or improvement in their lives or businesses.

What should you do before building a learning product or program?

Before starting, you should clearly define the end result of the product or program. This includes understanding the price point, the type of training components to be used, and the overall goal—whether it’s simply educating or creating a transformational experience.