Cara Gampang Buat Iklan Facebook & Instagram dengan Meta Ads (Part 1/2) - Berdu.id

Summary

In this tutorial, the video guides viewers through the process of creating Facebook and Instagram ads using Meta Ads Manager. It covers the essential steps, such as selecting campaign objectives, creating campaigns, setting budgets, and targeting specific audiences. The tutorial explains the different campaign structures (campaign, ad set, and ad levels) and provides tips for choosing the right audience, budget, and targeting options. With easy-to-follow instructions, the video aims to help beginners navigate Meta Ads and launch effective ad campaigns. Viewers are encouraged to subscribe, like, and follow for more helpful content.

Takeaways

• 😀 Don't forget to subscribe to the channel for more videos and turn on notifications to stay updated.
• 😀 In the tutorial, you will learn how to create Facebook and Instagram ads using Meta Ads Manager.
• 😀 To create an ad, start by clicking the 'Create' button in Meta Ads Manager.
• 😀 There are various campaign objectives, and the choice depends on the goal of your advertisement, such as sales or brand awareness.
• 😀 The campaign structure consists of three levels: Campaign level, Ad Set level, and Ad level.
• 😀 Campaign level determines the advertising objective, Ad Set level focuses on audience targeting, and Ad level involves the actual ad content (image or video).
• 😀 You can name your campaign freely for easier identification, but the name doesn't affect the ad performance.
• 😀 Set the conversion location as 'Website' if you are driving traffic to a landing page or website.
• 😀 You can choose between a daily budget or a lifetime budget; daily budget helps manage the daily spending, while lifetime budget spreads the budget over the entire campaign duration.
• 😀 For audience targeting, you can select a specific location (e.g., Indonesia, or even specific cities like Jakarta or Bandung), and define age and gender demographics for your target audience.
• 😀 The tutorial focuses on creating an ad aimed at driving conversions, such as purchases on a website.

Q & A

What is the purpose of this video tutorial?

The video aims to teach viewers how to create Facebook and Instagram ads using Meta Ads Manager.

What should viewers do before starting the tutorial?

Viewers should subscribe to the channel, like the video, and turn on notifications to stay updated with future content.

How do you access the Meta Ads Manager dashboard?

You can access the Meta Ads Manager dashboard by going to the Meta platform and clicking on the Ads Manager section. If you're unsure how, you can check previous tutorials for guidance.

What does the 'Create' button do in the Meta Ads Manager?

The 'Create' button allows you to start a new campaign, where you can select your campaign objective and configure various ad settings.

What are the three levels in creating a Facebook or Instagram ad campaign?

The three levels are the campaign level (for setting your advertising goals), the ad set level (for targeting audiences), and the ad level (for configuring your specific ad content like images or videos).

What is the importance of naming your campaign?

Naming your campaign helps you identify and organize your campaigns easily. The name doesn't affect the performance of the ad.

What is the role of 'Category' in the campaign settings?

The 'Category' option is used to select whether your campaign relates to sensitive content. If it does, you can choose a specific category. Otherwise, you can leave it at the default setting.

How do you choose the conversion location for your ad?

For most campaigns, you should choose 'Website' as the conversion location if you're directing traffic to a website or landing page.

What is the difference between daily budget and lifetime budget?

The daily budget sets the amount you are willing to spend per day, while the lifetime budget allows you to set a total amount to be spent over the entire campaign duration.

What targeting options are available for selecting your audience?

You can target your audience based on location, age, gender, and other demographic factors. For this tutorial, the location was set to Indonesia, with specific targeting available for cities like Jakarta and Bandung.