Facebook Ads Tutorial 2025 (how to run ads on Meta, Facebook & Instagram)

Summary

This video provides a detailed guide on setting up Meta (Facebook and Instagram) ads, including how to upload media, create different ad formats, and optimize them for better performance. It emphasizes testing various ads, tracking key metrics like reach, impressions, and frequency, and iterating for improvement. Viewers are encouraged to experiment with different variations of ads and monitor their performance to maximize return on ad spend (ROAS). The tutorial also suggests using AI tools, such as ChatGPT, to assist with copywriting and improving ad effectiveness.

Takeaways

• 😀 Manual ad uploads are recommended over catalog ads for better control and customization.
• 😀 Use square aspect ratios for better performance on Facebook and Instagram ads.
• 😀 Regularly test different variations of ad copy to optimize performance.
• 😀 Tools like ChatGPT can help generate creative ad copy ideas.
• 😀 Ensure your ad links to the right product page, such as from Shopify, and use effective CTAs like 'Order Now'.
• 😀 Creating multiple variations of ads (e.g., changing videos or copy) is essential for ad testing.
• 😀 Avoid overexposing your ads to the same audience—aim for a frequency close to 1 to prevent wasting money.
• 😀 Monitor key metrics like reach, impressions, frequency, and cost-per-click to evaluate ad performance.
• 😀 Iterating on ads regularly, turning off underperforming ones, and introducing new variations helps optimize results.
• 😀 Your top-performing ads should become the control group against which other ads are tested.
• 😀 Always keep an eye on your Return on Ad Spend (ROAS) as the main metric of ad success.

Q & A

Why is it recommended to manually upload ads rather than using catalog ads?

Manual uploads are recommended because AI isn't yet advanced enough to create high-quality catalog ads. Custom-made ads allow for more control and creativity, resulting in better performance.

What is the most effective aspect ratio for video ads on Facebook and Instagram?

Square videos generally perform better on Facebook and Instagram, as they take up more space in the feed and provide a better viewing experience for users.

How can you optimize ad copy for better performance?

To optimize ad copy, it's important to test different variations of primary text, headlines, and descriptions. Using tools like ChatGPT can help generate creative and effective copy.

What is the importance of setting a destination URL in your ad?

Setting a destination URL links users directly to a product or landing page, which encourages action and helps track the effectiveness of the ad in driving traffic or conversions.

What is the role of the 'Frequency' metric in ad performance tracking?

The 'Frequency' metric indicates how often an individual sees the same ad. Ideally, it should be close to 1 to avoid overexposing users to the same ad, which could lead to ad fatigue and wasted budget.

How do you customize ad performance reports for better analysis?

You can customize your ad reports by including additional metrics like cost per link click, cost per thousand impressions, or video views at 75%. This helps you gain deeper insights into ad performance.

What is the best approach for managing multiple ads within a campaign?

It’s recommended to run 3-5 different ads within a campaign and continuously test them. After a few days, analyze which ones perform well and turn off the underperforming ads. Replace them with new variations to keep optimizing.

How can you determine which ads are underperforming?

You can identify underperforming ads by monitoring metrics like reach, impressions, and your return on ad spend (ROAS). Ads that don’t meet your goals or show poor engagement should be paused.

What is the significance of return on ad spend (ROAS) in evaluating ad performance?

ROAS is the key metric that indicates the effectiveness of an ad in generating revenue compared to the cost spent on it. A higher ROAS means the ad is profitable and efficient.

Why is it important to continually test and iterate on ads?

Continual testing and iteration help to identify what works best in terms of ad copy, visuals, and targeting. By constantly refining ads, you can improve performance and ensure you’re getting the best return on investment.