Instagram Ads For Real Estate Agents (2024 Tutorial)

Summary

This video tutorial guides viewers through the process of setting up effective Instagram ads specifically for real estate marketing. It emphasizes the importance of using Facebook Ads Manager, connecting Instagram accounts, and targeting specific audience interests like Zillow and Trulia. The step-by-step instructions cover campaign creation, budget management, and dynamic creative setups. Additionally, it offers strategies for engaging potential leads through customized messaging templates. Viewers are encouraged to comment for access to a free document with targeting details and are invited for a complimentary consultation to refine their client acquisition strategies.

Takeaways

• 😀 Start with a clear objective for your Instagram ads to maximize effectiveness.
• 📊 Utilize Facebook Ads Manager for comprehensive ad management, as it integrates both Facebook and Instagram advertising.
• 📈 Connect your Instagram account in the business settings to streamline ad creation.
• 💡 When creating a campaign, optimize for leads and enable the special housing category to target the right audience.
• 💵 Begin with a manageable budget (e.g., $20 per day) to test your ads and gather insights.
• 🎯 Use detailed targeting options to reach specific audiences, such as interests in real estate platforms like Zillow and Trulia.
• 🗺️ Set precise geographical targeting, keeping in mind a 50-mile radius to capture potential clients effectively.
• 🖼️ Choose manual placements for ads, focusing on key Instagram areas like feed, stories, and explore.
• ✏️ Customize your ad text using pre-prepared templates to resonate with your specific market.
• 📞 Consider offering a one-on-one consultation to tailor marketing strategies to individual client needs.

Q & A

What is the first step in setting up Instagram ads according to the script?

The first step is to create a video ad, ensuring it is tailored to the target audience and aligns with the objectives of the campaign.

Why is it important to use Facebook Ads Manager instead of boosting posts?

Facebook Ads Manager provides more control and detailed options for ad targeting and optimization, leading to better campaign results compared to simply boosting posts.

What specific targeting options are recommended for real estate agents?

Targeting options should include interests such as Zillow, Realtor.com, and Trulia, along with specific geographic locations to effectively reach potential clients.

What budget is suggested for starting a campaign, and why?

A budget of $20 per day is suggested for starting the campaign, as it is a manageable amount that allows for effective testing and scaling as results improve.

How should agents handle the messaging template for inquiries?

Agents should create a friendly and personalized welcome message in the template, inviting users to request information about new construction homes and ensuring they provide their name for authenticity.

What should agents do after creating the initial ads?

Agents should duplicate the initial ads, change the videos, and adjust targeting to optimize the campaign and test different strategies.

How does the script suggest agents can scale their advertising efforts?

As agents begin to close deals, they can increase their ad budget, allowing for greater reach and more potential client interactions.

What is the significance of the '50-mile radius' targeting mentioned in the script?

The 50-mile radius targeting helps agents connect with potential clients within a reasonable distance, maximizing the chances of converting leads into actual buyers or sellers.

What is offered to viewers who comment 'Instagram ads' below the video?

Viewers who comment 'Instagram ads' will receive a free document that includes targeting strategies, ad scripts, and other essential information to effectively run their campaigns.

What opportunity is presented at the end of the script for viewers looking for personalized help?

The script invites viewers to a free one-on-one consultation to discuss their client acquisition strategies, providing tailored marketing advice based on their specific situations.