Ayam Kampus Nikmat Cuan Gede Nan Mantab | CUAN BOSS (08/06/24)

Summary

This video follows Leo, an entrepreneur who built his chicken rice business, Ayam Kampus, from scratch. Despite lacking a culinary background, Leo’s passion for cooking and his dedication to learning led to the success of his business. With a unique approach, including flavorful sambals and a memorable marketing strategy, Leo quickly gained a loyal customer base. Through determination and creativity, his business has grown, with orders now reaching hundreds daily. His story highlights the importance of perseverance, adaptability, and confidence in pursuing entrepreneurial dreams, proving that with the right mindset, success is achievable.

Takeaways

• 😀 Rezeki (luck) can come in many forms, such as earning money (Cuan), meeting wealthy friends, or encountering handsome individuals.
• 😀 Leo, the owner of a chicken rice business, emphasizes the importance of direct involvement in daily operations, from buying ingredients to cooking.
• 😀 Leo's business, 'Ayam Kampus,' serves affordable chicken rice with a choice of three sambals: garlic, green chili, and eye chili, with garlic and green chili being the most popular.
• 😀 The business started strong with a sudden influx of orders, which required Leo to work tirelessly with family members to fulfill them.
• 😀 Leo’s background is not in culinary arts, but his experience as an editor helped him learn cooking skills through online classes, combined with his passion for cooking.
• 😀 The business successfully uses social media for marketing, quickly attracting customers, with initial sales far exceeding expectations.
• 😀 The pricing of the chicken rice is set at IDR 15,000 per portion, targeting university students and young people, which has proven to be successful.
• 😀 Leo’s business sees substantial daily sales, with approximately 80 portions sold daily in-store and 200 portions in online orders.
• 😀 Repeat orders are a key element of success, as customers return weekly, creating a steady revenue stream.
• 😀 The chicken is unique as it is boneless and crushed after frying, making it easier for customers to eat and also serving as a marketing strategy to attract attention.

Q & A

What is the name of the business owner featured in the video?

The business owner is named Anwar Cazali, also known as Leo.

What type of food does Leo's business serve?

Leo's business serves chicken rice with fried chicken fillet and three different types of sambal: sambal bawang, sambal hijau, and sambal matah.

What is the unique feature of the fried chicken served by Leo's business?

The unique feature is that the chicken is served without bones, using only chicken fillet, and it is crushed or 'geprek' after being fried to make it easier for customers to eat.

How did Leo launch his food business?

Leo launched his business through social media, where he received orders immediately after posting, including a large order for 100 pieces of food, which he handled with the help of his family.

What is the target market for Leo's chicken rice business?

Leo targets young people, especially students, offering affordable prices at around IDR 15,000 per portion.

What is the average daily sales volume of Leo's business?

Leo sells around 80 portions of chicken rice per day, in addition to online orders, which can reach up to 200 portions.

How much revenue can Leo generate per day from his business?

Leo can generate around IDR 1,200,000 per day from the sales of 80 portions of chicken rice, excluding online orders.

What is Leo's biggest challenge during the early stages of his business?

One of Leo's challenges was fulfilling a sudden large order of 100 pieces, which he had to complete overnight with the help of his family, without any employees.

What does Leo believe is important in building a successful culinary business?

Leo believes that having confidence, a willingness to learn, and dedication are crucial in building a successful culinary business. He also emphasizes the importance of having a unique selling point.

How does Leo use marketing strategies to attract customers?

Leo uses a variety of marketing strategies, including creating attention with the loud sound of pounding chicken for his 'geprek' chicken, which draws people’s attention and makes them curious about his food.