Pertemuan 1 - CSR - Rosanah, S.S., M.I.Kom., AMIPR

Summary

This course on Corporate Social Responsibility (CSR) at the University of Asia, led by instructor Rosana Ali, introduces students to the strategic management and implementation of CSR programs in businesses. The course emphasizes practical application, creativity, and social sensitivity, with a focus on analyzing social issues and proposing impactful CSR solutions. Through assignments, exams, and case studies, students will explore CSR history, ethics, corporate governance, and develop CSR strategies. By the end of the course, students are expected to demonstrate innovation, time management, and active participation while preparing to implement CSR practices in real-world scenarios.

Takeaways

• 😀 The course on Corporate Social Responsibility (CSR) focuses on the strategic management of CSR programs and their social impact.
• 😀 Students are expected to develop social sensitivity and creativity in designing CSR programs that benefit both businesses and society.
• 😀 The course aims to provide theoretical knowledge as well as practical skills to help students implement CSR in real-world business contexts.
• 😀 Evaluation consists of a Mid-Term Exam (30%), Assignments (30%), Final Exam (30%), and Behavior/Participation (10%) during online learning.
• 😀 Active participation and a positive attitude are crucial to success, including discipline in attending classes and completing assignments on time.
• 😀 The first topic introduces CSR, its significance, and how it impacts businesses in Indonesia and globally.
• 😀 Ethical business practices are a key focus of CSR, emphasizing a company's responsibility towards the community and stakeholders.
• 😀 The history and development of CSR, especially in Indonesia, will be explored, from its origins in the 1950s to its evolution in modern times.
• 😀 The course also covers related concepts like Corporate Citizenship, Corporate Social Performance, and CSR communication strategies.
• 😀 By the end of the course, students are expected to design CSR programs, communicate them effectively, and apply CSR concepts to address social issues.
• 😀 Real-life case studies and examples will be used to help students understand how CSR is implemented, especially during challenges like the COVID-19 pandemic.

Q & A

What is the primary focus of the Corporate Social Responsibility (CSR) course at Universitas Siber Asia?

The primary focus of the CSR course is to understand the strategic management and implementation of CSR programs in companies, emphasizing the development of social sensitivity and creativity in students, and how these skills can be applied in real-world business environments.

What are the main components that contribute to the final grade in this CSR course?

The final grade in this CSR course is based on four main components: Midterm Exam (30%), two assignments (each contributing 15%), Final Exam (30%), and behavior or attitude (10%).

How is 'goodwill' reflected in the behavior of students during the online CSR course?

Goodwill is reflected in students' discipline during online lectures, active participation in discussions, and timely submission of assignments. It also involves ethical communication and demonstrating responsibility in the learning process.

What will students learn about CSR in relation to business ethics?

Students will explore how CSR is closely linked to business ethics, particularly focusing on a company's social responsibility towards the community in which it operates. The course will examine the ethical considerations that companies need to address when planning and executing CSR activities.

Why is creativity important in the CSR course at Universitas Siber Asia?

Creativity is important because students are encouraged to develop innovative and practical CSR programs that can address social issues. The course aims to foster creativity that allows students to devise impactful and relevant CSR initiatives in the real world.

What topics will be covered in the second week of the CSR course?

In the second week, the course will cover the definition and benefits of CSR, the categories of companies based on their CSR practices, and the factors influencing CSR implementation. It will also address CSR as a strategy for improving a company's image and brand.

What is the historical context of CSR as discussed in the third week of the course?

The third week will focus on the history and evolution of CSR, starting from the 1950s through the 1990s. It will analyze the factors influencing CSR development in each era and explore the public's varying reactions to CSR initiatives.

What is 'Corporate Citizenship' and how is it relevant to CSR?

Corporate Citizenship refers to the role that a company plays as a responsible entity within society. The course will examine how corporate citizenship is defined, its characteristics, and its relationship to CSR, including the institutional frameworks that shape it.

How does the course define 'Corporate Social Performance' (CSP)?

Corporate Social Performance (CSP) is defined as the measurement of a company’s success in fulfilling its CSR objectives. The course will explore CSP dimensions and models, focusing on how companies can assess their social impact and performance.

What is expected from students in terms of project development for CSR programs?

Students are expected to develop CSR program proposals, identify relevant social issues, plan communication strategies, and implement CSR activities. They will also be required to monitor, evaluate, and report on the effectiveness of their CSR initiatives.